{"id":18092,"date":"2025-12-26T09:00:00","date_gmt":"2025-12-26T12:00:00","guid":{"rendered":"https:\/\/base.com\/pt-BR\/blog\/?p=18092"},"modified":"2025-12-19T10:39:39","modified_gmt":"2025-12-19T13:39:39","slug":"retrospectiva-2025-funcionalidades-base","status":"publish","type":"post","link":"https:\/\/base.com\/pt-BR\/blog\/retrospectiva-2025-funcionalidades-base\/","title":{"rendered":"Retrospectiva 2025: as funcionalidades que transformaram a Base"},"content":{"rendered":"\n<p>Ao longo de 2025, a Base evoluiu de forma consistente no desenvolvimento de novas funcionalidades. Al\u00e9m disso, aprimoramos recursos existentes para automatizar processos, reduzir tarefas manuais e oferecer mais controle para opera\u00e7\u00f5es complexas. Como resultado, os lojistas passaram a ganhar efici\u00eancia desde a gest\u00e3o de estoque at\u00e9 a an\u00e1lise de dados.<\/p>\n\n\n\n<p>Portanto, reunimos abaixo as principais funcionalidades lan\u00e7adas, organizadas por \u00e1reas, para facilitar a leitura e evidenciar o impacto pr\u00e1tico de cada avan\u00e7o.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Destaques de funcionalidades em 2025<\/h2>\n\n\n\n<p>Antes de explorar cada bloco, vale destacar algumas funcionalidades estrat\u00e9gicas que tiveram impacto significativo. Embora todas sejam importantes, essas evolu\u00e7\u00f5es abriram novas possibilidades e atenderam demandas recorrentes dos lojistas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Multiestoque para Olist ERP e Bling<\/strong><br>Com essa funcionalidade, tornou-se poss\u00edvel gerenciar m\u00faltiplos dep\u00f3sitos de forma mais avan\u00e7ada. Dessa forma, opera\u00e7\u00f5es com maior complexidade log\u00edstica passaram a ter mais controle e visibilidade.<\/li>\n\n\n\n<li><strong>Nota fiscal de devolu\u00e7\u00e3o (Bling, Olist ERP, Sefaz e Omie)<\/strong><br>Essa melhoria trouxe seguran\u00e7a e padroniza\u00e7\u00e3o ao processo de devolu\u00e7\u00f5es fiscais. Consequentemente, houve menos erros e retrabalho.<\/li>\n\n\n\n<li><strong>Tempo de preparo no Mercado Livre<\/strong><br>Essa funcionalidade facilitou a comunica\u00e7\u00e3o do prazo em que o produto est\u00e1 pronto para envio. Como resultado, melhoraram-se a performance log\u00edstica e a experi\u00eancia do comprador.<\/li>\n\n\n\n<li><strong>Novo relat\u00f3rio financeiro por produto da Base<\/strong><br>Ao disponibilizar uma vis\u00e3o detalhada dos resultados por item, essa funcionalidade permitiu an\u00e1lises estrat\u00e9gicas. Por isso, a tomada de decis\u00e3o tornou-se mais assertiva.<\/li>\n\n\n\n<li><strong>Base Analytics<\/strong><br>Por fim, o Base Analytics consolidou dados essenciais em um \u00fanico ambiente. Assim, os lojistas passaram a acompanhar m\u00e9tricas e desempenho de forma centralizada e pr\u00e1tica.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Estoque, WMS e Log\u00edstica<\/h2>\n\n\n\n<p>No campo log\u00edstico, 2025 foi marcado por avan\u00e7os significativos. Al\u00e9m disso, houve melhorias voltadas \u00e0 rastreabilidade, organiza\u00e7\u00e3o e automa\u00e7\u00e3o dos fluxos internos. Com isso, a gest\u00e3o do estoque e das opera\u00e7\u00f5es tornou-se mais eficiente.<\/p>\n\n\n\n<p>Entre as funcionalidades lan\u00e7adas, destacam-se:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estoque por localiza\u00e7\u00e3o de estoque<\/li>\n\n\n\n<li>Hist\u00f3rico de movimenta\u00e7\u00e3o de estoque com origem do pedido<\/li>\n\n\n\n<li>Importa\u00e7\u00e3o XML de notas de entrada<\/li>\n\n\n\n<li>Opera\u00e7\u00f5es em massa para altera\u00e7\u00e3o de custo m\u00e9dio<\/li>\n\n\n\n<li>Pedidos e Log\u00edstica (WMS): coleta e separa\u00e7\u00e3o com impress\u00e3o<\/li>\n\n\n\n<li>WMS: assistente de localiza\u00e7\u00f5es da Base<\/li>\n\n\n\n<li>Novas op\u00e7\u00f5es de exporta\u00e7\u00e3o de pedidos (Declara\u00e7\u00e3o de Conte\u00fado em ZPL e Romaneio em PDF)<\/li>\n\n\n\n<li>Impress\u00e3o de etiqueta e DANFE<\/li>\n\n\n\n<li>A\u00e7\u00e3o autom\u00e1tica de divis\u00e3o de pedidos<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">An\u00fancios, Cat\u00e1logo e Marketplaces<\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Ao mesmo tempo, 2025 trouxe melhorias importantes para a cria\u00e7\u00e3o e gest\u00e3o de an\u00fancios. Al\u00e9m disso, essas funcionalidades ajudaram a melhorar a qualidade das ofertas e a competitividade nos marketplaces. Portanto, lojistas puderam criar an\u00fancios mais completos e alinhados \u00e0s exig\u00eancias de cada canal.<\/p>\n\n\n\n<p>Principais lan\u00e7amentos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Novo formato de listagem para produtos com varia\u00e7\u00e3o<\/li>\n\n\n\n<li>Nova op\u00e7\u00e3o para criar varia\u00e7\u00f5es no Mercado Livre<\/li>\n\n\n\n<li>Edi\u00e7\u00e3o de ficha t\u00e9cnica no Mercado Livre<\/li>\n\n\n\n<li>Gera\u00e7\u00e3o autom\u00e1tica de par\u00e2metros de ficha t\u00e9cnica com IA<\/li>\n\n\n\n<li>Envio das medidas da embalagem na cria\u00e7\u00e3o de an\u00fancios do Mercado Livre<\/li>\n\n\n\n<li>Shopee: edi\u00e7\u00e3o das medidas da embalagem diretamente nos an\u00fancios<\/li>\n\n\n\n<li>Conte\u00fado A+ da Amazon<\/li>\n\n\n\n<li>M\u00f3dulo de promo\u00e7\u00f5es no Mercado Livre<\/li>\n\n\n\n<li>Mercado Livre: desconto por quantidade<\/li>\n\n\n\n<li>Concorr\u00eancia de cat\u00e1logo no Mercado Livre<\/li>\n\n\n\n<li>Encontre ofertas semelhantes no cat\u00e1logo do Mercado Livre<\/li>\n\n\n\n<li>Term\u00f4metro da Base para avalia\u00e7\u00e3o da qualidade dos an\u00fancios no Mercado Livre e Shopee<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">M\u00eddia, Conte\u00fado e Qualidade dos An\u00fancios<\/h2>\n\n\n\n<p>Al\u00e9m disso, 2025 trouxe avan\u00e7os na apresenta\u00e7\u00e3o de produtos e conte\u00fados multim\u00eddia. Com isso, os an\u00fancios ganharam maior impacto visual e melhor comunica\u00e7\u00e3o com o consumidor.<\/p>\n\n\n\n<p>Funcionalidades:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00eddeos nos an\u00fancios da Shopee<\/li>\n\n\n\n<li>Nova fun\u00e7\u00e3o para adicionar v\u00eddeos aos an\u00fancios da Magalu<\/li>\n\n\n\n<li>Imagens espec\u00edficas de produtos por canal de vendas<\/li>\n\n\n\n<li>Cria\u00e7\u00e3o de an\u00fancios com op\u00e7\u00e3o de copiar descri\u00e7\u00f5es para outras ofertas<\/li>\n\n\n\n<li>Canais personalizados para t\u00edtulos e descri\u00e7\u00f5es alternativas<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Automa\u00e7\u00e3o e Opera\u00e7\u00f5es em Massa<\/h2>\n\n\n\n<p>Seguindo a estrat\u00e9gia de escalabilidade, 2025 refor\u00e7ou ainda mais a automa\u00e7\u00e3o. Al\u00e9m disso, tarefas repetitivas passaram a ser executadas de forma r\u00e1pida e padronizada, reduzindo erros.<\/p>\n\n\n\n<p>Novidades:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cria\u00e7\u00e3o autom\u00e1tica de SKUs<\/li>\n\n\n\n<li>Soma autom\u00e1tica de peso na cria\u00e7\u00e3o de kits<\/li>\n\n\n\n<li>Gerador de kits em massa com cria\u00e7\u00e3o autom\u00e1tica<\/li>\n\n\n\n<li>A\u00e7\u00f5es autom\u00e1ticas com base no marketplace<\/li>\n\n\n\n<li>A\u00e7\u00f5es autom\u00e1ticas de pedidos e produtos com novas condi\u00e7\u00f5es<\/li>\n\n\n\n<li>Duplica\u00e7\u00e3o de an\u00fancios para m\u00faltiplas contas<\/li>\n\n\n\n<li>Novos filtros criados em todas as telas<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Frete, Precifica\u00e7\u00e3o e Competitividade<\/h2>\n\n\n\n<p>Por fim, 2025 trouxe avan\u00e7os estrat\u00e9gicos na precifica\u00e7\u00e3o e log\u00edstica. Al\u00e9m disso, novas op\u00e7\u00f5es de frete e acompanhamento de concorr\u00eancia permitiram decis\u00f5es mais assertivas.<\/p>\n\n\n\n<p>Funcionalidades:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tabela de frete personalizada<\/li>\n\n\n\n<li>Envio de pre\u00e7o normal e promocional para Shopify, NuvemShop e Loja Integrada<\/li>\n\n\n\n<li>Repricer da Base com novas funcionalidades de acompanhamento de concorrentes<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>A retrospectiva de funcionalidades de 2025 mostra como a Base evoluiu para atender opera\u00e7\u00f5es cada vez mais exigentes, sem perder o foco em automa\u00e7\u00e3o, controle e intelig\u00eancia. Com melhorias que impactam desde o estoque at\u00e9 o an\u00fancio, da log\u00edstica \u00e0 an\u00e1lise financeira, seguimos avan\u00e7ando para oferecer uma plataforma completa, preparada para acompanhar o crescimento dos lojistas. <br><br>Al\u00e9m disso, no nosso canal do YouTube voc\u00ea encontra <a href=\"http:\/\/youtube.com\/channel\/UCX1WLrJIzghdHBsvlS9S4uA\/\" target=\"_blank\" rel=\"noreferrer noopener\">v\u00eddeos <\/a>demonstrando essas funcionalidades em a\u00e7\u00e3o, incluindo tutoriais e exemplos pr\u00e1ticos para facilitar o dia a dia dos lojistas. N\u00e3o deixe de conferir!<br><br>E, claro, ano que vem tem mais: <strong>rumo a 2026!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/emoji.slack-edge.com\/T6JD7D354\/blue-heart\/6329cbdd4832752c.gif\" alt=\":blue-heart:\" style=\"width:32px;height:auto\"\/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ao longo de 2025, a Base evoluiu de forma consistente no desenvolvimento de novas funcionalidades. Al\u00e9m disso, aprimoramos recursos existentes para automatizar processos, reduzir tarefas manuais e oferecer mais controle para opera\u00e7\u00f5es complexas. Como resultado, os lojistas passaram a ganhar efici\u00eancia desde a gest\u00e3o de estoque at\u00e9 a an\u00e1lise de dados. Portanto, reunimos abaixo as [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":18093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[704],"tags":[869,594,470,689,693,684,613,521,660,810,925,926,471,708,520,501,485,510,578,685,703,443,525,527,526,584,441,463,691,815,483,465,442,801,484,600,516,699,506,514],"authors":[],"class_list":["post-18092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novidades-de-produto","tag-atualizacao-sistema-base","tag-atualizacoes-2","tag-automacao","tag-automacao-base","tag-automacao-de-pedidos","tag-automacao-e-commerce","tag-automacao-logistica","tag-automatizacao","tag-base","tag-base-integracao-marketplace","tag-base-news","tag-base-review","tag-baselinker","tag-black-friday","tag-comercio-eletronico","tag-e-commerce","tag-ecommerce","tag-eficiencia-operacional","tag-erp","tag-fluxo-de-vendas-automatizado","tag-funcionalidades-base","tag-gerenciador-de-anuncios","tag-gestao-de-estoque","tag-gestao-de-pedidos","tag-gestao-de-vendas","tag-hub-de-integracao","tag-ia","tag-integracao","tag-integracao-base","tag-integracao-com-marketplaces","tag-integracao-marketplace","tag-integracoes","tag-inteligencia-artificial","tag-logistica-e-commerce","tag-marketplace","tag-marketplaces","tag-mercado-livre","tag-novidades-base","tag-sincronizacao-de-estoque","tag-vendas-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retrospectiva 2025: as funcionalidades que transformaram a Base - Base Blog<\/title>\n<meta name=\"description\" content=\"Descubra as funcionalidades lan\u00e7adas pela Base em 2025 que transformaram a opera\u00e7\u00e3o dos lojistas, com automa\u00e7\u00e3o, controle de estoque, an\u00fancios e an\u00e1lises inteligentes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.com\/pt-BR\/blog\/retrospectiva-2025-funcionalidades-base\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retrospectiva 2025: as funcionalidades que transformaram a Base - Base Blog\" \/>\n<meta property=\"og:description\" content=\"Descubra as funcionalidades lan\u00e7adas pela Base em 2025 que transformaram a opera\u00e7\u00e3o dos lojistas, com automa\u00e7\u00e3o, controle de estoque, an\u00fancios e an\u00e1lises inteligentes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/base.com\/pt-BR\/blog\/retrospectiva-2025-funcionalidades-base\/\" \/>\n<meta property=\"og:site_name\" content=\"Base Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-26T12:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/12\/retrospectivas-das-funcionalidades.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"J\u00e9ssica Benet\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00e9ssica 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