{"id":17472,"date":"2025-08-01T09:00:41","date_gmt":"2025-08-01T12:00:41","guid":{"rendered":"https:\/\/base.com\/pt-BR\/blog\/?p=17472"},"modified":"2025-12-17T12:19:29","modified_gmt":"2025-12-17T15:19:29","slug":"base-news-destaques-da-semana-31","status":"publish","type":"post","link":"https:\/\/base.com\/pt-BR\/blog\/base-news-destaques-da-semana-31\/","title":{"rendered":"Base News | Destaques da Semana 31"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\ud83d\udd04 Repricer da Base: Acompanhamento de Concorrentes com Novas Funcionalidades<\/h2>\n\n\n\n<p>A ferramenta de <strong>Repricer da Base<\/strong> recebeu uma atualiza\u00e7\u00e3o importante para facilitar ainda mais o acompanhamento de concorrentes e a otimiza\u00e7\u00e3o de pre\u00e7os no <strong>Mercado Livre<\/strong>. Agora, a interface est\u00e1 mais clara e os recursos oferecem mais controle e precis\u00e3o para quem busca se destacar na <strong>Buybox<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ignorar concorrentes espec\u00edficos:<\/h3>\n\n\n\n<p>Agora \u00e9 poss\u00edvel <strong>ignorar usu\u00e1rios no acompanhamento de concorr\u00eancia<\/strong>, ideal para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sellers com <strong>m\u00faltiplas contas<\/strong> que n\u00e3o desejam comparar entre si;<\/li>\n\n\n\n<li><strong>Revendedores de marcas<\/strong> que preferem n\u00e3o exibir a loja oficial da marca como concorrente.<\/li>\n<\/ul>\n\n\n\n<p>Esse filtro torna a an\u00e1lise mais objetiva, focando apenas nos <strong>verdadeiros concorrentes<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nova coluna de concorr\u00eancia na tela de an\u00fancios:<\/h3>\n\n\n\n<p>A coluna <strong>&#8220;Concorr\u00eancia&#8221;<\/strong> agora exibe sua posi\u00e7\u00e3o na Buybox de forma visual:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udfe5 <strong>Vermelho<\/strong>: voc\u00ea est\u00e1 perdendo a Buybox;<\/li>\n\n\n\n<li>\ud83d\udfe9 <strong>Verde<\/strong>: voc\u00ea est\u00e1 ganhando;<\/li>\n\n\n\n<li>\u2b1b <strong>Preto<\/strong>: h\u00e1 um empate com outro vendedor.<\/li>\n<\/ul>\n\n\n\n<p>Ao passar o mouse sobre o indicador, \u00e9 poss\u00edvel conferir <strong>a data da \u00faltima verifica\u00e7\u00e3o de pre\u00e7o<\/strong>.<\/p>\n\n\n\n<p>Al\u00e9m disso:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00fancios com <strong>reprecifica\u00e7\u00e3o ativa<\/strong> ter\u00e3o uma <strong>tag azul<\/strong> na coluna de informa\u00e7\u00f5es;<\/li>\n\n\n\n<li>Caso voc\u00ea tenha configurado <strong>pre\u00e7o m\u00ednimo e m\u00e1ximo<\/strong>, os valores ser\u00e3o exibidos em tela para facilitar o monitoramento.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Visualiza\u00e7\u00e3o detalhada do an\u00fancio:<\/h3>\n\n\n\n<p>Ao clicar no <strong>\u00edcone do l\u00e1pis<\/strong> para editar um an\u00fancio, ser\u00e1 poss\u00edvel visualizar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A lista de concorrentes diretos;<\/li>\n\n\n\n<li>A diferen\u00e7a percentual entre o seu pre\u00e7o e o do vendedor que lidera a Buybox;<\/li>\n\n\n\n<li><strong>Custos de entrega<\/strong> obtidos via API do Mercado Livre;<\/li>\n\n\n\n<li><strong>Data da \u00faltima atualiza\u00e7\u00e3o<\/strong> do an\u00fancio;<\/li>\n\n\n\n<li>E uma nova op\u00e7\u00e3o para configurar <strong>regras individuais<\/strong> de reprecifica\u00e7\u00e3o para cada an\u00fancio, ignorando a regra global da conta.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Ajustes nas configura\u00e7\u00f5es e m\u00e9todos de reprecifica\u00e7\u00e3o:<\/h3>\n\n\n\n<p>As op\u00e7\u00f5es de reprecifica\u00e7\u00e3o continuam as mesmas, mas os textos das configura\u00e7\u00f5es foram ajustados para oferecer <strong>mais clareza<\/strong> e facilitar a <strong>configura\u00e7\u00e3o personalizada de pre\u00e7os<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tela de logs aprimorada:<\/h3>\n\n\n\n<p>Logo abaixo das configura\u00e7\u00f5es, voc\u00ea encontra a <strong>nova tela de logs<\/strong>, que permite consultar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os an\u00fancios que foram verificados;<\/li>\n\n\n\n<li>As altera\u00e7\u00f5es de pre\u00e7os realizadas em cada um deles.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Valida\u00e7\u00e3o via cat\u00e1logo do Mercado Livre:<\/h3>\n\n\n\n<p>A valida\u00e7\u00e3o de concorr\u00eancia continua sendo feita por meio do <strong>c\u00f3digo EAN<\/strong>. Com isso, a Base identifica e compara os <strong>10 principais an\u00fancios<\/strong> do Mercado Livre para fornecer uma an\u00e1lise precisa e confi\u00e1vel da sua posi\u00e7\u00e3o no cat\u00e1logo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quer ver esses processos na pr\u00e1tica? Assista ao <a href=\"https:\/\/youtu.be\/piZe_eqWBKE\">v\u00eddeo<\/a> completo no nosso canal do YouTube:<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udce6 Shopee: agora \u00e9 poss\u00edvel editar as medidas da embalagem diretamente nos an\u00fancios<\/h2>\n\n\n\n<p>Mais uma melhoria para facilitar sua gest\u00e3o de an\u00fancios na Base!<\/p>\n\n\n\n<p>Agora, voc\u00ea pode editar as <strong>dimens\u00f5es da embalagem dos produtos da Shopee<\/strong> diretamente pela tela de an\u00fancios. Essa funcionalidade oferece mais praticidade na hora de ajustar dados log\u00edsticos importantes, que influenciam no c\u00e1lculo do frete e na experi\u00eancia do consumidor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Como editar as medidas da embalagem:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Acesse a <strong>tela de an\u00fancios<\/strong>;<\/li>\n\n\n\n<li>Selecione o an\u00fancio desejado;<\/li>\n\n\n\n<li>No menu de opera\u00e7\u00f5es, clique em <strong>&#8220;Atualizar itens&#8221;<\/strong>;<\/li>\n\n\n\n<li>Escolha a op\u00e7\u00e3o <strong>&#8220;Alterar dimens\u00f5es do produto&#8221;<\/strong>;<\/li>\n\n\n\n<li>Voc\u00ea pode:\n<ul class=\"wp-block-list\">\n<li><strong>Preencher manualmente<\/strong> as informa\u00e7\u00f5es de altura, largura, comprimento e peso; ou<\/li>\n\n\n\n<li><strong>Puxar automaticamente os dados<\/strong> j\u00e1 cadastrados no produto.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>Essa melhoria garante mais controle sobre os envios, evita problemas com a precifica\u00e7\u00e3o do frete e ajuda a manter seus an\u00fancios sempre em conformidade com os requisitos da Shopee.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"419\" src=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-7-1024x419.png\" alt=\"\" class=\"wp-image-17473\" srcset=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-7-1024x419.png 1024w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-7-300x123.png 300w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-7-768x314.png 768w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-7-800x327.png 800w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-7-580x237.png 580w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-7-320x131.png 320w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-7.png 1473w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udce4 Duplica\u00e7\u00e3o de an\u00fancios para m\u00faltiplas contas ficou ainda mais f\u00e1cil!<\/h2>\n\n\n\n<p>A funcionalidade de <strong>duplicar an\u00fancios<\/strong> na Base ganhou uma melhoria importante: agora \u00e9 poss\u00edvel <strong>selecionar v\u00e1rias contas de destino de uma s\u00f3 vez<\/strong>.<\/p>\n\n\n\n<p>Isso facilita bastante a gest\u00e3o para quem trabalha com m\u00faltiplas opera\u00e7\u00f5es ou vendedores parceiros, economizando tempo e garantindo mais agilidade na replica\u00e7\u00e3o dos an\u00fancios.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Como usar:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Acesse a <strong>tela de an\u00fancios<\/strong> e selecione o an\u00fancio que deseja duplicar;<\/li>\n\n\n\n<li>No menu de opera\u00e7\u00f5es, clique em <strong>&#8220;Duplicar an\u00fancio para outras contas&#8221;<\/strong>;<\/li>\n\n\n\n<li>Escolha <strong>uma ou mais contas de destino<\/strong> para replicar o an\u00fancio.<\/li>\n<\/ol>\n\n\n\n<p>Essa novidade \u00e9 ideal para quem quer manter a mesma estrutura de an\u00fancio em diferentes contas com rapidez e consist\u00eancia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"466\" src=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-8-1024x466.png\" alt=\"\" class=\"wp-image-17474\" srcset=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-8-1024x466.png 1024w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-8-300x136.png 300w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-8-768x349.png 768w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-8-800x364.png 800w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-8-580x264.png 580w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-8-320x146.png 320w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/07\/image-8.png 1310w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udd1c&nbsp;Spoiler:&nbsp;Em breve, novas integra\u00e7\u00f5es estar\u00e3o dispon\u00edveis na Base, incluindo&nbsp;<\/strong>Posthaus e&nbsp;Beleza na Web.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\ud83d\ude80<\/strong>Fique de olho nas nossas atualiza\u00e7\u00f5es semanais para n\u00e3o perder nenhuma novidade. <\/strong><\/h2>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udd04 Repricer da Base: Acompanhamento de Concorrentes com Novas Funcionalidades A ferramenta de Repricer da Base recebeu uma atualiza\u00e7\u00e3o importante para facilitar ainda mais o acompanhamento de concorrentes e a otimiza\u00e7\u00e3o de pre\u00e7os no Mercado Livre. Agora, a interface est\u00e1 mais clara e os recursos oferecem mais controle e precis\u00e3o para quem busca se destacar [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":17279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[704],"tags":[869,470,684,660,810,925,926,485,685,514],"authors":[],"class_list":["post-17472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novidades-de-produto","tag-atualizacao-sistema-base","tag-automacao","tag-automacao-e-commerce","tag-base","tag-base-integracao-marketplace","tag-base-news","tag-base-review","tag-ecommerce","tag-fluxo-de-vendas-automatizado","tag-vendas-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Base News | Destaques da Semana 31 - Base Blog<\/title>\n<meta name=\"description\" content=\"Descubra as novas funcionalidades do Repricer da Base e otimize seus pre\u00e7os no Mercado Livre com mais controle, clareza e efici\u00eancia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.com\/pt-BR\/blog\/base-news-destaques-da-semana-31\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Base News | Destaques da Semana 31 - 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