{"id":17826,"date":"2026-02-18T11:31:45","date_gmt":"2026-02-18T10:31:45","guid":{"rendered":"https:\/\/base.com\/fr-FR\/blog\/?p=17826"},"modified":"2026-02-18T11:35:15","modified_gmt":"2026-02-18T10:35:15","slug":"cas-client-materiel-electrique-scaler-prestashop","status":"publish","type":"post","link":"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-scaler-prestashop\/","title":{"rendered":"Scaler PrestaShop : comment un e-commer\u00e7ant du secteur \u00e9lectrique a doubl\u00e9 ses commandes et optimis\u00e9 ses co\u00fbts logistiques gr\u00e2ce \u00e0 une gestion centralis\u00e9e (migration depuis ShippingBo)"},"content":{"rendered":"<p>Quand les volumes explosent sur <a href=\"https:\/\/base.com\/fr-FR\/integrations\/prestashop\/\" target=\"_blank\" rel=\"noopener\">PrestaShop<\/a>, le d\u00e9fi n\u2019est plus d\u2019acqu\u00e9rir des commandes.<br data-start=\"571\" data-end=\"574\">Le v\u00e9ritable enjeu devient op\u00e9rationnel : absorber la croissance sans d\u00e9sorganiser <strong>la logistique, le catalogue et les exp\u00e9ditions,<\/strong>&nbsp;tout en ma\u00eetrisant les co\u00fbts.<\/p>\n<p><span style=\"font-weight: 400;\">C\u2019est pr\u00e9cis\u00e9ment le cap qu\u2019a d\u00fb franchir un e-commer\u00e7ant <em>du secteur du mat\u00e9riel \u00e9lectrique et du bricolage professionnel.<\/em><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> D\u00e9j\u00e0 pr\u00e9sent sur <strong>plusieurs marketplaces,<\/strong> l\u2019entreprise faisait face \u00e0 une mont\u00e9e en charge rapide\u2026 mais avec une organisation qui n\u2019\u00e9tait plus dimensionn\u00e9e pour suivre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Son objectif n\u2019\u00e9tait plus seulement de vendre plus.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Il fallait structurer un socle capable de <\/span><b>scaler <a href=\"https:\/\/base.com\/fr-FR\/integrations\/prestashop\/\" target=\"_blank\" rel=\"noopener\">PrestaShop<\/a> et les marketplaces sans recruter proportionnellement ni multiplier les outils<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-scaler-prestashop\/#Contexte_challenges_quand_scaler_PrestaShop_devient_un_enjeu_operationnel\" >Contexte &amp; challenges : quand scaler PrestaShop devient un enjeu op\u00e9rationnel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-scaler-prestashop\/#Perimetre_e-commerce\" >P\u00e9rim\u00e8tre e-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-scaler-prestashop\/#Lavant_projet_une_organisation_difficile_a_faire_evoluer\" >L&#8217;avant projet : une organisation difficile \u00e0 faire \u00e9voluer<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-scaler-prestashop\/#La_solution_une_plateforme_unifiee_pour_scaler_PrestaShop_et_les_marketplaces_avec_Base\" >La solution : une plateforme unifi\u00e9e pour scaler PrestaShop et les marketplaces avec Base<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-scaler-prestashop\/#%F0%9F%94%B5_Centralisation_des_commandes_multicanales\" >\ud83d\udd35 Centralisation des commandes multicanales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-scaler-prestashop\/#%F0%9F%94%B5_Reorganisation_unification_et_extension_du_catalogue_produit\" >\ud83d\udd35 R\u00e9organisation, unification et extension du catalogue produit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-scaler-prestashop\/#%F0%9F%94%B5_Mise_en_place_des_packs_produits_et_integration_du_cross-selling\" >\ud83d\udd35 Mise en place des packs produits et int\u00e9gration du cross-selling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-scaler-prestashop\/#%F0%9F%94%B5_Automatisation_logistique_intelligente_des_expeditions\" >\ud83d\udd35 Automatisation logistique intelligente des exp\u00e9ditions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-scaler-prestashop\/#%F0%9F%94%B5_Pilotage_business_facturation_automatiseset_Reporting_avance\" >\ud83d\udd35&nbsp;Pilotage business, facturation automatis\u00e9set Reporting avanc\u00e9&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-scaler-prestashop\/#RESULTATS_scaler_PrestaShop_sans_recreer_de_complexite\" >R\u00c9SULTATS : scaler PrestaShop sans recr\u00e9er de complexit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-materiel-electrique-scaler-prestashop\/#En_savoir_plus\" >En savoir plus<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Contexte_challenges_quand_scaler_PrestaShop_devient_un_enjeu_operationnel\"><\/span><b>Contexte &amp; challenges : quand scaler PrestaShop devient un enjeu op\u00e9rationnel<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Perimetre_e-commerce\"><\/span><b>P\u00e9rim\u00e8tre e-commerce<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"224\" data-end=\"475\">L\u2019entreprise propose une large gamme de mat\u00e9riel \u00e9lectrique et d\u2019\u00e9quipements pour professionnels du b\u00e2timent et \u00e9lectriciens : appareillage \u00e9lectrique, c\u00e2blage, accessoires d\u2019installation, consommables et \u00e9quipements techniques destin\u00e9s aux chantiers.<\/p>\n<p data-start=\"477\" data-end=\"642\">Elle op\u00e8re sur un \u00e9cosyst\u00e8me multicanal structur\u00e9 et g\u00e9n\u00e8re <strong data-start=\"537\" data-end=\"567\">environ 1 M\u20ac de GMV annuel :&nbsp;<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>Indicateur<\/th>\n<th>P\u00e9rim\u00e8tre<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>CMS e-commerce<\/td>\n<td>PrestaShop<\/td>\n<\/tr>\n<tr>\n<td>Marketplaces<\/td>\n<td>Amazon, ManoMano, Leroy Merlin, Cdiscount<\/td>\n<\/tr>\n<tr>\n<td>Total canaux de vente<\/td>\n<td>5<\/td>\n<\/tr>\n<tr>\n<td>Transporteurs<\/td>\n<td>Colissimo, Mondial Relay, La Poste<\/td>\n<\/tr>\n<tr>\n<td>GMV annuel<\/td>\n<td>~1 M\u20ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Avec un \u00e9cosyst\u00e8me multicanal d\u00e9j\u00e0 bien install\u00e9, la croissance des volumes a rapidement mis sous tension l\u2019organisation interne.<br \/>\n<\/span><em><span style=\"font-weight: 400;\">Chaque nouveau canal, chaque nouvelle commande et chaque extension catalogue augmentaient la complexit\u00e9 op\u00e9rationnelle.<\/span><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lavant_projet_une_organisation_difficile_a_faire_evoluer\"><\/span><b>L&#8217;avant projet : une organisation difficile \u00e0 faire \u00e9voluer<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"283\" data-end=\"533\">Avant Base, l\u2019organisation reposait sur plusieurs outils pour g\u00e9rer commandes et exp\u00e9ditions, dont Shippingbo pour la logistique.<br data-start=\"412\" data-end=\"415\">Avec la croissance des volumes et l\u2019ouverture de nouveaux canaux, cette architecture a rapidement atteint ses limites <strong>en mati\u00e8re de centralisation et <a href=\"https:\/\/base.com\/fr-FR\/fonctions\/automatisation-des-flux\/\" target=\"_blank\" rel=\"noopener\">automatisation des op\u00e9rations e -commerce<\/a>.<\/strong><\/p>\n<p data-start=\"535\" data-end=\"601\">Les \u00e9quipes faisaient face \u00e0 plusieurs frictions op\u00e9rationnelles :<br \/>\n&#8211; commandes dispers\u00e9es entre les canaux<br \/>\n&#8211; exp\u00e9ditions non unifi\u00e9es<br \/>\n&#8211; catalogue peu structur\u00e9 pour une diffusion multicanale rapide<br \/>\n&#8211; aiguillage transporteur encore manuel<br \/>\n&#8211; reportings et r\u00e9approvisionnements fragment\u00e9s<\/p>\n<p data-start=\"833\" data-end=\"914\">\ud83d\udc49 Chaque hausse de volume augmentait m\u00e9caniquement la complexit\u00e9 op\u00e9rationnelle.<\/p>\n<p data-start=\"916\" data-end=\"1098\" data-is-last-node=\"\" data-is-only-node=\"\">L\u2019enjeu n\u2019\u00e9tait plus seulement de g\u00e9rer les exp\u00e9ditions, mais de <strong data-start=\"981\" data-end=\"1097\">structurer un socle capable d\u2019orchestrer commandes, catalogue et logistique dans une seule architecture scalable<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"La_solution_une_plateforme_unifiee_pour_scaler_PrestaShop_et_les_marketplaces_avec_Base\"><\/span><b>La solution : une plateforme unifi\u00e9e pour scaler PrestaShop et les marketplaces avec Base<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_Centralisation_des_commandes_multicanales\"><\/span><b><span style=\"color: #3366ff;\">\ud83d\udd35 Centralisation des commandes multicanales<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Toutes les commandes issues de diff\u00e9rents canaux de ventes ont \u00e9t\u00e9 centralis\u00e9es dans un environnement unique : PrestaShop \/ <\/span><a href=\"https:\/\/base.com\/fr-FR\/integrations\/amazon\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amazon<\/span><\/a><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\/ <a href=\"https:\/\/base.com\/fr-FR\/integrations\/manomano\/\" target=\"_blank\" rel=\"noopener\">ManoMano<\/a> \/ <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/base.com\/fr-FR\/integrations\/leroymerlin\/\" target=\"_blank\" rel=\"noopener\">Leroy Merlin<\/a> \/ <\/span><span style=\"font-weight: 400;\">Cdiscount<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Les \u00e9quipes disposent d\u00e9sormais d\u2019une vision globale de l\u2019activit\u00e9 et traitent l\u2019ensemble des commandes via un workflow unifi\u00e9.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Cette <a href=\"https:\/\/base.com\/fr-FR\/fonctions\/gestion-de-commandes\/\" target=\"_blank\" rel=\"noopener\"><strong>centralisation e-commerce<\/strong><\/a> supprime la navigation entre interfaces et s\u00e9curise l\u2019ex\u00e9cution op\u00e9rationnelle.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_Reorganisation_unification_et_extension_du_catalogue_produit\"><\/span><span style=\"color: #3366ff;\"><b>\ud83d\udd35 <\/b><b>R\u00e9organisation, unification et extension du catalogue produit<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Un travail de fond a \u00e9t\u00e9 men\u00e9 sur la structuration du catalogue afin de :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">harmoniser les donn\u00e9es produits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">faciliter la diffusion multicanale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">acc\u00e9l\u00e9rer l\u2019ouverture de nouveaux canaux<\/span><\/li>\n<\/ul>\n<blockquote><p><strong>R\u00e9sultat :<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><em><span style=\"font-weight: 400;\"> le catalogue passe de <\/span><b>1 660 \u00e0 2 050 r\u00e9f\u00e9rences<\/b><span style=\"font-weight: 400;\">, soit <\/span><b>+23 % d\u2019extension<\/b><span style=\"font-weight: 400;\">.<\/span><\/em><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_Mise_en_place_des_packs_produits_et_integration_du_cross-selling\"><\/span><span style=\"color: #3366ff;\"><b>\ud83d\udd35 <\/b><b>Mise en place des packs produits et int\u00e9gration du cross-selling<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">La cr\u00e9ation et la gestion de packs ont \u00e9t\u00e9 int\u00e9gr\u00e9es dans l\u2019organisation catalogue.<br \/>\n<\/span><span style=\"font-weight: 400;\">Cela permet :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">de cr\u00e9er des offres group\u00e9es plus attractives<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">d\u2019activer le cross-selling<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">d\u2019augmenter le panier moyen<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">sans complexifier la gestion op\u00e9rationnelle\n<p><\/span><\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_Automatisation_logistique_intelligente_des_expeditions\"><\/span><span style=\"color: #3366ff;\"><b>\ud83d\udd35 <\/b><b>Automatisation logistique intelligente des exp\u00e9ditions<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Un syst\u00e8me <strong>d\u2019aiguillage intelligent des commandes<\/strong> a \u00e9t\u00e9 d\u00e9ploy\u00e9.<br \/>\n<\/span><span style=\"font-weight: 400;\">Chaque commande est orient\u00e9e automatiquement selon :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">la volum\u00e9trie produit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">les contraintes transporteurs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">la capacit\u00e9 des modes de livraison<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cette <strong>logique automatis\u00e9e<\/strong> permet :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">de r\u00e9duire les erreurs d\u2019exp\u00e9dition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">d\u2019optimiser les co\u00fbts logistiques<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">d\u2019unifier le traitement des commandes<\/span>&nbsp;<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_Pilotage_business_facturation_automatiseset_Reporting_avance\"><\/span><span style=\"color: #3366ff;\"><b>\ud83d\udd35&nbsp;<\/b><b>Pilotage business, facturation automatis\u00e9set Reporting avanc\u00e9&nbsp;<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Des rapports consolid\u00e9s permettent d\u00e9sormais :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">d\u2019anticiper les r\u00e9approvisionnements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">de suivre la performance multicanale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">de consolider ventes et stocks<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>La facturation<\/strong> est enti\u00e8rement automatis\u00e9e avec transmission directe au client final.<br \/>\n<\/span><span style=\"font-weight: 400;\">\ud83d\udc49 Le pilotage devient fiable, temps r\u00e9el et exploitable.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"RESULTATS_scaler_PrestaShop_sans_recreer_de_complexite\"><\/span><b>R\u00c9SULTATS : <\/b><b>scaler PrestaShop sans recr\u00e9er de complexit\u00e9<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La mise en place de Base a \u00e9galement permis de remplacer l\u2019architecture existante incluant Shippingbo par un environnement unifi\u00e9, capable de centraliser commandes, catalogue, exp\u00e9ditions et pilotage business dans un seul outil.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>KPI<\/b><\/td>\n<td><b>R\u00e9sultat<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83d\udce6 Extension catalogue<\/span><\/td>\n<td><span style=\"font-weight: 400;\">+23 % (1 660 \u2192 2 050 produits)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83d\udcc8 Volume de commandes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Plus que doubl\u00e9 : 2 900 \u2192 6 500 \/ mois<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83d\ude80 Croissance mensuelle<\/span><\/td>\n<td><span style=\"font-weight: 400;\">+3 600 commandes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u2699\ufe0f Processus<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Commandes et exp\u00e9ditions unifi\u00e9s<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u274c Erreurs d\u2019exp\u00e9dition<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Forte r\u00e9duction<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83d\udcb0 Co\u00fbts op\u00e9rationnels<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u201315 \u00e0 \u201320 % d\u2019OPEX<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83d\udcca Pilotage business<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Reporting et r\u00e9approvisionnement fiabilis\u00e9s<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83e\uddfe Facturation<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Automatis\u00e9e et centralis\u00e9e<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 L\u2019entreprise peut d\u00e9sormais absorber la croissance sans recr\u00e9er de complexit\u00e9 op\u00e9rationnelle.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"En_savoir_plus\"><\/span><b>En savoir plus<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D\u00e9couvrez comment <a href=\"https:\/\/base.com\/fr-FR\/home\/\" target=\"_blank\" rel=\"noopener\">Base.com<\/a> centralise, automatise et pilote vos op\u00e9rations e-commerce, commandes et exp\u00e9ditions dans un seul outil.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium fasc-style-bold\" style=\"background-color: #2f78de; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/base.com\/fr-FR\/registre\/?utm_source=blog&amp;utm_medium=content&amp;utm_campaign=cas-client\">\ud83d\udc49 Tester Base gratuitement pendant 14 jours<\/a><\/p>\n<p><a href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-grand-groupe-europeen-literie-logistique-prestashop\/\" target=\"_blank\" rel=\"noopener\"><em><strong data-start=\"771\" data-end=\"834\">\ud83d\udd0e Cas \u00e0 d\u00e9couvrir : automatiser la logistique PrestaShop \u00e0 grande \u00e9chelle.<\/strong><\/em><\/a><br \/>\nD\u00e9couvrez comment un groupe e-commerce europ\u00e9en multi-marques a industrialis\u00e9 sa logistique PrestaShop et automatis\u00e9 ses flux pour soutenir sa croissance multicanale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quand les volumes explosent sur PrestaShop, le d\u00e9fi n\u2019est plus d\u2019acqu\u00e9rir des commandes.Le v\u00e9ritable enjeu devient op\u00e9rationnel : absorber la croissance sans d\u00e9sorganiser la logistique, le catalogue et les exp\u00e9ditions,&nbsp;tout en ma\u00eetrisant les co\u00fbts. C\u2019est pr\u00e9cis\u00e9ment le cap qu\u2019a d\u00fb franchir un e-commer\u00e7ant du secteur du mat\u00e9riel \u00e9lectrique et du bricolage professionnel. D\u00e9j\u00e0 pr\u00e9sent sur [&hellip;]<\/p>\n","protected":false},"author":108,"featured_media":17830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[604],"tags":[],"authors":[],"class_list":["post-17826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cas-clients","market-worldwide"],"acf":[],"featured_image_src":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2026\/02\/Blog-Banners-10.png","author_info":{"display_name":"Manal Larhrib","author_link":"https:\/\/base.com\/fr-FR\/blog\/author\/manal-larhrib\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cas client : Scaler PrestaShop et doubler ses commandes e-commerce I Base.com<\/title>\n<meta name=\"description\" content=\"Comment un e-commer\u00e7ant 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