{"id":17426,"date":"2025-04-04T15:26:39","date_gmt":"2025-04-04T13:26:39","guid":{"rendered":"https:\/\/base.com\/fr-FR\/blog\/?p=17426"},"modified":"2025-04-04T15:28:08","modified_gmt":"2025-04-04T13:28:08","slug":"comment-vendre-sur-tiktok-shop-guide-pour-les-debutants","status":"publish","type":"post","link":"https:\/\/base.com\/fr-FR\/blog\/comment-vendre-sur-tiktok-shop-guide-pour-les-debutants\/","title":{"rendered":"Comment vendre sur TikTok Shop : guide pour les d\u00e9butants"},"content":{"rendered":"<p class=\"\" data-start=\"74\" data-end=\"452\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/base.com\/fr-FR\/blog\/comment-vendre-sur-tiktok-shop-guide-pour-les-debutants\/#Quest-ce_que_TikTok_Shop\" >Qu\u2019est-ce que TikTok Shop ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/base.com\/fr-FR\/blog\/comment-vendre-sur-tiktok-shop-guide-pour-les-debutants\/#Comment_fonctionne_TikTok_Shop\" >Comment fonctionne TikTok Shop ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/base.com\/fr-FR\/blog\/comment-vendre-sur-tiktok-shop-guide-pour-les-debutants\/#Creer_son_compte_TikTok_Business\" >Cr\u00e9er son compte TikTok Business<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/base.com\/fr-FR\/blog\/comment-vendre-sur-tiktok-shop-guide-pour-les-debutants\/#1_Creer_un_compte\" >1. Cr\u00e9er un compte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/base.com\/fr-FR\/blog\/comment-vendre-sur-tiktok-shop-guide-pour-les-debutants\/#2_Passer_au_compte_Business\" >2. Passer au compte Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/base.com\/fr-FR\/blog\/comment-vendre-sur-tiktok-shop-guide-pour-les-debutants\/#3_Verifier_votre_identite\" >3. V\u00e9rifier votre identit\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/base.com\/fr-FR\/blog\/comment-vendre-sur-tiktok-shop-guide-pour-les-debutants\/#Ajouter_votre_catalogue_produits\" >Ajouter votre catalogue produits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/base.com\/fr-FR\/blog\/comment-vendre-sur-tiktok-shop-guide-pour-les-debutants\/#Promouvoir_votre_boutique\" >Promouvoir votre boutique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/base.com\/fr-FR\/blog\/comment-vendre-sur-tiktok-shop-guide-pour-les-debutants\/#Options_dachat_pour_les_utilisateurs_TikTok\" >Options d\u2019achat pour les utilisateurs TikTok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/base.com\/fr-FR\/blog\/comment-vendre-sur-tiktok-shop-guide-pour-les-debutants\/#TikTok_Seller_Center\" >TikTok Seller Center<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/base.com\/fr-FR\/blog\/comment-vendre-sur-tiktok-shop-guide-pour-les-debutants\/#Pourquoi_TikTok_Shop_est-il_si_performant\" >Pourquoi TikTok Shop est-il si performant ?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/base.com\/fr-FR\/blog\/comment-vendre-sur-tiktok-shop-guide-pour-les-debutants\/#1_Facilite_dutilisation\" >1. Facilit\u00e9 d\u2019utilisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/base.com\/fr-FR\/blog\/comment-vendre-sur-tiktok-shop-guide-pour-les-debutants\/#2_Acces_rapide_a_de_nouveaux_clients\" >2. Acc\u00e8s rapide \u00e0 de nouveaux clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/base.com\/fr-FR\/blog\/comment-vendre-sur-tiktok-shop-guide-pour-les-debutants\/#3_Renforcement_de_limage_de_marque\" >3. Renforcement de l\u2019image de marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/base.com\/fr-FR\/blog\/comment-vendre-sur-tiktok-shop-guide-pour-les-debutants\/#4_Frais_de_commission_faibles\" >4. Frais de commission faibles<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/base.com\/fr-FR\/blog\/comment-vendre-sur-tiktok-shop-guide-pour-les-debutants\/#Gerer_sa_boutique_TikTok_dans_une_strategie_multicanale\" >G\u00e9rer sa boutique TikTok dans une strat\u00e9gie multicanale<\/a><\/li><\/ul><\/nav><\/div>\nMalgr\u00e9 toutes les pol\u00e9miques r\u00e9centes autour de la plateforme, TikTok reste en 2025 la plateforme de commerce social avec la plus forte croissance. En effet, une <a href=\"https:\/\/www.emarketer.com\/learningcenter\/guides\/guide-tiktok\/#:~:text=TikTok's%20US%20ad%20business%20will,ad%20growth%20has%20been%20remarkable.\"><strong>\u00e9tude d\u2019eMarketer<\/strong><\/a> r\u00e9v\u00e8le que parmi toutes les plateformes de commerce social, <strong data-start=\"318\" data-end=\"362\">TikTok Shop est l\u2019une des plus rentables<\/strong>, les consommateurs y effectuant des achats bien plus fr\u00e9quemment que sur d\u2019autres canaux.<\/p>\n<p class=\"\" data-start=\"454\" data-end=\"619\">Alors, qu\u2019est-ce qui rend TikTok Shop si efficace pour les entreprises e-commerce ? Et comment les marques peuvent-elles en tirer profit pour se d\u00e9velopper ?<\/p>\n<p class=\"\" data-start=\"621\" data-end=\"836\">Dans cet article, nous allons voir <strong data-start=\"656\" data-end=\"685\">comment vendre sur TikTok<\/strong>, pourquoi c\u2019est une plateforme performante pour les entrepreneurs du e-commerce, et comment en tirer le meilleur parti dans une strat\u00e9gie multicanale.<\/p>\n<h3 class=\"\" data-start=\"843\" data-end=\"874\"><span class=\"ez-toc-section\" id=\"Quest-ce_que_TikTok_Shop\"><\/span>Qu\u2019est-ce que TikTok Shop ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"876\" data-end=\"1198\"><strong data-start=\"876\" data-end=\"939\">TikTok Shop est un ensemble de fonctionnalit\u00e9s commerciales<\/strong> qui permet aux vendeurs, marques et cr\u00e9ateurs de <strong data-start=\"989\" data-end=\"1064\">pr\u00e9senter et vendre leurs produits directement via l\u2019application TikTok<\/strong>. Depuis le lancement de cette fonctionnalit\u00e9 en septembre 2023, <strong data-start=\"1129\" data-end=\"1164\">plus de 15 millions de vendeurs<\/strong> y sont actifs \u00e0 travers le monde.<\/p>\n<p class=\"\" data-start=\"1200\" data-end=\"1374\">En associant vid\u00e9os virales et liens d\u2019achat directs, TikTok a transform\u00e9 le commerce social en un processus fluide et int\u00e9gr\u00e9. TikTok Shop permet aujourd\u2019hui de vendre via :<\/p>\n<ul data-start=\"1375\" data-end=\"1497\">\n<li class=\"\" data-start=\"1375\" data-end=\"1412\">\n<p class=\"\" data-start=\"1377\" data-end=\"1412\">des vid\u00e9os dans le fil d\u2019actualit\u00e9,<\/p>\n<\/li>\n<li class=\"\" data-start=\"1413\" data-end=\"1432\">\n<p class=\"\" data-start=\"1415\" data-end=\"1432\">des Lives TikTok,<\/p>\n<\/li>\n<li class=\"\" data-start=\"1433\" data-end=\"1460\">\n<p class=\"\" data-start=\"1435\" data-end=\"1460\">des pages personnalis\u00e9es,<\/p>\n<\/li>\n<li class=\"\" data-start=\"1461\" data-end=\"1497\">\n<p class=\"\" data-start=\"1463\" data-end=\"1497\">et l\u2019onglet Shop de l\u2019application.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"1504\" data-end=\"1540\"><span class=\"ez-toc-section\" id=\"Comment_fonctionne_TikTok_Shop\"><\/span>Comment fonctionne TikTok Shop ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"1542\" data-end=\"1756\">TikTok Shop permet <strong data-start=\"1561\" data-end=\"1614\">de vendre soit comme marchand, soit comme affili\u00e9<\/strong>. Le <strong data-start=\"1619\" data-end=\"1658\">programme d\u2019affiliation TikTok Shop<\/strong> est une vraie opportunit\u00e9 pour les petites entreprises gr\u00e2ce aux partenariats avec des cr\u00e9ateurs.<\/p>\n<p class=\"\" data-start=\"1758\" data-end=\"1989\">Les entreprises peuvent devenir \u00ab TikTok Shop Sellers \u00bb en suivant un processus de v\u00e9rification. Quant aux cr\u00e9ateurs de contenu, ils peuvent rejoindre le programme d\u2019affiliation et <strong data-start=\"1939\" data-end=\"1988\">gagner une commission sur les ventes g\u00e9n\u00e9r\u00e9es<\/strong>.<\/p>\n<h3 class=\"\" data-start=\"1996\" data-end=\"2032\"><span class=\"ez-toc-section\" id=\"Creer_son_compte_TikTok_Business\"><\/span>Cr\u00e9er son compte TikTok Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 class=\"\" data-start=\"2034\" data-end=\"2057\"><span class=\"ez-toc-section\" id=\"1_Creer_un_compte\"><\/span>1. Cr\u00e9er un compte<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"\" data-start=\"2058\" data-end=\"2244\">T\u00e9l\u00e9chargez TikTok et cr\u00e9ez un compte. Choisissez un nom d\u2019utilisateur coh\u00e9rent avec votre marque sur d\u2019autres canaux. Compl\u00e9tez votre profil : photo, bio courte et lien vers votre site.<\/p>\n<h4 class=\"\" data-start=\"2246\" data-end=\"2279\"><span class=\"ez-toc-section\" id=\"2_Passer_au_compte_Business\"><\/span>2. Passer au compte Business<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"\" data-start=\"2280\" data-end=\"2406\">Passez \u00e0 un <strong data-start=\"2292\" data-end=\"2311\">compte Business<\/strong> pour acc\u00e9der aux outils de TikTok Shop, suivre vos performances et ajouter des liens externes.<\/p>\n<h4 class=\"\" data-start=\"2555\" data-end=\"2586\"><span class=\"ez-toc-section\" id=\"3_Verifier_votre_identite\"><\/span>3. V\u00e9rifier votre identit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"\" data-start=\"2587\" data-end=\"2733\">Ajoutez le nom de votre boutique, le type d\u2019entreprise (individuelle ou soci\u00e9t\u00e9) et les <strong data-start=\"2675\" data-end=\"2702\">documents justificatifs<\/strong> n\u00e9cessaires \u00e0 la v\u00e9rification.<\/p>\n<h3 class=\"\" data-start=\"2740\" data-end=\"2776\"><span class=\"ez-toc-section\" id=\"Ajouter_votre_catalogue_produits\"><\/span>Ajouter votre catalogue produits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"2778\" data-end=\"2917\">Une fois v\u00e9rifi\u00e9, <strong data-start=\"2796\" data-end=\"2842\">vous devenez officiellement vendeur TikTok<\/strong> ! Ajoutez vos produits, liez votre compte bancaire, et commencez \u00e0 vendre.<\/p>\n<p class=\"\" data-start=\"2919\" data-end=\"3006\">Dans le <strong data-start=\"2927\" data-end=\"2951\">TikTok Seller Center<\/strong>, vous pouvez g\u00e9rer et ajouter vos produits en continu.<\/p>\n<h3 class=\"\" data-start=\"3013\" data-end=\"3042\"><span class=\"ez-toc-section\" id=\"Promouvoir_votre_boutique\"><\/span>Promouvoir votre boutique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"3044\" data-end=\"3186\">Publiez des vid\u00e9os courtes via votre compte. Gr\u00e2ce \u00e0 l\u2019algorithme de TikTok, votre contenu peut \u00eatre <strong data-start=\"3145\" data-end=\"3185\">rapidement diffus\u00e9 \u00e0 un large public<\/strong>.<\/p>\n<p class=\"\" data-start=\"3188\" data-end=\"3343\">Ajoutez des liens produits directement dans les vid\u00e9os. Les marques les plus performantes <strong data-start=\"3278\" data-end=\"3309\">cr\u00e9ent du contenu engageant<\/strong> plut\u00f4t que de simples publicit\u00e9s.<\/p>\n<h3 class=\"\" data-start=\"3350\" data-end=\"3398\"><span class=\"ez-toc-section\" id=\"Options_dachat_pour_les_utilisateurs_TikTok\"><\/span>Options d\u2019achat pour les utilisateurs TikTok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"3400\" data-end=\"3461\">TikTok Shop propose plusieurs fa\u00e7ons d\u2019acheter vos produits :<\/p>\n<ul data-start=\"3463\" data-end=\"3826\">\n<li class=\"\" data-start=\"3463\" data-end=\"3554\">\n<p class=\"\" data-start=\"3465\" data-end=\"3554\"><strong data-start=\"3465\" data-end=\"3486\">Live Shopping Ads<\/strong> : vendez en direct, r\u00e9pondez aux questions, pr\u00e9sentez les produits.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3555\" data-end=\"3636\">\n<p class=\"\" data-start=\"3557\" data-end=\"3636\"><strong data-start=\"3557\" data-end=\"3578\">Vid\u00e9os Shoppables<\/strong> : les utilisateurs peuvent acheter sans quitter la vid\u00e9o.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3637\" data-end=\"3729\">\n<p class=\"\" data-start=\"3639\" data-end=\"3729\"><strong data-start=\"3639\" data-end=\"3659\">Vitrine Produits<\/strong> : via l\u2019ic\u00f4ne &#8220;sac&#8221;, les utilisateurs acc\u00e8dent \u00e0 votre mini-boutique.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3730\" data-end=\"3826\">\n<p class=\"\" data-start=\"3732\" data-end=\"3826\"><strong data-start=\"3732\" data-end=\"3752\">Page TikTok Shop<\/strong> : une vitrine d\u00e9di\u00e9e \u00e0 votre marque pour d\u00e9velopper votre canal de vente.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"3833\" data-end=\"3857\"><span class=\"ez-toc-section\" id=\"TikTok_Seller_Center\"><\/span>TikTok Seller Center<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"3859\" data-end=\"3967\">G\u00e9rez tout via le <strong data-start=\"3877\" data-end=\"3901\">TikTok Seller Center<\/strong> (ou <a href=\"https:\/\/base.com\/fr-FR\/home\/\"><strong>via Base<\/strong><\/a> si vous utilisez leur gestionnaire de marketplace) :<\/p>\n<ul data-start=\"3968\" data-end=\"4077\">\n<li class=\"\" data-start=\"3968\" data-end=\"3981\">\n<p class=\"\" data-start=\"3970\" data-end=\"3981\">publicit\u00e9s,<\/p>\n<\/li>\n<li class=\"\" data-start=\"3982\" data-end=\"3990\">\n<p class=\"\" data-start=\"3984\" data-end=\"3990\">stock,<\/p>\n<\/li>\n<li class=\"\" data-start=\"3991\" data-end=\"4005\">\n<p class=\"\" data-start=\"3993\" data-end=\"4005\">exp\u00e9ditions,<\/p>\n<\/li>\n<li class=\"\" data-start=\"4006\" data-end=\"4019\">\n<p class=\"\" data-start=\"4008\" data-end=\"4019\">promotions,<\/p>\n<\/li>\n<li class=\"\" data-start=\"4020\" data-end=\"4054\">\n<p class=\"\" data-start=\"4022\" data-end=\"4054\">partenariats avec des cr\u00e9ateurs,<\/p>\n<\/li>\n<li class=\"\" data-start=\"4055\" data-end=\"4077\">\n<p class=\"\" data-start=\"4057\" data-end=\"4077\">service client, etc.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"4084\" data-end=\"4131\"><span class=\"ez-toc-section\" id=\"Pourquoi_TikTok_Shop_est-il_si_performant\"><\/span>Pourquoi TikTok Shop est-il si performant ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 class=\"\" data-start=\"4133\" data-end=\"4163\"><span class=\"ez-toc-section\" id=\"1_Facilite_dutilisation\"><\/span>1. Facilit\u00e9 d\u2019utilisation<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"\" data-start=\"4164\" data-end=\"4284\">Aucune comp\u00e9tence technique requise. Cr\u00e9ez une boutique, ajoutez vos produits et commencez \u00e0 vendre en quelques minutes.<\/p>\n<h4 class=\"\" data-start=\"4286\" data-end=\"4328\"><span class=\"ez-toc-section\" id=\"2_Acces_rapide_a_de_nouveaux_clients\"><\/span>2. Acc\u00e8s rapide \u00e0 de nouveaux clients<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"\" data-start=\"4329\" data-end=\"4440\">Avec <strong data-start=\"4334\" data-end=\"4378\">plus d\u2019un milliard d\u2019utilisateurs actifs<\/strong>, TikTok vous permet de toucher une grande vari\u00e9t\u00e9 de publics.<\/p>\n<h4 class=\"\" data-start=\"4442\" data-end=\"4483\"><span class=\"ez-toc-section\" id=\"3_Renforcement_de_limage_de_marque\"><\/span>3. Renforcement de l\u2019image de marque<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"\" data-start=\"4484\" data-end=\"4591\">TikTok permet aux marques de <strong data-start=\"4513\" data-end=\"4535\">cr\u00e9er une histoire<\/strong>, engager une communaut\u00e9 et <strong data-start=\"4563\" data-end=\"4590\">accro\u00eetre la visibilit\u00e9<\/strong>.<\/p>\n<h4 class=\"\" data-start=\"4593\" data-end=\"4628\"><span class=\"ez-toc-section\" id=\"4_Frais_de_commission_faibles\"><\/span>4. Frais de commission faibles<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-start=\"4629\" data-end=\"4719\">\n<li class=\"\" data-start=\"4629\" data-end=\"4662\">\n<p class=\"\" data-start=\"4631\" data-end=\"4662\"><strong data-start=\"4631\" data-end=\"4662\">1,8 % les 90 premiers jours<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"4663\" data-end=\"4719\">\n<p class=\"\" data-start=\"4665\" data-end=\"4719\">Puis <strong data-start=\"4670\" data-end=\"4677\">5 %<\/strong> (encore inf\u00e9rieur aux autres plateformes)<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"4721\" data-end=\"4810\">Cela vous permet de proposer des prix attractifs tout en conservant de <strong data-start=\"4792\" data-end=\"4809\">bonnes marges<\/strong>.<\/p>\n<h3 class=\"\" data-start=\"4817\" data-end=\"4876\"><span class=\"ez-toc-section\" id=\"Gerer_sa_boutique_TikTok_dans_une_strategie_multicanale\"><\/span>G\u00e9rer sa boutique TikTok dans une strat\u00e9gie multicanale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"4878\" data-end=\"5004\">G\u00e9rer une marque e-commerce multicanale peut \u00eatre complexe sans les bons outils. <a href=\"https:\/\/base.com\/fr-FR\/blog\/tiktok-shop-france-boostez-vos-ventes-grace-a-lintegration-base-com\/\"><strong data-start=\"4959\" data-end=\"4997\">Base propose une solution int\u00e9gr\u00e9e<\/strong><\/a> pour :<\/p>\n<ul data-start=\"5005\" data-end=\"5085\">\n<li class=\"\" data-start=\"5005\" data-end=\"5027\">\n<p class=\"\" data-start=\"5007\" data-end=\"5027\">g\u00e9rer les commandes,<\/p>\n<\/li>\n<li class=\"\" data-start=\"5028\" data-end=\"5044\">\n<p class=\"\" data-start=\"5030\" data-end=\"5044\">la logistique,<\/p>\n<\/li>\n<li class=\"\" data-start=\"5045\" data-end=\"5060\">\n<p class=\"\" data-start=\"5047\" data-end=\"5060\">les produits,<\/p>\n<\/li>\n<li class=\"\" data-start=\"5061\" data-end=\"5085\">\n<p class=\"\" data-start=\"5063\" data-end=\"5085\">les marketplaces, etc.<\/p>\n<\/li>\n<\/ul>\n<p style=\"padding: 20px; border-radius: 10px; background: #dbeefe; text-align: center;\"><span style=\"font-weight: 400;\">Commencez avec un <a href=\"https:\/\/base.com\/fr-FR\/home\/\"><strong>essai gratuit de 14 jours<\/strong><\/a> pour tester la plateforme.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malgr\u00e9 toutes les pol\u00e9miques r\u00e9centes autour de la plateforme, TikTok reste en 2025 la plateforme de commerce social avec la plus forte croissance. En effet, une \u00e9tude d\u2019eMarketer r\u00e9v\u00e8le que parmi toutes les plateformes de commerce social, TikTok Shop est l\u2019une des plus rentables, les consommateurs y effectuant des achats bien plus fr\u00e9quemment que sur [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":17431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[486,364],"tags":[556,354,558,577,576],"authors":[574],"class_list":["post-17426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-integrations","tag-base-com-france","tag-marketplace","tag-social-selling","tag-tik-tok","tag-tik-tok-shop","authors-iryna-tessard","market-france","market-worldwide"],"acf":[],"featured_image_src":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/04\/integracja-sendsms-13.png","author_info":{"display_name":"Iryna Tessard","author_link":"https:\/\/base.com\/fr-FR\/blog\/author\/iryna-tessard\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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