{"id":17972,"date":"2025-11-21T10:44:48","date_gmt":"2025-11-21T13:44:48","guid":{"rendered":"https:\/\/base.com\/pt-BR\/blog\/?p=17972"},"modified":"2025-11-25T10:02:04","modified_gmt":"2025-11-25T13:02:04","slug":"base-news-destaques-semana-47-analytics-fba-fastshop","status":"publish","type":"post","link":"https:\/\/base.com\/pt-BR\/blog\/base-news-destaques-semana-47-analytics-fba-fastshop\/","title":{"rendered":"Base News | Destaques da Semana 47"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\"><strong>Base Analytics<\/strong><\/h1>\n\n\n\n<p>Se voc\u00ea j\u00e1 conferiu nossa publica\u00e7\u00e3o completa sobre o Base Analytics, sabe que ele foi totalmente redesenhado para oferecer uma an\u00e1lise clara da lucratividade dos seus produtos e canais. Nesta vers\u00e3o resumida, portanto, queremos destacar por que essa ferramenta pode transformar sua vis\u00e3o sobre o neg\u00f3cio.<\/p>\n\n\n\n<p>O Base Analytics re\u00fane, <strong>em uma \u00fanica visualiza\u00e7\u00e3o<\/strong>, dados atualizados de vendas, margens, desempenho por marketplace, lucratividade por pa\u00eds e os produtos que mais impulsionam \u2014 ou prejudicam \u2014 seus resultados. Al\u00e9m disso, tudo fica dispon\u00edvel diretamente no painel, em <em>Pedidos \u2192 Estat\u00edsticas<\/em>, com gr\u00e1ficos intuitivos e relat\u00f3rios f\u00e1ceis de interpretar.<\/p>\n\n\n\n<p>Com esses insights, dessa forma, voc\u00ea entende onde est\u00e3o seus reais lucros, identifica custos que passam despercebidos e toma decis\u00f5es estrat\u00e9gicas com muito mais seguran\u00e7a. Consequentemente, sua opera\u00e7\u00e3o ganha previsibilidade e efici\u00eancia.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Importante:<\/strong> O Base Analytics est\u00e1 dispon\u00edvel em vers\u00e3o beta gratuita at\u00e9 o final de fevereiro de 2026. Depois disso, se tornar\u00e1 um m\u00f3dulo adicional pago, com novas an\u00e1lises e recursos avan\u00e7ados.<\/p>\n\n\n\n<p>Se ainda n\u00e3o leu o conte\u00fado completo, recomendamos conferir a publica\u00e7\u00e3o detalhada na <a href=\"https:\/\/base.com\/pt-BR\/blog\/base-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00e1gina principal do blog<\/a>. Assim, voc\u00ea aproveita melhor o recurso e acompanha as melhorias que ser\u00e3o lan\u00e7adas nos pr\u00f3ximos meses.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\"><strong>Nova p\u00e1gina de Notas Fiscais do FBA na Base<\/strong><\/h1>\n\n\n\n<p>Agora ficou muito mais f\u00e1cil acompanhar todas as notas fiscais emitidas pela Amazon no modelo Fulfillment by Amazon (FBA). A Base lan\u00e7ou uma p\u00e1gina exclusiva que re\u00fane, de forma organizada, todos os documentos gerados em nome do seller \u2014 incluindo datas, tipos de transa\u00e7\u00e3o, s\u00e9ries, valores e o XML completo de cada nota. Com isso, o controle fiscal se torna muito mais simples.<\/p>\n\n\n\n<p>Essa visualiza\u00e7\u00e3o centralizada ajuda a entender rapidamente cada movimenta\u00e7\u00e3o do FBA, como remessas, devolu\u00e7\u00f5es, vendas simb\u00f3licas, ajustes de estoque e remo\u00e7\u00f5es. Al\u00e9m disso, voc\u00ea pode consultar o conte\u00fado fiscal diretamente na interface ou baixar os XMLs individualmente ou em lote, facilitando auditorias, concilia\u00e7\u00f5es e integra\u00e7\u00f5es via API. Consequentemente, voc\u00ea ganha mais agilidade no acompanhamento fiscal.<\/p>\n\n\n\n<p><strong>Se voc\u00ea quiser conferir todas as descri\u00e7\u00f5es detalhadas<\/strong>, cada classifica\u00e7\u00e3o da Amazon e exemplos de uso,\ud83d\udc49 <a href=\"https:\/\/base.com\/pt-BR\/ajuda\/knowledgebase\/central-de-notas-fiscais-fbalogistica-da-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">acesse nossa Central de Ajuda:<\/a><\/p>\n\n\n\n<p>Dessa forma, o acompanhamento fiscal do FBA fica mais claro, r\u00e1pido e acess\u00edvel \u2014 tudo dentro da Base.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\"><strong>Nova integra\u00e7\u00e3o: Fast Shop agora dispon\u00edvel na Base<\/strong><\/h1>\n\n\n\n<p>A Base acaba de receber mais um canal importante no ecossistema de marketplaces: a Fast Shop agora pode ser integrada diretamente ao seu painel. Isso significa que, a partir de agora, voc\u00ea consegue centralizar toda a opera\u00e7\u00e3o \u2014 produtos, pre\u00e7os, estoque e pedidos \u2014 sem precisar acessar m\u00faltiplas plataformas. Al\u00e9m disso, essa centraliza\u00e7\u00e3o reduz falhas e agiliza o dia a dia.<\/p>\n\n\n\n<p><strong>Por que isso importa?<\/strong><br>A Fast Shop \u00e9 um dos maiores varejistas premium do Brasil, com um p\u00fablico altamente qualificado e alto potencial de compra. Portanto, integrar sua opera\u00e7\u00e3o a esse marketplace pode aumentar sua visibilidade e ampliar o alcance da sua marca. Inclusive, isso abre portas para novas estrat\u00e9gias comerciais.<\/p>\n\n\n\n<p><strong>O que voc\u00ea pode fazer com a integra\u00e7\u00e3o?<\/strong><br>Com a conex\u00e3o ativa, voc\u00ea passa a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enviar e atualizar produtos diretamente pela Base<\/li>\n\n\n\n<li>Sincronizar automaticamente pre\u00e7os e estoque<\/li>\n\n\n\n<li>Importar pedidos da Fast Shop para o painel<\/li>\n\n\n\n<li>Acompanhar status e expedi\u00e7\u00e3o sem sair da Base<\/li>\n<\/ul>\n\n\n\n<p>Dessa forma, tudo acontece de forma centralizada, reduzindo erros e otimizando o tempo da opera\u00e7\u00e3o.<\/p>\n\n\n\n<p><strong>Como ativar<\/strong><br>Basta acessar <em>Integra\u00e7\u00f5es \u2192 Adicionar integra\u00e7\u00f5es \u2192 Fast Shop<\/em> e adicionar sua conta usando as credenciais fornecidas pelo marketplace. <strong>Em poucos minutos<\/strong>, tudo estar\u00e1 conectado e pronto para uso.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udc49 Inscreva-se em nosso canal no YouTube! Publicamos v\u00eddeos novos toda semana. Nesta semana, lan\u00e7amos:\u00a0<a href=\"https:\/\/youtu.be\/0eCEGfv8IoA\" target=\"_blank\" rel=\"noreferrer noopener\">Base Analytics<\/a>, <a href=\"https:\/\/youtu.be\/XVyhQZMQoFg\" target=\"_blank\" rel=\"noreferrer noopener\">Autentica\u00e7\u00e3o Bling<\/a>, <a href=\"https:\/\/youtu.be\/iJqmQR-FyyI\" target=\"_blank\" rel=\"noreferrer noopener\">Autentica\u00e7\u00e3o Olist ERP<\/a>, <a href=\"https:\/\/youtu.be\/pQXqDlSA7cA\" target=\"_blank\" rel=\"noreferrer noopener\">Importa\u00e7\u00e3o de produtos Bling<\/a> e <a href=\"https:\/\/youtu.be\/wbBjdQt-8-E\" target=\"_blank\" rel=\"noreferrer noopener\">Autentica\u00e7\u00e3o Sefaz<\/a>.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udd1c Em breve, voc\u00ea encontrar\u00e1 novas integra\u00e7\u00f5es dispon\u00edveis na Base, incluindo&nbsp;<strong>Posthaus e Beleza na Web<\/strong>.<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Base Analytics Se voc\u00ea j\u00e1 conferiu nossa publica\u00e7\u00e3o completa sobre o Base Analytics, sabe que ele foi totalmente redesenhado para oferecer uma an\u00e1lise clara da lucratividade dos seus produtos e canais. Nesta vers\u00e3o resumida, portanto, queremos destacar por que essa ferramenta pode transformar sua vis\u00e3o sobre o neg\u00f3cio. O Base Analytics re\u00fane, em uma \u00fanica [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":17279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[704],"tags":[869,594,470,689,693,684,613,521,660,810,925,926,471,708,520,501,485,510,578,685,703,443,525,527,526,584,441,463,691,815,483,465,442,801,484,600,516,699,506,514],"authors":[],"class_list":["post-17972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novidades-de-produto","tag-atualizacao-sistema-base","tag-atualizacoes-2","tag-automacao","tag-automacao-base","tag-automacao-de-pedidos","tag-automacao-e-commerce","tag-automacao-logistica","tag-automatizacao","tag-base","tag-base-integracao-marketplace","tag-base-news","tag-base-review","tag-baselinker","tag-black-friday","tag-comercio-eletronico","tag-e-commerce","tag-ecommerce","tag-eficiencia-operacional","tag-erp","tag-fluxo-de-vendas-automatizado","tag-funcionalidades-base","tag-gerenciador-de-anuncios","tag-gestao-de-estoque","tag-gestao-de-pedidos","tag-gestao-de-vendas","tag-hub-de-integracao","tag-ia","tag-integracao","tag-integracao-base","tag-integracao-com-marketplaces","tag-integracao-marketplace","tag-integracoes","tag-inteligencia-artificial","tag-logistica-e-commerce","tag-marketplace","tag-marketplaces","tag-mercado-livre","tag-novidades-base","tag-sincronizacao-de-estoque","tag-vendas-online"],"acf":[],"yoast_head":"<!-- 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