{"id":16739,"date":"2024-12-19T16:20:24","date_gmt":"2024-12-19T19:20:24","guid":{"rendered":"https:\/\/base.com\/pt-BR\/blog\/?p=16739"},"modified":"2025-07-21T17:23:18","modified_gmt":"2025-07-21T20:23:18","slug":"lives-automacoes-basicas-e-avancadas","status":"publish","type":"post","link":"https:\/\/base.com\/pt-BR\/blog\/lives-automacoes-basicas-e-avancadas\/","title":{"rendered":"Confira tudo o que aconteceu nas lives sobre Automa\u00e7\u00f5es!"},"content":{"rendered":"\n


A Base deu in\u00edcio \u00e0 s\u00e9rie de lives \u201cDicas da Base\u201d<\/strong>, criada para oferecer exemplos pr\u00e1ticos que impulsionam os neg\u00f3cios de nossos usu\u00e1rios. Nos encontros, abordamos o tema de automa\u00e7\u00f5es b\u00e1sicas e avan\u00e7adas<\/strong>, fundamentais para otimizar opera\u00e7\u00f5es no e-commerce. Confira os principais t\u00f3picos e dicas apresentadas:<\/p>\n\n\n\n

\n\n\n\n
\n

Automa\u00e7\u00f5es B\u00e1sicas: Organiza\u00e7\u00e3o e A\u00e7\u00f5es Essenciais<\/strong><\/p>\n\n\n\n

O objetivo desta live foi introduzir as principais funcionalidades que facilitam a organiza\u00e7\u00e3o e gest\u00e3o inicial dos pedidos, permitindo um fluxo mais simples e eficiente desde o in\u00edcio.<\/p>\n<\/div>\n\n\n\n

    \n
  1. Grupos de Status<\/strong>
    Demonstramos na pr\u00e1tica como criar e organizar grupos de status personalizados, ajudando a estruturar e monitorar os pedidos de forma eficiente.<\/li>\n\n\n\n
  2. Cria\u00e7\u00e3o de Bot\u00f5es Personalizados<\/strong>
    Apresentamos como configurar bot\u00f5es que automatizam a\u00e7\u00f5es, facilitando processos como a atualiza\u00e7\u00e3o de status e emiss\u00e3o de notas fiscais.<\/li>\n\n\n\n
  3. A\u00e7\u00f5es Autom\u00e1ticas Iniciais para o Fluxo de Pedidos<\/strong>
    Mostramos como utilizar automa\u00e7\u00f5es para tarefas b\u00e1sicas, como emiss\u00e3o de notas fiscais, impress\u00e3o de etiquetas e cria\u00e7\u00e3o de pacotes.<\/li>\n\n\n\n
  4. Comunica\u00e7\u00e3o Interna e Externa + Cat\u00e1logo<\/strong>
    Explicamos como configurar mensagens autom\u00e1ticas para melhorar a comunica\u00e7\u00e3o interna e evitar problemas operacionais, como falhas no preenchimento de NCM ou produtos sem estoque.<\/li>\n<\/ol>\n\n\n\n

    Impacto:<\/strong>
    Essas automa\u00e7\u00f5es b\u00e1sicas foram apresentadas como o primeiro passo para otimizar opera\u00e7\u00f5es e reduzir erros manuais, promovendo mais efici\u00eancia desde o in\u00edcio da jornada no sistema Base.<\/p>\n\n\n\n

    \n\n\n\n
    \n

    Automa\u00e7\u00f5es Avan\u00e7adas: Mais escala e performance para opera\u00e7\u00e3o<\/strong><\/p>\n\n\n\n

    Nesta live, exploramos funcionalidades mais robustas e personaliz\u00e1veis, voltadas para quem deseja escalar opera\u00e7\u00f5es e adaptar o sistema \u00e0s necessidades espec\u00edficas do neg\u00f3cio.<\/p>\n<\/div>\n\n\n\n

      \n
    1. Cria\u00e7\u00e3o de Campos Adicionais<\/strong>
      Mostramos como criar campos personalizados para incluir informa\u00e7\u00f5es extras, como n\u00famero da NF nos pedidos ou mensagens de agradecimento nos produtos.<\/li>\n\n\n\n
    2. Inclus\u00e3o de Tags Autom\u00e1ticas<\/strong>
      Apresentamos como configurar e utilizar tags para categorizar a\u00e7\u00f5es autom\u00e1ticas e organizar relat\u00f3rios de forma personalizada.<\/li>\n\n\n\n
    3. A\u00e7\u00f5es Autom\u00e1ticas Avan\u00e7adas para o Fluxo de Pedidos<\/strong>
      Explicamos como aplicar automa\u00e7\u00f5es avan\u00e7adas em pedidos, como a modifica\u00e7\u00e3o de dados, inclus\u00e3o de itens e cria\u00e7\u00e3o de documentos personalizados.<\/li>\n\n\n\n
    4. A\u00e7\u00f5es Autom\u00e1ticas Avan\u00e7adas para Produtos<\/strong>
      Demonstramos como configurar automa\u00e7\u00f5es voltadas para a gest\u00e3o de produtos, incluindo a cria\u00e7\u00e3o de relat\u00f3rios sobre estoque e integra\u00e7\u00e3o com pedidos de compra.<\/li>\n<\/ol>\n\n\n\n

      Impacto:<\/strong>
      As automa\u00e7\u00f5es avan\u00e7adas destacadas s\u00e3o ideais para opera\u00e7\u00f5es que buscam maior personaliza\u00e7\u00e3o e controle estrat\u00e9gico, permitindo que os usu\u00e1rios adaptem o sistema para atender necessidades espec\u00edficas.<\/p>\n\n\n\n

      \n\n\n\n

      Replays Dispon\u00edveis<\/strong>
      Perdeu alguma das lives? N\u00e3o se preocupe! Os replays est\u00e3o dispon\u00edveis aqui<\/a>, com todo o conte\u00fado explicado em detalhes para voc\u00ea aplicar no seu neg\u00f3cio.<\/p>\n\n\n\n

      D\u00favidas ou sugest\u00f5es?<\/strong>
      Entre em contato com o suporte da Base e compartilhe seu feedback! Estamos sempre prontos para ajudar.<\/p>\n\n\n\n

      \n

      Um abra\u00e7o<\/p>\n\n\n\n

      Talia da Base.<\/strong><\/p>\n<\/div>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      A Base deu in\u00edcio \u00e0 s\u00e9rie de lives \u201cDicas da Base\u201d, criada para oferecer exemplos pr\u00e1ticos que impulsionam os neg\u00f3cios de nossos usu\u00e1rios. Nos encontros, abordamos o tema de automa\u00e7\u00f5es b\u00e1sicas e avan\u00e7adas, fundamentais para otimizar opera\u00e7\u00f5es no e-commerce. Confira os principais t\u00f3picos e dicas apresentadas: Automa\u00e7\u00f5es B\u00e1sicas: Organiza\u00e7\u00e3o e A\u00e7\u00f5es Essenciais O objetivo desta […]<\/p>\n","protected":false},"author":105,"featured_media":16743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[448],"tags":[689,693,743,746,742,745,741,744],"authors":[],"class_list":["post-16739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-base-brasil","tag-automacao-base","tag-automacao-de-pedidos","tag-automacao-de-produtos","tag-automacoes-avancadas","tag-automacoes-basicas","tag-gestao-de-e-commerce","tag-lives-automacoes-base","tag-otimizacao-de-pedidos"],"acf":[],"yoast_head":"\nO que Aprendemos nas Lives de Automa\u00e7\u00f5es da Base<\/title>\n<meta name=\"description\" content=\"Descubra os destaques das lives da s\u00e9rie \u201cDicas da Base\u201d, abordando automa\u00e7\u00f5es b\u00e1sicas e avan\u00e7adas para otimizar suas opera\u00e7\u00f5es no e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.com\/pt-BR\/blog\/lives-automacoes-basicas-e-avancadas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que Aprendemos nas Lives de Automa\u00e7\u00f5es da Base\" \/>\n<meta property=\"og:description\" content=\"Descubra os destaques das lives da s\u00e9rie \u201cDicas da Base\u201d, abordando automa\u00e7\u00f5es b\u00e1sicas e avan\u00e7adas para otimizar suas opera\u00e7\u00f5es no e-commerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/base.com\/pt-BR\/blog\/lives-automacoes-basicas-e-avancadas\/\" \/>\n<meta property=\"og:site_name\" content=\"Base Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-19T19:20:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T20:23:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2024\/12\/CAROUSEL-1X1-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"J\u00e9ssica Benet\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00e9ssica Benet\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/lives-automacoes-basicas-e-avancadas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/lives-automacoes-basicas-e-avancadas\\\/\"},\"author\":{\"name\":\"J\u00e9ssica Benet\u00e3o\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#\\\/schema\\\/person\\\/35068e60ceb3d4d5f076f25eade68334\"},\"headline\":\"Confira tudo o que aconteceu nas lives sobre Automa\u00e7\u00f5es!\",\"datePublished\":\"2024-12-19T19:20:24+00:00\",\"dateModified\":\"2025-07-21T20:23:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/lives-automacoes-basicas-e-avancadas\\\/\"},\"wordCount\":519,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/lives-automacoes-basicas-e-avancadas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/CAROUSEL-1X1-01.png\",\"keywords\":[\"automa\u00e7\u00e3o Base\",\"automa\u00e7\u00e3o de pedidos\",\"automa\u00e7\u00e3o de produtos\",\"automa\u00e7\u00f5es avan\u00e7adas\",\"automa\u00e7\u00f5es b\u00e1sicas\",\"gest\u00e3o de e-commerce\",\"lives automa\u00e7\u00f5es Base\",\"otimiza\u00e7\u00e3o de pedidos\"],\"articleSection\":[\"Base Brasil\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/lives-automacoes-basicas-e-avancadas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/lives-automacoes-basicas-e-avancadas\\\/\",\"url\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/lives-automacoes-basicas-e-avancadas\\\/\",\"name\":\"O que Aprendemos nas Lives de Automa\u00e7\u00f5es da Base\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/lives-automacoes-basicas-e-avancadas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/lives-automacoes-basicas-e-avancadas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/CAROUSEL-1X1-01.png\",\"datePublished\":\"2024-12-19T19:20:24+00:00\",\"dateModified\":\"2025-07-21T20:23:18+00:00\",\"description\":\"Descubra os destaques das lives da s\u00e9rie \u201cDicas da Base\u201d, abordando automa\u00e7\u00f5es b\u00e1sicas e avan\u00e7adas para otimizar suas opera\u00e7\u00f5es no e-commerce.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/lives-automacoes-basicas-e-avancadas\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/lives-automacoes-basicas-e-avancadas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/lives-automacoes-basicas-e-avancadas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/CAROUSEL-1X1-01.png\",\"contentUrl\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/CAROUSEL-1X1-01.png\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/lives-automacoes-basicas-e-avancadas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"base.blog\",\"item\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Base Brasil\",\"item\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/category\\\/base-brasil\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Confira tudo o que aconteceu nas lives sobre Automa\u00e7\u00f5es!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/\",\"name\":\"Base Blog\",\"description\":\"Novidades e Atualiza\u00e7\u00f5es da Base e suas integra\u00e7\u00f5es\",\"publisher\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#organization\",\"name\":\"Base.com Blog BR\",\"alternateName\":\"Base.com\",\"url\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/android-icon-512x512-1-300x300-1.png\",\"contentUrl\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/android-icon-512x512-1-300x300-1.png\",\"width\":300,\"height\":300,\"caption\":\"Base.com Blog BR\"},\"image\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#\\\/schema\\\/person\\\/35068e60ceb3d4d5f076f25eade68334\",\"name\":\"J\u00e9ssica Benet\u00e3o\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b11320421926629b991a6d9be95043691b24d731a55a5180a2839d09c37b99e7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b11320421926629b991a6d9be95043691b24d731a55a5180a2839d09c37b99e7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b11320421926629b991a6d9be95043691b24d731a55a5180a2839d09c37b99e7?s=96&d=mm&r=g\",\"caption\":\"J\u00e9ssica Benet\u00e3o\"},\"url\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/author\\\/j-benetaobaselinker-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O que Aprendemos nas Lives de Automa\u00e7\u00f5es da Base","description":"Descubra os destaques das lives da s\u00e9rie \u201cDicas da Base\u201d, abordando automa\u00e7\u00f5es b\u00e1sicas e avan\u00e7adas para otimizar suas opera\u00e7\u00f5es no e-commerce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/base.com\/pt-BR\/blog\/lives-automacoes-basicas-e-avancadas\/","og_locale":"pt_BR","og_type":"article","og_title":"O que Aprendemos nas Lives de Automa\u00e7\u00f5es da Base","og_description":"Descubra os destaques das lives da s\u00e9rie \u201cDicas da Base\u201d, abordando automa\u00e7\u00f5es b\u00e1sicas e avan\u00e7adas para otimizar suas opera\u00e7\u00f5es no e-commerce.","og_url":"https:\/\/base.com\/pt-BR\/blog\/lives-automacoes-basicas-e-avancadas\/","og_site_name":"Base Blog","article_published_time":"2024-12-19T19:20:24+00:00","article_modified_time":"2025-07-21T20:23:18+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2024\/12\/CAROUSEL-1X1-01.png","type":"image\/png"}],"author":"J\u00e9ssica Benet\u00e3o","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"J\u00e9ssica Benet\u00e3o","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/base.com\/pt-BR\/blog\/lives-automacoes-basicas-e-avancadas\/#article","isPartOf":{"@id":"https:\/\/base.com\/pt-BR\/blog\/lives-automacoes-basicas-e-avancadas\/"},"author":{"name":"J\u00e9ssica Benet\u00e3o","@id":"https:\/\/base.com\/pt-BR\/blog\/#\/schema\/person\/35068e60ceb3d4d5f076f25eade68334"},"headline":"Confira tudo o que aconteceu nas lives sobre Automa\u00e7\u00f5es!","datePublished":"2024-12-19T19:20:24+00:00","dateModified":"2025-07-21T20:23:18+00:00","mainEntityOfPage":{"@id":"https:\/\/base.com\/pt-BR\/blog\/lives-automacoes-basicas-e-avancadas\/"},"wordCount":519,"commentCount":0,"publisher":{"@id":"https:\/\/base.com\/pt-BR\/blog\/#organization"},"image":{"@id":"https:\/\/base.com\/pt-BR\/blog\/lives-automacoes-basicas-e-avancadas\/#primaryimage"},"thumbnailUrl":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2024\/12\/CAROUSEL-1X1-01.png","keywords":["automa\u00e7\u00e3o Base","automa\u00e7\u00e3o de pedidos","automa\u00e7\u00e3o de produtos","automa\u00e7\u00f5es avan\u00e7adas","automa\u00e7\u00f5es b\u00e1sicas","gest\u00e3o de e-commerce","lives automa\u00e7\u00f5es Base","otimiza\u00e7\u00e3o de pedidos"],"articleSection":["Base Brasil"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/base.com\/pt-BR\/blog\/lives-automacoes-basicas-e-avancadas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/base.com\/pt-BR\/blog\/lives-automacoes-basicas-e-avancadas\/","url":"https:\/\/base.com\/pt-BR\/blog\/lives-automacoes-basicas-e-avancadas\/","name":"O que Aprendemos nas Lives de Automa\u00e7\u00f5es da Base","isPartOf":{"@id":"https:\/\/base.com\/pt-BR\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/base.com\/pt-BR\/blog\/lives-automacoes-basicas-e-avancadas\/#primaryimage"},"image":{"@id":"https:\/\/base.com\/pt-BR\/blog\/lives-automacoes-basicas-e-avancadas\/#primaryimage"},"thumbnailUrl":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2024\/12\/CAROUSEL-1X1-01.png","datePublished":"2024-12-19T19:20:24+00:00","dateModified":"2025-07-21T20:23:18+00:00","description":"Descubra os destaques das lives da s\u00e9rie \u201cDicas da Base\u201d, abordando automa\u00e7\u00f5es b\u00e1sicas e avan\u00e7adas para otimizar suas opera\u00e7\u00f5es no e-commerce.","breadcrumb":{"@id":"https:\/\/base.com\/pt-BR\/blog\/lives-automacoes-basicas-e-avancadas\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/base.com\/pt-BR\/blog\/lives-automacoes-basicas-e-avancadas\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/base.com\/pt-BR\/blog\/lives-automacoes-basicas-e-avancadas\/#primaryimage","url":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2024\/12\/CAROUSEL-1X1-01.png","contentUrl":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2024\/12\/CAROUSEL-1X1-01.png","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/base.com\/pt-BR\/blog\/lives-automacoes-basicas-e-avancadas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"base.blog","item":"https:\/\/base.com\/pt-BR\/blog\/"},{"@type":"ListItem","position":2,"name":"Base Brasil","item":"https:\/\/base.com\/pt-BR\/blog\/category\/base-brasil\/"},{"@type":"ListItem","position":3,"name":"Confira tudo o que aconteceu nas lives sobre Automa\u00e7\u00f5es!"}]},{"@type":"WebSite","@id":"https:\/\/base.com\/pt-BR\/blog\/#website","url":"https:\/\/base.com\/pt-BR\/blog\/","name":"Base Blog","description":"Novidades e Atualiza\u00e7\u00f5es da Base e suas integra\u00e7\u00f5es","publisher":{"@id":"https:\/\/base.com\/pt-BR\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/base.com\/pt-BR\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/base.com\/pt-BR\/blog\/#organization","name":"Base.com Blog BR","alternateName":"Base.com","url":"https:\/\/base.com\/pt-BR\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/base.com\/pt-BR\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/10\/android-icon-512x512-1-300x300-1.png","contentUrl":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/10\/android-icon-512x512-1-300x300-1.png","width":300,"height":300,"caption":"Base.com Blog BR"},"image":{"@id":"https:\/\/base.com\/pt-BR\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/base.com\/pt-BR\/blog\/#\/schema\/person\/35068e60ceb3d4d5f076f25eade68334","name":"J\u00e9ssica Benet\u00e3o","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/b11320421926629b991a6d9be95043691b24d731a55a5180a2839d09c37b99e7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b11320421926629b991a6d9be95043691b24d731a55a5180a2839d09c37b99e7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b11320421926629b991a6d9be95043691b24d731a55a5180a2839d09c37b99e7?s=96&d=mm&r=g","caption":"J\u00e9ssica Benet\u00e3o"},"url":"https:\/\/base.com\/pt-BR\/blog\/author\/j-benetaobaselinker-com\/"}]}},"views":684,"_links":{"self":[{"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/posts\/16739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/comments?post=16739"}],"version-history":[{"count":3,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/posts\/16739\/revisions"}],"predecessor-version":[{"id":16795,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/posts\/16739\/revisions\/16795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/media\/16743"}],"wp:attachment":[{"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/media?parent=16739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/categories?post=16739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/tags?post=16739"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/authors?post=16739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}