{"id":17368,"date":"2025-03-14T13:11:28","date_gmt":"2025-03-14T12:11:28","guid":{"rendered":"https:\/\/base.com\/fr-FR\/blog\/?p=17368"},"modified":"2026-03-25T16:14:14","modified_gmt":"2026-03-25T15:14:14","slug":"quest-ce-quamazon-a-content-et-qui-peut-lutiliser","status":"publish","type":"post","link":"https:\/\/base.com\/fr-FR\/blog\/quest-ce-quamazon-a-content-et-qui-peut-lutiliser\/","title":{"rendered":"Qu&#8217;est-ce qu&#8217;Amazon A+ Content et qui peut l&#8217;utiliser ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/base.com\/fr-FR\/blog\/quest-ce-quamazon-a-content-et-qui-peut-lutiliser\/#Vos_produits_se_noient_dans_locean_de_la_concurrence_sur_Amazon\" >Vos produits se noient dans l\u2019oc\u00e9an de la concurrence sur Amazon ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/base.com\/fr-FR\/blog\/quest-ce-quamazon-a-content-et-qui-peut-lutiliser\/#Quest-ce_que_lAmazon_A_Content\" >Qu&#8217;est-ce que l\u2019Amazon A+ Content ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/base.com\/fr-FR\/blog\/quest-ce-quamazon-a-content-et-qui-peut-lutiliser\/#Qui_peut_utiliser_Amazon_A_Content\" >Qui peut utiliser Amazon A+ Content ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/base.com\/fr-FR\/blog\/quest-ce-quamazon-a-content-et-qui-peut-lutiliser\/#Comment_activer_Amazon_A_Content\" >Comment activer Amazon A+ Content ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/base.com\/fr-FR\/blog\/quest-ce-quamazon-a-content-et-qui-peut-lutiliser\/#A_Content_vs_Description_standard_quelles_differences\" >A+ Content vs. Description standard : quelles diff\u00e9rences ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/base.com\/fr-FR\/blog\/quest-ce-quamazon-a-content-et-qui-peut-lutiliser\/#Pourquoi_utiliser_Amazon_A_Content\" >Pourquoi utiliser Amazon A+ Content ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/base.com\/fr-FR\/blog\/quest-ce-quamazon-a-content-et-qui-peut-lutiliser\/#A_Content_un_investissement_rentable\" >A+ Content : un investissement rentable ?<\/a><\/li><\/ul><\/nav><\/div>\n<h3 data-start=\"71\" data-end=\"148\"><span class=\"ez-toc-section\" id=\"Vos_produits_se_noient_dans_locean_de_la_concurrence_sur_Amazon\"><\/span><strong data-start=\"76\" data-end=\"146\">Vos produits se noient dans l\u2019oc\u00e9an de la concurrence sur Amazon ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"149\" data-end=\"389\">Amazon A+ Content est l\u2019\u00e9l\u00e9ment cl\u00e9 qui transforme une fiche produit standard en une pr\u00e9sentation professionnelle digne des plus grandes marques. D\u00e9couvrez comment utiliser cet outil pour convertir de simples visiteurs en clients fid\u00e8les.<\/p>\n<h3 data-start=\"396\" data-end=\"441\"><span class=\"ez-toc-section\" id=\"Quest-ce_que_lAmazon_A_Content\"><\/span><strong data-start=\"400\" data-end=\"439\">Qu&#8217;est-ce que l\u2019Amazon A+ Content ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"442\" data-end=\"873\">Amazon A+ Content est un outil r\u00e9serv\u00e9 aux vendeurs ayant enregistr\u00e9 leur marque dans <strong data-start=\"528\" data-end=\"553\">Amazon Brand Registry<\/strong>. Il permet d\u2019enrichir la fiche produit classique avec des \u00e9l\u00e9ments visuels et textuels avanc\u00e9s, rendant l\u2019offre plus attrayante. Gr\u00e2ce \u00e0 cet outil, les vendeurs peuvent non seulement pr\u00e9senter leurs produits de mani\u00e8re plus engageante et professionnelle, mais aussi prot\u00e9ger leur identit\u00e9 de marque sur la plateforme.<\/p>\n<h3 data-start=\"880\" data-end=\"927\"><span class=\"ez-toc-section\" id=\"Qui_peut_utiliser_Amazon_A_Content\"><\/span><strong data-start=\"884\" data-end=\"925\">Qui peut utiliser Amazon A+ Content ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"928\" data-end=\"1051\">L\u2019Amazon A+ Content n\u2019est pas accessible \u00e0 tous les vendeurs. Certains crit\u00e8res doivent \u00eatre remplis pour en b\u00e9n\u00e9ficier :<\/p>\n<p data-start=\"1053\" data-end=\"1423\">\u2705 <strong data-start=\"1055\" data-end=\"1110\">Les vendeurs enregistr\u00e9s dans Amazon Brand Registry<\/strong>, un programme qui prot\u00e8ge les marques sur Amazon et donne acc\u00e8s \u00e0 divers outils de vente.<br data-start=\"1200\" data-end=\"1203\">\u2705 <strong data-start=\"1205\" data-end=\"1242\">Les fournisseurs (Vendor Central)<\/strong>, c\u2019est-\u00e0-dire les fabricants ou distributeurs qui vendent directement \u00e0 Amazon.<br data-start=\"1322\" data-end=\"1325\">\u2705 <strong data-start=\"1327\" data-end=\"1420\">Les vendeurs (Seller Central) poss\u00e9dant une marque enregistr\u00e9e dans Amazon Brand Registry<\/strong>.<\/p>\n<p data-start=\"1425\" data-end=\"1629\">\ud83d\udca1 <em data-start=\"1428\" data-end=\"1627\">L\u2019inscription \u00e0 Amazon Brand Registry ne permet pas seulement d\u2019acc\u00e9der \u00e0 A+ Content, mais aussi \u00e0 Amazon Stores (boutiques d\u00e9di\u00e9es aux marques) et Brand Story, qui renforcent l\u2019identit\u00e9 de marque.<\/em><\/p>\n<h3 data-start=\"1636\" data-end=\"1681\"><span class=\"ez-toc-section\" id=\"Comment_activer_Amazon_A_Content\"><\/span><strong data-start=\"1640\" data-end=\"1679\">Comment activer Amazon A+ Content ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1682\" data-end=\"1747\">Pour utiliser cette fonctionnalit\u00e9, voici les \u00e9tapes \u00e0 suivre :<\/p>\n<p data-start=\"1749\" data-end=\"2336\">1\ufe0f\u20e3 <strong data-start=\"1753\" data-end=\"1778\">Enregistrer sa marque<\/strong> dans Amazon Brand Registry (un d\u00e9p\u00f4t de marque est n\u00e9cessaire).<br data-start=\"1842\" data-end=\"1845\">2\ufe0f\u20e3 <strong data-start=\"1849\" data-end=\"1907\">Se connecter \u00e0 Amazon Seller Central ou Vendor Central<\/strong>, o\u00f9 l\u2019acc\u00e8s \u00e0 l\u2019outil A+ Content Manager sera accord\u00e9 apr\u00e8s validation.<br data-start=\"1979\" data-end=\"1982\">3\ufe0f\u20e3 <strong data-start=\"1986\" data-end=\"2035\">Cr\u00e9er du contenu visuel et textuel de qualit\u00e9<\/strong>, incluant descriptions professionnelles, images haute r\u00e9solution et infographies.<br data-start=\"2117\" data-end=\"2120\">4\ufe0f\u20e3 <strong data-start=\"2124\" data-end=\"2179\">Ajouter et \u00e9diter du contenu via A+ Content Manager<\/strong>, en s\u00e9lectionnant les modules les plus adapt\u00e9s.<br data-start=\"2227\" data-end=\"2230\">5\ufe0f\u20e3 <strong data-start=\"2234\" data-end=\"2263\">Soumettre pour validation<\/strong> : Amazon examine les contenus en <strong data-start=\"2297\" data-end=\"2308\">7 jours<\/strong> avant leur mise en ligne.<\/p>\n<h3 data-start=\"2343\" data-end=\"2412\"><span class=\"ez-toc-section\" id=\"A_Content_vs_Description_standard_quelles_differences\"><\/span><strong data-start=\"2347\" data-end=\"2410\">A+ Content vs. Description standard : quelles diff\u00e9rences ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table data-start=\"2413\" data-end=\"2945\">\n<thead data-start=\"2413\" data-end=\"2470\">\n<tr data-start=\"2413\" data-end=\"2470\">\n<th data-start=\"2413\" data-end=\"2416\">&nbsp;<\/th>\n<th data-start=\"2416\" data-end=\"2443\"><strong data-start=\"2418\" data-end=\"2442\">Description standard<\/strong><\/th>\n<th data-start=\"2443\" data-end=\"2470\"><strong data-start=\"2445\" data-end=\"2466\">Amazon A+ Content<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2522\" data-end=\"2945\">\n<tr data-start=\"2522\" data-end=\"2634\">\n<td><strong data-start=\"2524\" data-end=\"2533\">Texte<\/strong><\/td>\n<td>Formatage basique, nombre de caract\u00e8res limit\u00e9<\/td>\n<td>Modules avanc\u00e9s, mise en page professionnelle<\/td>\n<\/tr>\n<tr data-start=\"2635\" data-end=\"2740\">\n<td><strong data-start=\"2637\" data-end=\"2647\">Images<\/strong><\/td>\n<td>Seulement les photos produit classiques<\/td>\n<td>Infographies, diagrammes explicatifs, vid\u00e9os<\/td>\n<\/tr>\n<tr data-start=\"2741\" data-end=\"2843\">\n<td><strong data-start=\"2743\" data-end=\"2767\">Tableaux comparatifs<\/strong><\/td>\n<td>\u274c Non disponible<\/td>\n<td>\u2705 Permet de comparer plusieurs versions du produit<\/td>\n<\/tr>\n<tr data-start=\"2844\" data-end=\"2945\">\n<td><strong data-start=\"2846\" data-end=\"2858\">Branding<\/strong><\/td>\n<td>\u274c Peu d\u2019\u00e9l\u00e9ments visuels distinctifs<\/td>\n<td>\u2705 Logo, identit\u00e9 visuelle et storytelling<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-start=\"2947\" data-end=\"3046\"><em data-start=\"2950\" data-end=\"3044\">Un A+ Content bien con\u00e7u renforce la cr\u00e9dibilit\u00e9 et l\u2019impact d\u2019une fiche produit sur Amazon.<\/em><\/p>\n<h3 data-start=\"3053\" data-end=\"3100\"><span class=\"ez-toc-section\" id=\"Pourquoi_utiliser_Amazon_A_Content\"><\/span><strong data-start=\"3057\" data-end=\"3098\">Pourquoi utiliser Amazon A+ Content ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3102\" data-end=\"3757\">\ud83d\udd39 <strong data-start=\"3105\" data-end=\"3140\">Augmenter le taux de conversion<\/strong> : Selon Amazon, l\u2019A+ Content peut booster la conversion jusqu\u2019\u00e0 <strong data-start=\"3205\" data-end=\"3213\">+20%<\/strong> gr\u00e2ce \u00e0 une meilleure mise en avant des produits.<br data-start=\"3263\" data-end=\"3266\">\ud83d\udd39 <strong data-start=\"3269\" data-end=\"3296\">Am\u00e9liorer la visibilit\u00e9<\/strong> : Bien que l\u2019A+ Content n\u2019influence pas directement le r\u00e9f\u00e9rencement, un taux de conversion plus \u00e9lev\u00e9 et un engagement accru peuvent am\u00e9liorer le classement.<br data-start=\"3455\" data-end=\"3458\">\ud83d\udd39 <strong data-start=\"3461\" data-end=\"3493\">R\u00e9duire les retours produits<\/strong> : Des descriptions plus d\u00e9taill\u00e9es aident les clients \u00e0 faire des choix \u00e9clair\u00e9s, limitant les retours et les avis n\u00e9gatifs.<br data-start=\"3618\" data-end=\"3621\">\ud83d\udd39 <strong data-start=\"3624\" data-end=\"3663\">Renforcer la notori\u00e9t\u00e9 de la marque<\/strong> : Une communication coh\u00e9rente et professionnelle inspire confiance et fid\u00e9lise les clients.<\/p>\n<p style=\"padding: 20px; border-radius: 10px; background: #dbeefe; text-align: center;\"><span style=\"font-weight: 400;\"><strong> \ud83d\udca1Maximisez vos chances d\u2019obtenir le <a href=\"https:\/\/base.com\/fr-FR\/blog\/automatisation-prix-amazon-buy-box\/\">Buy Box sur Amazon<\/a> en automatisant vos prix avec Base ! <\/strong><\/span><\/p>\n<h3 data-start=\"3869\" data-end=\"3920\"><span class=\"ez-toc-section\" id=\"A_Content_un_investissement_rentable\"><\/span><strong data-start=\"3873\" data-end=\"3918\">A+ Content : un investissement rentable ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3921\" data-end=\"4226\" data-is-last-node=\"\" data-is-only-node=\"\">Oui ! L\u2019int\u00e9gration d\u2019Amazon A+ Content est un excellent moyen de se d\u00e9marquer sur un march\u00e9 concurrentiel, d\u2019am\u00e9liorer l\u2019exp\u00e9rience client et de <strong data-start=\"4067\" data-end=\"4089\">booster les ventes<\/strong>. Si vous souhaitez mettre en valeur vos produits et consolider votre image de marque, cet outil est une opportunit\u00e9 \u00e0 ne pas manquer. \ud83d\ude80<\/p>\n<p style=\"text-align: center;\" data-start=\"3921\" data-end=\"4226\" data-is-last-node=\"\" data-is-only-node=\"\"><a class=\"fasc-button fasc-size-xlarge fasc-type-flat fasc-rounded-medium fasc-style-bold\" style=\"background-color: #2f78de; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/base.com\/fr-FR\/home\/\">Vendez sur Amazon avec Base.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vos produits se noient dans l\u2019oc\u00e9an de la concurrence sur Amazon ? Amazon A+ Content est l\u2019\u00e9l\u00e9ment cl\u00e9 qui transforme une fiche produit standard en une pr\u00e9sentation professionnelle digne des plus grandes marques. D\u00e9couvrez comment utiliser cet outil pour convertir de simples visiteurs en clients fid\u00e8les. Qu&#8217;est-ce que l\u2019Amazon A+ Content ? Amazon A+ Content [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":17371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[486],"tags":[435,566,567,569,517,556,568],"authors":[],"class_list":["post-17368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-amazon","tag-amazon-a-content","tag-amazon-brand-registry","tag-automatisation-sur-amazon","tag-base-com","tag-base-com-france","tag-vendre-sur-amazon","market-france","market-worldwide"],"acf":[],"featured_image_src":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/03\/Blog-1080x700px-4.png","author_info":{"display_name":"Iryna Tessard","author_link":"https:\/\/base.com\/fr-FR\/blog\/author\/iryna-tessard\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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