{"id":17810,"date":"2026-02-23T08:13:33","date_gmt":"2026-02-23T07:13:33","guid":{"rendered":"https:\/\/base.com\/fr-FR\/blog\/?p=17810"},"modified":"2026-02-23T09:00:44","modified_gmt":"2026-02-23T08:00:44","slug":"cas-client-intuis-noirot-centralisation-marketplaces","status":"publish","type":"post","link":"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/","title":{"rendered":"Centralisation marketplaces : comment la marque Noirot (Groupe Intuis) a unifi\u00e9 commandes, stocks et ERP pour structurer son activit\u00e9 marketplace"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pour un industriel, r\u00e9ussir sur les marketplaces ne d\u00e9pend pas uniquement de la visibilit\u00e9 produit. Le v\u00e9ritable enjeu est op\u00e9rationnel : <\/span><b><a href=\"https:\/\/base.com\/fr-FR\/fonctions\/gestion-de-commandes\/\" target=\"_blank\" rel=\"noopener\">centraliser les commandes<\/a>, les stocks issus de plusieurs entrep\u00f4ts et les flux vers l\u2019ERP<\/b><span style=\"font-weight: 400;\">, sans complexifier l\u2019organisation interne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u2019est exactement la question \u00e0 laquelle a d\u00fb r\u00e9pondre la branche marketplace de la <\/span><b>marque Noirot, du groupe Intuis,<\/b><i><span style=\"font-weight: 400;\"> fabricant fran\u00e7ais de solutions de confort thermique,<\/span><\/i><span style=\"font-weight: 400;\"> dans un contexte de structuration et de mont\u00e9e en charge de son activit\u00e9 marketplace.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#Contexte_challenges_quand_la_centralisation_marketplaces_devient_un_enjeu_industriel\" >Contexte &amp; challenges : quand la centralisation marketplaces devient un enjeu industriel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#Perimetre_operationnel\" >P\u00e9rim\u00e8tre op\u00e9rationnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#Un_modele_marketplace_dependant_de_plusieurs_flux_logistiques\" >Un mod\u00e8le marketplace d\u00e9pendant de plusieurs flux logistiques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#Le_point_de_friction_avant_projet_une_centralisation_des_commandes_et_des_donnees_encore_trop_fragile\" >Le point de friction avant projet : une centralisation des commandes et des donn\u00e9es encore trop fragile<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#Objectif_du_projet_structurer_une_centralisation_marketplaces_orientee_operations\" >Objectif du projet : structurer une centralisation marketplaces orient\u00e9e op\u00e9rations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#La_solution_une_centralisation_marketplaces_unifiee_avec_Basecom\" >La solution : une centralisation marketplaces unifi\u00e9e avec Base.com<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#%F0%9F%94%B5_Centralisation_des_commandes_marketplaces\" >\ud83d\udd35 Centralisation des commandes marketplaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#%F0%9F%94%B5_Connexion_directe_avec_lERP_interne\" >\ud83d\udd35 Connexion directe avec l\u2019ERP interne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#%F0%9F%94%B5_Centralisation_des_stocks_multi-entrepots\" >\ud83d\udd35 Centralisation des stocks multi-entrep\u00f4ts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#%F0%9F%94%B5_Structuration_du_catalogue_pour_lexpansion_marketplace\" >\ud83d\udd35 Structuration du catalogue pour l\u2019expansion marketplace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#%F0%9F%94%B5_Integration_du_fulfilment_externe\" >\ud83d\udd35 Int\u00e9gration du fulfilment externe<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#Des_resultats_cles_et_une_scalabilite_mesuree_pour_la_branche_marketplace\" >Des r\u00e9sultats cl\u00e9s et une scalabilit\u00e9 mesur\u00e9e pour la branche marketplace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#En_savoir_plus\" >En savoir plus<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Contexte_challenges_quand_la_centralisation_marketplaces_devient_un_enjeu_industriel\"><\/span><b>Contexte &amp; challenges : quand la centralisation marketplaces devient un enjeu industriel<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Perimetre_operationnel\"><\/span><b>P\u00e9rim\u00e8tre op\u00e9rationnel<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Noirot op\u00e8re aujourd\u2019hui sur des marketplaces avec un catalogue d\u2019environ <\/span><b>180 r\u00e9f\u00e9rences<\/b><span style=\"font-weight: 400;\"> et <\/span><b>trois entrep\u00f4ts.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">La branche marketplace de Noirot s\u2019inscrit dans une strat\u00e9gie de d\u00e9veloppement progressive : ouverture de nouveaux canaux, structuration du catalogue et mont\u00e9e en charge des flux.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Tr\u00e8s rapidement, l\u2019\u00e9quipe a d\u00fb faire face \u00e0 trois enjeux structurants :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><i><span style=\"font-weight: 400;\">&#8211; centraliser les commandes marketplaces,<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">&#8211; centraliser les niveaux de stock issus de plusieurs entrep\u00f4ts de fulfilment,<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">&#8211; faciliter la saisie et la consolidation des donn\u00e9es dans l\u2019ERP interne.<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Un_modele_marketplace_dependant_de_plusieurs_flux_logistiques\"><\/span><b>Un mod\u00e8le marketplace d\u00e9pendant de plusieurs flux logistiques<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Le d\u00e9veloppement de l\u2019activit\u00e9 repose sur deux leviers majeurs :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; <\/span><b>l\u2019ouverture de nouveaux canaux de vente<\/b><span style=\"font-weight: 400;\">, notamment \u00e0 l\u2019international,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; <\/span><b>l\u2019appui sur un op\u00e9rateur de fulfilment externe<\/b><span style=\"font-weight: 400;\">, capable d\u2019exp\u00e9dier des commandes issues de sources externes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Concr\u00e8tement, une commande provenant d\u2019un canal tiers (par exemple une marketplace partenaire externe) peut \u00eatre envoy\u00e9e vers le prestataire de fulfilment pour exp\u00e9dition. Processus qui peut diff\u00e9rer selon le canal de vente<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette architecture rend indispensable une <\/span><b>orchestration centralis\u00e9e des commandes et des stocks<\/b><span style=\"font-weight: 400;\">, afin de conserver une <\/span><b>vision unique <\/b><span style=\"font-weight: 400;\">de l\u2019activit\u00e9.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Le_point_de_friction_avant_projet_une_centralisation_des_commandes_et_des_donnees_encore_trop_fragile\"><\/span><b>Le point de friction avant projet : une centralisation des commandes et des donn\u00e9es encore trop fragile<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote><p><span style=\"font-weight: 400;\">Comme l\u2019explique <\/span><b>Kentin Lefeuvre<\/b><span style=\"font-weight: 400;\">, responsable de Client\u00e8le E-Commerce au sein du Groupe Intuis:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><i><span style=\"font-weight: 400;\">\u00ab Nos principales probl\u00e9matiques concernaient la gestion et la centralisation de nos commandes afin de faciliter leur saisie dans notre ERP et de consolider nos donn\u00e9es. \u00bb<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Avant la mise en place de Base.com, les \u00e9quipes faisaient face \u00e0 plusieurs limites op\u00e9rationnelles :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>la gestion et la centralisation des commandes marketplaces<\/b><span style=\"font-weight: 400;\"> restaient complexes,<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>la saisie des commandes dans l\u2019ERP interne<\/b><span style=\"font-weight: 400;\"> mobilisait des traitements manuels,<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>la consolidation des donn\u00e9es marketplaces<\/b><span style=\"font-weight: 400;\"> manquait de fiabilit\u00e9 pour le pilotage.<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 La <\/span><b>centralisation<\/b><span style=\"font-weight: 400;\"> devenait un pr\u00e9requis pour s\u00e9curiser la croissance.<\/span><\/p>\n<p><em>Pour de nombreux industriels et marques e-commerce, la question se pose d\u00e8s que les volumes augmentent : faut-il multiplier les outils ou centraliser l\u2019ensemble des op\u00e9rations dans un syst\u00e8me unique ?<\/em><br data-start=\"933\" data-end=\"936\"><strong>\ud83d\udc49 Nous analysons en d\u00e9tail ce basculement vers <a href=\"https:\/\/base.com\/fr-FR\/blog\/back-office-ecommerce-vs-agregateurs-flux\/\" target=\"_blank\" rel=\"noopener\">un back-office e-commerce centralis\u00e9<\/a> dans cet article.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Objectif_du_projet_structurer_une_centralisation_marketplaces_orientee_operations\"><\/span><b>Objectif du projet : structurer une centralisation marketplaces orient\u00e9e op\u00e9rations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Noirot a d\u00e9fini une feuille de route claire :<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Objectifs op\u00e9rationnels du projet<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Centraliser les commandes issues des marketplaces<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Simplifier l\u2019int\u00e9gration et la saisie dans l\u2019ERP interne<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Centraliser les stocks provenant de plusieurs entrep\u00f4ts de fulfilment<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Structurer le catalogue pour faciliter l\u2019ouverture de nouvelles plateformes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">D\u00e9velopper la pr\u00e9sence marketplace de la marque<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pr\u00e9parer l\u2019ouverture de canaux \u00e0 l\u2019international<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Int\u00e9grer un op\u00e9rateur de fulfilment externe dans les flux<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"La_solution_une_centralisation_marketplaces_unifiee_avec_Basecom\"><\/span><b><br \/>\n<\/b><b>La solution : une centralisation marketplaces unifi\u00e9e avec Base.com<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p><span style=\"font-weight: 400;\">Le projet a \u00e9t\u00e9 structur\u00e9 <\/span><b>par \u00e9tapes<\/b><span style=\"font-weight: 400;\">, avec une priorisation claire :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><i><span style=\"font-weight: 400;\">\u00ab Nous avons commenc\u00e9 par aborder la probl\u00e9matique de la centralisation des commandes. Ensuite, nous nous sommes concentr\u00e9s sur la gestion de notre catalogue produits afin de faciliter le d\u00e9ploiement de nouvelles plateformes de vente. \u00bb<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Selon <\/span><b>Kentin Lefeuvre<\/b><span style=\"font-weight: 400;\">, deux crit\u00e8res ont \u00e9t\u00e9 d\u00e9terminants dans le choix de la solution :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><i><span style=\"font-weight: 400;\">\u00ab Ce qui nous a convaincus de faire appel \u00e0 Base, c\u2019est la gestion humaine du projet et la modularit\u00e9 de l&#8217;outil \u00bb<\/span><\/i><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_Centralisation_des_commandes_marketplaces\"><\/span><span style=\"color: #3366ff;\"><b>\ud83d\udd35 Centralisation des commandes marketplaces<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Le projet a d\u00e9marr\u00e9 par un chantier prioritaire : <\/span><i><span style=\"font-weight: 400;\">la centralisation des commandes.<\/span><\/i><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Les connexions avec les marketplaces existantes ont \u00e9t\u00e9 \u00e9tablies rapidement afin de faire remonter l\u2019ensemble des commandes marketplaces dans une plateforme unique.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Cette premi\u00e8re brique permet d\u00e9sormais aux \u00e9quipes de piloter l\u2019activit\u00e9 marketplace sans multiplier les interfaces.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_Connexion_directe_avec_lERP_interne\"><\/span><span style=\"color: #3366ff;\"><b>\ud83d\udd35 Connexion directe avec l\u2019ERP interne<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Base.com s\u2019int\u00e8gre dans l\u2019architecture existante pour :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; faciliter la saisie des commandes dans l\u2019ERP interne,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; fiabiliser les \u00e9changes de donn\u00e9es,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; consolider automatiquement les flux issus des marketplaces.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">La centralisation marketplace devient directement exploitable par les \u00e9quipes administratives et financi\u00e8res.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_Centralisation_des_stocks_multi-entrepots\"><\/span><span style=\"color: #3366ff;\"><b>\ud83d\udd35 Centralisation des stocks multi-entrep\u00f4ts<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Les niveaux de stock provenant de <\/span><b>trois entrep\u00f4ts<\/b><span style=\"font-weight: 400;\"> sont d\u00e9sormais centralis\u00e9s.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Cette vision unifi\u00e9e permet :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; de fiabiliser les disponibilit\u00e9s expos\u00e9es sur les marketplaces,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; de simplifier les arbitrages logistiques,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; de s\u00e9curiser la gestion des r\u00e9approvisionnements.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_Structuration_du_catalogue_pour_lexpansion_marketplace\"><\/span><span style=\"color: #3366ff;\"><b>\ud83d\udd35 Structuration du catalogue pour l\u2019expansion marketplace<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Un travail sp\u00e9cifique a \u00e9t\u00e9 men\u00e9 sur la structuration du catalogue produits afin de :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; faciliter l\u2019ouverture de nouvelles plateformes de vente,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; pr\u00e9parer la cr\u00e9ation d\u2019une gamme sp\u00e9cifique marketplaces,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; acc\u00e9l\u00e9rer les futurs d\u00e9ploiements de canaux.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_Integration_du_fulfilment_externe\"><\/span><span style=\"color: #3366ff;\"><b>\ud83d\udd35 Int\u00e9gration du fulfilment externe<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Base.com permet d\u2019int\u00e9grer comme op\u00e9rateur de fulfilment dans l\u2019architecture.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Les \u00e9quipes peuvent ainsi :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; envoyer \u00e0 des commandes issues de sources externes,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; piloter les flux de commandes et de stocks associ\u00e9s,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; conserver une orchestration centralis\u00e9e, quel que soit le canal d\u2019origine.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Des_resultats_cles_et_une_scalabilite_mesuree_pour_la_branche_marketplace\"><\/span><b>Des r\u00e9sultats cl\u00e9s et une scalabilit\u00e9 mesur\u00e9e pour la branche marketplace<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>KPI<\/b><\/td>\n<td><b>R\u00e9sultat<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83d\udce6 Pilotage des stocks en fulfilment<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Vision unifi\u00e9e et fiabilis\u00e9e des niveaux de stock issus des diff\u00e9rents sites logistiques<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83d\udd01 R\u00e9approvisionnement<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Processus de d\u00e9clenchement des r\u00e9approvisionnements simplifi\u00e9 et mieux pilot\u00e9<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83e\udd1d Coordination interne<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Meilleure visibilit\u00e9 partag\u00e9e sur les commandes et la performance de l\u2019activit\u00e9 marketplace entre les \u00e9quipes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83e\uddfe Suivi comptable de l\u2019activit\u00e9 marketplace<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Consolidation plus fiable des donn\u00e9es n\u00e9cessaires au pilotage financier et \u00e0 la comptabilit\u00e9<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83d\udcc8 Croissance de l\u2019activit\u00e9 marketplace<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mont\u00e9e en charge progressive, avec un volume de commandes qui s\u2019est multipli\u00e9 par 5<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83c\udf0d Expansion europ\u00e9enne<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Architecture pr\u00eate pour l\u2019ouverture de nouveaux pays europ\u00e9ens, \u00e0 commencer par l\u2019Espagne<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"En_savoir_plus\"><\/span><b>En savoir plus<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D\u00e9couvrez comment <a href=\"https:\/\/base.com\/fr-FR\/home\/\" target=\"_blank\" rel=\"noopener\">Base.com<\/a> centralise, automatise et pilote vos op\u00e9rations e-commerce, commandes et exp\u00e9ditions dans un seul outil.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium fasc-style-bold\" style=\"background-color: #2f78de; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/base.com\/fr-FR\/registre\/?utm_source=blog&amp;utm_medium=content&amp;utm_campaign=cas-client\">\ud83d\udc49 Tester Base gratuitement pendant 14 jours<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour un industriel, r\u00e9ussir sur les marketplaces ne d\u00e9pend pas uniquement de la visibilit\u00e9 produit. Le v\u00e9ritable enjeu est op\u00e9rationnel : centraliser les commandes, les stocks issus de plusieurs entrep\u00f4ts et les flux vers l\u2019ERP, sans complexifier l\u2019organisation interne. C\u2019est exactement la question \u00e0 laquelle a d\u00fb r\u00e9pondre la branche marketplace de la marque Noirot, [&hellip;]<\/p>\n","protected":false},"author":108,"featured_media":17843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[604],"tags":[],"authors":[],"class_list":["post-17810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cas-clients","market-worldwide"],"acf":[],"featured_image_src":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2026\/02\/Blog-Banners-13.webp","author_info":{"display_name":"Manal Larhrib","author_link":"https:\/\/base.com\/fr-FR\/blog\/author\/manal-larhrib\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cas client : Intuis acc\u00e9l\u00e8re sa centralisation marketplace | Base<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Intuis (marque Noirot) a acc\u00e9l\u00e9r\u00e9 son e-commerce et sa centralisation marketplaces avec Base.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas client : Intuis acc\u00e9l\u00e8re sa centralisation marketplace | Base\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment Intuis (marque Noirot) a acc\u00e9l\u00e9r\u00e9 son e-commerce et sa centralisation marketplaces avec Base.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/\" \/>\n<meta property=\"og:site_name\" content=\"Base Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-23T07:13:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-23T08:00:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2026\/02\/Blog-Banners-13.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Manal Larhrib\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manal Larhrib\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/\"},\"author\":{\"name\":\"Manal Larhrib\",\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/#\/schema\/person\/3a3b33be1cc9584be1813a206d63d4c2\"},\"headline\":\"Centralisation marketplaces : comment la marque Noirot (Groupe Intuis) a unifi\u00e9 commandes, stocks et ERP pour structurer son activit\u00e9 marketplace\",\"datePublished\":\"2026-02-23T07:13:33+00:00\",\"dateModified\":\"2026-02-23T08:00:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/\"},\"wordCount\":1111,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2026\/02\/Blog-Banners-13.webp\",\"articleSection\":[\"Cas clients\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/\",\"url\":\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/\",\"name\":\"Cas client : Intuis acc\u00e9l\u00e8re sa centralisation marketplace | Base\",\"isPartOf\":{\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2026\/02\/Blog-Banners-13.webp\",\"datePublished\":\"2026-02-23T07:13:33+00:00\",\"dateModified\":\"2026-02-23T08:00:44+00:00\",\"description\":\"D\u00e9couvrez comment Intuis (marque Noirot) a acc\u00e9l\u00e9r\u00e9 son e-commerce et sa centralisation marketplaces avec Base.com.\",\"breadcrumb\":{\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#primaryimage\",\"url\":\"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2026\/02\/Blog-Banners-13.webp\",\"contentUrl\":\"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2026\/02\/Blog-Banners-13.webp\",\"width\":1080,\"height\":700,\"caption\":\"T\u00e9moignage client Intuis (marque Noirot) : centralisation marketplaces\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"base.blog\",\"item\":\"https:\/\/base.com\/fr-FR\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cas clients\",\"item\":\"https:\/\/base.com\/fr-FR\/blog\/category\/cas-clients\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Centralisation marketplaces : comment la marque Noirot (Groupe Intuis) a unifi\u00e9 commandes, stocks et ERP pour structurer son activit\u00e9 marketplace\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/#website\",\"url\":\"https:\/\/base.com\/fr-FR\/blog\/\",\"name\":\"Base Blog\",\"description\":\"Nouvelles possibilit\u00e9s dans Base et mises \u00e0 jour du commerce \u00e9lectronique\",\"publisher\":{\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/base.com\/fr-FR\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/#organization\",\"name\":\"Base.com Blog FR\",\"alternateName\":\"Base.com\",\"url\":\"https:\/\/base.com\/fr-FR\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/10\/android-icon-512x512-1-300x300-1.png\",\"contentUrl\":\"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/10\/android-icon-512x512-1-300x300-1.png\",\"width\":300,\"height\":300,\"caption\":\"Base.com Blog FR\"},\"image\":{\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/#\/schema\/person\/3a3b33be1cc9584be1813a206d63d4c2\",\"name\":\"Manal Larhrib\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/base.com\/fr-FR\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/09\/Photo_Manal_LARHRIB-96x96.png\",\"contentUrl\":\"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/09\/Photo_Manal_LARHRIB-96x96.png\",\"caption\":\"Manal Larhrib\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/manal-larhrib\/\"],\"url\":\"https:\/\/base.com\/fr-FR\/blog\/author\/manal-larhrib\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cas client : Intuis acc\u00e9l\u00e8re sa centralisation marketplace | Base","description":"D\u00e9couvrez comment Intuis (marque Noirot) a acc\u00e9l\u00e9r\u00e9 son e-commerce et sa centralisation marketplaces avec Base.com.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/","og_locale":"fr_FR","og_type":"article","og_title":"Cas client : Intuis acc\u00e9l\u00e8re sa centralisation marketplace | Base","og_description":"D\u00e9couvrez comment Intuis (marque Noirot) a acc\u00e9l\u00e9r\u00e9 son e-commerce et sa centralisation marketplaces avec Base.com.","og_url":"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/","og_site_name":"Base Blog","article_published_time":"2026-02-23T07:13:33+00:00","article_modified_time":"2026-02-23T08:00:44+00:00","og_image":[{"width":1080,"height":700,"url":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2026\/02\/Blog-Banners-13.webp","type":"image\/webp"}],"author":"Manal Larhrib","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Manal Larhrib","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#article","isPartOf":{"@id":"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/"},"author":{"name":"Manal Larhrib","@id":"https:\/\/base.com\/fr-FR\/blog\/#\/schema\/person\/3a3b33be1cc9584be1813a206d63d4c2"},"headline":"Centralisation marketplaces : comment la marque Noirot (Groupe Intuis) a unifi\u00e9 commandes, stocks et ERP pour structurer son activit\u00e9 marketplace","datePublished":"2026-02-23T07:13:33+00:00","dateModified":"2026-02-23T08:00:44+00:00","mainEntityOfPage":{"@id":"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/"},"wordCount":1111,"commentCount":0,"publisher":{"@id":"https:\/\/base.com\/fr-FR\/blog\/#organization"},"image":{"@id":"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#primaryimage"},"thumbnailUrl":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2026\/02\/Blog-Banners-13.webp","articleSection":["Cas clients"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/","url":"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/","name":"Cas client : Intuis acc\u00e9l\u00e8re sa centralisation marketplace | Base","isPartOf":{"@id":"https:\/\/base.com\/fr-FR\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#primaryimage"},"image":{"@id":"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#primaryimage"},"thumbnailUrl":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2026\/02\/Blog-Banners-13.webp","datePublished":"2026-02-23T07:13:33+00:00","dateModified":"2026-02-23T08:00:44+00:00","description":"D\u00e9couvrez comment Intuis (marque Noirot) a acc\u00e9l\u00e9r\u00e9 son e-commerce et sa centralisation marketplaces avec Base.com.","breadcrumb":{"@id":"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#primaryimage","url":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2026\/02\/Blog-Banners-13.webp","contentUrl":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2026\/02\/Blog-Banners-13.webp","width":1080,"height":700,"caption":"T\u00e9moignage client Intuis (marque Noirot) : centralisation marketplaces"},{"@type":"BreadcrumbList","@id":"https:\/\/base.com\/fr-FR\/blog\/cas-client-intuis-noirot-centralisation-marketplaces\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"base.blog","item":"https:\/\/base.com\/fr-FR\/blog\/"},{"@type":"ListItem","position":2,"name":"Cas clients","item":"https:\/\/base.com\/fr-FR\/blog\/category\/cas-clients\/"},{"@type":"ListItem","position":3,"name":"Centralisation marketplaces : comment la marque Noirot (Groupe Intuis) a unifi\u00e9 commandes, stocks et ERP pour structurer son activit\u00e9 marketplace"}]},{"@type":"WebSite","@id":"https:\/\/base.com\/fr-FR\/blog\/#website","url":"https:\/\/base.com\/fr-FR\/blog\/","name":"Base Blog","description":"Nouvelles possibilit\u00e9s dans Base et mises \u00e0 jour du commerce \u00e9lectronique","publisher":{"@id":"https:\/\/base.com\/fr-FR\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/base.com\/fr-FR\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/base.com\/fr-FR\/blog\/#organization","name":"Base.com Blog FR","alternateName":"Base.com","url":"https:\/\/base.com\/fr-FR\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/base.com\/fr-FR\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/10\/android-icon-512x512-1-300x300-1.png","contentUrl":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/10\/android-icon-512x512-1-300x300-1.png","width":300,"height":300,"caption":"Base.com Blog FR"},"image":{"@id":"https:\/\/base.com\/fr-FR\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/base.com\/fr-FR\/blog\/#\/schema\/person\/3a3b33be1cc9584be1813a206d63d4c2","name":"Manal Larhrib","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/base.com\/fr-FR\/blog\/#\/schema\/person\/image\/","url":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/09\/Photo_Manal_LARHRIB-96x96.png","contentUrl":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2025\/09\/Photo_Manal_LARHRIB-96x96.png","caption":"Manal Larhrib"},"sameAs":["https:\/\/www.linkedin.com\/in\/manal-larhrib\/"],"url":"https:\/\/base.com\/fr-FR\/blog\/author\/manal-larhrib\/"}]}},"views":364,"_links":{"self":[{"href":"https:\/\/base.com\/fr-FR\/blog\/wp-json\/wp\/v2\/posts\/17810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/base.com\/fr-FR\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/base.com\/fr-FR\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/base.com\/fr-FR\/blog\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/base.com\/fr-FR\/blog\/wp-json\/wp\/v2\/comments?post=17810"}],"version-history":[{"count":3,"href":"https:\/\/base.com\/fr-FR\/blog\/wp-json\/wp\/v2\/posts\/17810\/revisions"}],"predecessor-version":[{"id":17845,"href":"https:\/\/base.com\/fr-FR\/blog\/wp-json\/wp\/v2\/posts\/17810\/revisions\/17845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/base.com\/fr-FR\/blog\/wp-json\/wp\/v2\/media\/17843"}],"wp:attachment":[{"href":"https:\/\/base.com\/fr-FR\/blog\/wp-json\/wp\/v2\/media?parent=17810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/base.com\/fr-FR\/blog\/wp-json\/wp\/v2\/categories?post=17810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/base.com\/fr-FR\/blog\/wp-json\/wp\/v2\/tags?post=17810"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/base.com\/fr-FR\/blog\/wp-json\/wp\/v2\/authors?post=17810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}