{"id":17327,"date":"2025-07-18T09:04:41","date_gmt":"2025-07-18T12:04:41","guid":{"rendered":"https:\/\/base.com\/pt-BR\/blog\/?p=17327"},"modified":"2025-08-29T10:10:05","modified_gmt":"2025-08-29T13:10:05","slug":"base-news-destaques-da-semana-29","status":"publish","type":"post","link":"https:\/\/base.com\/pt-BR\/blog\/base-news-destaques-da-semana-29\/","title":{"rendered":"Base News | Destaques da Semana 29"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/base.com\/pt-BR\/blog\/base-news-destaques-da-semana-29\/#Gerenciamento_de_Ofertas_acompanhe_sua_posicao_no_catalogo_do_Mercado_Livre\" >Gerenciamento de Ofertas: acompanhe sua posi\u00e7\u00e3o no cat\u00e1logo do Mercado Livre<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/base.com\/pt-BR\/blog\/base-news-destaques-da-semana-29\/#Qual_o_objetivo_dessa_funcionalidade\" >Qual o objetivo dessa funcionalidade?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/base.com\/pt-BR\/blog\/base-news-destaques-da-semana-29\/#Quais_sao_os_status\" >Quais s\u00e3o os status:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/base.com\/pt-BR\/blog\/base-news-destaques-da-semana-29\/#Onde_encontro_essa_informacao\" >Onde encontro essa informa\u00e7\u00e3o?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/base.com\/pt-BR\/blog\/base-news-destaques-da-semana-29\/#%F0%9F%86%95_Nova_integracao_disponivel_eGestor\" >\ud83c\udd95 Nova integra\u00e7\u00e3o dispon\u00edvel: eGestor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/base.com\/pt-BR\/blog\/base-news-destaques-da-semana-29\/#%F0%9F%94%9C_Spoiler_Em_breve_novas_integracoes_estarao_disponiveis_na_Base_%E2%80%94_incluindo_Posthaus_e_Beleza_na_Web_Fique_de_olho_nas_nossas_atualizacoes_semanais_para_nao_perder_nenhuma_novidade_%F0%9F%9A%80\" >\ud83d\udd1c\u00a0Spoiler:\u00a0Em breve, novas integra\u00e7\u00f5es estar\u00e3o dispon\u00edveis na Base \u2014 incluindo\u00a0Posthaus e\u00a0Beleza na Web Fique de olho nas nossas atualiza\u00e7\u00f5es semanais para n\u00e3o perder nenhuma novidade. \ud83d\ude80<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gerenciamento_de_Ofertas_acompanhe_sua_posicao_no_catalogo_do_Mercado_Livre\"><\/span>Gerenciamento de Ofertas: acompanhe sua posi\u00e7\u00e3o no cat\u00e1logo do Mercado Livre<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A Base agora conta com um recurso que pode fazer toda a diferen\u00e7a na sua estrat\u00e9gia de vendas: o campo <strong>Gerenciamento de Ofertas<\/strong>, dispon\u00edvel em an\u00fancios de marketplaces como <strong>Mercado Livre<\/strong>.<\/p>\n\n\n\n<p>Esse campo permite que voc\u00ea acompanhe, em tempo real, <strong>o desempenho da sua oferta dentro de an\u00fancios de cat\u00e1logo<\/strong>, ou seja, aqueles onde v\u00e1rios sellers compartilham a mesma p\u00e1gina de produto. A funcionalidade ajuda a entender se sua oferta est\u00e1 se destacando \u2014 ou se precisa de ajustes para conquistar a prefer\u00eancia do marketplace.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Qual_o_objetivo_dessa_funcionalidade\"><\/span>Qual o objetivo dessa funcionalidade?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O principal objetivo \u00e9 <strong>monitorar a concorr\u00eancia dentro de an\u00fancios vinculados a cat\u00e1logos compartilhados<\/strong>, ajudando voc\u00ea a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avaliar sua competitividade<\/li>\n\n\n\n<li>Ajustar pre\u00e7os ou condi\u00e7\u00f5es conforme necess\u00e1rio<\/li>\n\n\n\n<li>Tomar decis\u00f5es mais estrat\u00e9gicas sobre sua oferta<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quais_sao_os_status\"><\/span>Quais s\u00e3o os status:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A Base exibe, com base nas informa\u00e7\u00f5es fornecidas pelo marketplace, o <strong>status atual da sua oferta<\/strong> no cat\u00e1logo. Veja o que cada um significa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sua oferta est\u00e1 ganhando o cat\u00e1logo<\/strong><br>Voc\u00ea \u00e9 o seller principal naquele an\u00fancio. Sua oferta aparece em destaque na p\u00e1gina do produto.<\/li>\n\n\n\n<li><strong>Sua oferta est\u00e1 compartilhando o primeiro lugar no cat\u00e1logo<\/strong><br>Mais de um seller est\u00e1 com condi\u00e7\u00f5es equivalentes (pre\u00e7o, frete, reputa\u00e7\u00e3o), e o destaque \u00e9 dividido.<\/li>\n\n\n\n<li><strong>Sua oferta est\u00e1 competindo pela caixa de compra<\/strong><br>Sua oferta est\u00e1 ativa, mas h\u00e1 concorrentes com melhores condi\u00e7\u00f5es que est\u00e3o ganhando mais visibilidade.<\/li>\n\n\n\n<li><strong>Sua oferta est\u00e1 listada, mas n\u00e3o est\u00e1 concorrendo no momento<\/strong><br>O produto est\u00e1 ativo, mas sua oferta n\u00e3o est\u00e1 em destaque \u2014 pode ser necess\u00e1rio revisar pre\u00e7o, estoque, frete ou reputa\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Onde_encontro_essa_informacao\"><\/span>Onde encontro essa informa\u00e7\u00e3o?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O status aparece diretamente na tela de gest\u00e3o de an\u00fancios, dentro da Base,. Assim, voc\u00ea acompanha de forma pr\u00e1tica e visual a posi\u00e7\u00e3o da sua oferta sem sair do sistema.<\/p>\n\n\n\n<p>Al\u00e9m disso voc\u00ea pode filtrar para localizar os an\u00fancios.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"409\" src=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-1024x409.png\" alt=\"\" class=\"wp-image-17329\" srcset=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-1024x409.png 1024w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-300x120.png 300w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-768x307.png 768w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-1536x613.png 1536w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-800x319.png 800w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-580x232.png 580w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-320x128.png 320w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image.png 1873w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%86%95_Nova_integracao_disponivel_eGestor\"><\/span>\ud83c\udd95 Nova integra\u00e7\u00e3o dispon\u00edvel: eGestor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agora a Base conta com integra\u00e7\u00e3o com o <strong>eGestor<\/strong>, um sistema completo de gest\u00e3o empresarial.<\/p>\n\n\n\n<p>Com o eGestor, voc\u00ea pode emitir notas fiscais (produtos, servi\u00e7os e NFC-e), controlar estoque, registrar vendas e organizar o financeiro da sua empresa de forma simples e centralizada \u2014 tudo em poucos cliques.<\/p>\n\n\n\n<p>Mais agilidade, menos retrabalho e uma gest\u00e3o muito mais eficiente!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%9C_Spoiler_Em_breve_novas_integracoes_estarao_disponiveis_na_Base_%E2%80%94_incluindo_Posthaus_e_Beleza_na_Web_Fique_de_olho_nas_nossas_atualizacoes_semanais_para_nao_perder_nenhuma_novidade_%F0%9F%9A%80\"><\/span><strong>\ud83d\udd1c\u00a0Spoiler:\u00a0Em breve, novas integra\u00e7\u00f5es estar\u00e3o dispon\u00edveis na Base \u2014 incluindo\u00a0<\/strong>Posthaus e\u00a0Beleza na Web<strong><br>Fique de olho nas nossas atualiza\u00e7\u00f5es semanais para n\u00e3o perder nenhuma novidade. \ud83d\ude80<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Gerenciamento de Ofertas: acompanhe sua posi\u00e7\u00e3o no cat\u00e1logo do Mercado Livre A Base agora conta com um recurso que pode fazer toda a diferen\u00e7a na sua estrat\u00e9gia de vendas: o campo Gerenciamento de Ofertas, dispon\u00edvel em an\u00fancios de marketplaces como Mercado Livre. Esse campo permite que voc\u00ea acompanhe, em tempo real, o desempenho da sua [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":17278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[704],"tags":[869,470,684,660,810,925,926,485,685,514],"authors":[],"class_list":["post-17327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novidades-de-produto","tag-atualizacao-sistema-base","tag-automacao","tag-automacao-e-commerce","tag-base","tag-base-integracao-marketplace","tag-base-news","tag-base-review","tag-ecommerce","tag-fluxo-de-vendas-automatizado","tag-vendas-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Base News | Destaques da Semana 29 - Base Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.com\/pt-BR\/blog\/base-news-destaques-da-semana-29\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Base News | Destaques da Semana 29 - Base Blog\" \/>\n<meta property=\"og:description\" content=\"Gerenciamento de Ofertas: acompanhe sua posi\u00e7\u00e3o no cat\u00e1logo do Mercado Livre A Base agora conta com um recurso que pode fazer toda a diferen\u00e7a na sua estrat\u00e9gia de vendas: o campo Gerenciamento de Ofertas, dispon\u00edvel em an\u00fancios de marketplaces como Mercado Livre. 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