{"id":17642,"date":"2025-11-28T09:36:54","date_gmt":"2025-11-28T08:36:54","guid":{"rendered":"https:\/\/base.com\/fr-FR\/blog\/?p=17642"},"modified":"2025-11-28T09:36:54","modified_gmt":"2025-11-28T08:36:54","slug":"base-analytics-e-commerce","status":"publish","type":"post","link":"https:\/\/base.com\/fr-FR\/blog\/base-analytics-e-commerce\/","title":{"rendered":"Lancement de Base Analytics : analysez vos performances e-commerce en un clic"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Beaucoup d\u2019e-commer\u00e7ants pilotent encore leur activit\u00e9 sans savoir pr\u00e9cis\u00e9ment quels produits g\u00e9n\u00e8rent r\u00e9ellement de la marge. Pourtant, optimiser ses ventes, ses co\u00fbts et ses campagnes repose sur un \u00e9l\u00e9ment central : <strong>la donn\u00e9e.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Une grande partie des e-commer\u00e7ants continue de piloter \u00e0 l\u2019intuition, faute d\u2019une vision claire du lien entre ventes, co\u00fbts, retours et marge r\u00e9elle. <\/span><span style=\"font-weight: 400;\">C\u2019est dans cette logique que <strong>Base Analytics<\/strong> \u00e9volue : <em>plus rapide, red\u00e9sign\u00e9, et d\u00e9sormais accessible directement<\/em> dans votre panel <a href=\"https:\/\/base.com\/fr-FR\/home\/\">Base.com.<\/a><br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>Toutes vos donn\u00e9es e-commerce, analys\u00e9es en un clic. \ud83d\ude80<\/strong><br \/>\n<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/base.com\/fr-FR\/blog\/base-analytics-e-commerce\/#%F0%9F%94%8D_Quest-ce_que_Base_Analytics\" >\ud83d\udd0d Qu\u2019est-ce que Base Analytics ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/base.com\/fr-FR\/blog\/base-analytics-e-commerce\/#La_granularite_marketplace_par_marketplace_devient_indispensable_pendant_la_Peak_Season_ou_les_couts_et_les_retours_explosent\" >La granularit\u00e9 marketplace par marketplace devient indispensable pendant la Peak Season, o\u00f9 les co\u00fbts et les retours explosent.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/base.com\/fr-FR\/blog\/base-analytics-e-commerce\/#%F0%9F%A5%87_Produits_phares_ce_qui_se_vend%E2%80%A6_et_ce_qui_stagne\" >\ud83e\udd47 Produits phares : ce qui se vend\u2026 et ce qui stagne<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/base.com\/fr-FR\/blog\/base-analytics-e-commerce\/#%F0%9F%9A%80_Comment_Base_Analytics_aide_les_e-commercants_au_quotidien\" >\ud83d\ude80 Comment Base Analytics aide les e-commer\u00e7ants au quotidien<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/base.com\/fr-FR\/blog\/base-analytics-e-commerce\/#Pourquoi_Base_Analytics_se_demarque\" >Pourquoi Base Analytics se d\u00e9marque ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/base.com\/fr-FR\/blog\/base-analytics-e-commerce\/#Prete_a_voir_vos_donnees_e-commerce_autrement\" >Pr\u00eat(e) \u00e0 voir vos donn\u00e9es e-commerce autrement ?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%F0%9F%94%8D_Quest-ce_que_Base_Analytics\"><\/span><b>\ud83d\udd0d Qu\u2019est-ce que Base Analytics ?<br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Base Analytics est <strong>l\u2019outil d\u2019analyse<\/strong> int\u00e9gr\u00e9 de Base.com.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Il vous permet de prendre des d\u00e9cisions plus rapides, plus fiables et plus rentables en centralisant toutes vos donn\u00e9es e-commerce dans un seul espace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il est disponible directement dans votre interface :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><strong>Commandes \u2192 Statistiques commandes\u00a0<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Avec Base Analytics, vous acc\u00e9dez \u00e0 :<\/p>\n<p><\/span><\/p>\n<p style=\"text-align: left;\"><b>\u2714 Rapports de ventes mis \u00e0 jour quotidiennement &#8211;&gt; <\/b>b<span style=\"font-weight: 400;\">as\u00e9s exclusivement sur vos donn\u00e9es r\u00e9elles Base.com.<\/span><\/p>\n<p style=\"text-align: left;\"><b>\u2714 Visibilit\u00e9 compl\u00e8te sur vos marges &#8211;&gt; <\/b>s<span style=\"font-weight: 400;\">on principal avantage : une lecture imm\u00e9diate de votre marge r\u00e9elle, apr\u00e8s prise en compte des frais logistiques et marketplace. Vous identifiez instantan\u00e9ment les canaux qui g\u00e9n\u00e8rent du profit\u2026 et ceux qui co\u00fbtent plus qu\u2019ils ne rapportent.<br \/>\n<\/span><b>\u2714 Indicateurs e-commerce cl\u00e9s &#8211;&gt; <\/b><span style=\"font-weight: 400;\">vous pilotez votre activit\u00e9 avec des donn\u00e9es factuelles, pas \u00e0 l\u2019intuition.<br \/>\n<\/span><b>\u2714 Analyse produit \/ SKU &#8211;&gt; <\/b><span style=\"font-weight: 400;\">vous rep\u00e9rez les produits qui tirent votre marge vers le haut, et ceux qui n\u00e9cessitent une action.<\/span><\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Le tout dans une interface enti\u00e8rement revue, plus fluide, plus lisible\u2026 et incluse <em>gratuitement<\/em> dans votre plan Base.com.<b><br \/>\n<\/b><\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\"><b>\ud83d\udcca Du GMV \u00e0 la marge finale : comprendre tout votre parcours de vente<\/p>\n<p><\/b><\/span>Base Analytics pr\u00e9sente votre performance sous forme d\u2019\u00e9quation claire :<br \/>\n<b>GMV \u2192 Revenus \u2192 Co\u00fbts \u2192 Retours \u2192 Marge<\/b><\/p>\n<p>Cette vue compl\u00e8te vous aide \u00e0 :<br \/>\n<span style=\"font-weight: 400;\">\u2022 <strong>comprendre<\/strong> o\u00f9 se situent vos vrais leviers de marge,<br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 <strong>identifier<\/strong> les co\u00fbts qui impactent le plus vos r\u00e9sultats,<br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 <strong>optimiser<\/strong> vos produits, vos prix et vos campagnes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette transparence compl\u00e8te permet d\u2019\u00e9viter <em>les d\u00e9cisions trompeuses bas\u00e9es sur le GMV seul<\/em>, un biais fr\u00e9quent en e-commerce.<br \/>\n<\/span><b><br \/>\n\ud83d\uded2 Vue par marketplace : ce qui rapporte vraiment<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"La_granularite_marketplace_par_marketplace_devient_indispensable_pendant_la_Peak_Season_ou_les_couts_et_les_retours_explosent\"><\/span><b><\/b><span style=\"font-weight: 400; font-size: 16px;\">La granularit\u00e9 marketplace par marketplace devient indispensable pendant la Peak Season, o\u00f9 les co\u00fbts et les retours explosent.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Vous visualisez facilement :<br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 les marketplaces qui g\u00e9n\u00e8rent<strong> le plus de commandes,<\/strong><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 celles qui apportent <strong>la meilleure marge,<\/strong><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 celles qui cr\u00e9ent <strong>des retours<\/strong> ou des frais inutiles.<\/span><\/p>\n<p>Les graphiques et tableaux interactifs facilitent la prise de d\u00e9cision.<\/p>\n<p><b>\u00a0\ud83c\udf0d Performance par pays : vendre \u00e0 l\u2019international avec lucidit\u00e9<\/b><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px;\">Pour les marchands qui vendent \u00e0 l\u2019international, Base Analytics affiche d\u00e9sormais :<br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 <strong>le volume de ventes par pays,<\/strong><br \/>\n\u2022 <strong>la marge par march\u00e9,<\/strong><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 <strong>la r\u00e9partition des co\u00fbts,<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">ainsi qu\u2019une <\/span><b>carte interactive<\/b><span style=\"font-weight: 400;\"> pour identifier les zones r\u00e9ellement rentables.<br \/>\n<\/span>En comparant les marges et les frais de transport par pays, vous identifiez instantan\u00e9ment les zones r\u00e9ellement profitables.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%A5%87_Produits_phares_ce_qui_se_vend%E2%80%A6_et_ce_qui_stagne\"><\/span><b>\ud83e\udd47 Produits phares : ce qui se vend\u2026 et ce qui stagne<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Vous acc\u00e9dez \u00e0 :<br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 vos<strong> meilleures ventes,<\/strong><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 les produits<strong> en progression,<\/strong><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 les produits<strong> en d\u00e9clin,<\/strong><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 les<strong> SKU<\/strong> qui immobilisent du stock ou d\u00e9gradent votre marge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chaque ligne int\u00e8gre l\u2019image du produit, son ID et un <\/span><b>acc\u00e8s direct<\/b><span style=\"font-weight: 400;\"> au panel Base pour agir imm\u00e9diatement.<br \/>\n<\/span><span style=\"font-weight: 400;\">Ces indicateurs facilitent aussi les d\u00e9cisions de sourcing et les n\u00e9gociations fournisseurs.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%F0%9F%9A%80_Comment_Base_Analytics_aide_les_e-commercants_au_quotidien\"><\/span><b>\ud83d\ude80 Comment Base Analytics aide les e-commer\u00e7ants au quotidien<br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>Enjeu e-commerce<\/b><\/td>\n<td><b>Ce que l\u2019analyse r\u00e9v\u00e8le<\/b><\/td>\n<td><b>Impact concret pour l\u2019e-commer\u00e7ant<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Planifier les pics (Q4, Back-to-School, saisonnalit\u00e9s)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Identification des p\u00e9riodes les plus rentables gr\u00e2ce \u00e0 l\u2019historique des ventes et des marges<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Campagnes promo prolong\u00e9es au bon moment, meilleure allocation des budgets, hausse de marge sur les p\u00e9riodes cl\u00e9s<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Optimiser les ventes internationales<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Analyse pays par pays : volume, marge, retours, frais marketplace<\/span><\/td>\n<td><span style=\"font-weight: 400;\">R\u00e9allocation vers les march\u00e9s r\u00e9ellement profitables ; retrait progressif des zones d\u00e9ficitaires ; marge globale en hausse<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Analyser la performance des fournisseurs \/ marques<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Comparaison entre fabricants : marge par gamme, co\u00fbts, rotation stock<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\u00e9gociations fournisseurs facilit\u00e9es ; priorit\u00e9 aux marques rentables ; r\u00e9duction des gammes non performantes<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Comprendre la profitabilit\u00e9 par marketplace<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Vue claire des canaux qui rapportent vs. ceux qui g\u00e9n\u00e8rent des co\u00fbts<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Meilleur arbitrage marketplace ; r\u00e9duction des retours et frais inutiles<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Identifier les produits strat\u00e9giques<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Classement automatique des best-sellers et slow movers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Optimisation des stocks, choix de mise en avant, arr\u00eat des produits peu rentables<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Pourquoi_Base_Analytics_se_demarque\"><\/span><b>Pourquoi Base Analytics se d\u00e9marque ?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Parce qu\u2019il ne se limite pas aux ventes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Il combine <strong>ventes, co\u00fbts, retours, frais marketplace, performance produit et marge r\u00e9elle,<\/strong> dans un seul espace, mis \u00e0 jour chaque jour.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contrairement \u00e0 de nombreux outils d\u2019analyse centr\u00e9s sur le chiffre d\u2019affaires, <strong>Base Analytics<\/strong> met la marge au c\u0153ur de sa logique.<br \/>\n<\/span><span style=\"font-weight: 400;\">Vous obtenez une vision compl\u00e8te, fiable et exploitable, pas seulement des graphiques.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Prete_a_voir_vos_donnees_e-commerce_autrement\"><\/span><b>Pr\u00eat(e) \u00e0 voir vos donn\u00e9es e-commerce autrement ?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Base Analytics est d\u00e9j\u00e0 disponible dans <\/span><span style=\"font-weight: 400;\">Base.com.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/base.com\/fr-FR\/registre\/\"><span style=\"font-weight: 400;\">Activez votre essai gratuit<\/span><\/a><span style=\"font-weight: 400;\"> et laissez vos donn\u00e9es travailler pour vous.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/base.com\/fr-FR\/tarifs\/\"><span style=\"font-weight: 400;\">\ud83d\udd39<\/span><i><span style=\"font-weight: 400;\"> Fonctionnalit\u00e9 incluse dans votre plan Base.com<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beaucoup d\u2019e-commer\u00e7ants pilotent encore leur activit\u00e9 sans savoir pr\u00e9cis\u00e9ment quels produits g\u00e9n\u00e8rent r\u00e9ellement de la marge. Pourtant, optimiser ses ventes, ses co\u00fbts et ses campagnes repose sur un \u00e9l\u00e9ment central : la donn\u00e9e. Une grande partie des e-commer\u00e7ants continue de piloter \u00e0 l\u2019intuition, faute d\u2019une vision claire du lien entre ventes, co\u00fbts, retours et marge [&hellip;]<\/p>\n","protected":false},"author":108,"featured_media":17643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[364,469],"tags":[],"authors":[],"class_list":["post-17642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-integrations","category-news","market-worldwide"],"acf":[],"featured_image_src":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/11\/Blog-Base.Analytics-3-1.webp","author_info":{"display_name":"Manal Larhrib","author_link":"https:\/\/base.com\/fr-FR\/blog\/author\/manal-larhrib\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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