Decathlon Case Study
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AI in Base #1: product titles, descriptions and images in minutes, not hours
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Titles, descriptions, translations and product images — four things that can easily eat up a week of work when you manage a large ecommerce catalogue. In Base’s Products module, AI works directly inside the product record. You can generate content for a single product or in bulk for entire product groups, in a style that matches your brand. Watch the video to see how it works in practice. This is...
Base Changelog – May 2026
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Product Manager & Order Manager (OMS) API New methods for adding and retrieving locations New API methods have been added for adding locations and retrieving location data. Warehouse New advanced filters for warehouse documents New advanced filters are now available when filtering warehouse documents: Invoice number Receipt number Correction number Products (PIM) New bulk product operation:...
Target Plus Isn’t Like Other Marketplaces. Here’s How to Actually Succeed.
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Target Plus is not like other marketplaces. You cannot sign up and start selling. There is no self-serve integration or onboarding. Target hand-selects the brands it works with, and the product data requirements are stricter than anything you will encounter on Amazon or Walmart. That exclusivity is exactly what makes it valuable. For the right brand in the right category, Target Plus is...
Do you actually need an Enterprise OMS in 2026?
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If you run an ecommerce business doing meaningful volume across multiple channels, someone has probably told you that you need an Order Management System. They are right. What they might not have told you is that the OMS you actually need looks very different from what enterprise retailers and legacy software vendors have been selling for the last two decades. The honest answer in 2026: most...
Amazon Prime Day 2026: How Sellers Can Prepare for Record-Breaking Sales
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Key Summary Amazon Prime Day 2026 is moving from July to June, giving ecommerce sellers less time to prepare for one of the year’s biggest online shopping events and increasing the need for operational readiness across multiple sales channels. Base.com helps multichannel retailers centralise inventory synchronisation, pricing, listings, fulfilment, and order management, reducing the risk of...
Base Changelog – April 2026
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Product Manager & Order Manager (OMS) Automatic Actions Product Automatic Actions: select multiple warehouses for stock-related actions You can now select multiple warehouses in Product Automatic Actions that reference stock levels. This makes it easier to build automation rules that span more than one warehouse at the same time. New field “Payer” in Automatic Action: Add to delivery A new...
How to Sell on Walmart Marketplace: Getting Started and Growing as a Seller
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Walmart Marketplace has crossed 200,000 active sellers and attracts over 500 million monthly visitors. For US ecommerce brands, it’s no longer a secondary channel worth considering. It’s one of the most significant growth opportunities available right now. The timing is particularly good. Walmart’s 2026 New-Seller Savings program offers up to $75,000 in total value for new...
What Is a Good E-Commerce Efficiency Score for Home & Garden Retailers?
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Home and garden e-commerce is one of the hardest categories to scale efficiently. A retailer selling phone cases, cosmetics, or books may deal with fairly standard picking, packing, and shipping processes. But home and garden businesses rarely have that luxury. One order might contain a small decorative vase. The next might be a garden furniture set, bags of soil, a fragile mirror, live plants...
Scaling Your Home & Garden E-Commerce in 2026 with Base.com
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Key Summary Base.com helps Home & Garden retailers centralise inventory, fulfilment, customer communication, and marketplace operations, making it easier to scale seasonal demand without operational complexity. Growing marketplaces like B&Q Marketplace, Wowcher, and TikTok Shop are creating major opportunities for Home & Garden brands, with strong growth across outdoor, DIY, and...