{"id":17144,"date":"2025-06-20T10:00:00","date_gmt":"2025-06-20T13:00:00","guid":{"rendered":"https:\/\/base.com\/pt-BR\/blog\/?p=17144"},"modified":"2025-11-10T18:31:06","modified_gmt":"2025-11-10T21:31:06","slug":"funil-de-vendas-para-e-commerce","status":"publish","type":"post","link":"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/","title":{"rendered":"Funil de Vendas E-commerce em 2025: Estrat\u00e9gias para Converter Mais com Efici\u00eancia"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/#Entendendo_o_Funil_de_Vendas_no_E-commerce\" >Entendendo o Funil de Vendas no E-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/#Transformacoes_no_Funil_de_Vendas_para_2025\" >Transforma\u00e7\u00f5es no Funil de Vendas para 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/#Integracao_entre_Marketing_e_Vendas\" >Integra\u00e7\u00e3o entre Marketing e Vendas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/#Personalizacao_com_Inteligencia_Artificial\" >Personaliza\u00e7\u00e3o com Intelig\u00eancia Artificial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/#Comercio_Social_e_Vendas_ao_Vivo\" >Com\u00e9rcio Social e Vendas ao Vivo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/#Estrategias_para_Cada_Etapa_do_Funil_em_2025\" >Estrat\u00e9gias para Cada Etapa do Funil em 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/#Topo_do_Funil_%E2%80%93_Geracao_de_Leads\" >Topo do Funil \u2013 Gera\u00e7\u00e3o de Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/#Meio_do_Funil_%E2%80%93_Nutricao_de_Leads\" >Meio do Funil \u2013 Nutri\u00e7\u00e3o de Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/#Fundo_do_Funil_%E2%80%93_Conversao_de_Leads\" >Fundo do Funil \u2013 Convers\u00e3o de Leads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/#O_Papel_da_Base_na_Otimizacao_do_Funil_de_Vendas\" >O Papel da Base na Otimiza\u00e7\u00e3o do Funil de Vendas<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>A mudan\u00e7a comportamental dos clientes \u00e9 um dos fatores que costumam fazer os lojistas se preocuparem, principalmente quanto \u00e0s novas estrat\u00e9gias voltadas ao funil de vendas e-commerce em 2025. Como surgiram diversas inova\u00e7\u00f5es tecnol\u00f3gicas, \u00e9 essencial rever as t\u00e1ticas mais tradicionais para realizar corre\u00e7\u00f5es, melhorias e proporcionar experi\u00eancias agrad\u00e1veis aos leads.<\/p>\n\n\n\n<p>Converter os prospects em clientes fi\u00e9is requer processos de atra\u00e7\u00e3o, qualifica\u00e7\u00e3o, reten\u00e7\u00e3o e convers\u00e3o. Obrigatoriamente, as empresas precisam analisar rigorosamente esses perfis para delimitar quais s\u00e3o bons e quais s\u00e3o ruins; a fim de prevenir que negocia\u00e7\u00f5es sejam feitas com alvos inadequados, que podem apenas prejudicar a empresa por perder tempo com uma nutri\u00e7\u00e3o que n\u00e3o vai gerar o resultado desejado.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Entendendo_o_Funil_de_Vendas_no_E-commerce\"><\/span>Entendendo o Funil de Vendas no E-commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O f<a href=\"https:\/\/base.com\/pt-BR\/blog\/ecommerce-marketing-metricas\/\" target=\"_blank\" rel=\"noreferrer noopener\">unil de vendas<\/a> \u00e9 a representa\u00e7\u00e3o de cada etapa que o cliente deve percorrer at\u00e9 que chegue na fase de fechamento de compra. Essa estrat\u00e9gia auxilia a empresa a acompanhar todas as a\u00e7\u00f5es realizadas pelo time de marketing e o comercial, o que contribui tamb\u00e9m para a preven\u00e7\u00e3o de erros, mitiga\u00e7\u00e3o de falhas e maior assertividade. Entenda o que o comp\u00f5e:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Topo de Funil:<\/td><td>Meio de Funil:<\/td><td>Fundo de Funil:<\/td><\/tr><tr><td>Ideal para prospectar alvos potenciais para convers\u00e3o;<\/td><td>Processo de qualifica\u00e7\u00e3o e de nutri\u00e7\u00e3o dos leads captados;<\/td><td>Apresenta\u00e7\u00e3o de proposta e seguimento para a negocia\u00e7\u00e3o com os potenciais clientes;<\/td><\/tr><tr><td>Feita por meio do marketing de conte\u00fado e digital;<\/td><td>Identifica\u00e7\u00e3o de leads potenciais com probabilidade real de convers\u00e3o;<\/td><td>Faz com que a empresa precise entrar em contato com os potenciais clientes para fechar a venda;<\/td><\/tr><tr><td>Deve educar os alvos a respeito do tema, aconselh\u00e1-los a procurar uma solu\u00e7\u00e3o e informar sobre os benef\u00edcios fornecidos pela empresa.<\/td><td>Devem-se apresentar mais informa\u00e7\u00f5es importantes sobre as solu\u00e7\u00f5es da empresa (nutri\u00e7\u00e3o).<\/td><td>Realizar a convers\u00e3o de leads para clientes atrav\u00e9s de etapas de negocia\u00e7\u00e3o e promo\u00e7\u00e3o direta de produtos e servi\u00e7os.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Entenda que definir o funil de vendas e-commerce em 2025 \u00e9 fundamental para tornar cada uma das etapas mais eficientes, auxiliar na gest\u00e3o de todo o ciclo, acompanhamento do processo de compra dos clientes e reduzir gargalos. Com essa importante representa\u00e7\u00e3o, a empresa consegue encontrar oportunidades, analisar a performance do time e tamb\u00e9m converter os leads para clientes fi\u00e9is.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/mkt.base.com\/pt-br\/agende-sua-demo\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"450\" src=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/09\/BANNER-16X9-01.webp\" alt=\"\" class=\"wp-image-17625\" srcset=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/09\/BANNER-16X9-01.webp 1600w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/09\/BANNER-16X9-01-300x84.webp 300w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/09\/BANNER-16X9-01-1024x288.webp 1024w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/09\/BANNER-16X9-01-768x216.webp 768w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/09\/BANNER-16X9-01-1536x432.webp 1536w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/09\/BANNER-16X9-01-800x225.webp 800w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/09\/BANNER-16X9-01-580x163.webp 580w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/09\/BANNER-16X9-01-320x90.webp 320w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Transformacoes_no_Funil_de_Vendas_para_2025\"><\/span>Transforma\u00e7\u00f5es no Funil de Vendas para 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Transforma\u00e7\u00f5es ocorreram no funil de vendas para e-commerce em 2025, como integra\u00e7\u00e3o com o marketing e vendas, e tamb\u00e9m a personaliza\u00e7\u00e3o com a IA. O uso de com\u00e9rcio social ficou muito popular nos \u00faltimos anos, sobretudo pela possibilidade de se comunicar com o p\u00fablico-alvo e o orientar quanto ao tipo de a\u00e7\u00e3o que deve realizar, como ver mais fotos do produto ou ler coment\u00e1rios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Integracao_entre_Marketing_e_Vendas\"><\/span>Integra\u00e7\u00e3o entre Marketing e Vendas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Integrar o marketing e as vendas por meio do sistema de integra\u00e7\u00e3o simplifica todo o processo nas tr\u00eas etapas do funil. Qualquer intera\u00e7\u00e3o realizada entre a empresa e o cliente ser\u00e1 otimizada para a convers\u00e3o final, pois melhora o engajamento em todas as etapas e proporciona um feedback constante entre os times para realizarem corre\u00e7\u00f5es pontuais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personalizacao_com_Inteligencia_Artificial\"><\/span>Personaliza\u00e7\u00e3o com Intelig\u00eancia Artificial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uma estrat\u00e9gia para o funil de vendas e-commerce em 2025 \u00e9 usar a IA, a fim de oferecer experi\u00eancias especiais e personalizadas aos potenciais clientes, como sugest\u00e3o de produtos e atendimento completo para os alvos. Em conjunto com esses fatores, ocorre a an\u00e1lise de dados para verificar as caracter\u00edsticas comportamentais dos usu\u00e1rios e as suas necessidades.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comercio_Social_e_Vendas_ao_Vivo\"><\/span>Com\u00e9rcio Social e Vendas ao Vivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para aumentar as chances de convers\u00e3o, o uso de plataformas para com\u00e9rcio social, como o caso do Instagram e TikTok, s\u00e3o alternativas para interagir com os usu\u00e1rios por ser poss\u00edvel realizar transmiss\u00f5es ao vivo. Se possuir uma loja ativa na Shopee, opte por fazer as lives por meio de seu aplicativo, para poder engajar os usu\u00e1rios e gerar o desejo de compra neles.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estrategias_para_Cada_Etapa_do_Funil_em_2025\"><\/span>Estrat\u00e9gias para Cada Etapa do Funil em 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Estrat\u00e9gias que envolvam diversas etapas da jornada do cliente devem ser usadas no funil de vendas e-commerce, para o topo, meio e fundo, para aumentar as chances, respectivamente, de atra\u00e7\u00e3o, reten\u00e7\u00e3o e convers\u00e3o de leads. \u00c9 indispens\u00e1vel definir as t\u00e1ticas para cada uma das etapas para maior assertividade e preven\u00e7\u00e3o de erros que possam prejudicar a fideliza\u00e7\u00e3o dos leads de interesse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Topo_do_Funil_%E2%80%93_Geracao_de_Leads\"><\/span>Topo do Funil \u2013 Gera\u00e7\u00e3o de Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Desenvolva conte\u00fados atrativos e, preferencialmente, <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Otimiza\u00e7\u00e3o_para_motores_de_busca\" target=\"_blank\" rel=\"noreferrer noopener\">otimizados para o SEO<\/a>, como artigos para blogs que orientem quanto aos porqu\u00eas dos usu\u00e1rios comprarem no seu e-commerce. Inclusive, a realiza\u00e7\u00e3o de campanhas nas redes sociais, bem como os an\u00fancios com palavras-chave, meta descri\u00e7\u00e3o, tags e t\u00edtulos, pode auxiliar a elevar a visibilidade da sua marca e a fortalecer no meio digital &#8211; porque tendem a aparecer nos resultados de busca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Meio_do_Funil_%E2%80%93_Nutricao_de_Leads\"><\/span>Meio do Funil \u2013 Nutri\u00e7\u00e3o de Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nesta etapa do funil de vendas e-commerce ocorre a nutri\u00e7\u00e3o dos leads, que pode ser feita por meio de e-mails atrativos e visualmente intuitivos nos smartphones (mobile first) para melhor navegabilidade. Implementar chatbots no site ou WhatsApp para tirar as d\u00favidas tamb\u00e9m \u00e9 um aspecto indispens\u00e1vel que precisa estar inclu\u00eddo nas suas estrat\u00e9gias para gerar uma experi\u00eancia positiva aos leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fundo_do_Funil_%E2%80%93_Conversao_de_Leads\"><\/span>Fundo do Funil \u2013 Convers\u00e3o de Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ofertas especiais e exclusivas s\u00e3o fundamentais para poder converter os prospects, sobretudo porque indicam a a\u00e7\u00e3o que deve ser realizada. Na etapa de compras, o checkout deve ser intuitivo para evitar reclama\u00e7\u00f5es e assegurar que os usu\u00e1rios consigam prosseguir para o pagamento.<\/p>\n\n\n\n<p>Um aspecto fundamental no funil de vendas e-commerce \u00e9 relativa \u00e0 quest\u00e3o das formas de pagamento: elas precisam ser variadas e incluir op\u00e7\u00f5es como cart\u00e3o de d\u00e9bito e cr\u00e9dito, pix, boleto banc\u00e1rio, transfer\u00eancia ou carteiras digitais. Os usu\u00e1rios costumam usar diversas op\u00e7\u00f5es. Quanto mais alternativas a sua loja possuir, maiores as chances de eles finalizarem as compras.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_Papel_da_Base_na_Otimizacao_do_Funil_de_Vendas\"><\/span>O Papel da Base na Otimiza\u00e7\u00e3o do Funil de Vendas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A Base tem um papel essencial no processo de otimiza\u00e7\u00e3o do funil de vendas e-commerce, pois contribui com uma ferramenta de automa\u00e7\u00e3o de processos voltados ao marketing e ao setor comercial. Com a nossa ferramenta, voc\u00ea tem toda a praticidade de analisar os dados que necessitar para tomar decis\u00f5es mais seguras e estrat\u00e9gicas, a fim de gerar uma experi\u00eancia positiva aos clientes. Veja outros diferenciais do nosso painel de gest\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facilidade de integrar as suas plataformas diretamente no painel da Base. Contamos com diversas op\u00e7\u00f5es de integra\u00e7\u00e3o, o que te permite escolher as que atuam constantemente;<\/li>\n\n\n\n<li>Possibilidade de gerenciar as suas plataformas separadamente para acompanhar os pedidos feitos pelos clientes. O que contorna retrabalhos e agiliza a etapa de processamento das compras;<\/li>\n\n\n\n<li>Maior seguran\u00e7a no controle e acompanhamento de estoque. Desse modo, voc\u00ea consegue evitar que mercadorias faltem ou fiquem paradas por muito tempo;<\/li>\n\n\n\n<li>Oportunidade de fazer a reprecifica\u00e7\u00e3o de suas mercadorias, conforme as tend\u00eancias de mercado;<\/li>\n\n\n\n<li>Praticidade para desenvolver diversos an\u00fancios em quest\u00e3o de instantes a fim de chamar a aten\u00e7\u00e3o de potenciais clientes;<\/li>\n\n\n\n<li>O fluxo de trabalho fica automatizado, pois voc\u00ea pode enviar e-mails para os seus clientes, realizar a impress\u00e3o de etiquetas e empacotar os pedidos.<\/li>\n<\/ul>\n\n\n\n<p>Para proporcionar uma experi\u00eancia positiva aos leads em cada etapa do funil de vendas para e-commerce em 2025, sobretudo, no fundo, \u00e9 crucial acompanhar os pedidos. A nossa ferramenta apresenta todos os canais de venda em um mesmo lugar, o que te possibilita processar cada compra com mais agilidade para encantar os seus compradores.<\/p>\n\n\n\n<p>Empresas como Kawasaki, Leroy Merlin, Philips, Castorama, Develey, Puccini, Auchan e Iron Online Store s\u00e3o alguns dos clientes da Base. Ao todo, contamos com mais de 30 mil companhias que acreditam e confiam em nosso servi\u00e7o porque sabem o qu\u00e3o eficiente \u00e9 o painel que possu\u00edmos. Voc\u00ea tamb\u00e9m pode se juntar a elas para conhecer os principais benef\u00edcios ao solicitar o teste gratuito de 14 dias em nosso site!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/lp.base.com\/hub-de-integracao\/?utm_source=base&amp;utm_medium=blog&amp;utm_campaing=seo_growthlabs&amp;utm_content=banner_innerpage&amp;utm_term=\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2024\/12\/base-banner-footer-1024x576.webp\" alt=\"Hub de Integra\u00e7\u00e3o e Automa\u00e7\u00e3o. Sua loja vendendo nos principais marketplaces do pa\u00eds em poucos cliques.\" class=\"wp-image-16688\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2024\/12\/base-banner-footer-1024x576.webp 1024w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2024\/12\/base-banner-footer-300x169.webp 300w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2024\/12\/base-banner-footer-768x432.webp 768w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2024\/12\/base-banner-footer-1536x864.webp 1536w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2024\/12\/base-banner-footer-800x450.webp 800w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2024\/12\/base-banner-footer-580x326.webp 580w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2024\/12\/base-banner-footer-320x180.webp 320w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2024\/12\/base-banner-footer.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Saiba mais sobre o funil de Vendas para E-commerce em 2025, como funciona, o que considerar e o que evitar. Veja agora com a Base!<\/p>\n","protected":false},"author":101,"featured_media":17124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[761],"tags":[],"authors":[],"class_list":["post-17144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Funil de Vendas E-commerce 2025: Converter Mais<\/title>\n<meta name=\"description\" content=\"Estrat\u00e9gias de funil de vendas para e-commerce em 2025. Aprenda a converter mais com efici\u00eancia e otimize cada etapa da jornada do cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funil de Vendas E-commerce 2025: Converter Mais\" \/>\n<meta property=\"og:description\" content=\"Estrat\u00e9gias de funil de vendas para e-commerce em 2025. Aprenda a converter mais com efici\u00eancia e otimize cada etapa da jornada do cliente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Base Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-20T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-10T21:31:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/06\/IMAGEM_BLOG-800x450-09-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mois\u00e9s\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mois\u00e9s\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"22 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/funil-de-vendas-para-e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/funil-de-vendas-para-e-commerce\\\/\"},\"author\":{\"name\":\"Mois\u00e9s\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#\\\/schema\\\/person\\\/a6a97cee3e96d34f7f8e97c1dcc58339\"},\"headline\":\"Funil de Vendas E-commerce em 2025: Estrat\u00e9gias para Converter Mais com Efici\u00eancia\",\"datePublished\":\"2025-06-20T13:00:00+00:00\",\"dateModified\":\"2025-11-10T21:31:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/funil-de-vendas-para-e-commerce\\\/\"},\"wordCount\":1403,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/funil-de-vendas-para-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/IMAGEM_BLOG-800x450-09-1.png\",\"articleSection\":[\"E-commerce\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/funil-de-vendas-para-e-commerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/funil-de-vendas-para-e-commerce\\\/\",\"url\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/funil-de-vendas-para-e-commerce\\\/\",\"name\":\"Funil de Vendas E-commerce 2025: Converter Mais\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/funil-de-vendas-para-e-commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/funil-de-vendas-para-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/IMAGEM_BLOG-800x450-09-1.png\",\"datePublished\":\"2025-06-20T13:00:00+00:00\",\"dateModified\":\"2025-11-10T21:31:06+00:00\",\"description\":\"Estrat\u00e9gias de funil de vendas para e-commerce em 2025. Aprenda a converter mais com efici\u00eancia e otimize cada etapa da jornada do cliente.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/funil-de-vendas-para-e-commerce\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/funil-de-vendas-para-e-commerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/funil-de-vendas-para-e-commerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/IMAGEM_BLOG-800x450-09-1.png\",\"contentUrl\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/IMAGEM_BLOG-800x450-09-1.png\",\"width\":800,\"height\":450,\"caption\":\"Fonte\\\/Reprodu\u00e7\u00e3o: original\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/funil-de-vendas-para-e-commerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"base.blog\",\"item\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-commerce\",\"item\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/category\\\/e-commerce\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Funil de Vendas E-commerce em 2025: Estrat\u00e9gias para Converter Mais com Efici\u00eancia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/\",\"name\":\"Base Blog\",\"description\":\"Novidades e Atualiza\u00e7\u00f5es da Base e suas integra\u00e7\u00f5es\",\"publisher\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#organization\",\"name\":\"Base.com Blog BR\",\"alternateName\":\"Base.com\",\"url\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/android-icon-512x512-1-300x300-1.png\",\"contentUrl\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/android-icon-512x512-1-300x300-1.png\",\"width\":300,\"height\":300,\"caption\":\"Base.com Blog BR\"},\"image\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#\\\/schema\\\/person\\\/a6a97cee3e96d34f7f8e97c1dcc58339\",\"name\":\"Mois\u00e9s\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d349f27f5a64076ba5ea4390ae9019ad54805b7f7b9b4d74af96f8758149b776?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d349f27f5a64076ba5ea4390ae9019ad54805b7f7b9b4d74af96f8758149b776?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d349f27f5a64076ba5ea4390ae9019ad54805b7f7b9b4d74af96f8758149b776?s=96&d=mm&r=g\",\"caption\":\"Mois\u00e9s\"},\"description\":\"Mois\u00e9s Canton \u00e9 Head de Marketing na Base, com mais de 14 anos de experi\u00eancia em Comunica\u00e7\u00e3o, Marketing B2B, Growth e Performance. Lidera a estrat\u00e9gia de marca e aquisi\u00e7\u00e3o da empresa, posicionando a Base como refer\u00eancia em integra\u00e7\u00e3o tecnol\u00f3gica e automa\u00e7\u00e3o inteligente para e-commerces. Seu foco est\u00e1 em impulsionar opera\u00e7\u00f5es escal\u00e1veis, eficientes e orientadas por tecnologia.\",\"url\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/author\\\/moises-canton\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Funil de Vendas E-commerce 2025: Converter Mais","description":"Estrat\u00e9gias de funil de vendas para e-commerce em 2025. Aprenda a converter mais com efici\u00eancia e otimize cada etapa da jornada do cliente.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/","og_locale":"pt_BR","og_type":"article","og_title":"Funil de Vendas E-commerce 2025: Converter Mais","og_description":"Estrat\u00e9gias de funil de vendas para e-commerce em 2025. Aprenda a converter mais com efici\u00eancia e otimize cada etapa da jornada do cliente.","og_url":"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/","og_site_name":"Base Blog","article_published_time":"2025-06-20T13:00:00+00:00","article_modified_time":"2025-11-10T21:31:06+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/06\/IMAGEM_BLOG-800x450-09-1.png","type":"image\/png"}],"author":"Mois\u00e9s","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Mois\u00e9s","Est. tempo de leitura":"22 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/#article","isPartOf":{"@id":"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/"},"author":{"name":"Mois\u00e9s","@id":"https:\/\/base.com\/pt-BR\/blog\/#\/schema\/person\/a6a97cee3e96d34f7f8e97c1dcc58339"},"headline":"Funil de Vendas E-commerce em 2025: Estrat\u00e9gias para Converter Mais com Efici\u00eancia","datePublished":"2025-06-20T13:00:00+00:00","dateModified":"2025-11-10T21:31:06+00:00","mainEntityOfPage":{"@id":"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/"},"wordCount":1403,"commentCount":0,"publisher":{"@id":"https:\/\/base.com\/pt-BR\/blog\/#organization"},"image":{"@id":"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/06\/IMAGEM_BLOG-800x450-09-1.png","articleSection":["E-commerce"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/","url":"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/","name":"Funil de Vendas E-commerce 2025: Converter Mais","isPartOf":{"@id":"https:\/\/base.com\/pt-BR\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/#primaryimage"},"image":{"@id":"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/06\/IMAGEM_BLOG-800x450-09-1.png","datePublished":"2025-06-20T13:00:00+00:00","dateModified":"2025-11-10T21:31:06+00:00","description":"Estrat\u00e9gias de funil de vendas para e-commerce em 2025. Aprenda a converter mais com efici\u00eancia e otimize cada etapa da jornada do cliente.","breadcrumb":{"@id":"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/#primaryimage","url":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/06\/IMAGEM_BLOG-800x450-09-1.png","contentUrl":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/06\/IMAGEM_BLOG-800x450-09-1.png","width":800,"height":450,"caption":"Fonte\/Reprodu\u00e7\u00e3o: original"},{"@type":"BreadcrumbList","@id":"https:\/\/base.com\/pt-BR\/blog\/funil-de-vendas-para-e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"base.blog","item":"https:\/\/base.com\/pt-BR\/blog\/"},{"@type":"ListItem","position":2,"name":"E-commerce","item":"https:\/\/base.com\/pt-BR\/blog\/category\/e-commerce\/"},{"@type":"ListItem","position":3,"name":"Funil de Vendas E-commerce em 2025: Estrat\u00e9gias para Converter Mais com Efici\u00eancia"}]},{"@type":"WebSite","@id":"https:\/\/base.com\/pt-BR\/blog\/#website","url":"https:\/\/base.com\/pt-BR\/blog\/","name":"Base Blog","description":"Novidades e Atualiza\u00e7\u00f5es da Base e suas integra\u00e7\u00f5es","publisher":{"@id":"https:\/\/base.com\/pt-BR\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/base.com\/pt-BR\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/base.com\/pt-BR\/blog\/#organization","name":"Base.com Blog BR","alternateName":"Base.com","url":"https:\/\/base.com\/pt-BR\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/base.com\/pt-BR\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/10\/android-icon-512x512-1-300x300-1.png","contentUrl":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/10\/android-icon-512x512-1-300x300-1.png","width":300,"height":300,"caption":"Base.com Blog BR"},"image":{"@id":"https:\/\/base.com\/pt-BR\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/base.com\/pt-BR\/blog\/#\/schema\/person\/a6a97cee3e96d34f7f8e97c1dcc58339","name":"Mois\u00e9s","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/d349f27f5a64076ba5ea4390ae9019ad54805b7f7b9b4d74af96f8758149b776?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d349f27f5a64076ba5ea4390ae9019ad54805b7f7b9b4d74af96f8758149b776?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d349f27f5a64076ba5ea4390ae9019ad54805b7f7b9b4d74af96f8758149b776?s=96&d=mm&r=g","caption":"Mois\u00e9s"},"description":"Mois\u00e9s Canton \u00e9 Head de Marketing na Base, com mais de 14 anos de experi\u00eancia em Comunica\u00e7\u00e3o, Marketing B2B, Growth e Performance. Lidera a estrat\u00e9gia de marca e aquisi\u00e7\u00e3o da empresa, posicionando a Base como refer\u00eancia em integra\u00e7\u00e3o tecnol\u00f3gica e automa\u00e7\u00e3o inteligente para e-commerces. Seu foco est\u00e1 em impulsionar opera\u00e7\u00f5es escal\u00e1veis, eficientes e orientadas por tecnologia.","url":"https:\/\/base.com\/pt-BR\/blog\/author\/moises-canton\/"}]}},"views":2412,"_links":{"self":[{"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/posts\/17144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/comments?post=17144"}],"version-history":[{"count":2,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/posts\/17144\/revisions"}],"predecessor-version":[{"id":17404,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/posts\/17144\/revisions\/17404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/media\/17124"}],"wp:attachment":[{"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/media?parent=17144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/categories?post=17144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/tags?post=17144"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/authors?post=17144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}