TikTok Shop is transforming eCommerce, offering brands a fast-growing platform to reach new audiences and drive significant sales. As the second-largest beauty retailer in the UK, TikTok Shop has quickly become a powerful marketplace. However, navigating the platform can be overwhelming for newcomers. This guide, based on expert insights from TikTok agency, Unsociable, breaks down the key...
Sustainability is the watchword for supply chain resilience. The pandemic may have faded into the past, but it has forever changed the way supply chain executives view the trickle-down effect on customers. More businesses are considering shifting to responsive supply chains, favoring it over efficient supply chains to safeguard against the bullwhip effect. More than global events, it’s the...
As social media continues to drive the demand for fast fashion, SHEIN marketplace has taken online shopping by storm by redefining affordability and setting a new, faster pace for fashion cycles. In 2022, SHEIN became the world’s largest fashion apparel retailer, offering customers popular products at affordable prices. Up until recently, the online store offered exclusively SHEIN products as an...
The UK e-commerce market is booming, and sellers looking to stay ahead need to diversify their sales channels. SHEIN, one of the fastest-growing global marketplaces, is quickly gaining traction in the UK, presenting a unique opportunity for online retailers to tap into a large, engaged, and fast-growing audience. For years, UK sellers have relied on Amazon and eBay as their go-to marketplaces...
Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in February. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions A Condition field has been added to filtering the list of automatic actions New Automatic Action in the Modify product section...
The world of e-commerce is rapidly evolving, and retailers are constantly on the lookout for new avenues to reach a broader audience. That’s why we at Base are thrilled to announce our partnership with Fruugo, a global marketplace connecting retailers with millions of customers worldwide. This powerful integration is set to unlock fresh opportunities for businesses, enhancing their reach...
Despite all the recent controversy surrounding the social media platform, TikTok, remains the fastest growing social commerce platform in 2025. In fact, research by eMarketer has found that among social commerce platforms, TikTok Shop is one of the most lucrative– with consumers making purchases far more frequently than on any other channel. So what makes TikTok Shop so successful for ecommerce...
Whether you’re looking to make extra cash by cleaning out forgotten items around the house or you’re looking to expand your multichannel ecommerce business, eBay is the perfect platform to start selling. By taking advantage of eBay’s vast and well-established marketplace you can enhance your existing online store’s sales and further expand your ecommerce empire. Selling on eBay provides your...
Are you selling on Amazon, but your products are getting lost in a sea of competition? Amazon A+ Content is the missing element that transforms a standard listing into a professional product presentation, on par with the biggest brands. Learn how to use this tool to turn casual shoppers into loyal customers. What is Amazon A+ Content? Amazon A+ Content is a tool available for sellers who have...
Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in January. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions Added Empty value/non-empty value option in the conditions for automatic product actions to additional fields of the number type...