Decathlon Case Study
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AI in Base #1: product titles, descriptions and images in minutes, not hours
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Titles, descriptions, translations and product images — four things that can easily eat up a week of work when you manage a large ecommerce catalogue. In Base’s Products module, AI works directly inside the product record. You can generate content for a single product or in bulk for entire product groups, in a style that matches your brand. Watch the video to see how it works in practice. This is...
Base Changelog – May 2026
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Product Manager & Order Manager (OMS) API New methods for adding and retrieving locations New API methods have been added for adding locations and retrieving location data. Warehouse New advanced filters for warehouse documents New advanced filters are now available when filtering warehouse documents: Invoice number Receipt number Correction number Products (PIM) New bulk product operation:...
Target Plus Isn’t Like Other Marketplaces. Here’s How to Actually Succeed.
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Target Plus is not like other marketplaces. You cannot sign up and start selling. There is no self-serve integration or onboarding. Target hand-selects the brands it works with, and the product data requirements are stricter than anything you will encounter on Amazon or Walmart. That exclusivity is exactly what makes it valuable. For the right brand in the right category, Target Plus is...
Do you actually need an Enterprise OMS in 2026?
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If you run an ecommerce business doing meaningful volume across multiple channels, someone has probably told you that you need an Order Management System. They are right. What they might not have told you is that the OMS you actually need looks very different from what enterprise retailers and legacy software vendors have been selling for the last two decades. The honest answer in 2026: most...
Is Quick Commerce Right for Your D2C Brand? A Complete Quick Commerce Strategy Guide
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Consumer expectations around delivery in India have shifted dramatically in the last three years. What once felt fast, like two-day shipping, is now considered slow in many urban markets. Today, quick commerce platforms promise delivery in 10 to 20 minutes, and consumers are increasingly choosing that convenience for everyday purchases. This change is reflected in numbers. India’s quick commerce...
D2C Scaling Playbook for Indian Founders
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India’s consumer market is changing fast, and that is exactly why founders who want to grow a D2C brand in India need a clear scaling playbook, not just good products. What worked at 1 crore in revenue will not work at 50 crores. Customer acquisition costs on Meta have increased 25 to 40 percent in the last three years across most consumer categories. At the same time, return rates on...
What Investors Look for in Scaled D2C Brands
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If you are building a scaled D2C brand in India, investors are laser-focused on real performance numbers, not just fast growth. In 2024, the Indian D2C sector raised around $757 million, making India the second-largest market for D2C funding globally behind the US, even as total capital dropped 18 percent from the year before, and late-stage financing halved, reflecting investor caution toward...
Why Discounts Stop Working After Scale and Affects D2C Margin
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At the beginning, discounts feel like magic. Sales jump, traffic increases, and cash starts flowing. But for Indian D2C sellers, the math changes fast once you scale. That is exactly why discounts stop working after scale in D2C brands. In India, return rates typically range between 15 to 25 percent, and in fashion, they can cross 30 percent. If you are offering 25 percent off plus free shipping...
Base Changelog – April 2026
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Product Manager & Order Manager (OMS) Automatic Actions Product Automatic Actions: select multiple warehouses for stock-related actions You can now select multiple warehouses in Product Automatic Actions that reference stock levels. This makes it easier to build automation rules that span more than one warehouse at the same time. New field “Payer” in Automatic Action: Add to delivery A new...