{"id":18157,"date":"2026-08-24T10:00:31","date_gmt":"2026-08-24T08:00:31","guid":{"rendered":"https:\/\/base.com\/fr-FR\/blog\/?p=18157"},"modified":"2026-08-23T13:54:01","modified_gmt":"2026-08-23T11:54:01","slug":"nrf-2026-paris-base","status":"publish","type":"post","link":"https:\/\/base.com\/fr-FR\/blog\/nrf-2026-paris-base\/","title":{"rendered":"NRF 2026 Paris : Base sera exposant au salon Retail&#8217;s Big Show Europe"},"content":{"rendered":"<div style=\"background: #EEF5FF; border-left: 4px solid #2F7DFF; border-radius: 6px; padding: 18px 22px; margin: 0 0 32px;\">\n<p style=\"margin: 0; font-size: 16px; line-height: 1.6; color: #14181f;\">Le salon <strong>NRF 2026 Paris<\/strong>, plus connu sous son nom officiel, NRF Retail&#8217;s Big Show Europe : ouvre ses portes <strong>du 15 au 17 septembre 2026 \u00e0 Paris Expo Porte de Versailles.<\/strong> Et encore une fois, l&#8217;\u00e9quipe <a href=\"https:\/\/aecopa26.mapyourshow.com\/8_0\/exhibitor\/exhibitor-details.cfm?exhid=C00345407\" target=\"_blank\" rel=\"noopener\">Base.com<\/a> y sera pr\u00e9sente en tant qu&#8217;exposante.<strong><br class=\"yoast-text-mark\" \/>Stand H-022<\/strong>, <strong>hall 6<\/strong> : trois jours pour aller \u00e0 la rencontre des e-commer\u00e7ants, des retailers et des \u00e9quipes tech qui construisent le commerce de demain.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2026\/08\/nrf-2026-email.png\" \/><\/p>\n<div style=\"display: flex; flex-wrap: wrap; gap: 16px; margin: 28px 0;\">\n<div style=\"flex: 1; min-width: 140px; background: #2F7DFF; color: #ffffff; border-radius: 12px; padding: 20px; text-align: center;\">\n<div style=\"font-size: 28px; font-weight: 800; line-height: 1;\">500+<\/div>\n<div style=\"font-size: 13px; opacity: .9; margin-top: 6px;\">exposants<\/div>\n<\/div>\n<div style=\"flex: 1; min-width: 140px; background: #C9DFF5; color: #2f7dff; border-radius: 12px; padding: 20px; text-align: center;\">\n<div style=\"font-size: 28px; font-weight: 800; line-height: 1;\">200+<\/div>\n<div style=\"font-size: 13px; margin-top: 6px;\">intervenants<\/div>\n<\/div>\n<div style=\"flex: 1; min-width: 140px; background: #C9DFF5; color: #2f7dff; border-radius: 12px; padding: 20px; text-align: center;\">\n<div style=\"font-size: 28px; font-weight: 800; line-height: 1;\">3<\/div>\n<div style=\"font-size: 13px; margin-top: 6px;\">jours \u00e0 Paris<\/div>\n<\/div>\n<div style=\"flex: 1; min-width: 140px; background: #2F7DFF; color: #ffffff; border-radius: 12px; padding: 20px; text-align: center;\">\n<div style=\"font-size: 28px; font-weight: 800; line-height: 1;\">H-022<\/div>\n<div style=\"font-size: 13px; opacity: .9; margin-top: 6px;\">stand Base.com, hall 6<\/div>\n<\/div>\n<\/div>\n<div style=\"border-top: 1px solid #2F7DFF; margin: 32px 0;\"><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/base.com\/fr-FR\/blog\/nrf-2026-paris-base\/#NRF_2026_Retails_Big_Show_Europe_cest_quoi_exactement\" >NRF 2026 : Retail&#8217;s Big Show Europe, c&#8217;est quoi exactement ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/base.com\/fr-FR\/blog\/nrf-2026-paris-base\/#En_pratique_pour_Basecom\" >En pratique pour Base.com<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/base.com\/fr-FR\/blog\/nrf-2026-paris-base\/#Pourquoi_Basecom_sera_sur_NRF_2026_Paris\" >Pourquoi Base.com sera sur NRF 2026 Paris<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/base.com\/fr-FR\/blog\/nrf-2026-paris-base\/#Les_5_grandes_tendances_retail_a_suivre_a_NRF_Europe_2026\" >Les 5 grandes tendances retail \u00e0 suivre \u00e0 NRF Europe 2026<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/base.com\/fr-FR\/blog\/nrf-2026-paris-base\/#LIA_agentique_du_differenciant_a_lincontournable\" >L&#8217;IA agentique, du diff\u00e9renciant \u00e0 l&#8217;incontournable.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/base.com\/fr-FR\/blog\/nrf-2026-paris-base\/#Prevision_de_la_demande_et_personnalisation_en_temps_reel\" >Pr\u00e9vision de la demande et personnalisation en temps r\u00e9el.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/base.com\/fr-FR\/blog\/nrf-2026-paris-base\/#Fidelisation_et_valeur_a_vie_client\" >Fid\u00e9lisation et valeur \u00e0 vie client.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/base.com\/fr-FR\/blog\/nrf-2026-paris-base\/#Licences_propriete_intellectuelle_et_nouveaux_modeles_economiques\" >Licences, propri\u00e9t\u00e9 intellectuelle et nouveaux mod\u00e8les \u00e9conomiques.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/base.com\/fr-FR\/blog\/nrf-2026-paris-base\/#Le_Retail_Media_nouveau_moteur_de_rentabilite\" >Le Retail Media, nouveau moteur de rentabilit\u00e9.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/base.com\/fr-FR\/blog\/nrf-2026-paris-base\/#NRF_2026_Paris_un_rendez-vous_cale_juste_avant_le_Peak_Season\" >NRF 2026 Paris : un rendez-vous cal\u00e9 juste avant le Peak Season<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/base.com\/fr-FR\/blog\/nrf-2026-paris-base\/#Retrouvez_lequipe_Basecom_sur_le_stand_H-022\" >Retrouvez l&#8217;\u00e9quipe Base.com sur le stand H-022<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/base.com\/fr-FR\/blog\/nrf-2026-paris-base\/#Comment_nous_rencontrer_4_options_a_ne_pas_rater\" >Comment nous rencontrer ? 4 options \u00e0 ne pas rater :<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/base.com\/fr-FR\/blog\/nrf-2026-paris-base\/#Comment_obtenir_votre_pass_gratuit_pour_NRF_2026_Europe\" >Comment obtenir votre pass gratuit pour NRF 2026 Europe<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/base.com\/fr-FR\/blog\/nrf-2026-paris-base\/#On_se_retrouve_a_Paris\" >On se retrouve \u00e0 Paris ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/base.com\/fr-FR\/blog\/nrf-2026-paris-base\/#Questions_frequentes\" >Questions fr\u00e9quentes<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"NRF_2026_Retails_Big_Show_Europe_cest_quoi_exactement\"><\/span>NRF 2026 : Retail&#8217;s Big Show Europe, c&#8217;est quoi exactement ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>NRF Retail&#8217;s Big Show Europe est la d\u00e9clinaison europ\u00e9enne du salon organis\u00e9 chaque ann\u00e9e \u00e0 New York par la National Retail Federation, l&#8217;une des plus grandes f\u00e9d\u00e9rations du commerce au monde. L&#8217;\u00e9dition parisienne r\u00e9unit sur trois jours <strong>plus de 500 exposants,<\/strong> plusieurs milliers de professionnels du retail venus de toute l&#8217;Europe, et<strong> plus de 200 intervenants<\/strong> <em>(dirigeants, directeurs e-commerce, DSI)<\/em> qui viennent partager tr\u00e8s concr\u00e8tement comment ils transforment leurs op\u00e9rations.<\/p>\n<p>Des enseignes comme Carrefour, Auchan, L&#8217;Occitane, Mango, \u017babka ou encore AS Watson y interviennent cette ann\u00e9e, aux c\u00f4t\u00e9s de fournisseurs technologiques venus pr\u00e9senter leurs innovations sur le salon. L&#8217;ambition affich\u00e9e pour 2026 tient en trois mots : <span style=\"color: #3366ff;\"><strong><em>The Next Now<\/em> <\/strong><\/span>: <strong>comprendre, d\u00e8s maintenant, les transformations qui vont structurer le retail des prochaines ann\u00e9es plut\u00f4t que de les subir plus tard.<\/strong><\/p>\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; border-radius: 12px; margin: 24px 0;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: 0;\" title=\"Aper\u00e7u officiel de NRF 2026: Retail's Big Show Europe\" src=\"https:\/\/www.youtube.com\/embed\/cRITHZB5p3A\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"font-size: 14px; color: #767671; margin-top: -12px;\">Aper\u00e7u officiel de NRF 2026 : Retail&#8217;s Big Show Europe.<\/p>\n<h3 style=\"color: #2f7dff;\"><span class=\"ez-toc-section\" id=\"En_pratique_pour_Basecom\"><\/span>En pratique pour Base.com<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(230px, 1fr)); gap: 16px; margin: 20px 0;\">\n<div style=\"background: #FAFAF8; border: 1px solid #E5E5E0; border-left: 4px solid #2F7DFF; border-radius: 12px; padding: 20px 22px;\">\n<div style=\"font-weight: bold; color: #2f7dff; margin-bottom: 8px;\">Dates<\/div>\n<div>&#8211; Mardi 15 septembre (9h30-17h30)<br \/>\n<em><span style=\"color: #3366ff;\">Opening Party 17h30-21h00. Un <strong>cocktail sign\u00e9 Base.com<\/strong> aura lieu sur notre stand avant. Vous y \u00eates convi\u00e9s !<\/span><\/em><br \/>\n&#8211; Mercredi 16 septembre (9h30-17h30)<br \/>\n&#8211; Jeudi 17 septembre (9h30-16h00)<\/div>\n<\/div>\n<div style=\"background: #FAFAF8; border: 1px solid #E5E5E0; border-left: 4px solid #2F7DFF; border-radius: 12px; padding: 20px 22px;\">\n<div style=\"font-weight: bold; color: #2f7dff; margin-bottom: 8px;\">Lieu<\/div>\n<div>Paris Expo Porte de Versailles &#8211; Pavillons 4 &amp; 6, 1 Place de la Porte de Versailles, 75015 Paris<\/div>\n<\/div>\n<div style=\"background: #FAFAF8; border: 1px solid #E5E5E0; border-left: 4px solid #2F7DFF; border-radius: 12px; padding: 20px 22px;\">\n<div style=\"font-weight: bold; color: #2f7dff; margin-bottom: 8px;\">Acc\u00e8s<\/div>\n<div>Salon r\u00e9serv\u00e9 aux professionnels du retail et de l&#8217;e-commerce<\/div>\n<\/div>\n<div style=\"background: #FAFAF8; border: 1px solid #E5E5E0; border-left: 4px solid #2F7DFF; border-radius: 12px; padding: 20px 22px;\">\n<div style=\"font-weight: bold; color: #2f7dff; margin-bottom: 8px;\">Stand Base.com<\/div>\n<div>H-022, Hall 6<\/div>\n<\/div>\n<\/div>\n<div style=\"border-top: 1px solid #2F7DFF; margin: 32px 0;\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Pourquoi_Basecom_sera_sur_NRF_2026_Paris\"><\/span>Pourquoi Base.com sera sur NRF 2026 Paris<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ce n&#8217;est pas un hasard de calendrier. Depuis l&#8217;ouverture de son<strong> \u00e9quipe fran\u00e7aise \u00e0 Bordeaux d\u00e9but 2025<\/strong>, Base.com accompagne un nombre croissant de marchands et de marques dans la <strong>centralisation de leurs commandes, de leurs stocks et de leur logistique sur l&#8217;ensemble de leurs canaux de vente :<\/strong> boutique en ligne, marketplaces comme <a href=\"https:\/\/base.com\/fr-FR\/integrations\/amazon\/\" target=\"_blank\" rel=\"noopener\">Amazon<\/a>, Cdiscount ou <a href=\"https:\/\/base.com\/fr-FR\/integrations\/tiktokshop\/\" target=\"_blank\" rel=\"noopener\">TikTok Shop<\/a>, points de vente physiques.<br class=\"yoast-text-mark\" \/>&gt;<em>NRF Europe est justement le rendez-vous o\u00f9 se retrouvent tous les acteurs qui pilotent cette bascule vers un retail unifi\u00e9 et automatis\u00e9.<\/em><\/p>\n<p>Sur le stand, plusieurs formats d&#8217;\u00e9change sont pr\u00e9vus. <strong><span style=\"color: #3366ff;\">D<\/span><span style=\"color: #3366ff;\"><strong>es<\/strong> rendez-vous business avec l&#8217;\u00e9quipe commerciale<\/span> <em>pour \u00e9valuer vos besoins et vos cas d&#8217;usage,<\/em> <span style=\"color: #3366ff;\">des d\u00e9monstrations produit avec l&#8217;\u00e9quipe impl\u00e9mentation<\/span><\/strong> <em><strong>pour visualiser concr\u00e8tement une mise en place.<\/strong><\/em> <span style=\"color: #3366ff;\">Et des temps de d\u00e9couverte libre de la plateforme, de ses int\u00e9grations<\/span> (marketplaces, transporteurs, CMS, ERP, facturation, outils de communication) <em><span style=\"color: #3366ff;\">et de son<a href=\"https:\/\/base.com\/fr-FR\/integrations\/\" target=\"_blank\" rel=\"noopener\"> \u00e9cosyst\u00e8me de +2 000 int\u00e9grations<\/a>.<\/span><\/em><\/p>\n<div style=\"background: #EEF5FF; border-left: 4px solid #2F7DFF; border-radius: 6px; padding: 18px 22px; margin: 0 0 32px;\">\n<p style=\"margin: 0 0 12px; font-size: 16px; line-height: 1.6; color: #14181f;\"><strong>Base.com<\/strong> fonctionne comme <strong>un back-office unifi\u00e9 (Catalogue produit &#8211; StockSync &#8211; OMS &#8211; WMS &#8211; TMS) :<\/strong> un seul hub pour piloter l&#8217;ensemble des op\u00e9rations e-commerce, quel que soit le nombre de canaux de vente.<\/p>\n<p style=\"margin: 0; font-size: 15px;\"><a style=\"color: #2f7dff; font-weight: 600;\" href=\"https:\/\/base.com\/fr-FR\/blog\/back-office-ecommerce-vs-agregateurs-flux\/\" target=\"_blank\" rel=\"noopener\">En savoir plus : notre article sur le back-office unifi\u00e9 pour passer un cap de croissance e-commerce.<\/a><\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Les_5_grandes_tendances_retail_a_suivre_a_NRF_Europe_2026\"><\/span>Les 5 grandes tendances retail \u00e0 suivre \u00e0 NRF Europe 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le fil rouge de cette \u00e9dition, port\u00e9 depuis New York : a fait \u00e9merger cinq grands sujets qui structureront les \u00e9changes \u00e0 Paris. Voici ce qu&#8217;il faut en retenir, et pourquoi \u00e7a concerne directement les \u00e9quipes e-commerce.<\/p>\n<ol style=\"list-style: none; margin: 0; padding: 0;\">\n<li style=\"display: flex; gap: 16px; margin-bottom: 24px;\"><span style=\"flex-shrink: 0; width: 36px; height: 36px; border-radius: 50%; background: #C9DFF5; color: #2f7dff; font-weight: bold; display: flex; align-items: center; justify-content: center;\">1<\/span><br \/>\n<h4><span class=\"ez-toc-section\" id=\"LIA_agentique_du_differenciant_a_lincontournable\"><\/span><strong>L&#8217;IA agentique, du diff\u00e9renciant \u00e0 l&#8217;incontournable.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li style=\"display: flex; gap: 16px; margin-bottom: 24px;\">\n<div>L&#8217;intelligence artificielle n&#8217;est plus un simple avantage comp\u00e9titif : elle s&#8217;int\u00e8gre d\u00e9sormais \u00e0 chaque \u00e9tape de la cha\u00eene, de la pr\u00e9vision de la demande jusqu&#8217;au service client.La mont\u00e9e du commerce agentique : des agents IA capables d&#8217;agir et de transacter pour le compte du consommateur, marque le passage d&#8217;outils passifs \u00e0 des syst\u00e8mes qui ex\u00e9cutent r\u00e9ellement les t\u00e2ches.<\/div>\n<\/li>\n<li style=\"display: flex; gap: 16px; margin-bottom: 24px;\">\n<div><a style=\"color: #2f7dff;\" href=\"https:\/\/base.com\/fr-FR\/fonctions\/ia\/\" target=\"_blank\" rel=\"noopener\">En savoir plus sur l&#8217;IA dans Base.com<\/a>.<\/div>\n<\/li>\n<li style=\"display: flex; gap: 16px; margin-bottom: 24px;\"><span style=\"flex-shrink: 0; width: 36px; height: 36px; border-radius: 50%; background: #C9DFF5; color: #2f7dff; font-weight: bold; display: flex; align-items: center; justify-content: center;\">2<\/span><br \/>\n<h4><span class=\"ez-toc-section\" id=\"Prevision_de_la_demande_et_personnalisation_en_temps_reel\"><\/span><strong>Pr\u00e9vision de la demande et personnalisation en temps r\u00e9el.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li style=\"display: flex; gap: 16px; margin-bottom: 24px;\">Les retailers s&#8217;appuient de plus en plus sur des mod\u00e8les pr\u00e9dictifs aliment\u00e9s par le comportement client, les donn\u00e9es de stock et des facteurs externes. Plut\u00f4t que sur la seule analyse historique.<\/li>\n<li style=\"display: flex; gap: 16px; margin-bottom: 24px;\">Objectif : des cha\u00eenes d&#8217;approvisionnement plus autonomes, capables d&#8217;ajuster r\u00e9approvisionnement et allocation en continu.<\/li>\n<li style=\"display: flex; gap: 16px; margin-bottom: 24px;\"><span style=\"flex-shrink: 0; width: 36px; height: 36px; border-radius: 50%; background: #C9DFF5; color: #2f7dff; font-weight: bold; display: flex; align-items: center; justify-content: center;\">3<\/span><br \/>\n<h4><span class=\"ez-toc-section\" id=\"Fidelisation_et_valeur_a_vie_client\"><\/span><strong>Fid\u00e9lisation et valeur \u00e0 vie client.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li style=\"display: flex; gap: 16px; margin-bottom: 24px;\">\n<div>Face \u00e0 la hausse des co\u00fbts d&#8217;acquisition, les marques r\u00e9investissent dans la relation durable : programmes de fid\u00e9lit\u00e9, communication personnalis\u00e9e, exp\u00e9riences orient\u00e9es service. Transformer une transaction ponctuelle en relation continue devient un vrai levier de croissance.<\/div>\n<\/li>\n<li style=\"display: flex; gap: 16px; margin-bottom: 24px;\"><span style=\"flex-shrink: 0; width: 36px; height: 36px; border-radius: 50%; background: #C9DFF5; color: #2f7dff; font-weight: bold; display: flex; align-items: center; justify-content: center;\">4<\/span><br \/>\n<h4><span class=\"ez-toc-section\" id=\"Licences_propriete_intellectuelle_et_nouveaux_modeles_economiques\"><\/span><strong>Licences, propri\u00e9t\u00e9 intellectuelle et nouveaux mod\u00e8les \u00e9conomiques.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li style=\"display: flex; gap: 16px; margin-bottom: 24px;\">\n<div>Les marques valorisent leur PI via des collaborations et des exp\u00e9riences immersives pour toucher de nouveaux publics. Pendant que commerce pilot\u00e9 par l&#8217;IA et abonnements ouvrent de nouvelles sources de revenus r\u00e9currents.<\/div>\n<\/li>\n<li style=\"display: flex; gap: 16px;\"><span style=\"flex-shrink: 0; width: 36px; height: 36px; border-radius: 50%; background: #C9DFF5; color: #2f7dff; font-weight: bold; display: flex; align-items: center; justify-content: center;\">5<\/span><br \/>\n<h4><span class=\"ez-toc-section\" id=\"Le_Retail_Media_nouveau_moteur_de_rentabilite\"><\/span><strong>Le Retail Media, nouveau moteur de rentabilit\u00e9.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<li style=\"display: flex; gap: 16px;\">\n<div>En capitalisant sur leurs donn\u00e9es propri\u00e9taires, les retailers d\u00e9veloppent leurs propres r\u00e9gies publicitaires, recherche on-site, affichage en magasin, ciblage hors site. Ceci dit, une m\u00eame infrastructure de donn\u00e9es sert d\u00e9sormais \u00e0 la fois la personnalisation, la pr\u00e9vision de la demande et le Retail Media.<\/div>\n<\/li>\n<\/ol>\n<div style=\"background: #C9DFF5; border-radius: 12px; padding: 24px 28px; margin: 28px 0;\">\n<p style=\"margin: 0; font-size: 17px; color: #1a1a1a;\">Ces 5 sujets ont un point commun : ils reposent tous sur une donn\u00e9e produit, stock et commande <strong>fiable et centralis\u00e9e<\/strong>.<\/p>\n<p style=\"margin: 0; font-size: 17px; color: #1a1a1a;\">C&#8217;est exactement le terrain sur lequel Base.com travaille au quotidien avec ses marchands, automatisation des flux, synchronisation multicanale, et fonctionnalit\u00e9s IA pour enrichir son optimisation e-commerce.<\/p>\n<\/div>\n<div style=\"border-top: 1px solid #2F7DFF; margin: 32px 0;\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"NRF_2026_Paris_un_rendez-vous_cale_juste_avant_le_Peak_Season\"><\/span>NRF 2026 Paris : un rendez-vous cal\u00e9 juste avant le Peak Season<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le timing n&#8217;a rien d&#8217;anodin. NRF 2026 Paris se tient \u00e0 peine dix semaines avant le <strong>Black Friday<\/strong> <strong>et moins de trois mois avant No\u00ebl. <\/strong>Soit le moment charni\u00e8re o\u00f9 la plupart des e-commer\u00e7ants et retailers verrouillent <strong>leur strat\u00e9gie de Peak Season. Q<\/strong>ue ce soit\u00a0approvisionnement des stocks, choix des transporteurs, calibrage des marketplaces, anticipation des pics de commandes.<\/p>\n<p>Venir \u00e0 NRF Europe \u00e0 ce moment pr\u00e9cis, c&#8217;est l&#8217;occasion de challenger son organisation avant d&#8217;entrer en phase critique. \u00a0Une occasion de comparer ses outils, \u00e9changer avec d&#8217;autres retailers sur leurs plans Black Friday et Cyber Monday, et repartir avec des solutions concr\u00e8tes \u00e0 activer avant que le volume de commandes n&#8217;explose.<\/p>\n<p>Sur le stand <a href=\"https:\/\/base.com\/fr-FR\/home\/\" target=\"_blank\" rel=\"noopener\">Base.com<\/a>, c&#8217;est d&#8217;ailleurs l&#8217;un des sujets qu&#8217;on abordera volontiers avec vous : <strong><span style=\"color: #3366ff;\"><em>comment automatiser la gestion des commandes, des stocks et des exp\u00e9ditions pour absorber les pics de Black Friday, Cyber Monday et No\u00ebl sans y laisser vos \u00e9quipes.<\/em><\/span><\/strong><\/p>\n<div style=\"border-top: 1px solid #2F7DFF; margin: 32px 0;\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Retrouvez_lequipe_Basecom_sur_le_stand_H-022\"><\/span>Retrouvez l&#8217;\u00e9quipe Base.com sur le stand H-022<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sur notre stand, hall 6, l&#8217;\u00e9quipe France sera disponible pour <strong>des \u00e9changes one-to-one.<\/strong>\u00a0Que vous soyez partenaire, d\u00e9j\u00e0 utilisateur de Base.com ou que vous d\u00e9couvriez la plateforme, c&#8217;est l&#8217;occasion d&#8217;\u00e9changer directement avec les \u00e9quipes produit de France.<\/p>\n<h3 style=\"color: #2f7dff;\"><span class=\"ez-toc-section\" id=\"Comment_nous_rencontrer_4_options_a_ne_pas_rater\"><\/span>Comment nous rencontrer ? 4 options \u00e0 ne pas rater :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol style=\"list-style: none; margin: 0; padding: 0;\">\n<li style=\"display: flex; gap: 16px; margin-bottom: 20px;\"><span style=\"flex-shrink: 0; width: 36px; height: 36px; border-radius: 50%; background: #C9DFF5; color: #2f7dff; font-weight: bold; display: flex; align-items: center; justify-content: center;\">1<\/span>\n<div><strong>Passez sur le stand H-022, hall 6<\/strong>, \u00e0 tout moment durant les trois jours du salon.<\/div>\n<\/li>\n<li style=\"display: flex; gap: 16px; margin-bottom: 20px;\"><span style=\"flex-shrink: 0; width: 36px; height: 36px; border-radius: 50%; background: #C9DFF5; color: #2f7dff; font-weight: bold; display: flex; align-items: center; justify-content: center;\">2<\/span>\n<div><strong>R\u00e9servez un cr\u00e9neau via le service Business Meetings de NRF Europe<\/strong>, disponible avec l&#8217;Expo Pass, pour \u00eatre certain de croiser la bonne personne au bon moment.<\/div>\n<\/li>\n<li style=\"display: flex; gap: 16px; margin-bottom: 20px;\"><span style=\"flex-shrink: 0; width: 36px; height: 36px; border-radius: 50%; background: #C9DFF5; color: #2f7dff; font-weight: bold; display: flex; align-items: center; justify-content: center;\">3<\/span>\n<div><strong>Assistez \u00e0 l&#8217;Opening Party<\/strong> le mardi 15 septembre de 17h30 \u00e0 21h00 (hall 4), un moment convivial et gratuit ouvert \u00e0 tous les participants du salon pour lancer les \u00e9changes dans un cadre plus d\u00e9tendu.<\/div>\n<\/li>\n<li style=\"display: flex; gap: 16px;\"><span style=\"flex-shrink: 0; width: 36px; height: 36px; border-radius: 50%; background: #C9DFF5; color: #2f7dff; font-weight: bold; display: flex; align-items: center; justify-content: center;\">4<\/span>\n<div><strong>Rejoignez-nous pour un cocktail sur notre stand<\/strong>, le mardi 15 septembre en fin de journ\u00e9e, avant l&#8217;Opening Party organis\u00e9e par NRF. Un moment convivial pour prolonger les \u00e9changes autour d&#8217;un verre.<\/div>\n<\/li>\n<\/ol>\n<div style=\"border-top: 1px solid #2F7DFF; margin: 32px 0;\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Comment_obtenir_votre_pass_gratuit_pour_NRF_2026_Europe\"><\/span>Comment obtenir votre pass gratuit pour NRF 2026 Europe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bonne nouvelle si vous \u00eates retailer ou e-commer\u00e7ant : l&#8217;Expo Pass est gratuit pour les professionnels du retail \u00e9ligibles. Il donne acc\u00e8s aux halls d&#8217;exposition, \u00e0 l&#8217;Innovators Showcase, au Startup Hub et \u00e0 plus de 70 sessions \u00ab Exhibitor Big Ideas \u00bb.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"On_se_retrouve_a_Paris\"><\/span><span style=\"color: #3366ff;\">On se retrouve \u00e0 Paris ?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Que vous cherchiez \u00e0 centraliser votre catalogue et vos ventes sur plusieurs marketplaces, \u00e0 automatiser votre logistique ou \u00e0 explorer ce que l&#8217;IA peut vraiment changer dans vos op\u00e9rations e-commerce au quotidien, l&#8217;\u00e9quipe Base.com sera sur place pour en discuter concr\u00e8tement. Stand H-022, hall 6.<\/p>\n<p>Votre Expo Pass est gratuit si vous \u00eates professionnel du retail \u00e9ligible. Pensez \u00e0 le r\u00e9server avant le 15 septembre pour acc\u00e9der au salon sans attendre sur place :<\/p>\n<p style=\"text-align: center; margin: 32px 0;\"><a style=\"background: #2F7DFF; color: #ffffff; text-decoration: none; padding: 14px 32px; border-radius: 8px; font-weight: 600; display: inline-block;\" href=\"https:\/\/www.nrfbigshoweurope.com\/fr-FR\/visiter\/offres-de-pass\" target=\"_blank\" rel=\"noopener\">Commander mon pass gratuit pour NRF 2026<\/a><\/p>\n<div style=\"background: #F5E6A880; border-radius: 12px; padding: 28px 32px; margin: 32px 0;\">\n<h3 style=\"margin-top: 0; color: #2f7dff;\"><span class=\"ez-toc-section\" id=\"Questions_frequentes\"><\/span>Questions fr\u00e9quentes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Quand et o\u00f9 se tient NRF 2026 Europe ?<\/strong><br \/>\nDu 15 au 17 septembre 2026, \u00e0 Paris Expo Porte de Versailles (Pavillons 4 &amp; 6).<\/li>\n<li><strong>O\u00f9 trouver le stand Base.com ?<\/strong><br \/>\nStand H-022, hall 6.<\/li>\n<li><strong>Base.com en quelques mots ?<\/strong><br \/>\nBase.com est une plateforme SaaS tout-en-un qui centralise les op\u00e9rations e-commerce sur un seul back-office : gestion des commandes (OMS), des stocks et entrep\u00f4ts (WMS), du transport et des exp\u00e9ditions (TMS), synchronisation des stocks et du catalogue produit sur l&#8217;ensemble des marketplaces et boutiques en ligne, fonctionnalit\u00e9s IA (enrichissement produit, traduction, repricing) et Analytics pour piloter la performance au quotidien.<\/li>\n<li><strong>Le salon est-il accessible au grand public ?<\/strong><br \/>\nNon, NRF 2026: Retail&#8217;s Big Show Europe est r\u00e9serv\u00e9 aux professionnels du retail et de l&#8217;e-commerce.<\/li>\n<li><strong>Comment obtenir un pass gratuit ?<\/strong><br \/>\nLes professionnels du retail \u00e9ligibles peuvent demander un Expo Pass gratuit directement sur le site officiel de NRF Europe. La validation de l&#8217;\u00e9ligibilit\u00e9 se fait par l&#8217;organisation avant finalisation de l&#8217;inscription.<\/li>\n<li><strong>Faut-il prendre rendez-vous \u00e0 l&#8217;avance pour rencontrer l&#8217;\u00e9quipe Base.com ?<\/strong><br class=\"yoast-text-mark\" \/>C&#8217;est recommand\u00e9 si vous voulez garantir un cr\u00e9neau d\u00e9di\u00e9 : le service Business Meetings de NRF Europe permet de planifier votre visite du stand H-022 en amont du salon.<\/li>\n<\/ul>\n<\/div>\n<p style=\"text-align: center; margin: 32px 0;\">\n","protected":false},"excerpt":{"rendered":"<p>Le salon NRF 2026 Paris, plus connu sous son nom officiel, NRF Retail&#8217;s Big Show Europe : ouvre ses portes du 15 au 17 septembre 2026 \u00e0 Paris Expo Porte de Versailles. Et encore une fois, l&#8217;\u00e9quipe Base.com y sera pr\u00e9sente en tant qu&#8217;exposante.Stand H-022, hall 6 : trois jours pour aller \u00e0 la rencontre [&hellip;]<\/p>\n","protected":false},"author":108,"featured_media":18160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[486,366],"tags":[571,617,615,614,616],"authors":[],"class_list":["post-18157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-events","tag-automatisation-e-commerce","tag-e-commerce-europe","tag-marketplaces","tag-nrf-2026","tag-salon-retail","market-worldwide"],"acf":[],"featured_image_src":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2026\/08\/Blog_Banniere_Events.webp","author_info":{"display_name":"Manal Larhrib","author_link":"https:\/\/base.com\/fr-FR\/blog\/author\/manal-larhrib\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NRF 2026 Paris : Base au rendez-vous du retail europ\u00e9en<\/title>\n<meta name=\"description\" content=\"Base sera exposant au salon NRF 2026: Retail&#039;s Big Show Europe \u00e0 Paris, du 15 au 17 septembre. 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