When a D2C brand starts scaling, revenue feels exciting. But as orders grow, so do returns. And when returns increase, margins quietly shrink. This is where the D2C returns impact on profitability and RTO losses. Then margins start becoming very real for Indian sellers, especially those operating across their own website and marketplaces like Amazon, Flipkart, and Meesho. In India, return rates...
India’s D2C e-commerce market was valued at $87.5 billion in 2025 and is projected to hit $108.76 billion in 2026, growing at a 24.3% CAGR toward $322 billion by 2031. Smartphone penetration is closing in on a billion users, quick commerce is expanding at a 70-80% CAGR, and a February 2026 McKinsey report confirms D2C is growing nearly three times faster than traditional online marketplaces...
Product Manager & Order Manager (OMS) Automatic Actions New condition: Return form (Orders) A new condition for Orders lets you check which return form a return was created from. You can then trigger different actions based on the form — especially useful for merchants running multiple brands or sales entities who need to separate return workflows. Additional Fields (list-type): multi-select...
Reaching ₹10Cr ARR feels like validation. It tells you the product works, customers are buying, and demand exists. But this is also the stage where many Indian D2C brands unknowingly enter risky territory. The numbers look good on the surface, yet cash pressure slowly starts building in the background. Till this point, growth hides inefficiencies. Discounts feel manageable, ad spends feel...
In 2026, e-commerce growth can happen overnight. One viral Instagram reel or a successful “Big Billion Days” sale can take a seller from 50 orders a day to 5,000. But here is a sobering statistic: 70% of growing D2C brands in India struggle to stay profitable because their backend costs rise faster than their sales. India’s e-commerce order volume is projected to reach 15...
Did you know that according to industry benchmarks, nearly 30% of a scaling company’s revenue is leaked through operational inefficiencies? For Indian sellers navigating the hyper-competitive landscapes of marketplaces like Amazon, Flipkart, or Zepto, this isn’t just a statistic; it is a daily reality. While your dashboard might show a 400% growth in order volume, your warehouse floor might...
The Operations Playbook for Growing Walmart Marketplace Brands Walmart Marketplace is quickly becoming one of the most competitive and profitable channels for eCommerce brands. To succeed, sellers need strong operational fundamentals, not just great products. We partnered with SellCord to break down the key strategies every Walmart seller should implement to scale efficiently. 1. Optimize Product...
How to Spot Bottlenecks Before They Slow Your Growth Growing an e-commerce business should create momentum. But for many brands, growth creates something else entirely: more complexity, more manual work, and more operational friction. Orders increase. Channels multiply. Inventory gets harder to manage. Teams spend more time fixing issues than improving performance. And that raises an important...
Did you know that the average Indian e-commerce brand loses nearly 25% of its potential annual revenue not to competition or marketing inefficiency, but to internal friction? While most sellers obsess over customer acquisition costs and ROAS, the real profit killers are often hidden much closer to home, inside the invisible walls separating their own teams. In a market as fast-moving as India’s...
Product Manager & Order Manager Automatic Actions (Automations) New action (Orders): Close Packing Assistant (close the Packing Assistant interface automatically). New condition (Orders): Total volume of products in an order (useful for routing/automation based on order size). New action (Products): Add photo in Automatic Product Actions. Base Connect Separated “overwrite contact data”...