{"id":17848,"date":"2026-02-25T19:00:04","date_gmt":"2026-02-25T18:00:04","guid":{"rendered":"https:\/\/base.com\/fr-FR\/blog\/?p=17848"},"modified":"2026-02-25T19:00:04","modified_gmt":"2026-02-25T18:00:04","slug":"cas-client-multi-univers-logistique-ecommerce","status":"publish","type":"post","link":"https:\/\/base.com\/fr-FR\/blog\/cas-client-multi-univers-logistique-ecommerce\/","title":{"rendered":"Logistique e-commerce : -30 % de co\u00fbts gr\u00e2ce \u00e0 l\u2019internalisation des op\u00e9rations d\u2019une marque multi-univers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Quand une marque e-commerce op\u00e8re sur plusieurs <em>univers produits,<\/em> la croissance ne d\u00e9pend plus uniquement des ventes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Elle d\u00e9pend de la capacit\u00e9 \u00e0 piloter <em>ses commandes, ses stocks et sa pr\u00e9paration logistique<\/em> sans d\u00e9pendre d\u2019un prestataire externe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u2019est pr\u00e9cis\u00e9ment le d\u00e9fi auquel a d\u00fb r\u00e9pondre une marque fran\u00e7aise op\u00e9rant sur plusieurs verticales :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; <\/span><b>cosm\u00e9tiques, <\/b><b><br \/>\n<\/b><b>&#8211; d\u00e9coration <\/b><b><br \/>\n<\/b><b>&#8211; et cadeaux personnalis\u00e9s<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">g\u00e9n\u00e9rant <\/span><b>pr\u00e8s de 1 M\u20ac de GMV annuel<\/b><span style=\"font-weight: 400;\"> et active sur plusieurs boutiques <a href=\"https:\/\/base.com\/fr-FR\/integrations\/shopify\/\" target=\"_blank\" rel=\"noopener\">Shopify<\/a> et marketplaces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avec une croissance rapide et une logistique externalis\u00e9e, l\u2019entreprise faisait face \u00e0 une perte de contr\u00f4le sur ses op\u00e9rations, ses co\u00fbts et sa qualit\u00e9 d\u2019ex\u00e9cution.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">L\u2019enjeu \u00e9tait clair : <\/span><b>reprendre la ma\u00eetrise de sa logistique e-commerce pour s\u00e9curiser la croissance et restaurer la marge<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83c\udfaf Objectif : internaliser la logistique, fiabiliser la pr\u00e9paration de commandes et structurer une organisation capable de soutenir la mont\u00e9e en charge.<\/span><\/i><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-multi-univers-logistique-ecommerce\/#Contexte_challenges_quand_la_logistique_e-commerce_devient_un_enjeu_de_controle_et_de_rentabilite\" >Contexte &amp; challenges : quand la logistique e-commerce devient un enjeu de contr\u00f4le et de rentabilit\u00e9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-multi-univers-logistique-ecommerce\/#Un_perimetre_multi-univers_et_multicanal\" >Un p\u00e9rim\u00e8tre multi-univers et multicanal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-multi-univers-logistique-ecommerce\/#Le_point_de_rupture_une_logistique_externalisee_difficile_a_piloter\" >Le point de rupture : une logistique externalis\u00e9e difficile \u00e0 piloter<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-multi-univers-logistique-ecommerce\/#La_solution_une_logistique_e-commerce_internalisee_et_pilotee_avec_Base\" >La solution : une logistique e-commerce internalis\u00e9e et pilot\u00e9e avec Base<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-multi-univers-logistique-ecommerce\/#%F0%9F%94%B5_Centralisation_des_commandes_multicanales\" >\ud83d\udd35 Centralisation des commandes multicanales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-multi-univers-logistique-ecommerce\/#%F0%9F%94%B5_Internalisation_complete_de_la_logistique\" >\ud83d\udd35 Internalisation compl\u00e8te de la logistique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-multi-univers-logistique-ecommerce\/#%F0%9F%94%B5_WMS_et_OMS_unifies_dans_un_seul_environnement\" >\ud83d\udd35 WMS et OMS unifi\u00e9s dans un seul environnement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-multi-univers-logistique-ecommerce\/#%F0%9F%94%B5_Gestion_avancee_du_picking_et_des_produits_personnalises\" >\ud83d\udd35 Gestion avanc\u00e9e du picking et des produits personnalis\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-multi-univers-logistique-ecommerce\/#%F0%9F%94%B5_Pilotage_en_entrepot_via_scanettes_PDA\" >\ud83d\udd35 Pilotage en entrep\u00f4t via scanettes (PDA)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-multi-univers-logistique-ecommerce\/#Des_resultats_cles_une_logistique_e-commerce_maitrisee_et_rentable\" >Des r\u00e9sultats cl\u00e9s : une logistique e-commerce ma\u00eetris\u00e9e et rentable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-multi-univers-logistique-ecommerce\/#%F0%9F%92%A1_Insights_pourquoi_internaliser_sa_logistique_change_leconomie_du_e-commerce\" >\ud83d\udca1 Insights : pourquoi internaliser sa logistique change l\u2019\u00e9conomie du e-commerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-multi-univers-logistique-ecommerce\/#%F0%9F%9A%80_Projection_une_organisation_prete_pour_la_montee_en_charge\" >\ud83d\ude80 Projection : une organisation pr\u00eate pour la mont\u00e9e en charge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/base.com\/fr-FR\/blog\/cas-client-multi-univers-logistique-ecommerce\/#En_savoir_plus\" >En savoir plus<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Contexte_challenges_quand_la_logistique_e-commerce_devient_un_enjeu_de_controle_et_de_rentabilite\"><\/span><b>Contexte &amp; challenges : quand la logistique e-commerce devient un enjeu de contr\u00f4le et de rentabilit\u00e9<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Un_perimetre_multi-univers_et_multicanal\"><\/span><b>Un p\u00e9rim\u00e8tre multi-univers et multicanal<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table>\n<thead>\n<tr>\n<th>Dimension<\/th>\n<th>D\u00e9tail<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Segments produits<\/strong><\/td>\n<td>Cosm\u00e9tiques &amp; parfumsD\u00e9coration d\u2019int\u00e9rieurCadeaux personnalis\u00e9s<\/td>\n<\/tr>\n<tr>\n<td><strong>Boutiques<\/strong><\/td>\n<td>4 boutiques Shopify (dont 1 B2B)<\/td>\n<\/tr>\n<tr>\n<td><strong>Marketplaces<\/strong><\/td>\n<td>2 (<a href=\"https:\/\/base.com\/fr-FR\/integrations\/maisonsdumonde\/\" target=\"_blank\" rel=\"noopener\">Maisons du Monde<\/a>, <a href=\"https:\/\/base.com\/fr-FR\/integrations\/naturedecouverte\/\" target=\"_blank\" rel=\"noopener\">Nature &amp; D\u00e9couvertes<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Transporteurs<\/strong><\/td>\n<td><a href=\"https:\/\/base.com\/fr-FR\/integrations\/gls\/\" target=\"_blank\" rel=\"noopener\">GLS<\/a>, <a href=\"https:\/\/base.com\/fr-FR\/integrations\/fedex\/\" target=\"_blank\" rel=\"noopener\">FedEx<\/a>, DPD, Chronopost<\/td>\n<\/tr>\n<tr>\n<td><strong>Total des canaux actifs<\/strong><\/td>\n<td>6 canaux de vente<\/td>\n<\/tr>\n<tr>\n<td><strong>GMV annuel<\/strong><\/td>\n<td>~1 M\u20ac<\/td>\n<\/tr>\n<tr>\n<td><strong>Complexit\u00e9<\/strong><\/td>\n<td>Multi-catalogues, packs produits, personnalisation, flux vari\u00e9s<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Le_point_de_rupture_une_logistique_externalisee_difficile_a_piloter\"><\/span><b>Le point de rupture : une logistique externalis\u00e9e difficile \u00e0 piloter<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Avant le projet, la pr\u00e9paration et l\u2019exp\u00e9dition des commandes \u00e9taient enti\u00e8rement confi\u00e9es \u00e0 un fulfilment externe.<br \/>\n<\/span><span style=\"font-weight: 400;\">Cette organisation limitait fortement le contr\u00f4le op\u00e9rationnel :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">erreurs de pr\u00e9paration fr\u00e9quentes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">visibilit\u00e9 r\u00e9duite sur les stocks r\u00e9els<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">d\u00e9pendance forte au prestataire<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">co\u00fbts logistiques \u00e9lev\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">difficult\u00e9 \u00e0 piloter le picking et les r\u00e9approvisionnements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">manque de ma\u00eetrise sur les produits personnalis\u00e9s<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 La logistique \u00e9tait devenue un centre de co\u00fbts difficile \u00e0 optimiser, et non un levier de performance.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"La_solution_une_logistique_e-commerce_internalisee_et_pilotee_avec_Base\"><\/span><b>La solution : une logistique e-commerce internalis\u00e9e et pilot\u00e9e avec Base<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_Centralisation_des_commandes_multicanales\"><\/span><span style=\"color: #3366ff;\"><b>\ud83d\udd35 Centralisation des commandes multicanales<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Toutes les commandes issues des boutiques Shopify et des marketplaces sont d\u00e9sormais <strong>centralis\u00e9es dans un environnement unique<\/strong>.<br \/>\n<\/span><span style=\"font-weight: 400;\">Cette <a href=\"https:\/\/base.com\/fr-FR\/fonctions\/gestion-de-commandes\/\" target=\"_blank\" rel=\"noopener\">centralisation des commandes<\/a> permet :<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; un traitement unifi\u00e9 des exp\u00e9ditions<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; une vision globale des volumes<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; une r\u00e9duction des erreurs<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; un pilotage simplifi\u00e9 des op\u00e9rations<\/p>\n<p><\/span><span style=\"font-weight: 400;\">Les \u00e9quipes peuvent d\u00e9sormais suivre l\u2019activit\u00e9 s<strong>ans naviguer entre plusieurs outils<\/strong>.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_Internalisation_complete_de_la_logistique\"><\/span><span style=\"color: #3366ff;\"><b>\ud83d\udd35 <\/b><b>Internalisation compl\u00e8te de la logistique<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">L\u2019entreprise a fait le choix structurant d\u2019<strong>internaliser sa logistique<\/strong>.<br \/>\n<\/span><span style=\"font-weight: 400;\">Un entrep\u00f4t interne a \u00e9t\u00e9 mis en place afin de :<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; reprendre la ma\u00eetrise de la pr\u00e9paration<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; contr\u00f4ler les stocks<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; r\u00e9duire les co\u00fbts de fulfilment<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; am\u00e9liorer la qualit\u00e9 d\u2019ex\u00e9cution<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette transition marque un passage d\u2019une logistique subie \u00e0 une logistique automatis\u00e9e.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_WMS_et_OMS_unifies_dans_un_seul_environnement\"><\/span><span style=\"color: #3366ff;\"><b>\ud83d\udd35 <\/b><b>WMS et OMS unifi\u00e9s dans un seul environnement<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/base.com\/fr-FR\/home\/\" target=\"_blank\" rel=\"noopener\">Base.com<\/a> permet d\u00e9sormais de piloter :<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; les stocks<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; les commandes<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; la pr\u00e9paration<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; les exp\u00e9ditions<br \/>\n<\/span><span style=\"font-weight: 400;\">dans un seul syst\u00e8me.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le <a href=\"https:\/\/base.com\/fr-FR\/fonctions\/wms\/\" target=\"_blank\" rel=\"noopener\">WMS<\/a> int\u00e9gr\u00e9 absorbe les catalogues issus des diff\u00e9rentes activit\u00e9s et permet de g\u00e9rer :<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; stocks multi-activit\u00e9s<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; picking<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; packing<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; r\u00e9approvisionnements<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; exp\u00e9ditions<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 La logistique devient un processus structur\u00e9 et ma\u00eetris\u00e9.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_Gestion_avancee_du_picking_et_des_produits_personnalises\"><\/span><span style=\"color: #3366ff;\"><b>\ud83d\udd35 <\/b><b>Gestion avanc\u00e9e du picking et des produits personnalis\u00e9s<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Le workflow logistique a \u00e9t\u00e9 enti\u00e8rement repens\u00e9.<br \/>\n<\/span><span style=\"font-weight: 400;\">Base.com permet de g\u00e9rer :<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; les packs produits<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; les produits personnalis\u00e9s<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; les pr\u00e9commandes<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; les messages clients personnalis\u00e9s<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les informations de personnalisation sont r\u00e9cup\u00e9r\u00e9es automatiquement et peuvent \u00eatre imprim\u00e9es au moment du packing.<br \/>\n<\/span><strong><em>R\u00e9sultat :<\/em><\/strong> une pr\u00e9paration conforme aux exigences de chaque commande, sans traitement manuel complexe.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%94%B5_Pilotage_en_entrepot_via_scanettes_PDA\"><\/span><span style=\"color: #3366ff;\"><b>\ud83d\udd35 <\/b><b>Pilotage en entrep\u00f4t via scanettes (PDA)<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Des scanettes WMS sont utilis\u00e9es dans l\u2019entrep\u00f4t pour :<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; <\/span><span style=\"font-weight: 400;\">le r\u00e9approvisionnement<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; le picking<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; le packing<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; les inventaires<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette digitalisation des op\u00e9rations r\u00e9duit les erreurs et fluidifie la pr\u00e9paration.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Des_resultats_cles_une_logistique_e-commerce_maitrisee_et_rentable\"><\/span><b>Des r\u00e9sultats cl\u00e9s : une logistique e-commerce ma\u00eetris\u00e9e et rentable<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>KPI<\/b><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><b>R\u00e9sultat<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #3366ff;\">\ud83d\udce6 Centralisation des commandes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Vision unifi\u00e9e sur l\u2019ensemble des canaux<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #3366ff;\">\ud83c\udfaf Fiabilit\u00e9 de pr\u00e9paration<\/span><\/td>\n<td><span style=\"font-weight: 400;\">R\u00e9duction significative des erreurs<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #3366ff;\">\ud83d\udc41\ufe0f Visibilit\u00e9 stock<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Suivi pr\u00e9cis des niveaux de stock et r\u00e9appro<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #3366ff;\">\ud83e\udde0 Contr\u00f4le op\u00e9rationnel<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Logistique internalis\u00e9e et pilot\u00e9e en interne<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>\ud83d\udcc9<\/strong><span style=\"color: #3366ff;\"> Co\u00fbts logistiques<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u201320 \u00e0 \u201330 % d\u2019OPEX estim\u00e9s<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #3366ff;\">\ud83d\udc64 Ressources humaines<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00c9quivalent 1 ETP \u00e9vit\u00e9<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #3366ff;\">\ud83d\udcc8 Volume commandes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">936 \u2192 2 236 commandes (oct. \u2192 d\u00e9c.)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #3366ff;\">\u2699\ufe0f Organisation<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Processus picking &amp; exp\u00e9dition structur\u00e9s<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%F0%9F%92%A1_Insights_pourquoi_internaliser_sa_logistique_change_leconomie_du_e-commerce\"><\/span><b>\ud83d\udca1 Insights : pourquoi internaliser sa logistique change l\u2019\u00e9conomie du e-commerce<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>Ce projet illustre un point cl\u00e9 : <strong>la <a href=\"https:\/\/base.com\/fr-FR\/fonctions\/gestion-logistique\/\" target=\"_blank\" rel=\"noopener\">gestion logistique<\/a> en<\/strong> <strong>e-commerce<\/strong> constitue un levier direct de marge et de contr\u00f4le. Longtemps per\u00e7ue comme un simple poste de co\u00fbts, elle devient ici un v\u00e9ritable outil de pilotage op\u00e9rationnel.<\/p>\n<p><strong>L\u2019internalisation<\/strong> a permis \u00e0 la marque de <em>r\u00e9duire sa d\u00e9pendance au fulfilment externe<\/em>, <em>d\u2019\u00e9viter le recrutement d\u2019un ETP suppl\u00e9mentaire<\/em> et <em>d\u2019absorber en interne des co\u00fbts auparavant externalis\u00e9s<\/em>. Elle a \u00e9galement <em>am\u00e9lior\u00e9 la qualit\u00e9 de pr\u00e9paration des commandes<\/em> et permis de <em>retrouver une visibilit\u00e9 stock fiable et temps r\u00e9el.<\/em><\/p>\n<blockquote><p>&nbsp;La logistique n\u2019est plus un centre de co\u00fbts subi, mais un levier strat\u00e9gique de rentabilit\u00e9 et de pilotage.<\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%9A%80_Projection_une_organisation_prete_pour_la_montee_en_charge\"><\/span>\ud83d\ude80 Projection : une organisation pr\u00eate pour la mont\u00e9e en charge<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Avec une logistique d\u00e9sormais <strong>internalis\u00e9e<\/strong>, <strong>centralis\u00e9e<\/strong> et <strong>pilot\u00e9e<\/strong> via un WMS unifi\u00e9, la marque dispose d\u2019un socle solide pour accompagner sa croissance. Cette nouvelle organisation lui permet d\u2019absorber l<em>\u2019augmentation des volumes<\/em> sans alourdir sa structure, d<em>\u2019ouvrir de nouveaux canaux de vente<\/em> plus sereinement et de <em>piloter ses co\u00fbts op\u00e9rationnels<\/em> avec davantage de pr\u00e9cision.<\/p>\n<p>Au-del\u00e0 des gains imm\u00e9diats, cette structuration renforce <em>la qualit\u00e9 d\u2019ex\u00e9cution<\/em> et <em>l\u2019exp\u00e9rience clien<\/em>t tout en s\u00e9curisant <em>la rentabilit\u00e9 \u00e0 long terme.<\/em>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"En_savoir_plus\"><\/span><b>En savoir plus<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u00e9couvrez comment <a href=\"https:\/\/base.com\/fr-FR\/home\/\" target=\"_blank\" rel=\"noopener\">Base.com<\/a> centralise, automatise et pilote vos op\u00e9rations e-commerce, commandes et exp\u00e9ditions dans un seul outil.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium fasc-style-bold\" style=\"background-color: #2f78de; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/base.com\/fr-FR\/registre\/?utm_source=blog&amp;utm_medium=content&amp;utm_campaign=cas-client\">\ud83d\udc49 Tester Base gratuitement pendant 14 jours<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quand une marque e-commerce op\u00e8re sur plusieurs univers produits, la croissance ne d\u00e9pend plus uniquement des ventes. Elle d\u00e9pend de la capacit\u00e9 \u00e0 piloter ses commandes, ses stocks et sa pr\u00e9paration logistique sans d\u00e9pendre d\u2019un prestataire externe. C\u2019est pr\u00e9cis\u00e9ment le d\u00e9fi auquel a d\u00fb r\u00e9pondre une marque fran\u00e7aise op\u00e9rant sur plusieurs verticales : &#8211; cosm\u00e9tiques, [&hellip;]<\/p>\n","protected":false},"author":108,"featured_media":17849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[604],"tags":[],"authors":[],"class_list":["post-17848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cas-clients","market-worldwide"],"acf":[],"featured_image_src":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2026\/02\/Blog-Banners-14.webp","author_info":{"display_name":"Manal Larhrib","author_link":"https:\/\/base.com\/fr-FR\/blog\/author\/manal-larhrib\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cas client 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