{"id":17795,"date":"2026-02-16T11:31:24","date_gmt":"2026-02-16T10:31:24","guid":{"rendered":"https:\/\/base.com\/fr-FR\/blog\/?p=17795"},"modified":"2026-02-18T11:33:47","modified_gmt":"2026-02-18T10:33:47","slug":"cas-client-materiel-electrique-diffusion-marketplace","status":"publish","type":"post","link":"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-diffusion-marketplace\/","title":{"rendered":"Diffusion marketplace : Comment un e-commerce de mat\u00e9riel \u00e9lectrique a acc\u00e9l\u00e9r\u00e9 son expansion avec WooCommerce (migration depuis Lengow)"},"content":{"rendered":"<p data-start=\"873\" data-end=\"1226\">Quand un e-commer\u00e7ant sp\u00e9cialis\u00e9 en mat\u00e9riel \u00e9lectrique se lance dans une strat\u00e9gie marketplaces, le vrai d\u00e9fi n\u2019est pas le volume du catalogue.<br data-start=\"1017\" data-end=\"1020\">C\u2019est la capacit\u00e9 \u00e0 <strong data-start=\"1040\" data-end=\"1105\">diffuser correctement ses produits sur chaque place de march\u00e9<\/strong>, avec des attributs, des taxonomies et des r\u00e8gles propres \u00e0 chaque canal\u2026 tout en conservant un <strong data-start=\"1202\" data-end=\"1225\">pilotage centralis\u00e9<\/strong>.<\/p>\n<p data-start=\"1228\" data-end=\"1456\">C\u2019est pr\u00e9cis\u00e9ment le contexte d\u2019un marchand <strong data-start=\"1272\" data-end=\"1309\">B2C et B2B de mat\u00e9riel \u00e9lectrique<\/strong>, dont l\u2019activit\u00e9 repose sur <a href=\"https:\/\/base.com\/fr-FR\/integrations\/woocommerce\/\" target=\"_blank\" rel=\"noopener\">WooCommerce<\/a> et qui devait <strong data-start=\"1380\" data-end=\"1430\">acc\u00e9l\u00e9rer sa diffusion marketplace multicanale<\/strong> dans un d\u00e9lai tr\u00e8s court.<\/p>\n<p data-start=\"1458\" data-end=\"1554\">\ud83c\udfaf <strong data-start=\"1461\" data-end=\"1483\">Objectif du projet<\/strong><br data-start=\"1483\" data-end=\"1486\">Mettre en place une diffusion marketplace industrielle, capable de :<br \/>\n&#8211; remplacer rapidement l\u2019outil de feed existant,<br \/>\n&#8211; ouvrir de nouveaux canaux de vente,<br \/>\n&#8211; et pr\u00e9parer l\u2019orchestration compl\u00e8te des commandes.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-diffusion-marketplace\/#Contexte_Challenges_quand_la_diffusion_marketplace_devient_un_probleme_de_structuration_operationnelle\" >Contexte &amp; Challenges : quand la diffusion marketplace devient un probl\u00e8me de structuration op\u00e9rationnelle<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-diffusion-marketplace\/#Des_limites_dans_la_diffusion_marketplace\" >Des limites dans la diffusion marketplace<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-diffusion-marketplace\/#Objectif_projet_industrialiser_la_diffusion_marketplace_depuis_WooCommerce\" >Objectif projet : industrialiser la diffusion marketplace depuis WooCommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-diffusion-marketplace\/#La_solution_une_diffusion_marketplace_intelligente_et_un_pilotage_multicanal_avec_Basecom\" >La solution : une diffusion marketplace intelligente et un pilotage multicanal avec Base.com<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-diffusion-marketplace\/#%F0%9F%94%B5_Migration_marketplace_une_transition_depuis_Lengow_realisee_en_moins_de_deux_semaines\" >\ud83d\udd35 Migration marketplace : une transition depuis Lengow r\u00e9alis\u00e9e en moins de deux semaines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-diffusion-marketplace\/#%F0%9F%94%B5_Une_diffusion_sur_mesure_pour_un_catalogue_technique\" >\ud83d\udd35 Une diffusion sur mesure pour un catalogue technique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-diffusion-marketplace\/#%F0%9F%94%B5_Centralisation_et_synchronisation_des_commandes_marketplaces_vers_WooCommerce\" >\ud83d\udd35 Centralisation et synchronisation des commandes marketplaces vers WooCommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-diffusion-marketplace\/#%F0%9F%94%B5_Ouverture_rapide_de_nouveaux_canaux_marketplaces_sans_refonte_catalogue\" >\ud83d\udd35 Ouverture rapide de nouveaux canaux marketplaces sans refonte catalogue<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-diffusion-marketplace\/#Resultats_cles_rapidite_couverture_et_fiabilite\" >R\u00e9sultats cl\u00e9s : rapidit\u00e9, couverture et fiabilit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-diffusion-marketplace\/#Prochaine_etape_activer_lOMS_pour_industrialiser_les_operations_marketplaces\" >Prochaine \u00e9tape : activer l\u2019OMS pour industrialiser les op\u00e9rations marketplaces<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-diffusion-marketplace\/#En_savoir_plus\" >En savoir plus :<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"1458\" data-end=\"1554\"><span class=\"ez-toc-section\" id=\"Contexte_Challenges_quand_la_diffusion_marketplace_devient_un_probleme_de_structuration_operationnelle\"><\/span>Contexte &amp; Challenges : quand la diffusion marketplace devient un probl\u00e8me de structuration op\u00e9rationnelle<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Le marchand op\u00e8re dans un environnement tr\u00e8s orient\u00e9 marketplaces.<\/span><\/p>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1813\" data-end=\"1991\">\n<thead data-start=\"1813\" data-end=\"1839\">\n<tr data-start=\"1813\" data-end=\"1839\">\n<th class=\"\" data-start=\"1813\" data-end=\"1826\" data-col-size=\"sm\">Indicateur<\/th>\n<th class=\"\" data-start=\"1826\" data-end=\"1839\" data-col-size=\"sm\">P\u00e9rim\u00e8tre<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1850\" data-end=\"1991\">\n<tr data-start=\"1850\" data-end=\"1872\">\n<td data-start=\"1850\" data-end=\"1859\" data-col-size=\"sm\">Mod\u00e8le<\/td>\n<td data-col-size=\"sm\" data-start=\"1859\" data-end=\"1872\">B2C &amp; B2B<\/td>\n<\/tr>\n<tr data-start=\"1873\" data-end=\"1894\">\n<td data-start=\"1873\" data-end=\"1879\" data-col-size=\"sm\">CMS<\/td>\n<td data-col-size=\"sm\" data-start=\"1879\" data-end=\"1894\">WooCommerce<\/td>\n<\/tr>\n<tr data-start=\"1895\" data-end=\"1924\">\n<td data-start=\"1895\" data-end=\"1918\" data-col-size=\"sm\">Marketplaces actives<\/td>\n<td data-col-size=\"sm\" data-start=\"1918\" data-end=\"1924\">12<\/td>\n<\/tr>\n<tr data-start=\"1925\" data-end=\"1957\">\n<td data-start=\"1925\" data-end=\"1937\" data-col-size=\"sm\">Catalogue<\/td>\n<td data-col-size=\"sm\" data-start=\"1937\" data-end=\"1957\">1 800 r\u00e9f\u00e9rences mais catalogue tr\u00e8s sp\u00e9cialis\u00e9<\/td>\n<\/tr>\n<tr data-start=\"1958\" data-end=\"1991\">\n<td data-start=\"1958\" data-end=\"1968\" data-col-size=\"sm\">Domaine<\/td>\n<td data-col-size=\"sm\" data-start=\"1968\" data-end=\"1991\">Mat\u00e9riel \u00e9lectrique<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-start=\"1993\" data-end=\"2091\">Le catalogue est relativement r\u00e9duit, mais <strong data-start=\"2036\" data-end=\"2060\">hautement sp\u00e9cialis\u00e9<\/strong>.<br data-start=\"2061\" data-end=\"2064\">Chaque marketplace impose :<br \/>\n&#8211; ses propres attributs produits,<br \/>\n&#8211; ses r\u00e8gles de taxonomie,<br \/>\n&#8211; ses contraintes de mapping catalogue.<br \/>\nLa <strong data-start=\"2197\" data-end=\"2236\">gestion de la diffusion marketplace<\/strong> devient donc rapidement un sujet structurant pour l\u2019organisation e-commerce.<\/p>\n<\/div>\n<h3 data-start=\"1993\" data-end=\"2091\"><span class=\"ez-toc-section\" id=\"Des_limites_dans_la_diffusion_marketplace\"><\/span>Des limites dans la diffusion marketplace<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-6981c65d-92fc-838f-b8d7-18d8c676d78c-15\" data-testid=\"conversation-turn-80\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2856d92b-0b29-420f-b982-d0bbc4b1deae\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\">\n<p data-start=\"0\" data-end=\"771\" data-is-last-node=\"\" data-is-only-node=\"\">Avant le projet, la diffusion reposait sur un autre outil de gestion de feed (Lengow) qui, selon le marchand, ne permettait plus de personnaliser finement les flux par canal, de g\u00e9rer pr\u00e9cis\u00e9ment les attributs sp\u00e9cifiques au secteur du mat\u00e9riel \u00e9lectrique ni d\u2019accompagner une expansion marketplace dans un calendrier tr\u00e8s contraint.<br \/>\n<br data-start=\"324\" data-end=\"327\">\u00c0 cela s\u2019ajoutaient des frictions op\u00e9rationnelles importantes, avec des traitements manuels redondants pour les commandes, la g\u00e9n\u00e9ration des \u00e9tiquettes depuis plusieurs back-offices transporteurs, la saisie manuelle des num\u00e9ros de suivi dans chaque interface marketplace ainsi que l\u2019absence de connexion avec certains canaux strat\u00e9giques.<br \/>\n<br data-start=\"665\" data-end=\"668\">\ud83d\udc49 La <strong>centralisation marketplace<\/strong> et le pilotage unifi\u00e9 des marketplaces devenaient donc indispensables.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\">\n<h2 data-start=\"3195\" data-end=\"3274\"><span class=\"ez-toc-section\" id=\"Objectif_projet_industrialiser_la_diffusion_marketplace_depuis_WooCommerce\"><\/span>Objectif projet : industrialiser la diffusion marketplace depuis WooCommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote>\n<p style=\"text-align: left;\" data-start=\"3276\" data-end=\"3314\">Le marchand a fix\u00e9 un objectif clair :<\/p>\n<ul data-start=\"3316\" data-end=\"3633\">\n<li style=\"text-align: left;\" data-start=\"3316\" data-end=\"3384\">\n<p data-start=\"3318\" data-end=\"3384\">remplacer l\u2019outil de feed existant par une solution plus flexible,<\/p>\n<\/li>\n<li style=\"text-align: left;\" data-start=\"3385\" data-end=\"3444\">\n<p data-start=\"3387\" data-end=\"3444\">mettre en place une <strong data-start=\"3407\" data-end=\"3443\">diffusion marketplace sur mesure<\/strong>,<\/p>\n<\/li>\n<li style=\"text-align: left;\" data-start=\"3445\" data-end=\"3490\">\n<p data-start=\"3447\" data-end=\"3490\">centraliser les flux produits et commandes,<\/p>\n<\/li>\n<li style=\"text-align: left;\" data-start=\"3491\" data-end=\"3543\">\n<p data-start=\"3493\" data-end=\"3543\">acc\u00e9l\u00e9rer l\u2019ouverture de nouveaux canaux de vente,<\/p>\n<\/li>\n<li data-start=\"3544\" data-end=\"3633\">\n<p style=\"text-align: left;\" data-start=\"3546\" data-end=\"3633\">assurer la <strong data-start=\"3557\" data-end=\"3632\">synchronisation automatique des commandes marketplaces vers WooCommerce<\/strong>.<span style=\"font-size: 16px;\">&nbsp;<\/span><\/p>\n<\/li>\n<\/ul>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"pointer-events-none h-px w-px absolute bottom-0\" aria-hidden=\"true\" data-edge=\"true\">\n<h2 data-start=\"3640\" data-end=\"3764\"><span class=\"ez-toc-section\" id=\"La_solution_une_diffusion_marketplace_intelligente_et_un_pilotage_multicanal_avec_Basecom\"><\/span>La solution : une diffusion marketplace intelligente et un pilotage multicanal avec <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Base.com<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_Migration_marketplace_une_transition_depuis_Lengow_realisee_en_moins_de_deux_semaines\"><\/span><span style=\"color: #3366ff;\"><b>\ud83d\udd35 <\/b><\/span><span style=\"color: #3366ff;\">Migration marketplace : une transition depuis Lengow r\u00e9alis\u00e9e en moins de deux semaines<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3859\" data-end=\"4138\">La premi\u00e8re \u00e9tape a \u00e9t\u00e9 la bascule compl\u00e8te de Lengow vers <a href=\"https:\/\/base.com\/fr-FR\/home\/\" target=\"_blank\" rel=\"noopener\">Base.com<\/a>.<br data-start=\"3923\" data-end=\"3926\">La migration a \u00e9t\u00e9 r\u00e9alis\u00e9e en <strong data-start=\"3957\" data-end=\"3983\">moins de 2 semaines<\/strong>, gr\u00e2ce \u00e0 un d\u00e9coupage pr\u00e9cis du besoin par marketplace et par typologie de produits, afin de respecter un planning d\u2019expansion particuli\u00e8rement contraint.<\/p>\n<p data-start=\"4140\" data-end=\"4253\">Cette phase a permis de s\u00e9curiser l\u2019ensemble des flux produits et commandes avant l\u2019ouverture de nouveaux canaux.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_Une_diffusion_sur_mesure_pour_un_catalogue_technique\"><\/span><span style=\"color: #3366ff;\"><b>\ud83d\udd35 <\/b><\/span><span style=\"color: #3366ff;\">Une diffusion sur mesure pour un catalogue technique<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4336\" data-end=\"4427\">Le c\u0153ur du projet r\u00e9side dans la capacit\u00e9 \u00e0 piloter une <strong data-start=\"4392\" data-end=\"4426\">diffusion catalogue sur mesure<\/strong>.<\/p>\n<p data-start=\"4429\" data-end=\"4462\">Depuis WooCommerce, Base permet :<br \/>\n&#8211; la gestion fine des attributs produits,<br \/>\n&#8211; l\u2019adaptation des taxonomies par marketplace,<br \/>\n&#8211; la r\u00e9cup\u00e9ration des traductions directement depuis le CMS,<br \/>\n&#8211; et le param\u00e9trage de r\u00e8gles sp\u00e9cifiques par canal.<\/p>\n<p>La diffusion marketplace n\u2019est plus standardis\u00e9e :<br data-start=\"4717\" data-end=\"4720\">elle est d\u00e9sormais pilot\u00e9e selon les contraintes r\u00e9elles du catalogue et du secteur du mat\u00e9riel \u00e9lectrique.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_Centralisation_et_synchronisation_des_commandes_marketplaces_vers_WooCommerce\"><\/span><span style=\"color: #3366ff;\"><b>\ud83d\udd35 <\/b><\/span><span style=\"color: #3366ff;\">Centralisation et synchronisation des commandes marketplaces vers WooCommerce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4917\" data-end=\"4978\">Toutes les commandes issues des marketplaces sont d\u00e9sormais :<br \/>\n&#8211; automatiquement remont\u00e9es dans WooCommerce,<br \/>\n&#8211; synchronis\u00e9es en continu entre le CMS et les canaux.<\/p>\n<p data-start=\"5081\" data-end=\"5232\">Le marchand dispose d\u2019un <strong data-start=\"5106\" data-end=\"5134\">point unique de pilotage<\/strong> pour son activit\u00e9 marketplace, ce qui simplifie fortement l\u2019organisation e-commerce au quotidien.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_Ouverture_rapide_de_nouveaux_canaux_marketplaces_sans_refonte_catalogue\"><\/span><span style=\"color: #3366ff;\"><b>\ud83d\udd35 <\/b><\/span><span style=\"color: #3366ff;\">Ouverture rapide de nouveaux canaux marketplaces sans refonte catalogue<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5316\" data-end=\"5414\">Gr\u00e2ce \u00e0 la nouvelle architecture, 2 nouveaux canaux ont \u00e9t\u00e9 ouverts sans refonte du catalogue :<br \/>\n<strong data-start=\"5418\" data-end=\"5459\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">&#8211; <a href=\"https:\/\/base.com\/fr-FR\/integrations\/temu\/\" target=\"_blank\" rel=\"noopener\">Temu<\/a><\/span><\/span><\/strong><br \/>\n&#8211; <a href=\"https:\/\/base.com\/fr-FR\/integrations\/conradde\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"5464\" data-end=\"5505\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Conrad<\/span><\/span><\/strong><\/a><\/p>\n<p data-start=\"5507\" data-end=\"5627\">L\u2019ouverture de ces marketplaces s\u2019est faite en quelques jours, avec les m\u00eames r\u00e8gles de diffusion et de synchronisation.<\/p>\n<h2 data-start=\"5507\" data-end=\"5627\"><span class=\"ez-toc-section\" id=\"Resultats_cles_rapidite_couverture_et_fiabilite\"><\/span>R\u00e9sultats cl\u00e9s : rapidit\u00e9, couverture et fiabilit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u23f1\ufe0f <strong data-start=\"5709\" data-end=\"5759\">Migration Lengow \u2192 Base.com en moins de 2 semaines<\/strong><br data-start=\"5759\" data-end=\"5762\">\ud83d\ude80 <strong data-start=\"5765\" data-end=\"5807\">2 nouveaux canaux ouverts en 1 semaine<\/strong><br data-start=\"5807\" data-end=\"5810\">\ud83d\udd04 <strong data-start=\"5813\" data-end=\"5880\">100 % des commandes marketplaces synchronis\u00e9es vers WooCommerce<\/strong><br data-start=\"5880\" data-end=\"5883\">\ud83e\uddfe <strong data-start=\"5886\" data-end=\"5913\">12 marketplaces actives<\/strong><\/p>\n<\/div>\n<h2 data-start=\"5956\" data-end=\"6038\"><span class=\"ez-toc-section\" id=\"Prochaine_etape_activer_lOMS_pour_industrialiser_les_operations_marketplaces\"><\/span>Prochaine \u00e9tape : activer l\u2019OMS pour industrialiser les op\u00e9rations marketplaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"6040\" data-end=\"6085\">Le projet se poursuit avec un nouveau volet :<\/p>\n<ul data-start=\"6087\" data-end=\"6254\">\n<li data-start=\"6087\" data-end=\"6149\">\n<p data-start=\"6089\" data-end=\"6149\">traitement des commandes marketplaces directement dans Base,<\/p>\n<\/li>\n<li data-start=\"6150\" data-end=\"6191\">\n<p data-start=\"6152\" data-end=\"6191\">int\u00e9gration des contrats transporteurs,<\/p>\n<\/li>\n<li data-start=\"6192\" data-end=\"6254\">\n<p data-start=\"6194\" data-end=\"6254\">g\u00e9n\u00e9ration des \u00e9tiquettes de livraison depuis la plateforme.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6256\" data-end=\"6391\">Cette \u00e9tape permettra d\u2019activer une v\u00e9ritable logique d\u2019<strong data-start=\"6312\" data-end=\"6331\"><a href=\"https:\/\/base.com\/fr-FR\/fonctions\/gestion-de-commandes\/\" target=\"_blank\" rel=\"noopener\">OMS<\/a> marketplace<\/strong> et de pr\u00e9parer l\u2019industrialisation compl\u00e8te des op\u00e9rations.<\/p>\n<h3 data-pm-slice=\"0 0 []\"><span class=\"ez-toc-section\" id=\"En_savoir_plus\"><\/span><strong>En savoir plus :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-pm-slice=\"0 0 []\"><span style=\"font-weight: 400;\">D\u00e9couvrez comment Base centralise, automatise et booste votre e-commerce, sur tous les canaux de vente:&nbsp;<\/span><\/p>\n<p data-pm-slice=\"0 0 []\"><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium fasc-style-bold\" style=\"background-color: #2f78de; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/base.com\/fr-FR\/registre\/?utm_source=blog&amp;utm_medium=content&amp;utm_campaign=cas-client\">\ud83d\udc49 Tester Base gratuitement pendant 14 jours<\/a><\/p>\n<p><strong>\ud83d\udd0e \u00c0 d\u00e9couvrir aussi<br data-start=\"480\" data-end=\"483\"><\/strong>Bundles, lots, p\u00e9remption : <a href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-dnvb-cosmetique-gestion-des-commandes\/\" target=\"_blank\" rel=\"noopener\">comment une DNVB cosm\u00e9tique a fiabilis\u00e9 sa gestion des commandes e-commerce<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quand un e-commer\u00e7ant sp\u00e9cialis\u00e9 en mat\u00e9riel \u00e9lectrique se lance dans une strat\u00e9gie marketplaces, le vrai d\u00e9fi n\u2019est pas le volume du catalogue.C\u2019est la capacit\u00e9 \u00e0 diffuser correctement ses produits sur chaque place de march\u00e9, avec des attributs, des taxonomies et des r\u00e8gles propres \u00e0 chaque canal\u2026 tout en conservant un pilotage centralis\u00e9. C\u2019est pr\u00e9cis\u00e9ment le [&hellip;]<\/p>\n","protected":false},"author":108,"featured_media":17796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[604],"tags":[],"authors":[],"class_list":["post-17795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cas-clients","market-worldwide"],"acf":[],"featured_image_src":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2026\/02\/Blog-Banners-6.webp","author_info":{"display_name":"Manal Larhrib","author_link":"https:\/\/base.com\/fr-FR\/blog\/author\/manal-larhrib\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cas client : r\u00e9ussir sa diffusion marketplace sur WooCommerce I Base.com<\/title>\n<meta name=\"description\" content=\"Comment un e-commerce de 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