{"id":16915,"date":"2025-03-24T19:26:02","date_gmt":"2025-03-24T22:26:02","guid":{"rendered":"https:\/\/base.com\/pt-BR\/blog\/?p=16915"},"modified":"2025-07-21T17:23:17","modified_gmt":"2025-07-21T20:23:17","slug":"eddias-automatizacao-operacao-marketplaces-base","status":"publish","type":"post","link":"https:\/\/base.com\/pt-BR\/blog\/eddias-automatizacao-operacao-marketplaces-base\/","title":{"rendered":"Case de sucesso: Como a Eddias estruturou sua opera\u00e7\u00e3o e ganhou escala com a Base"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/base.com\/pt-BR\/blog\/eddias-automatizacao-operacao-marketplaces-base\/#A_virada_de_chave_com_a_Base\" >A virada de chave com a Base<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/base.com\/pt-BR\/blog\/eddias-automatizacao-operacao-marketplaces-base\/#Profissionalizacao_com_liberdade\" >Profissionaliza\u00e7\u00e3o com liberdade<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"font-size:18px\">Fundada em 2019, a Eddias nasceu com o prop\u00f3sito de oferecer bolsas, mochilas e carteiras com design atemporal, produ\u00e7\u00e3o nacional e acabamento impec\u00e1vel. Mas o que garantiu que a marca pudesse escalar sua presen\u00e7a no e-commerce \u2014 mantendo a organiza\u00e7\u00e3o e a qualidade \u2014 foi a escolha de uma plataforma robusta e personaliz\u00e1vel: a&nbsp;<strong>Base<\/strong>.<\/p>\n\n\n\n<p style=\"font-size:18px\">Com o crescimento nas vendas e a expans\u00e3o para m\u00faltiplos marketplaces, os desafios come\u00e7aram a se multiplicar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\">Era preciso&nbsp;<strong>publicar an\u00fancios em v\u00e1rias contas individualmente<\/strong>, o que consumia tempo e abria margem para erros;<\/li>\n\n\n\n<li style=\"font-size:18px\">O&nbsp;<strong>controle de estoque<\/strong>&nbsp;se tornava cada vez mais dif\u00edcil com m\u00faltiplos canais;<\/li>\n\n\n\n<li style=\"font-size:18px\">A&nbsp;<strong>expedi\u00e7\u00e3o<\/strong>&nbsp;era feita manualmente, sem um processo fluido que garantisse velocidade e rastreabilidade.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_virada_de_chave_com_a_Base\"><\/span>A virada de chave com a Base<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\">A entrada da Base na opera\u00e7\u00e3o da Eddias trouxe estrutura, automa\u00e7\u00e3o e intelig\u00eancia de dados. Hoje, a empresa opera com:<\/p>\n\n\n\n<p style=\"font-size:18px\">\u2705&nbsp;<strong>Centraliza\u00e7\u00e3o completa<\/strong>: todos os pedidos, estoques e an\u00fancios s\u00e3o gerenciados em um \u00fanico painel;<br>\u2705&nbsp;<strong>A\u00e7\u00f5es autom\u00e1ticas configur\u00e1veis<\/strong>, como envio de pedidos para separa\u00e7\u00e3o, emiss\u00e3o de notas fiscais e gera\u00e7\u00e3o de etiquetas, reduzindo erros e acelerando a opera\u00e7\u00e3o;<br>\u2705&nbsp;<strong>Postagem de an\u00fancios de forma massiva<\/strong>, inclusive para m\u00faltiplas contas, com ganho significativo de tempo;<br>\u2705&nbsp;<strong>Responso<\/strong>, a ferramenta de mensageria da Base, que permite n\u00e3o s\u00f3 o atendimento aos clientes, como tamb\u00e9m a&nbsp;<strong>comunica\u00e7\u00e3o autom\u00e1tica entre times<\/strong>&nbsp;\u2014 no caso da Eddias, por exemplo, \u00e9 poss\u00edvel enviar alertas internos sempre que um pedido personalizado precisa ser produzido;<br>\u2705&nbsp;<strong>Personaliza\u00e7\u00e3o total dos fluxos<\/strong>, com a cria\u00e7\u00e3o de automa\u00e7\u00f5es espec\u00edficas para a realidade da empresa;<br>\u2705&nbsp;<strong>Dashboard pr\u00f3prio<\/strong>&nbsp;criado a partir das integra\u00e7\u00f5es da Base, permitindo an\u00e1lise de dados, comissionamento e custo de cada venda, tudo em tempo real.<\/p>\n\n\n\n<p style=\"font-size:18px\">Al\u00e9m disso, os relat\u00f3rios da Base entregam dados estrat\u00e9gicos que ajudam a tomar decis\u00f5es mais inteligentes e impulsionar o crescimento com base em n\u00fameros, n\u00e3o em achismos.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cHoje a gente sabe que tem uma ferramenta que garante que tudo foi feito, que nada passou batido. Isso gera um conforto muito grande da gente saber que n\u00e3o temos mais problemas com sistema.\u201d<br>\u2013 Matheus, Gerente da Eddias<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Profissionalizacao_com_liberdade\"><\/span>Profissionaliza\u00e7\u00e3o com liberdade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\">O que mais encantou a Eddias na Base foi a liberdade de moldar a ferramenta \u00e0s necessidades da empresa. Nada \u00e9 engessado. \u00c9 poss\u00edvel criar fluxos personalizados, configurar regras de automa\u00e7\u00e3o e adaptar o sistema conforme a complexidade da opera\u00e7\u00e3o.<\/p>\n\n\n\n<p style=\"font-size:18px\">Com isso, a equipe passou a focar no que realmente importa: o cliente, a estrat\u00e9gia e o crescimento da marca.<\/p>\n\n\n\n<p style=\"font-size:18px\">\ud83d\udcfd\ufe0f&nbsp;<strong>Assista ao v\u00eddeo completo do case<\/strong>&nbsp;e veja como a Base ajudou a Eddias a transformar sua opera\u00e7\u00e3o em um processo profissional, \u00e1gil e escal\u00e1vel:<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"[CASE DE SUCESSO] Como a Eddias escalou no e-commerce com automa\u00e7\u00e3o e personaliza\u00e7\u00e3o usando a Base\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wBOIL7bUCS4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p style=\"font-size:18px\">A hist\u00f3ria da Eddias mostra que, com as ferramentas certas, \u00e9 poss\u00edvel crescer no e-commerce com estrutura, controle e intelig\u00eancia. A Base n\u00e3o s\u00f3 organizou a opera\u00e7\u00e3o da empresa, como tamb\u00e9m trouxe liberdade para personalizar processos, automatizar tarefas e garantir uma experi\u00eancia mais fluida \u2014 tanto para o time interno quanto para os clientes.<\/p>\n\n\n\n<p style=\"font-size:18px\">Se voc\u00ea tamb\u00e9m busca escalar sua opera\u00e7\u00e3o sem abrir m\u00e3o da efici\u00eancia, a Base pode ser o parceiro ideal nessa jornada.<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p style=\"font-size:18px\">Abra\u00e7o,<\/p>\n\n\n\n<p style=\"font-size:18px\">Tal\u00eda da Base<\/p>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fundada em 2019, a Eddias nasceu com o prop\u00f3sito de oferecer bolsas, mochilas e carteiras com design atemporal, produ\u00e7\u00e3o nacional e acabamento impec\u00e1vel. Mas o que garantiu que a marca pudesse escalar sua presen\u00e7a no e-commerce \u2014 mantendo a organiza\u00e7\u00e3o e a qualidade \u2014 foi a escolha de uma plataforma robusta e personaliz\u00e1vel: a&nbsp;Base. Com [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":16916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[834],"tags":[],"authors":[],"class_list":["post-16915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-historias-de-sucesso"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a Eddias automatizou sua opera\u00e7\u00e3o com a Base<\/title>\n<meta name=\"description\" content=\"Descubra como a Eddias estruturou sua opera\u00e7\u00e3o nos marketplaces com a Base, automatizando processos, ganhando controle e escalando com efici\u00eancia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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