{"id":16640,"date":"2024-11-05T17:12:05","date_gmt":"2024-11-05T20:12:05","guid":{"rendered":"https:\/\/base.com\/pt-BR\/blog\/?p=16640"},"modified":"2025-07-21T17:23:18","modified_gmt":"2025-07-21T20:23:18","slug":"preparacao-black-friday-datas-freezing-marketplaces","status":"publish","type":"post","link":"https:\/\/base.com\/pt-BR\/blog\/preparacao-black-friday-datas-freezing-marketplaces\/","title":{"rendered":"Prepare-se para a Black Friday com as Datas de Freezing dos Marketplaces"},"content":{"rendered":"\n<p style=\"font-size:18px\">Novembro chegou e, com ele, a <strong>Black Friday<\/strong> \u2013 o evento mais esperado do ano para o e-commerce! Aqui na Base, sabemos que voc\u00ea j\u00e1 est\u00e1 se preparando para esse grande momento, mas queremos refor\u00e7ar uma pr\u00e1tica essencial: <strong>o processo de Freezing.<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">Durante esse per\u00edodo, diversos marketplaces bloqueiam temporariamente altera\u00e7\u00f5es em an\u00fancios e configura\u00e7\u00f5es para garantir a melhor experi\u00eancia de compra aos clientes. Por isso, compartilhamos as datas de Freezing de alguns dos principais marketplaces e lojas virtuais para voc\u00ea se organizar. Caso algum canal espec\u00edfico n\u00e3o esteja listado, recomendamos que entre em contato diretamente com ele para confirmar as datas.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-large-font-size\"><strong>Datas de Freezing por Marketplace<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p class=\"has-large-font-size\"><strong>Americanas<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p style=\"font-size:18px\">\u2022 22\/11 a 02\/12: Envio e atualiza\u00e7\u00e3o de itens, aumento de pre\u00e7os, avalia\u00e7\u00e3o de cadastro e configura\u00e7\u00e3o de novas lojas, e bloqueio de altera\u00e7\u00f5es na loja.<\/p>\n\n\n\n<p style=\"font-size:18px\">\u2022 25\/11 a 07\/12: Suspens\u00e3o do envio de novos itens para o Full.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p class=\"has-large-font-size\"><strong>Casas Bahia Marketplace<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p style=\"font-size:18px\">\u2022 22\/11, \u00e0s 20h: Cadastro\/exclus\u00e3o de produtos, edi\u00e7\u00e3o de pesos e medidas, aumento de pre\u00e7os, entre outros.<\/p>\n\n\n\n<p style=\"font-size:18px\">\u2022 01\/12, \u00e0s 20h: Reestabelecimento total dos sistemas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p class=\"has-large-font-size\"><strong>Magalu<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">\u2022 27\/11 a 01\/12: Integra\u00e7\u00e3o de novas lojas, cadastro de novos produtos, atualiza\u00e7\u00e3o de an\u00fancios e cria\u00e7\u00e3o\/ades\u00e3o \u00e0s campanhas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p class=\"has-large-font-size\"><strong>Carrefour<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p style=\"font-size:18px\">\u2022 05\/11 a 02\/12: Cadastro de novos produtos.<\/p>\n\n\n\n<p style=\"font-size:18px\">\u2022 27\/11, \u00e0s 14h, a 02\/12: Atualiza\u00e7\u00e3o de pre\u00e7os.<\/p>\n\n\n\n<p style=\"font-size:18px\">\u2022 11\/11 a 02\/12: Atualiza\u00e7\u00e3o de an\u00fancios e tabelas de frete.<\/p>\n\n\n\n<p style=\"font-size:18px\">\u2022 21\/11 a 02\/12: Ades\u00e3o \u00e0s campanhas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p class=\"has-large-font-size\"><strong>MadeiraMadeira<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p style=\"font-size:18px\">\u2022 11\/11 a 02\/12: Cadastro de novos produtos.<\/p>\n\n\n\n<p style=\"font-size:18px\">\u2022 17\/11 a 02\/12: Atualiza\u00e7\u00e3o de pre\u00e7os e campanhas.<\/p>\n\n\n\n<p style=\"font-size:18px\">\u2022 08\/11 a 02\/12: Cadastro de tabelas de frete.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p class=\"has-large-font-size\"><strong>Via Marketplace<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">\u2022 22\/11, \u00e0s 20h: Cadastro\/exclus\u00e3o de produtos e outras configura\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"has-normal-font-size\"><strong>Travas de Fulfillment:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p style=\"font-size:18px\">\u2022 01\/11: Primeiro abastecimento para novos clientes.<\/p>\n\n\n\n<p style=\"font-size:18px\">\u2022 20\/11: Abastecimento para lojistas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p class=\"has-large-font-size\"><strong>Netshoes<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">\u2022 28\/10: Envio de produtos.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p class=\"has-large-font-size\"><strong>WebContinental<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">\u2022 08\/11: Integra\u00e7\u00e3o de novas lojas.<\/p>\n\n\n\n<p style=\"font-size:18px\">\u2022 22\/11: Atualiza\u00e7\u00e3o de pre\u00e7os, an\u00fancios e tabelas de frete.<\/p>\n<\/div>\n\n\n\n<p class=\"has-large-font-size\"><strong>N\u00e3o perca nossa Live especial para a Black Friday!<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">Para ajudar voc\u00ea a se preparar, a Base realizar\u00e1 uma live com dicas pr\u00e1ticas e estrat\u00e9gias essenciais para uma Black Friday de sucesso. Vamos compartilhar tudo o que voc\u00ea precisa saber para aproveitar ao m\u00e1ximo essa data! Adicione um lembrete e conte com a Base para uma Black Friday organizada e de sucesso.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dicas da Base: Estrat\u00e9gias infal\u00edveis para uma Black Friday de sucesso\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/VWuEffVuDos?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p style=\"font-size:18px\"><strong>Fique \u00e0 vontade para entrar em contato com a gente caso tenha d\u00favidas ou precise de assist\u00eancia com os processos de Freezing.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p style=\"font-size:18px\">Abra\u00e7os,<\/p>\n\n\n\n<p style=\"font-size:18px\">Talia da Base. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Novembro chegou e, com ele, a Black Friday \u2013 o evento mais esperado do ano para o e-commerce! Aqui na Base, sabemos que voc\u00ea j\u00e1 est\u00e1 se preparando para esse grande momento, mas queremos refor\u00e7ar uma pr\u00e1tica essencial: o processo de Freezing. Durante esse per\u00edodo, diversos marketplaces bloqueiam temporariamente altera\u00e7\u00f5es em an\u00fancios e configura\u00e7\u00f5es para [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":16644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[448],"tags":[684,660,708,710,501,709,600,707,514],"authors":[],"class_list":["post-16640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-baselinker-brasil","tag-automacao-e-commerce","tag-base","tag-black-friday","tag-dicas-black-friday","tag-e-commerce","tag-freezing","tag-marketplaces","tag-preparacao-black-friday","tag-vendas-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prepare-se para a Black: Datas de Freezing dos Marketplaces<\/title>\n<meta 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