{"id":17951,"date":"2026-03-31T09:19:28","date_gmt":"2026-03-31T07:19:28","guid":{"rendered":"https:\/\/base.com\/fr-FR\/blog\/?p=17951"},"modified":"2026-03-31T09:19:28","modified_gmt":"2026-03-31T07:19:28","slug":"gestion-ecommerce-agenda-avril-evenements","status":"publish","type":"post","link":"https:\/\/base.com\/fr-FR\/blog\/gestion-ecommerce-agenda-avril-evenements\/","title":{"rendered":"O\u00f9 rencontrer Base.com en avril pour optimiser vos op\u00e9rations e-commerce et acc\u00e9l\u00e9rer votre croissance multicanal"},"content":{"rendered":"<p data-start=\"469\" data-end=\"665\">\u00c0 mesure que l\u2019activit\u00e9 e-commerce se d\u00e9veloppe, la complexit\u00e9 ne vient plus d\u2019un canal ou d\u2019un outil, mais de l\u2019articulation entre l\u2019ensemble des flux : catalogue, commandes, stock et logistique.<\/p>\n<p data-start=\"667\" data-end=\"728\">C\u2019est \u00e0 ce niveau que les arbitrages deviennent structurants. Chez <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Base.com<\/span><\/span>, ces sujets sont trait\u00e9s au quotidien avec des entreprises qui doivent continuer \u00e0 cro\u00eetre sans complexifier leur organisation.<\/p>\n<p data-start=\"902\" data-end=\"956\"><strong data-start=\"902\" data-end=\"956\">R\u00e9sultats observ\u00e9s apr\u00e8s structuration avec Base.com :<\/strong><\/p>\n<ul data-start=\"958\" data-end=\"1169\">\n<li data-section-id=\"1g13w0i\" data-start=\"958\" data-end=\"1003\">jusqu\u2019\u00e0 <strong data-start=\"968\" data-end=\"1001\">3\u00d7 plus de commandes trait\u00e9es<\/strong><\/li>\n<li data-section-id=\"fxqrvr\" data-start=\"1004\" data-end=\"1059\"><strong data-start=\"1006\" data-end=\"1057\">2\u00d7 gain de temps sur les op\u00e9rations logistiques<\/strong><\/li>\n<li data-section-id=\"kazw9m\" data-start=\"1060\" data-end=\"1122\"><strong data-start=\"1062\" data-end=\"1120\">pas de recrutement suppl\u00e9mentaire malgr\u00e9 la croissance<\/strong><\/li>\n<li data-section-id=\"1ssid8y\" data-start=\"1123\" data-end=\"1169\"><strong data-start=\"1125\" data-end=\"1167\">d\u00e9ploiement facilit\u00e9 \u00e0 l\u2019international<\/strong><\/li>\n<\/ul>\n<p data-start=\"913\" data-end=\"990\">Pour <a href=\"https:\/\/base.com\/fr-FR\/home\/\" target=\"_blank\" rel=\"noopener\">Base.com<\/a>, le mois d\u2019avril regroupe plusieurs formats propices \u00e0 ce type de discussions.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/base.com\/fr-FR\/blog\/gestion-ecommerce-agenda-avril-evenements\/#%F0%9F%93%8D_Des_business_meetings_dedies_aux_enjeux_de_gestion_e-commerce\" >\ud83d\udccd Des business meetings d\u00e9di\u00e9s aux enjeux de gestion e-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/base.com\/fr-FR\/blog\/gestion-ecommerce-agenda-avril-evenements\/#%F0%9F%93%8D_Le_petit-dejeuner_e-commerce_bordelais_%E2%80%93_Bordeaux\" >\ud83d\udccd Le petit-d\u00e9jeuner e-commerce bordelais &#8211; Bordeaux<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/base.com\/fr-FR\/blog\/gestion-ecommerce-agenda-avril-evenements\/#%F0%9F%92%A1_Participation_sur_inscription\" >\ud83d\udca1 Participation sur inscription<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/base.com\/fr-FR\/blog\/gestion-ecommerce-agenda-avril-evenements\/#Structurer_la_gestion_e-commerce_comme_un_systeme\" >Structurer la gestion e-commerce comme un syst\u00e8me<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/base.com\/fr-FR\/blog\/gestion-ecommerce-agenda-avril-evenements\/#%F0%9F%92%A1_Organiser_un_echange_pendant_les_evenements\" >\ud83d\udca1 Organiser un \u00e9change pendant les \u00e9v\u00e9nements<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-section-id=\"i1qjp4\" data-start=\"1641\" data-end=\"1675\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%8D_Des_business_meetings_dedies_aux_enjeux_de_gestion_e-commerce\"><\/span><span role=\"text\"><strong data-start=\"1644\" data-end=\"1675\">\ud83d\udccd Des business meetings d\u00e9di\u00e9s aux enjeux de gestion e-commerce<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"543\" data-end=\"657\">En avril, les \u00e9quipes de <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Base.com<\/span><\/span> seront pr\u00e9sentes lors de deux \u00e9v\u00e9nements organis\u00e9s autour de rendez-vous entre d\u00e9cideurs du retail et du e-commerce :<\/p>\n<blockquote>\n<p data-start=\"1716\" data-end=\"1808\">Le Spot &#8211; Retail Leaders&nbsp;<\/p>\n<p data-start=\"1716\" data-end=\"1808\">\ud83d\udcc6 <strong data-start=\"2859\" data-end=\"2881\">9 &amp; 10 avril 2026<\/strong><br data-start=\"2901\" data-end=\"2904\">\ud83d\udccd <strong data-start=\"2907\" data-end=\"2933\">Chantilly<\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p data-start=\"1716\" data-end=\"1808\">Retail Days Primtemps &#8211; Republik Retail<\/p>\n<p data-start=\"1716\" data-end=\"1808\">\ud83d\udcc6 <strong>13 &amp; 14 avril 2026<\/strong><br data-start=\"2901\" data-end=\"2904\">\ud83d\udccd <strong data-start=\"2907\" data-end=\"2933\">Deauville<\/strong><\/p>\n<\/blockquote>\n<p data-start=\"2682\" data-end=\"2801\">&nbsp;<\/p>\n<p data-start=\"543\" data-end=\"657\">Ces formats reposent sur des \u00e9changes en petit comit\u00e9, construits \u00e0 partir des sujets port\u00e9s par les participants. Les discussions s\u2019ancrent g\u00e9n\u00e9ralement dans des probl\u00e9matiques d\u00e9j\u00e0 pr\u00e9sentes dans les organisations :<\/p>\n<ul data-start=\"763\" data-end=\"962\">\n<li data-section-id=\"fi9k8k\" data-start=\"763\" data-end=\"802\"><strong>structuration des flux multi-canaux<\/strong><\/li>\n<li data-section-id=\"yulr4\" data-start=\"803\" data-end=\"855\"><strong>coordination entre catalogue, stock et commandes<\/strong><\/li>\n<li data-section-id=\"1d9sm7z\" data-start=\"856\" data-end=\"919\"><strong>organisation logistique \u00e0 mesure que les volumes augmentent<\/strong><\/li>\n<li data-section-id=\"15zm7nq\" data-start=\"920\" data-end=\"962\"><strong>pilotage de la performance \u00e0 l\u2019\u00e9chelle<\/strong><\/li>\n<\/ul>\n<p data-start=\"1873\" data-end=\"2075\">Les \u00e9quipes Base seront pr\u00e9sentes pour \u00e9changer \u00e0 partir des contextes sp\u00e9cifiques de chaque organisation et illustrer concr\u00e8tement comment ces flux peuvent \u00eatre structur\u00e9s dans un <a href=\"https:\/\/base.com\/fr-FR\/fonctions\/gestion-de-commandes\/\" target=\"_blank\" rel=\"noopener\">logiciel e-commerce<\/a> unifi\u00e9 comme Base.com.<\/p>\n<h2 data-section-id=\"1tly3zy\" data-start=\"2808\" data-end=\"2854\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%8D_Le_petit-dejeuner_e-commerce_bordelais_%E2%80%93_Bordeaux\"><\/span><span role=\"text\"><strong data-start=\"2811\" data-end=\"2854\">\ud83d\udccd Le petit-d\u00e9jeuner e-commerce bordelais &#8211; Bordeaux<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2856\" data-end=\"2933\">\ud83d\udcc6 <strong data-start=\"2859\" data-end=\"2881\">Jeudi 2 avril 2026<\/strong><br data-start=\"2881\" data-end=\"2884\">\ud83d\udd5a <strong data-start=\"2887\" data-end=\"2901\">9h &#8211; 10h30<\/strong><br data-start=\"2901\" data-end=\"2904\">\ud83d\udccd <strong data-start=\"2907\" data-end=\"2933\">Now Coworking Bordeaux<\/strong><\/p>\n<p data-start=\"439\" data-end=\"557\">Ce petit-d\u00e9jeuner r\u00e9unit diff\u00e9rents acteurs de l\u2019\u00e9cosyst\u00e8me e-commerce local dans un format volontairement restreint :<\/p>\n<ul data-start=\"559\" data-end=\"650\">\n<li data-section-id=\"10irrdg\" data-start=\"559\" data-end=\"576\">e-commer\u00e7ants<\/li>\n<li data-section-id=\"masxsn\" data-start=\"577\" data-end=\"593\">clients Base.com<\/li>\n<li data-section-id=\"biwmag\" data-start=\"594\" data-end=\"618\">agences sp\u00e9cialis\u00e9es<\/li>\n<li data-section-id=\"uknfd1\" data-start=\"619\" data-end=\"650\">marketplaces et partenaires<\/li>\n<\/ul>\n<p data-start=\"652\" data-end=\"818\">Cette configuration permet de croiser des visions compl\u00e9mentaires, entre ceux qui op\u00e8rent, ceux qui accompagnent et ceux qui structurent les canaux.<\/p>\n<blockquote>\n<h3 data-section-id=\"7vahsk\" data-start=\"1940\" data-end=\"1979\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%A1_Participation_sur_inscription\"><\/span><span role=\"text\">\ud83d\udca1 <strong data-start=\"1946\" data-end=\"1979\">Participation sur inscription<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1981\" data-end=\"2012\"><a class=\"fasc-button fasc-size-medium fasc-type-flat\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/mkt.base.com\/fr\/networking-ecommerce-bordeaux\">\ud83d\udc49 S\u2019inscrire au petit-d\u00e9jeuner&nbsp;<\/a><\/p>\n<\/blockquote>\n<h2 data-section-id=\"mcwby7\" data-start=\"154\" data-end=\"234\"><span class=\"ez-toc-section\" id=\"Structurer_la_gestion_e-commerce_comme_un_systeme\"><\/span><span role=\"text\"><strong data-start=\"2665\" data-end=\"2718\">Structurer la gestion e-commerce comme un syst\u00e8me<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2720\" data-end=\"2836\">Les \u00e9changes organis\u00e9s lors de ces \u00e9v\u00e9nements portent sur la mani\u00e8re dont les diff\u00e9rentes couches s\u2019articulent<\/p>\n<ul data-start=\"476\" data-end=\"770\">\n<li data-section-id=\"47f8h6\" data-start=\"476\" data-end=\"537\"><strong data-start=\"478\" data-end=\"485\">PIM<\/strong> : structuration et diffusion du catalogue produit<\/li>\n<li data-section-id=\"14pxtcv\" data-start=\"538\" data-end=\"592\"><strong data-start=\"540\" data-end=\"547\">OMS<\/strong> : orchestration des commandes multi-canaux<\/li>\n<li data-section-id=\"1sekemb\" data-start=\"593\" data-end=\"642\"><strong data-start=\"595\" data-end=\"602\">WMS<\/strong> : ex\u00e9cution logistique et pr\u00e9paration<\/li>\n<li data-section-id=\"d31gik\" data-start=\"643\" data-end=\"712\"><strong data-start=\"645\" data-end=\"659\">Stock Sync<\/strong> : synchronisation des disponibilit\u00e9s en temps r\u00e9el<\/li>\n<li data-section-id=\"1yn6wau\" data-start=\"713\" data-end=\"770\"><strong data-start=\"715\" data-end=\"722\">TMS<\/strong> : pilotage des exp\u00e9ditions et choix transport<\/li>\n<\/ul>\n<p data-start=\"3041\" data-end=\"3118\">Ces \u00e9l\u00e9ments s\u2019encha\u00eenent dans un m\u00eame flux, du produit jusqu\u2019\u00e0 la livraison. La plateforme <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Base.com<\/span><\/span> repose sur cette continuit\u00e9, en int\u00e9grant ces diff\u00e9rentes briques dans un environnement unifi\u00e9.<\/p>\n<p data-start=\"508\" data-end=\"680\">Cette approche s\u2019adapte \u00e0 des organisations de tailles et de maturit\u00e9s diff\u00e9rentes, qu\u2019il s\u2019agisse de PME en structuration ou de groupes op\u00e9rant \u00e0 l\u2019\u00e9chelle internationale. Notre solution est aujourd\u2019hui d\u00e9ploy\u00e9e dans plusieurs secteurs, avec des enjeux sp\u00e9cifiques mais des logiques communes :<\/p>\n<ul data-start=\"795\" data-end=\"924\">\n<li data-section-id=\"1c9p7rz\" data-start=\"795\" data-end=\"833\"><strong>distribution sp\u00e9cialis\u00e9e<\/strong><\/li>\n<li data-section-id=\"trav99\" data-start=\"834\" data-end=\"868\"><strong>industrie et pi\u00e8ces techniques<\/strong><\/li>\n<li data-section-id=\"8a4ltv\" data-start=\"869\" data-end=\"891\"><strong>maison &amp; bricolage<\/strong><\/li>\n<li data-section-id=\"58cegu\" data-start=\"892\" data-end=\"924\"><strong>mode et e-commerce lifestyle<\/strong><\/li>\n<\/ul>\n<p data-start=\"3041\" data-end=\"3118\">et autres&#8230;<\/p>\n<p data-start=\"3041\" data-end=\"3118\"><a href=\"https:\/\/base.com\/fr-FR\/blog\/ecommerce-multicanal-rentabilite\/\" target=\"_blank\" rel=\"noopener\">\ud83d\udcdd Pour aller plus loin, d\u00e9couvrez l\u2019article : <em data-start=\"83\" data-end=\"169\">E-commerce multicanal : comprendre les co\u00fbts invisibles qui impactent la rentabilit\u00e9<\/em>, qui analyse l\u2019impact des \u00e9carts op\u00e9rationnels sur la performance \u00e0 l\u2019\u00e9chelle.<\/a><\/p>\n<h2 data-section-id=\"1skobpz\" data-start=\"3282\" data-end=\"3335\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%A1_Organiser_un_echange_pendant_les_evenements\"><\/span><span role=\"text\">\ud83d\udca1 <strong data-start=\"3288\" data-end=\"3335\">Organiser un \u00e9change pendant les \u00e9v\u00e9nements<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3337\" data-end=\"3413\">Les cr\u00e9neaux \u00e9tant limit\u00e9s, il est possible d\u2019organiser un \u00e9change en amont.<br \/>\nLet&#8217;s connect !&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 mesure que l\u2019activit\u00e9 e-commerce se d\u00e9veloppe, la complexit\u00e9 ne vient plus d\u2019un canal ou d\u2019un outil, mais de l\u2019articulation entre l\u2019ensemble des flux : catalogue, commandes, stock et logistique. C\u2019est \u00e0 ce niveau que les arbitrages deviennent structurants. Chez Base.com, ces sujets sont trait\u00e9s au quotidien avec des entreprises qui doivent continuer \u00e0 cro\u00eetre [&hellip;]<\/p>\n","protected":false},"author":108,"featured_media":17956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[366],"tags":[],"authors":[],"class_list":["post-17951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","market-worldwide"],"acf":[],"featured_image_src":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2026\/03\/Blog-Banners-34.webp","author_info":{"display_name":"Manal Larhrib","author_link":"https:\/\/base.com\/fr-FR\/blog\/author\/manal-larhrib\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gestion e-commerce : l&#039;agenda Base.com pour structurer vos 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