TikTok is no longer just a Gen-Z dancing app; it has rapidly evolved into a serious commerce powerhouse. But as the worlds of social media and e-commerce collide, many brands struggle to find their footing and bridge the gap between content and commercial operations. To help our sellers navigate this new frontier, we recently hosted a BASE Spotlight Session with Ben Muir, CEO of Unsociable, one...
InkFrog users have just been given a deadline. The eBay listing and inventory management platform has confirmed it will shut down on 1 June 2026. Sellers can continue using InkFrog until that date, but listing data will only be available to export in CSV format until 31 May 2026. For eBay sellers who rely on InkFrog to manage listings, stock, templates and daily workflows, this is more than a...
Our US CEO Maciej Stanski recently sat down with Scott Needham on the Smartest Amazon Seller podcast for a wide-ranging conversation about multichannel ecommerce operations, where ecommerce is heading, and what operators need to do about it. Watch the full conversation below, or read on for the key takeaways. Amazon is still king, but it’s getting harder to win on Amazon remains the anchor...
Orders are growing, your warehouse is running at full speed, and your campaigns are live. But do you actually know which products are driving profit — and which ones are quietly eating into it? Most store owners realise this too late. That’s why we’ve just introduced two new features to Base Analytics: Inventory Insights and an AI Analytics Agent. Both are available at no extra cost within your...
If you’re selling across four or more channels, you already know the problem. Listings fall out of sync. Inventory gets stale. Suppressions go unnoticed. And the more channels you add, the worse it gets. Most sellers assume it’s a tool problem. It’s not — it’s a structural one. Each marketplace has its own title limits, category taxonomy, image specs, and suppression logic...
For ecommerce brands, growth has shifted. It’s no longer about choosing the right channel. It’s about managing all of them. Marketplaces like SHEIN are opening up massive new demand. Fulfillment solutions like Amazon Multi Channel Fulfillment (MCF) are making delivery faster and more scalable than ever. So why do so many brands still struggle to expand? Because adding channels often adds...
Product Manager & Order Manager (OMS) Automatic Actions New condition: Return form (Orders) A new condition for Orders lets you check which return form a return was created from. You can then trigger different actions based on the form — especially useful for merchants running multiple brands or sales entities who need to separate return workflows. Additional Fields (list-type): multi-select...
Reaching ₹10Cr ARR feels like validation. It tells you the product works, customers are buying, and demand exists. But this is also the stage where many Indian D2C brands unknowingly enter risky territory. The numbers look good on the surface, yet cash pressure slowly starts building in the background. Till this point, growth hides inefficiencies. Discounts feel manageable, ad spends feel...
The Operations Playbook for Growing Walmart Marketplace Brands Walmart Marketplace is quickly becoming one of the most competitive and profitable channels for eCommerce brands. To succeed, sellers need strong operational fundamentals, not just great products. We partnered with SellCord to break down the key strategies every Walmart seller should implement to scale efficiently. 1. Optimize Product...
How to Spot Bottlenecks Before They Slow Your Growth Growing an e-commerce business should create momentum. But for many brands, growth creates something else entirely: more complexity, more manual work, and more operational friction. Orders increase. Channels multiply. Inventory gets harder to manage. Teams spend more time fixing issues than improving performance. And that raises an important...