{"id":17622,"date":"2025-11-11T17:14:57","date_gmt":"2025-11-11T16:14:57","guid":{"rendered":"https:\/\/base.com\/fr-FR\/blog\/?p=17622"},"modified":"2026-02-03T19:27:57","modified_gmt":"2026-02-03T18:27:57","slug":"base-tech-for-retail-2025-solution-e-commerce-centralise","status":"publish","type":"post","link":"https:\/\/base.com\/fr-FR\/blog\/base-tech-for-retail-2025-solution-e-commerce-centralise\/","title":{"rendered":"Base.com arrive \u00e0 Tech for Retail 2025 : une solution e-commerce centralis\u00e9e"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">En 2025, le e-commerce n\u2019est plus une question de conversion. C\u2019est un sujet <strong data-start=\"631\" data-end=\"690\">d\u2019op\u00e9rations.<br \/>\n<\/strong><\/span>Les marchands vendent sur Shopify, Prestashop, Amazon, Cdiscount et une multitude de marketplaces.<br data-start=\"791\" data-end=\"794\" \/>Mais beaucoup pilotent encore avec <strong data-start=\"829\" data-end=\"862\">10 outils, des fichiers Excel<\/strong>, et des processus qui cassent d\u00e8s que les commandes explosent.<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <strong>Tech for Retail 2025<\/strong> sera l\u2019occasion d\u2019arr\u00eater la complexit\u00e9 et de passer enfin \u00e0 un <strong data-start=\"903\" data-end=\"926\">logiciel e-commerce<\/strong> capable de g\u00e9rer toute l\u2019activit\u00e9 : commandes, stock, transport, entrep\u00f4ts et marketplace.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span>\ud83d\udccd<strong>\u00a0Les 24\u201325 novembre, Base.com sera \u00e0 <a href=\"https:\/\/www.techforretail.com\/en\/partner\/eb6d44b8-2c24-f011-8b3d-6045bdf3ac94\/base\">Tech for Retail<\/a> (Paris Expo, stand E14)<\/strong> pour d\u00e9montrer comment industrialiser une activit\u00e9 e-commerce : absorber la Peak Season, scaler sur les marketplaces, automatiser commandes, stocks et entrep\u00f4ts, sans friction ni surcharge d\u2019outils.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/base.com\/fr-FR\/blog\/base-tech-for-retail-2025-solution-e-commerce-centralise\/#%E2%9C%85_Pourquoi_Tech_for_Retail_est_devenu_LE_rendez-vous_e-commerce_incontournable\" >\u2705 Pourquoi Tech for Retail est devenu LE rendez-vous e-commerce incontournable\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/base.com\/fr-FR\/blog\/base-tech-for-retail-2025-solution-e-commerce-centralise\/#%E2%9C%85_Ce_que_vous_verrez_sur_le_stand_Base_E14\" >\u2705 Ce que vous verrez sur le stand Base (E14)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/base.com\/fr-FR\/blog\/base-tech-for-retail-2025-solution-e-commerce-centralise\/#%E2%80%93_Demonstrations_live\" >&#8211; D\u00e9monstrations live<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/base.com\/fr-FR\/blog\/base-tech-for-retail-2025-solution-e-commerce-centralise\/#%E2%80%93_Business_meetings_1-to-1\" >&#8211; Business meetings 1-to-1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/base.com\/fr-FR\/blog\/base-tech-for-retail-2025-solution-e-commerce-centralise\/#%E2%80%93_Conference_%E2%80%9CLe_Cafe_de_lE-commerce%E2%80%9D\" >&#8211; Conf\u00e9rence \u201cLe Caf\u00e9 de l\u2019E-commerce\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/base.com\/fr-FR\/blog\/base-tech-for-retail-2025-solution-e-commerce-centralise\/#%E2%80%93_Nouveaute_lE-Commerce_Passport\" >&#8211; Nouveaut\u00e9 : l\u2019E-Commerce Passport<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/base.com\/fr-FR\/blog\/base-tech-for-retail-2025-solution-e-commerce-centralise\/#%E2%9C%85_Votre_invitation_offerte_au_salon\" >\u2705 Votre invitation offerte au salon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/base.com\/fr-FR\/blog\/base-tech-for-retail-2025-solution-e-commerce-centralise\/#%E2%9C%85_FAQ_%E2%80%93_Basecom_a_Tech_for_Retail_2025\" >\u2705 FAQ \u2013 Base.com \u00e0 Tech for Retail 2025<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_Pourquoi_Tech_for_Retail_est_devenu_LE_rendez-vous_e-commerce_incontournable\"><\/span><b>\u2705 Pourquoi Tech for Retail est devenu LE rendez-vous e-commerce incontournable\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\ud83d\udcc8 Les marketplaces captent d\u00e9sormais <\/span><b>+50% des volumes <\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\ud83d\ude9a Les <strong>d\u00e9lais logistiques<\/strong> influencent directement la conversion<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u274c <\/span><span style=\"font-weight: 400;\">Une rupture<strong> co\u00fbte plus cher<\/strong> que la pub<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\ud83d\udd00 Le<strong> multi-canal<\/strong> n\u2019est plus une option, mais la norme<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/blockquote>\n<p><em><span style=\"font-weight: 400;\">\u27a1\ufe0f <\/span><b>Vendre est devenu simple. Livrer parfaitement est devenu difficile.<\/b><\/em><b><br \/>\n<\/b>Et c\u2019est l\u00e0 que se fait la diff\u00e9rence entre un e-commerce ma\u00eetris\u00e9\u2026 et un e-commerce qui chaotique.<\/p>\n<p><em><strong>\ud83e\udde9 Tech for Retail<\/strong> est donc <strong>mise \u00e0 niveau op\u00e9rationnelle<\/strong> des vendeurs : logistique marketplace optimis\u00e9e, donn\u00e9es centralis\u00e9es, et une activit\u00e9 pr\u00eate pour 2026.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_Ce_que_vous_verrez_sur_le_stand_Base_E14\"><\/span><b>\u2705 Ce que vous verrez sur le stand Base (E14)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%93_Demonstrations_live\"><\/span><span style=\"font-weight: 400;\"><strong><em>&#8211; D\u00e9monstrations live<\/em><\/strong><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2077\" data-end=\"2537\">Sur place, nos \u00e9quipes montreront comment notre <strong data-start=\"2125\" data-end=\"2161\">Base.com <\/strong>ex\u00e9cute une cha\u00eene e-commerce compl\u00e8te gr\u00e2ce \u00e0 <strong data-start=\"2125\" data-end=\"2161\">sa plateforme omnicanale<\/strong>\u00a0: de la commande \u00e0 l\u2019exp\u00e9dition <strong data-start=\"2221\" data-end=\"2245\">sans saisie manuelle<\/strong>, avec un <strong data-start=\"2255\" data-end=\"2293\">stock multi-entrep\u00f4t en temps r\u00e9el<\/strong>, un <a href=\"https:\/\/base.com\/fr-FR\/fonctions\/gestion-des-marketplaces\/\"><strong data-start=\"2298\" data-end=\"2317\">OMS intelligent<\/strong><\/a> (routage, priorisation, transporteurs), et un <a href=\"https:\/\/base.com\/fr-FR\/fonctions\/wms\/\"><strong data-start=\"2364\" data-end=\"2371\">WMS<\/strong><\/a> qui optimise la pr\u00e9paration et r\u00e9duit l\u2019erreur humaine.<\/p>\n<p data-start=\"2077\" data-end=\"2537\">\u2705 Une <strong data-start=\"2363\" data-end=\"2397\">solution logistique e-commerce<\/strong> unifi\u00e9e, sans saisie manuelle, sans fichiers Excel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%93_Business_meetings_1-to-1\"><\/span><span style=\"font-weight: 400;\"><strong><em>&#8211; Business meetings 1-to-1<\/em><\/strong><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2077\" data-end=\"2537\">Nous analysons vos flux, vos marketplaces et votre logistique.<br data-start=\"2650\" data-end=\"2653\" \/>Vous repartez avec des recommandations concr\u00e8tes : <strong data-start=\"2704\" data-end=\"2759\">optimisation, automatisation, gain de productivit\u00e9.<\/strong><br data-start=\"2759\" data-end=\"2762\" \/>\ud83d\udc49 <strong data-start=\"2397\" data-end=\"2423\">100% pratico-pratique.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%93_Conference_%E2%80%9CLe_Cafe_de_lE-commerce%E2%80%9D\"><\/span><span style=\"font-weight: 400;\"><strong><em>&#8211; Conf\u00e9rence \u201cLe Caf\u00e9 de l\u2019E-commerce\u201d<\/em><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"105\" data-end=\"569\">Nous accueillerons \u00e9galement <strong data-start=\"134\" data-end=\"161\">Le Caf\u00e9 de l\u2019E-commerce<\/strong> pour une conf\u00e9rence centr\u00e9e sur le r\u00e9el : tendances 2026, erreurs \u00e0 \u00e9viter, strat\u00e9gies qui fonctionnent vraiment. Une occasion d\u2019\u00e9changer avec nos clients, qui partageront comment ils ont centralis\u00e9 leur activit\u00e9, automatis\u00e9 leurs flux, et boost\u00e9 leurs ventes gr\u00e2ce \u00e0 Base.<\/p>\n<p><a href=\"https:\/\/base.com\/fr-FR\/blog\/logiciel-oms-ecommerce-cas-client-la-boutique-de-pascal\/\">\u27a1\ufe0f <strong data-start=\"54\" data-end=\"68\">Cas client<\/strong> : comment La Boutique de Pascal a automatis\u00e9 ses commandes et supprim\u00e9 Excel gr\u00e2ce \u00e0 Base.com, logiciel e-commerce unifi\u00e9.<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%93_Nouveaute_lE-Commerce_Passport\"><\/span><span style=\"font-weight: 400;\"><strong><em>&#8211; Nouveaut\u00e9 : l\u2019E-Commerce Passport<\/em><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1193\" data-end=\"1500\">Un bingo organis\u00e9 par <a href=\"https:\/\/base.com\/fr-FR\/home\/\">Base.com<\/a> et ses partenaires : passez sur les stands, faites tamponner, et repartez avec des cadeaux et des offres exclusives. Une fa\u00e7on ludique de rencontrer les acteurs cl\u00e9s de la cha\u00eene e-commerce : logistique, paiement, marketplaces, marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%9C%85_Votre_invitation_offerte_au_salon\"><\/span><b>\u2705 Votre invitation offerte au salon<br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\ud83c\udf9f\ufe0f <strong data-start=\"88\" data-end=\"120\">R\u00e9cup\u00e9rez votre badge offert<\/strong> et rejoignez-nous au <strong data-start=\"142\" data-end=\"155\">stand E14<\/strong>.<br \/>\nVous pourrez d\u00e9couvrir la plateforme en live, r\u00e9cup\u00e9rer votre E-Commerce Passport, \u00e9changer avec nos \u00e9quipes et clients<em data-start=\"287\" data-end=\"302\"> autour de drinks,<\/em>\u00a0et repartir avec des <strong data-start=\"325\" data-end=\"336\">goodies<\/strong> et des offres exclusives.<\/p>\n<p><a href=\"https:\/\/www.techforretail.com\/invitation\/base\/\"><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><b>Obtenez votre badge gratuit pour d\u00e9couvrir la solution e-commerce Base \u00e0 Tech for Retail<\/b><\/a><\/p>\n<p><strong><a href=\"https:\/\/www.techforretail.com\/\">\ud83d\udc49 Restez connect\u00e9s au programme officiel du salon.<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2 data-start=\"320\" data-end=\"366\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_FAQ_%E2%80%93_Basecom_a_Tech_for_Retail_2025\"><\/span>\u2705 <strong data-start=\"325\" data-end=\"366\">FAQ \u2013 Base.com \u00e0 Tech for Retail 2025<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"368\" data-end=\"706\"><strong data-start=\"368\" data-end=\"441\">\u2753 Quels avantages offre Base.com pour les e-commer\u00e7ants multicanaux ?<\/strong><br data-start=\"441\" data-end=\"444\" \/>Base.com centralise les commandes, stocks, catalogues produits et transporteurs dans une seule plateforme omnicanale. Les marchands automatisent leurs flux, r\u00e9duisent les erreurs, et optimisent leur logistique marketplace sans fichiers Excel ni t\u00e2ches manuelles.<\/p>\n<p data-start=\"708\" data-end=\"873\"><strong data-start=\"708\" data-end=\"768\">\u2753 O\u00f9 se situe le stand Base.com \u00e0 Tech for Retail 2025 ?<\/strong><br data-start=\"768\" data-end=\"771\" \/>Le stand Base.com sera situ\u00e9 \u00e0 Paris Expo Porte de Versailles, <strong data-start=\"834\" data-end=\"847\">stand E14<\/strong>, les 24\u201325 novembre 2025.<\/p>\n<p data-start=\"875\" data-end=\"1110\"><strong data-start=\"875\" data-end=\"931\">\u2753 Base.com est-il un logiciel e-commerce ou un WMS ?<\/strong><br data-start=\"931\" data-end=\"934\" \/>Base.com est une plateforme e-commerce tout-en-un qui combine PIM, OMS et WMS. Elle remplace plusieurs outils pour g\u00e9rer produits, stocks, commandes, marketplaces et entrep\u00f4ts.<\/p>\n<p data-start=\"1112\" data-end=\"1337\"><strong data-start=\"1112\" data-end=\"1178\">\u2753 Peut-on faire une d\u00e9monstration de la plateforme sur place ?<\/strong><br data-start=\"1178\" data-end=\"1181\" \/>Oui. Des d\u00e9mos live seront disponibles afin de voir comment la solution automatise la pr\u00e9paration, l\u2019exp\u00e9dition et la gestion multi-entrep\u00f4ts en temps r\u00e9el.<\/p>\n<p data-start=\"1339\" data-end=\"1480\"><strong data-start=\"1339\" data-end=\"1377\">\u2753 L\u2019acc\u00e8s au salon est-il payant ?<\/strong><br data-start=\"1377\" data-end=\"1380\" \/>Tech for Retail est un salon professionnel payant, <strong data-start=\"240\" data-end=\"280\">mais Base.com offre un badge gratuit<\/strong> \u00e0 tous les visiteurs qui s\u2019inscrivent via son lien d\u2019invitation. Vous pouvez donc acc\u00e9der gratuitement au salon et nous rejoindre sur le stand E14.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2025, le e-commerce n\u2019est plus une question de conversion. C\u2019est un sujet d\u2019op\u00e9rations. Les marchands vendent sur Shopify, Prestashop, Amazon, Cdiscount et une multitude de marketplaces.Mais beaucoup pilotent encore avec 10 outils, des fichiers Excel, et des processus qui cassent d\u00e8s que les commandes explosent. \ud83d\udc49 Tech for Retail 2025 sera l\u2019occasion d\u2019arr\u00eater la [&hellip;]<\/p>\n","protected":false},"author":108,"featured_media":17751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[486,366],"tags":[],"authors":[],"class_list":["post-17622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-events","market-worldwide"],"acf":[],"featured_image_src":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/11\/Tech_for_retail_2025_basecom-1.webp","author_info":{"display_name":"Manal Larhrib","author_link":"https:\/\/base.com\/fr-FR\/blog\/author\/manal-larhrib\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Base.com \u00e0 Tech for Retail 2025 : solution e-commerce tout-en-un<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la solution e-commerce de Base.com \u00e0 Tech for Retail : automatisation, stock en temps r\u00e9el, OMS, WMS et marketplaces. 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