{"id":18115,"date":"2026-01-02T09:00:00","date_gmt":"2026-01-02T12:00:00","guid":{"rendered":"https:\/\/base.com\/pt-BR\/blog\/?p=18115"},"modified":"2026-03-20T09:38:24","modified_gmt":"2026-03-20T12:38:24","slug":"base-news-destaques-da-semana-1","status":"publish","type":"post","link":"https:\/\/base.com\/pt-BR\/blog\/base-news-destaques-da-semana-1\/","title":{"rendered":"Base News | Destaques da Semana 1"},"content":{"rendered":"\n
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Calculadora de pre\u00e7os do Mercado Livre: mais controle na precifica\u00e7\u00e3o<\/h1>\n\n\n\n

A calculadora de pre\u00e7os do Mercado Livre, dispon\u00edvel na Base, ajuda os sellers a definir o valor final dos an\u00fancios com muito mais precis\u00e3o. Com ela, \u00e9 poss\u00edvel considerar custos operacionais, frete, comiss\u00e3o do marketplace e a margem desejada em um \u00fanico c\u00e1lculo.<\/p>\n\n\n\n

Al\u00e9m disso, essa funcionalidade no momento est\u00e1 dispon\u00edvel para an\u00fancios do Mercado Livre. Por isso, as configura\u00e7\u00f5es s\u00e3o aplicadas apenas no momento da cria\u00e7\u00e3o ou atualiza\u00e7\u00e3o do an\u00fancio, sem alterar o pre\u00e7o cadastrado no produto.<\/p>\n\n\n\n

Dessa forma, o seller ganha mais controle sobre a precifica\u00e7\u00e3o, evita preju\u00edzos e garante que a margem esteja alinhada \u00e0 estrat\u00e9gia do neg\u00f3cio.<\/p>\n\n\n\n

Para entender em detalhes como funciona cada op\u00e7\u00e3o da calculadora, como multiplicador de pre\u00e7o, adi\u00e7\u00e3o de custos, taxas do marketplace e margem alvo, preparamos um v\u00eddeo explicativo e um instrutivo completo, com exemplos pr\u00e1ticos para facilitar a configura\u00e7\u00e3o no dia a dia.<\/p>\n\n\n\n

\ud83d\udc49 Acesse o v\u00eddeo no nosso canal do youtube, assista o <\/span>v\u00edde<\/span>o <\/a>e confira o passo a passo no instrutivo <\/a>para aproveitar ao m\u00e1ximo essa funcionalidade na Base.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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TikTok Brasil passa a exigir tabela de tamanhos nos an\u00fancios<\/h1>\n\n\n\n
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A partir de 16 de janeiro, o TikTok passa a exigir que as contas do Brasil informem a tabela de tamanhos nos an\u00fancios, independentemente da categoria do produto.<\/p>\n\n\n\n

Para atender a essa exig\u00eancia utilizando a Base, os lojistas precisam realizar alguns ajustes simples. Primeiramente, \u00e9 necess\u00e1rio adicionar um campo adicional no cadastro do produto. Em seguida, deve-se complementar o an\u00fancio com imagens que contenham a tabela de tamanhos. Por fim, esse campo precisa ser selecionado corretamente nas configura\u00e7\u00f5es da integra\u00e7\u00e3o com o TikTok Brasil.
Essas configura\u00e7\u00f5es s\u00e3o fundamentais para evitar a rejei\u00e7\u00e3o de an\u00fancios e garantir que os produtos continuem sendo publicados normalmente na plataforma.

\ud83c\udfa5 Confira o passo a passo completo no v\u00eddeo <\/a>do YouTube<\/strong>

No v\u00eddeo, mostramos exatamente onde configurar cada etapa e como garantir que a informa\u00e7\u00e3o seja enviada corretamente ao TikTok.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

\n
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Cria\u00e7\u00e3o de an\u00fancios no cat\u00e1logo do Mercado Livre via busca de produtos<\/h1>\n\n\n\n

A Base agora tem novas op\u00e7\u00f5es na cria\u00e7\u00e3o de an\u00fancios no cat\u00e1logo do Mercado Livre por meio da busca de produtos correspondentes. Assim, o matching com itens j\u00e1 existentes no marketplace se torna muito mais simples e preciso.<\/p>\n\n\n\n

Durante o processo de listagem, o seller pode escolher como deseja realizar essa associa\u00e7\u00e3o e utilizar identificadores como o MLB (ID do produto no Mercado Livre) ou o Part Number (n\u00famero da pe\u00e7a do fabricante). Dessa maneira, o marketplace reconhece corretamente o produto, reduz erros de vincula\u00e7\u00e3o e evita a cria\u00e7\u00e3o de an\u00fancios duplicados.<\/p>\n\n\n\n

Al\u00e9m disso, essa funcionalidade \u00e9 especialmente \u00fatil para categorias que exigem padroniza\u00e7\u00e3o, como eletr\u00f4nicos e autope\u00e7as. Com isso, a cria\u00e7\u00e3o de an\u00fancios se torna mais \u00e1gil, segura e organizada.<\/p>\n\n\n\n

\ud83c\udfa5 Confira o passo a passo completo no v\u00eddeo<\/a> do YouTube e nosso instrutivo<\/a><\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

\ud83d\udc49 Inscreva-se em nosso canal<\/a> no YouTube! Publicamos v\u00eddeos novos toda semana.<\/h2>\n\n\n\n

\ud83d\udd1c Em breve, voc\u00ea encontrar\u00e1 novas integra\u00e7\u00f5es dispon\u00edveis na Base, incluindo Posthaus e Beleza na Web<\/strong>.<\/h2>\n","protected":false},"excerpt":{"rendered":"

Calculadora de pre\u00e7os do Mercado Livre: mais controle na precifica\u00e7\u00e3o A calculadora de pre\u00e7os do Mercado Livre, dispon\u00edvel na Base, ajuda os sellers a definir o valor final dos an\u00fancios com muito mais precis\u00e3o. Com ela, \u00e9 poss\u00edvel considerar custos operacionais, frete, comiss\u00e3o do marketplace e a margem desejada em um \u00fanico c\u00e1lculo. Al\u00e9m disso, […]<\/p>\n","protected":false},"author":105,"featured_media":18464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[704],"tags":[869,594,470,689,693,684,613,521,660,810,925,926,471,708,520,501,485,510,578,685,703,443,525,527,526,584,441,463,691,815,483,465,442,801,484,600,516,699,506,514],"authors":[],"class_list":["post-18115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novidades-de-produto","tag-atualizacao-sistema-base","tag-atualizacoes-2","tag-automacao","tag-automacao-base","tag-automacao-de-pedidos","tag-automacao-e-commerce","tag-automacao-logistica","tag-automatizacao","tag-base","tag-base-integracao-marketplace","tag-base-news","tag-base-review","tag-baselinker","tag-black-friday","tag-comercio-eletronico","tag-e-commerce","tag-ecommerce","tag-eficiencia-operacional","tag-erp","tag-fluxo-de-vendas-automatizado","tag-funcionalidades-base","tag-gerenciador-de-anuncios","tag-gestao-de-estoque","tag-gestao-de-pedidos","tag-gestao-de-vendas","tag-hub-de-integracao","tag-ia","tag-integracao","tag-integracao-base","tag-integracao-com-marketplaces","tag-integracao-marketplace","tag-integracoes","tag-inteligencia-artificial","tag-logistica-e-commerce","tag-marketplace","tag-marketplaces","tag-mercado-livre","tag-novidades-base","tag-sincronizacao-de-estoque","tag-vendas-online"],"acf":[],"yoast_head":"\nBase 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