{"id":18184,"date":"2026-09-17T12:26:30","date_gmt":"2026-09-17T10:26:30","guid":{"rendered":"https:\/\/base.com\/fr-FR\/blog\/?p=18184"},"modified":"2026-09-17T12:26:30","modified_gmt":"2026-09-17T10:26:30","slug":"lengow-vs-base","status":"publish","type":"post","link":"https:\/\/base.com\/fr-FR\/blog\/lengow-vs-base\/","title":{"rendered":"Lengow vs Base : quelle diff\u00e9rence pour votre e-commerce ?"},"content":{"rendered":"<div style=\"border-left: 4px solid #2F7DFF; background-color: #f5f8ff; padding: 20px 24px; margin: 0 0 32px 0; border-radius: 4px;\">\n<p style=\"margin: 0; font-size: 16px; line-height: 1.6; color: #1a1a1a;\"><strong>En bref :<\/strong> Lengow et Base ne r\u00e9pondent pas au m\u00eame besoin. Lengow diffuse et optimise vos flux produits et vos campagnes publicitaires (Google Shopping, Meta, comparateurs de prix) pour des marques et grands retailers. Base.com centralise la gestion op\u00e9rationnelle multicanal (commandes, stock, exp\u00e9dition, marketplaces) dans un seul back-office, avec un tarif d&#8217;entr\u00e9e public d\u00e8s 99 \u20ac\/mois. Le bon choix d\u00e9pend de votre priorit\u00e9 : d\u00e9velopper votre pr\u00e9sence publicitaire ou fiabiliser vos op\u00e9rations au quotidien.<\/p>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/base.com\/fr-FR\/blog\/lengow-vs-base\/#Lengow_et_Base_deux_familles_doutils_deux_priorites\" >Lengow et Base : deux familles d&#8217;outils, deux priorit\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/base.com\/fr-FR\/blog\/lengow-vs-base\/#Lengow_diffusion_de_catalogue_et_publicite_produit\" >Lengow : diffusion de catalogue et publicit\u00e9 produit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/base.com\/fr-FR\/blog\/lengow-vs-base\/#Basecom_back-office_e-commerce_pour_piloter_le_multicanal\" >Base.com : back-office e-commerce pour piloter le multicanal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/base.com\/fr-FR\/blog\/lengow-vs-base\/#Lengow_vs_Base_la_comparaison\" >Lengow vs Base : la comparaison<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/base.com\/fr-FR\/blog\/lengow-vs-base\/#Pour_qui_Lengow_Pour_qui_Base\" >Pour qui Lengow ? Pour qui Base ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/base.com\/fr-FR\/blog\/lengow-vs-base\/#Lengow_est_adapte_si\" >Lengow est adapt\u00e9 si :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/base.com\/fr-FR\/blog\/lengow-vs-base\/#Basecom_est_adapte_si\" >Base.com est adapt\u00e9 si :<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/base.com\/fr-FR\/blog\/lengow-vs-base\/#Questions_frequentes\" >Questions fr\u00e9quentes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/base.com\/fr-FR\/blog\/lengow-vs-base\/#Quelle_est_la_difference_entre_Lengow_et_Base\" >Quelle est la diff\u00e9rence entre Lengow et Base ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/base.com\/fr-FR\/blog\/lengow-vs-base\/#Basecom_permet-il_de_diffuser_des_flux_publicitaires_sur_Google_Shopping_ou_Meta\" >Base.com permet-il de diffuser des flux publicitaires sur Google Shopping ou Meta ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/base.com\/fr-FR\/blog\/lengow-vs-base\/#Quel_est_le_prix_de_Basecom\" >Quel est le prix de Base.com ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/base.com\/fr-FR\/blog\/lengow-vs-base\/#Quel_est_le_prix_de_Lengow\" >Quel est le prix de Lengow ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/base.com\/fr-FR\/blog\/lengow-vs-base\/#Peut-on_utiliser_Basecom_et_Lengow_en_meme_temps\" >Peut-on utiliser Base.com et Lengow en m\u00eame temps ?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"color: #1a1a1a; border-bottom: 2px solid #2F7DFF; padding-bottom: 8px; margin-top: 40px; margin-bottom: 16px; font-size: 24px;\"><span class=\"ez-toc-section\" id=\"Lengow_et_Base_deux_familles_doutils_deux_priorites\"><\/span>Lengow et Base : deux familles d&#8217;outils, deux priorit\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-size: 16px; line-height: 1.7; color: #1a1a1a; margin-bottom: 20px;\">Sur le papier, Lengow et Base.com apparaissent tous deux dans les recherches li\u00e9es \u00e0 la gestion multicanal. Dans la pratique, ils couvrent des besoins diff\u00e9rents. Lengow appartient \u00e0 la famille des agr\u00e9gateurs de flux et des outils de diffusion publicitaire : sa mission est d&#8217;exporter et d&#8217;optimiser un catalogue produit vers des canaux externes (marketplaces, comparateurs de prix, r\u00e9gies publicitaires). Base.com appartient \u00e0 la famille des back-office e-commerce : sa mission est d&#8217;orchestrer les op\u00e9rations internes (commandes, stock, exp\u00e9dition) une fois la vente r\u00e9alis\u00e9e, quel que soit le canal d&#8217;origine.<\/p>\n<div style=\"background-color: #ffffff; border: 1px solid #2F7DFF; border-radius: 4px; padding: 20px 24px; margin: 0 0 28px 0;\">\n<p style=\"margin: 0 0 8px 0; font-size: 14px; font-weight: bold; color: #2f7dff; text-transform: uppercase; letter-spacing: 0.5px;\">D\u00e9finition<\/p>\n<p style=\"margin: 0; font-size: 15px; line-height: 1.6; color: #1a1a1a;\">Un <strong>agr\u00e9gateur de flux<\/strong> transforme et diffuse un catalogue produit vers plusieurs canaux de vente ou de publicit\u00e9 (marketplaces, comparateurs de prix, r\u00e9gies Google ou Meta), en respectant le format attendu par chacun. Un <strong>back-office e-commerce<\/strong> (ou OMS, Order Management System) centralise le traitement des commandes, la synchronisation des stocks et le pilotage logistique une fois la commande pass\u00e9e, quel que soit le canal d&#8217;o\u00f9 elle provient.<\/p>\n<\/div>\n<h2 style=\"color: #1a1a1a; border-bottom: 2px solid #2F7DFF; padding-bottom: 8px; margin-top: 40px; margin-bottom: 16px; font-size: 24px;\"><span class=\"ez-toc-section\" id=\"Lengow_diffusion_de_catalogue_et_publicite_produit\"><\/span>Lengow : diffusion de catalogue et publicit\u00e9 produit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-size: 16px; line-height: 1.7; color: #1a1a1a; margin-bottom: 16px;\">Fond\u00e9e en 2009, Lengow accompagne plus de 3 600 marques et retailers dans plus de 60 pays. La plateforme s&#8217;organise autour de quatre modules compl\u00e9mentaires :<\/p>\n<ul style=\"font-size: 16px; line-height: 1.8; color: #1a1a1a; margin-bottom: 20px; padding-left: 24px;\">\n<li><strong>NetAmplify<\/strong> : optimisation des flux publicitaires sur plus de 400 plateformes (Google Ads, Meta, r\u00e9seaux RTB)<\/li>\n<li><strong>NetMarkets<\/strong> : gestion des catalogues, des prix et des commandes sur plus de 70 marketplaces, dans plus de 40 pays<\/li>\n<li><strong>NetRivals<\/strong> : veille concurrentielle et ajustement dynamique des prix<\/li>\n<li><strong>NetMonitor<\/strong> : surveillance de la pr\u00e9sence de marque sur les r\u00e9seaux de revendeurs, autoris\u00e9s et non autoris\u00e9s<\/li>\n<\/ul>\n<p style=\"font-size: 16px; line-height: 1.7; color: #1a1a1a; margin-bottom: 20px;\">Lengow fonctionne uniquement sur devis. La tarification combine une licence de base (le niveau de service d\u00e9pend de la formule choisie) et une facturation modulaire selon l&#8217;usage : nombre de flux publicitaires, de canaux de vente ou de sites surveill\u00e9s. Aucun tarif d&#8217;entr\u00e9e n&#8217;est communiqu\u00e9 publiquement.<\/p>\n<h2 style=\"color: #1a1a1a; border-bottom: 2px solid #2F7DFF; padding-bottom: 8px; margin-top: 40px; margin-bottom: 16px; font-size: 24px;\"><span class=\"ez-toc-section\" id=\"Basecom_back-office_e-commerce_pour_piloter_le_multicanal\"><\/span>Base.com : back-office e-commerce pour piloter le multicanal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-size: 16px; line-height: 1.7; color: #1a1a1a; margin-bottom: 16px;\">Base.com (anciennement BaseLinker) centralise la gestion des commandes, des stocks, des marketplaces et de l&#8217;exp\u00e9dition dans une seule interface. Plus de 30 000 marchands utilisent la plateforme pour absorber la complexit\u00e9 multicanale sans multiplier les outils.<\/p>\n<ul style=\"font-size: 16px; line-height: 1.8; color: #1a1a1a; margin-bottom: 20px; padding-left: 24px;\">\n<li><strong>Gestion des commandes<\/strong> : centralisation des ventes issues des marketplaces, du site en ligne, du t\u00e9l\u00e9phone ou du point de vente<\/li>\n<li><strong>Gestion des marketplaces<\/strong> : \u00e9mission des offres et synchronisation automatique des stocks et des prix, sur plus de 2 000 int\u00e9grations<\/li>\n<li><strong>WMS et gestion de produits<\/strong> : entrep\u00f4t, fournisseurs, documents<\/li>\n<li><strong>ERP natif<\/strong> : synchronisation des commandes, des stocks et de la facturation<\/li>\n<li><strong>Automatisation des prix<\/strong> : repricing selon des r\u00e8gles d\u00e9finies par marketplace<\/li>\n<li><strong>Gestion logistique<\/strong> : exp\u00e9dition, impression d&#8217;\u00e9tiquettes, suivi des colis<\/li>\n<li><strong>Fonctions IA<\/strong> : agent Autosell pour la mise en ligne automatis\u00e9e des annonces<\/li>\n<\/ul>\n<p style=\"font-size: 16px; line-height: 1.7; color: #1a1a1a; margin-bottom: 20px;\">Base.com affiche un tarif public d\u00e8s le plan Starter, \u00e0 99 \u20ac\/mois plus 0,19 \u20ac par commande, en autonomie compl\u00e8te. Les formules Business+ et Enterprise (\u00e0 partir de 250 000 \u20ac de GMV mensuel ou 5 000 commandes par mois) sont sur devis, avec un accompagnement d\u00e9di\u00e9 (ing\u00e9nieur onboarding, Customer Success Manager).<\/p>\n<div style=\"background-color: #fff6e5; border-left: 4px solid #F5A623; padding: 16px 24px; margin: 0 0 28px 0; border-radius: 4px;\">\n<p style=\"margin: 0; font-size: 15px; line-height: 1.6; color: #1a1a1a;\"><strong>\u00c0 noter :<\/strong> Base.com ne propose pas de module natif de diffusion publicitaire produit (Google Shopping, Meta, Criteo, TikTok Ads). Si votre priorit\u00e9 imm\u00e9diate est l&#8217;optimisation de campagnes publicitaires sur ces canaux, un outil sp\u00e9cialis\u00e9 comme Lengow reste pertinent, \u00e9ventuellement en compl\u00e9ment d&#8217;un back-office comme Base.com.<\/p>\n<\/div>\n<h2 style=\"color: #1a1a1a; border-bottom: 2px solid #2F7DFF; padding-bottom: 8px; margin-top: 40px; margin-bottom: 16px; font-size: 24px;\"><span class=\"ez-toc-section\" id=\"Lengow_vs_Base_la_comparaison\"><\/span>Lengow vs Base : la comparaison<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"width: 100%; border-collapse: collapse; margin-bottom: 28px; font-size: 15px;\">\n<tbody>\n<tr>\n<th style=\"background-color: #2f7dff; color: #ffffff; text-align: left; padding: 12px 16px; border: 1px solid #2F7DFF;\">Crit\u00e8re<\/th>\n<th style=\"background-color: #2f7dff; color: #ffffff; text-align: left; padding: 12px 16px; border: 1px solid #2F7DFF;\">Lengow<\/th>\n<th style=\"background-color: #2f7dff; color: #ffffff; text-align: left; padding: 12px 16px; border: 1px solid #2F7DFF;\">Base<\/th>\n<\/tr>\n<tr>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Positionnement<\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Diffusion publicitaire et distribution de catalogue<\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Back-office e-commerce multicanal<\/td>\n<\/tr>\n<tr style=\"background-color: #f6f6f6;\">\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Fond\u00e9 en<\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">2009<\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">2006 (sous le nom BaseLinker)<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Modules publicitaires (Google Shopping, Meta, Criteo, TikTok Ads)<\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Oui (NetAmplify)<\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Non<\/td>\n<\/tr>\n<tr style=\"background-color: #f6f6f6;\">\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Couverture marketplaces<\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">70+ marketplaces, 40+ pays<\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">2 000+ int\u00e9grations (marketplaces, CMS, transporteurs), commandes trait\u00e9es depuis plus de 180 pays<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Gestion des commandes multicanal (OMS)<\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Non natif (transmission vers un OMS externe)<\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Oui, natif<\/td>\n<\/tr>\n<tr style=\"background-color: #f6f6f6;\">\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">WMS (gestion d&#8217;entrep\u00f4t)<\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Non<\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Oui<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Automatisation des prix<\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Oui (NetRivals, veille concurrentielle)<\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Oui (repricing par marketplace)<\/td>\n<\/tr>\n<tr style=\"background-color: #f6f6f6;\">\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Tarification<\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Opaque : sur devis, licence et modules \u00e0 l&#8217;usage, aucun prix affich\u00e9<\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">D\u00e8s 99 \u20ac\/mois, sur devis au-del\u00e0<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Clients cibles<\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Marques et retailers mid-market \u00e0 grands comptes<\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #e0e0e0; color: #1a1a1a;\">Du lancement \u00e0 la forte croissance, jusqu&#8217;aux grandes marques et retailers \u00e0 fort volume (plan Enterprise)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 style=\"color: #1a1a1a; border-bottom: 2px solid #2F7DFF; padding-bottom: 8px; margin-top: 40px; margin-bottom: 16px; font-size: 24px;\"><span class=\"ez-toc-section\" id=\"Pour_qui_Lengow_Pour_qui_Base\"><\/span>Pour qui Lengow ? Pour qui Base ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"color: #1a1a1a; margin-top: 24px; margin-bottom: 12px; font-size: 19px;\"><span class=\"ez-toc-section\" id=\"Lengow_est_adapte_si\"><\/span>Lengow est adapt\u00e9 si :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"font-size: 16px; line-height: 1.8; color: #1a1a1a; margin-bottom: 20px; padding-left: 24px;\">\n<li>Vous \u00eates une marque ou un retailer mid-market \u00e0 grand compte<\/li>\n<li>Votre priorit\u00e9 est la diffusion et l&#8217;optimisation publicitaire sur Google Shopping, Meta ou des comparateurs de prix<\/li>\n<li>Vous disposez d\u00e9j\u00e0 d&#8217;un OMS ou d&#8217;un ERP pour la gestion op\u00e9rationnelle des commandes<\/li>\n<li>Vous avez un budget d\u00e9di\u00e9 \u00e0 un outil sp\u00e9cialis\u00e9, en compl\u00e9ment de votre back-office<\/li>\n<\/ul>\n<h3 style=\"color: #1a1a1a; margin-top: 24px; margin-bottom: 12px; font-size: 19px;\"><span class=\"ez-toc-section\" id=\"Basecom_est_adapte_si\"><\/span>Base.com est adapt\u00e9 si :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"font-size: 16px; line-height: 1.8; color: #1a1a1a; margin-bottom: 20px; padding-left: 24px;\">\n<li>Vous voulez centraliser commandes, stock et exp\u00e9dition dans un seul outil, d\u00e8s le lancement de votre activit\u00e9<\/li>\n<li>Vous vendez sur plusieurs marketplaces et canaux, et voulez \u00e9viter la double saisie<\/li>\n<li>Vous cherchez un tarif d&#8217;entr\u00e9e public et une mise en route en autonomie<\/li>\n<li>Votre priorit\u00e9 est l&#8217;ex\u00e9cution op\u00e9rationnelle plus que la diffusion publicitaire<\/li>\n<li>Vous \u00eates une grande marque ou un retailer \u00e0 fort volume : le plan Enterprise (\u00e0 partir de 250 000 \u20ac de GMV mensuel ou 5 000 commandes\/mois) couvre aussi ce segment, avec un accompagnement d\u00e9di\u00e9<\/li>\n<\/ul>\n<h2 style=\"color: #1a1a1a; border-bottom: 2px solid #2F7DFF; padding-bottom: 8px; margin-top: 40px; margin-bottom: 16px; font-size: 24px;\"><span class=\"ez-toc-section\" id=\"Questions_frequentes\"><\/span>Questions fr\u00e9quentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"color: #1a1a1a; margin-top: 24px; margin-bottom: 8px; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"Quelle_est_la_difference_entre_Lengow_et_Base\"><\/span>Quelle est la diff\u00e9rence entre Lengow et Base ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 16px; line-height: 1.7; color: #1a1a1a; margin-bottom: 20px;\">Lengow diffuse et optimise un catalogue produit vers des marketplaces, des comparateurs de prix et des r\u00e9gies publicitaires. Base.com centralise la gestion op\u00e9rationnelle multicanal (commandes, stock, exp\u00e9dition) dans un seul back-office. Les deux outils peuvent \u00eatre compl\u00e9mentaires plut\u00f4t que concurrents selon votre organisation.<\/p>\n<h3 style=\"color: #1a1a1a; margin-top: 24px; margin-bottom: 8px; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"Basecom_permet-il_de_diffuser_des_flux_publicitaires_sur_Google_Shopping_ou_Meta\"><\/span>Base.com permet-il de diffuser des flux publicitaires sur Google Shopping ou Meta ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 16px; line-height: 1.7; color: #1a1a1a; margin-bottom: 20px;\">Non, Base.com ne propose pas de module natif de diffusion publicitaire produit. Sa gestion des marketplaces couvre l&#8217;\u00e9mission d&#8217;offres et la synchronisation des stocks et des prix, pas le pilotage de campagnes publicitaires.<\/p>\n<h3 style=\"color: #1a1a1a; margin-top: 24px; margin-bottom: 8px; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"Quel_est_le_prix_de_Basecom\"><\/span>Quel est le prix de Base.com ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 16px; line-height: 1.7; color: #1a1a1a; margin-bottom: 20px;\">Le plan Starter d\u00e9marre \u00e0 99 \u20ac\/mois plus 0,19 \u20ac par commande, en autonomie compl\u00e8te. Les plans Business+ et Enterprise, destin\u00e9s aux volumes plus importants, sont sur devis avec un accompagnement d\u00e9di\u00e9.<\/p>\n<h3 style=\"color: #1a1a1a; margin-top: 24px; margin-bottom: 8px; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"Quel_est_le_prix_de_Lengow\"><\/span>Quel est le prix de Lengow ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 16px; line-height: 1.7; color: #1a1a1a; margin-bottom: 20px;\">Lengow ne communique pas de tarif public. La plateforme fonctionne sur devis, avec une licence de base et une facturation modulaire selon le volume de flux, de canaux ou de sites surveill\u00e9s.<\/p>\n<h3 style=\"color: #1a1a1a; margin-top: 24px; margin-bottom: 8px; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"Peut-on_utiliser_Basecom_et_Lengow_en_meme_temps\"><\/span>Peut-on utiliser Base.com et Lengow en m\u00eame temps ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 16px; line-height: 1.7; color: #1a1a1a; margin-bottom: 20px;\">Oui. Certains marchands utilisent Base.com pour piloter leurs op\u00e9rations multicanal (commandes, stock, exp\u00e9dition) et un outil de diffusion publicitaire comme Lengow en parall\u00e8le pour optimiser leurs campagnes sur Google Shopping ou Meta.<\/p>\n<div style=\"background-color: #f6f6f6; padding: 20px 24px; margin: 32px 0; border-radius: 4px;\">\n<p style=\"margin: 0 0 12px 0; font-size: 15px; font-weight: bold; color: #1a1a1a;\">Pour aller plus loin<\/p>\n<ul style=\"font-size: 15px; line-height: 1.8; color: #1a1a1a; margin: 0; padding-left: 20px;\">\n<li><a style=\"color: #2f7dff;\" href=\"https:\/\/base.com\/fr-FR\/blog\/back-office-ecommerce-vs-agregateurs-flux\/\">Back-office e-commerce : d\u00e9passer les agr\u00e9gateurs de flux<\/a><\/li>\n<li><a style=\"color: #2f7dff;\" href=\"https:\/\/base.com\/fr-FR\/fonctions\/gestion-des-marketplaces\/\">D\u00e9couvrir la gestion des marketplaces avec Base.com<\/a><\/li>\n<li><a style=\"color: #2f7dff;\" href=\"https:\/\/base.com\/fr-FR\/tarifs\/\">Voir le d\u00e9tail des tarifs Base.com<\/a><\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: center; margin: 32px 0;\"><a style=\"display: inline-block; background-color: #f5a623; color: #ffffff; font-size: 16px; font-weight: bold; padding: 14px 32px; border-radius: 4px; text-decoration: none;\" href=\"https:\/\/base.com\/fr-FR\/registre\/\">Essayer Base gratuitement pendant 14 jours<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En bref : Lengow et Base ne r\u00e9pondent pas au m\u00eame besoin. Lengow diffuse et optimise vos flux produits et vos campagnes publicitaires (Google Shopping, Meta, comparateurs de prix) pour des marques et grands retailers. Base.com centralise la gestion op\u00e9rationnelle multicanal (commandes, stock, exp\u00e9dition, marketplaces) dans un seul back-office, avec un tarif d&#8217;entr\u00e9e public d\u00e8s [&hellip;]<\/p>\n","protected":false},"author":107,"featured_media":18185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[486,364,610],"tags":[],"authors":[],"class_list":["post-18184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-integrations","category-strategie","market-worldwide"],"acf":[],"featured_image_src":"https:\/\/base.com\/fr-FR\/blog\/wp-content\/uploads\/2026\/09\/lengow-vs-base-gestion-ecommerce-multicanale.webp","author_info":{"display_name":"Marine","author_link":"https:\/\/base.com\/fr-FR\/blog\/author\/marinemoncoachmarketing-fr\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lengow vs Base : quelle diff\u00e9rence pour votre e-commerce ?<\/title>\n<meta name=\"description\" content=\"Lengow ou Base ? 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