{"id":17168,"date":"2025-01-08T16:56:53","date_gmt":"2025-01-08T15:56:53","guid":{"rendered":"https:\/\/proxy-blog-fr.baselinker.com\/?p=17168"},"modified":"2026-03-25T16:17:15","modified_gmt":"2026-03-25T15:17:15","slug":"automatisation-prix-amazon-buy-box","status":"publish","type":"post","link":"https:\/\/base.com\/fr-FR\/blog\/automatisation-prix-amazon-buy-box\/","title":{"rendered":"Automatisation des prix sur Amazon\u00a0: augmentez vos chances de remporter une Buy Box"},"content":{"rendered":"<p style=\"font-weight: 400;\">Le module&nbsp;<em>Concurrence<\/em>&nbsp;r\u00e9cemment d\u00e9velopp\u00e9 a gagn\u00e9 en popularit\u00e9 chez nos utilisateurs.&nbsp;<a href=\"https:\/\/base.com\/en-EN\/blog\/price-automation-repricing-for-allegro-and-emag\/\"><strong>L\u2019automatisation des prix (repricing) pour Allegro et eMAG<\/strong><\/a>&nbsp;ne fait pas seulement gagner du temps, mais favorise \u00e9galement une gestion de la strat\u00e9gie des prix efficace, ce qui est crucial dans le monde de l\u2019e-commerce en rapide \u00e9volution. D\u00e9sormais, elle est \u00e9galement possible sur Amazon&nbsp;\ud83d\ude80.<\/p>\n<p style=\"font-weight: 400;\"><strong>Comment fonctionne le repricing chez Amazon&nbsp;?<\/strong><\/p>\n<p style=\"font-weight: 400;\">Le repricing permet aux vendeurs d\u2019augmenter ou de diminuer leurs prix et leurs marges en capitalisant sur des moments favorables sur le march\u00e9. Il permet \u00e9galement d&#8217;\u00e9viter une concurrence malsaine sur les prix en ajustant les param\u00e8tres de mani\u00e8re \u00e0 ce que les marges ne descendent pas en dessous des seuils de rentabilit\u00e9 fix\u00e9s. De la m\u00eame fa\u00e7on que sur Allegro et eMAG, il comprend deux&nbsp;fonctionnalit\u00e9s principales&nbsp;:<\/p>\n<ul style=\"font-weight: 400;\">\n<li><strong>Le suivi des prix de la concurrence sur Amazon&nbsp;:<\/strong>&nbsp;le syst\u00e8me analyse r\u00e9guli\u00e8rement les prix des produits s\u00e9lectionn\u00e9s, pr\u00e9sentant les cinq&nbsp;offres les moins ch\u00e8res.<\/li>\n<li><strong>Automatisation des prix sur Amazon&nbsp;:<\/strong>&nbsp;\u00e0 l\u2019aide des donn\u00e9es r\u00e9colt\u00e9es, le module ajuste automatiquement les prix des produits, maintenant ainsi la marge et la rentabilit\u00e9 que vous avez fix\u00e9es.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Avec le repricing Amazon, vous pouvez comparer 100&nbsp;offres gratuitement et automatiser les prix de 100&nbsp;offres au quotidien. N&#8217;oubliez pas que vous pouvez augmenter ces limites \u00e0 tout moment via&nbsp;<em>Acc\u00e9l\u00e9rations&nbsp;<\/em>(dans la section&nbsp;<em>Int\u00e9grations<\/em>).<\/p>\n<p style=\"font-weight: 400;\"><strong>Augmentez vos chances de remporter la Buy Box (Offre en vedette Amazon)<\/strong><\/p>\n<p style=\"font-weight: 400;\">L\u2019Amazon Buy Box (d\u00e9sormais appel\u00e9e l\u2019Offre en vedette Amazon) est une fonctionnalit\u00e9 cl\u00e9 qui peut consid\u00e9rablement augmenter le succ\u00e8s des ventes. La fen\u00eatre, plac\u00e9e sur les pages produits au-dessus du bouton&nbsp;<em>Acheter cet article<\/em>&nbsp;aide les clients \u00e0 comparer les offres similaires. Il s\u2019agit d\u2019un moyen strat\u00e9gique d\u2019augmenter la visibilit\u00e9 et le potentiel des ventes. Des \u00e9tudes montrent que&nbsp;<strong>plus de 80&nbsp;% des ventes Amazon sont r\u00e9alis\u00e9es via la Buy Box<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">Amazon r\u00e9compense la Buy Box en fonction de facteurs tels que la disponibilit\u00e9 des produits, le d\u00e9lai d\u2019exp\u00e9dition, l\u2019historique du vendeur, et bien s\u00fbr, le prix le plus bas. Vous pouvez d\u00e9sormais utiliser le repricing dans Base pour vous placer dans les premi\u00e8res places de la Buy Box. Une nouvelle option dans les param\u00e8tres de suivi des prix de la concurrence permet une r\u00e9duction automatique des prix des produits jusqu\u2019\u00e0 l&#8217;obtention d&#8217;une place dans l\u2019Offre en vedette Amazon. Ainsi, vous pouvez rapidement vous adapter aux modifications des concurrents (et ce, sans intervention manuelle).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17194 aligncenter\" src=\"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/01\/buy-box-amazon-repricing-baselinker-1536x569-1.png\" alt=\"\" width=\"1536\" height=\"569\" srcset=\"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/01\/buy-box-amazon-repricing-baselinker-1536x569-1.png 1536w, https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/01\/buy-box-amazon-repricing-baselinker-1536x569-1-300x111.png 300w, https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/01\/buy-box-amazon-repricing-baselinker-1536x569-1-1024x379.png 1024w, https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/01\/buy-box-amazon-repricing-baselinker-1536x569-1-768x285.png 768w, https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/01\/buy-box-amazon-repricing-baselinker-1536x569-1-800x296.png 800w, https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/01\/buy-box-amazon-repricing-baselinker-1536x569-1-580x215.png 580w, https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/01\/buy-box-amazon-repricing-baselinker-1536x569-1-320x119.png 320w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>Le comportement du nouveau script d\u00e9pend de vos param\u00e8tres. Base essaiera de diminuer le prix de l\u2019offre jusqu\u2019\u00e0 atteindre une place dans la Buy Box ou le prix minimum fix\u00e9.<\/p>\n<p style=\"font-weight: 400;\"><strong>Comment permettre l\u2019automatisation des prix sur Amazon&nbsp;?<\/strong><\/p>\n<p style=\"font-weight: 400;\">Tous comme les param\u00e8tres du repricing pour Allegro et eMAG, vous pouvez permettre l\u2019automatisation des prix sur Amazon dans les r\u00e9glages d\u2019int\u00e9gration (onglet&nbsp;<em>Concurrence<\/em>). Vous trouverez une description d\u00e9taill\u00e9e de la configuration dans notre base de connaissances&nbsp;:&nbsp;<a href=\"https:\/\/base.com\/en-EN\/help\/knowledgebase\/repricing\/\"><strong>automatisation des prix (repricing)<\/strong><\/a>.<\/p>\n<p style=\"font-weight: 400;\">Avec cet outil, les vendeurs peuvent proposer des offres concurrentielles sur Amazon tout en optimisant leurs marges et leurs b\u00e9n\u00e9fices. Profitez de cette opportunit\u00e9 d\u00e8s aujourd\u2019hui&nbsp;!<\/p>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-xlarge fasc-type-flat fasc-rounded-medium fasc-style-bold\" style=\"background-color: #2a5dde; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/base.com\/fr-FR\/home\/\">Automatisez avec base.<\/a><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/base.com\/en-EN\/blog\/tag\/amazon\/\"><strong>amazon<\/strong><\/a>&nbsp;<a href=\"https:\/\/base.com\/en-EN\/blog\/tag\/buy-box\/\"><strong>buy box<\/strong><\/a>&nbsp;<a href=\"https:\/\/base.com\/en-EN\/blog\/tag\/price-automation\/\"><strong>automatisation des prix<\/strong><\/a>&nbsp;<a href=\"https:\/\/base.com\/en-EN\/blog\/tag\/repricing\/\"><strong>repricing<\/strong><\/a><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/base.com\/fr-FR\/home\/\"><strong>Base.com<\/strong><\/a><\/p>\n<p style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-17171\" src=\"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/01\/image003.png\" alt=\"\" width=\"100\" height=\"100\"><strong>Base.com<\/strong> est un logiciel con\u00e7u pour int\u00e9grer des marketplaces populaires, des plateformes de vente, des transporteurs et des outils d\u2019e-commerce au m\u00eame endroit. \u00c9conomisez du temps et de l\u2019argent gr\u00e2ce \u00e0 des fonctions de listing group\u00e9, de gestion des commandes et d\u2019automatisation des processus. Base.com automatise le changement de statut des commandes, l\u2019envoi de messages aux clients, la cr\u00e9ation de factures et de documents d\u2019exp\u00e9dition et l\u2019impression de documents. Testez l\u2019ensemble des int\u00e9grations syst\u00e8me et des fonctions au cours d&#8217;un essai gratuit de 14&nbsp;jours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le module&nbsp;Concurrence&nbsp;r\u00e9cemment d\u00e9velopp\u00e9 a gagn\u00e9 en popularit\u00e9 chez nos utilisateurs.&nbsp;L\u2019automatisation des prix (repricing) pour Allegro et eMAG&nbsp;ne fait pas seulement gagner du temps, mais favorise \u00e9galement une gestion de la strat\u00e9gie des prix efficace, ce qui est crucial dans le monde de l\u2019e-commerce en rapide \u00e9volution. D\u00e9sormais, elle est \u00e9galement possible sur Amazon&nbsp;\ud83d\ude80. Comment fonctionne [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":17231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[437],"tags":[358,517,500,473],"authors":[],"class_list":["post-17168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-system","tag-automatic-actions","tag-base-com","tag-price-automation","tag-repricing","market-france","market-worldwide"],"acf":[],"featured_image_src":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/01\/Blog-1080x700px-2.png","author_info":{"display_name":"Iryna Tessard","author_link":"https:\/\/base.com\/fr-FR\/blog\/author\/iryna-tessard\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Buy Box : boostez vos chances avec l\u2019automatisation 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