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AI in Base #2: Autosell – AI agents for marketplace listings

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Creating marketplace listings is one of the most repetitive parts of multichannel selling: selecting a category, completing attributes, writing the title and preparing the description – for every single product. Autosell in Base works like an additional member of your team. It regularly checks your products and creates marketplace listings for you. Watch the video to see it in action. Episode 2...

Base Analytics and the AI agent that supports it.

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Base Analytics Detailed analytics across every channel, and an AI agent to support you. Base Analytics turns every sales channel into one clear view of your business, and a built-in AI agent turns that view into answers in seconds. No exports, no waiting on ops, no spreadsheets to stitch together. Base Team· 7 min read · Analytics & AI Your browser does not support the video tag. A quick look...

Base.com vs Vinculum: Which OMS Works Better for Omnichannel Retail in India?

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Base.com vs Vinculum comparison for omnichannel ecommerce brands in India

When Indian omnichannel brands compare Base.com vs Vinculum, the decision is not just about features; it is about which platform can actually keep up with India’s ecommerce pace. Base.com vs Vinculum is one of the most searched comparisons among D2C and enterprise brands evaluating order management software in India today. Brands actively searching for the best alternative to Vinculum...

Base.com vs Unicommerce: Honest Feature Comparison for D2C Brands in India

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Base.com vs Unicommerce comparison for D2C ecommerce brands in India

Base.com and Unicommerce are both established order and warehouse management platforms built for Indian ecommerce. Base.com is stronger on customization, warehouse automation, ERP integration depth, and enterprise D2C workflows and is widely regarded as the best alternative to Unicommerce for brands that have outgrown basic order aggregation. Unicommerce leads on marketplace breadth and has a...

AI in Base #1: product titles, descriptions and images in minutes, not hours

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Titles, descriptions, translations and product images — four things that can easily eat up a week of work when you manage a large ecommerce catalogue. In Base’s Products module, AI works directly inside the product record. You can generate content for a single product or in bulk for entire product groups, in a style that matches your brand. Watch the video to see how it works in practice. This is...

Base Changelog – May 2026

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Chengelog June 2025

Product Manager & Order Manager (OMS) API New methods for adding and retrieving locations New API methods have been added for adding locations and retrieving location data. Warehouse New advanced filters for warehouse documents New advanced filters are now available when filtering warehouse documents: Invoice number Receipt number Correction number Products (PIM) New bulk product operation:...

Target Plus Isn’t Like Other Marketplaces. Here’s How to Actually Succeed.

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seller packing and fulfilling orders for Target Plus marketplace

  Target Plus is not like other marketplaces. You cannot sign up and start selling. There is no self-serve integration or onboarding. Target hand-selects the brands it works with, and the product data requirements are stricter than anything you will encounter on Amazon or Walmart. That exclusivity is exactly what makes it valuable. For the right brand in the right category, Target Plus is...

Do you actually need an Enterprise OMS in 2026?

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If you run an ecommerce business doing meaningful volume across multiple channels, someone has probably told you that you need an Order Management System. They are right. What they might not have told you is that the OMS you actually need looks very different from what enterprise retailers and legacy software vendors have been selling for the last two decades. The honest answer in 2026: most...

What Investors Look for in Scaled D2C Brands

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what investors look for in scaled d2c brands illustration with financial growth chart and funding concept

If you are building a scaled D2C brand in India, investors are laser-focused on real performance numbers, not just fast growth. In 2024, the Indian D2C sector raised around $757 million, making India the second-largest market for D2C funding globally behind the US, even as total capital dropped 18 percent from the year before, and late-stage financing halved, reflecting investor caution toward...

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