{"id":18737,"date":"2026-05-15T10:10:44","date_gmt":"2026-05-15T13:10:44","guid":{"rendered":"https:\/\/base.com\/pt-BR\/blog\/?p=18737"},"modified":"2026-05-15T10:19:14","modified_gmt":"2026-05-15T13:19:14","slug":"base-news-destaques-da-semana-20","status":"publish","type":"post","link":"https:\/\/base.com\/pt-BR\/blog\/base-news-destaques-da-semana-20\/","title":{"rendered":"Base News | Destaques da Semana 20"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Novas melhorias no Base Analytics, an\u00fancios, exporta\u00e7\u00f5es e pedidos nos marketplaces<\/h1>\n\n\n\n<p>Seguimos evoluindo a plataforma para tornar a opera\u00e7\u00e3o dos sellers cada vez mais pr\u00e1tica, clara e eficiente. Recentemente, implementamos melhorias importantes que impactam diretamente a cria\u00e7\u00e3o de an\u00fancios, a an\u00e1lise de custos e o entendimento de processos operacionais nos marketplaces.<\/p>\n\n\n\n<p>A seguir, confira as novidades:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Aprimoramos a visualiza\u00e7\u00e3o dos <strong>N\u00edveis de Estoque no Base Analytics<\/strong>, trazendo mais clareza e flexibilidade na an\u00e1lise dos dados.<\/p>\n\n\n\n<p>Agora, \u00e9 poss\u00edvel <strong>filtrar os n\u00edveis de estoque por dep\u00f3sito<\/strong>, o que permite analisar cada local separadamente e tomar decis\u00f5es mais precisas sobre reposi\u00e7\u00e3o e distribui\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"355\" src=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-4-1024x355.png\" alt=\"\" class=\"wp-image-18738\" srcset=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-4-1024x355.png 1024w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-4-300x104.png 300w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-4-768x266.png 768w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-4-1536x532.png 1536w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-4.png 1695w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Al\u00e9m disso, disponibilizamos o <strong>recurso de exporta\u00e7\u00e3o para Excel<\/strong>, facilitando o compartilhamento das informa\u00e7\u00f5es e a cria\u00e7\u00e3o de an\u00e1lises personalizadas fora da plataforma.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"353\" src=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-5-1024x353.png\" alt=\"\" class=\"wp-image-18739\" srcset=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-5-1024x353.png 1024w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-5-300x103.png 300w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-5-768x265.png 768w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-5-1536x529.png 1536w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-5.png 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Novo recurso: Pick&amp;Pack<\/h2>\n\n\n\n<p>Al\u00e9m das melhorias de estoque, o Base Analytics passa a contar com a nova visualiza\u00e7\u00e3o de <strong>Pick&amp;Pack<\/strong>, trazendo ainda mais clareza para o acompanhamento das opera\u00e7\u00f5es log\u00edsticas. Com esse recurso, os sellers conseguem monitorar continuamente o desempenho das atividades de separa\u00e7\u00e3o e embalagem de pedidos no armaz\u00e9m.<\/p>\n\n\n\n<p>Com essa nova vis\u00e3o, \u00e9 poss\u00edvel acompanhar, por exemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quantos pedidos j\u00e1 foram separados e embalados<\/strong>, facilitando o controle do volume processado;<\/li>\n\n\n\n<li><strong>O tempo m\u00e9dio gasto nas etapas de picking e packing<\/strong>, o que ajuda a identificar atrasos e oportunidades de otimiza\u00e7\u00e3o;<\/li>\n\n\n\n<li><strong>Quantos colaboradores est\u00e3o ativos na opera\u00e7\u00e3o<\/strong>, al\u00e9m do n\u00edvel de efici\u00eancia de cada um durante o processo.<\/li>\n<\/ul>\n\n\n\n<p>Dessa forma, o acompanhamento se torna mais estrat\u00e9gico. Assim, o seller consegue identificar gargalos com mais rapidez, ajustar processos internos e, consequentemente, aumentar a produtividade do time log\u00edstico.<\/p>\n\n\n\n<p><strong>Importante:<\/strong> os dados exibidos na visualiza\u00e7\u00e3o de Pick&amp;Pack s\u00e3o gerados a partir das a\u00e7\u00f5es realizadas no m\u00f3dulo <strong>Base Pick&amp;Pack Assistant<\/strong>. Nesse contexto, o sistema considera eventos marcados como <em>clicados<\/em>, <em>escaneados<\/em> ou <em>confirmados<\/em>, tanto na esta\u00e7\u00e3o de picking quanto na de packing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-10-1024x517.png\" alt=\"\" class=\"wp-image-18750\" srcset=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-10-1024x517.png 1024w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-10-300x151.png 300w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-10-768x387.png 768w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-10-1536x775.png 1536w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-10-2048x1033.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Mais controle na cria\u00e7\u00e3o de an\u00fancios do Mercado Livre<\/h2>\n\n\n\n<p>Agora, durante a cria\u00e7\u00e3o de an\u00fancios no Mercado Livre, a Base exibe um <strong>contador de caracteres no t\u00edtulo<\/strong>. Com isso, voc\u00ea consegue acompanhar em tempo real o tamanho do texto e garantir que o t\u00edtulo esteja dentro do limite permitido pelo marketplace.<\/p>\n\n\n\n<p>Dessa forma, fica mais f\u00e1cil evitar erros de publica\u00e7\u00e3o, retrabalho e ajustes manuais, al\u00e9m de agilizar o processo de cria\u00e7\u00e3o dos an\u00fancios.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"127\" src=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-6-1024x127.png\" alt=\"\" class=\"wp-image-18740\" srcset=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-6-1024x127.png 1024w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-6-300x37.png 300w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-6-768x95.png 768w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-6-1536x190.png 1536w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-6.png 1659w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Exporta\u00e7\u00e3o de ofertas do Mercado Livre com taxas e custo de envio<\/h2>\n\n\n\n<p>Al\u00e9m das melhorias na cria\u00e7\u00e3o de an\u00fancios, a exporta\u00e7\u00e3o de ofertas do Mercado Livre ficou ainda mais completa. Agora, ao exportar suas ofertas, voc\u00ea pode <strong>incluir tanto as taxas cobradas pelo marketplace quanto o custo de envio do produto (custo de entrega)<\/strong>.<\/p>\n\n\n\n<p>Com isso, a an\u00e1lise de custos, margens e precifica\u00e7\u00e3o se torna muito mais precisa. Dessa forma, voc\u00ea consegue avaliar a rentabilidade real de cada oferta, tomar decis\u00f5es mais estrat\u00e9gicas e ajustar pre\u00e7os com mais seguran\u00e7a.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-9-1024x511.png\" alt=\"\" class=\"wp-image-18746\" srcset=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-9-1024x511.png 1024w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-9-300x150.png 300w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-9-768x383.png 768w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-9.png 1163w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Mais clareza na baixa de pedidos da Shopee<\/h2>\n\n\n\n<p>Por fim, aprimoramos o fluxo de <strong>baixa de pedidos da Shopee<\/strong>. Nas op\u00e7\u00f5es relacionadas \u00e0 obten\u00e7\u00e3o de desconto do vendedor, adicionamos <strong>observa\u00e7\u00f5es explicativas abaixo dos campos<\/strong>.<\/p>\n\n\n\n<p>Com isso, o entendimento sobre cada op\u00e7\u00e3o ficou mais simples, reduzindo d\u00favidas e erros durante a opera\u00e7\u00e3o, al\u00e9m de tornar o processo mais intuitivo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"71\" src=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-7-1024x71.png\" alt=\"\" class=\"wp-image-18742\" srcset=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-7-1024x71.png 1024w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-7-300x21.png 300w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-7-768x53.png 768w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/05\/image-7.png 1317w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Essas melhorias refor\u00e7am nosso compromisso em simplificar a gest\u00e3o dos marketplaces, oferecendo mais controle, clareza e efici\u00eancia em cada etapa da opera\u00e7\u00e3o.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udc49 Inscreva-se em nosso&nbsp;<a href=\"http:\/\/youtube.com\/channel\/UCX1WLrJIzghdHBsvlS9S4uA\/\" target=\"_blank\" rel=\"noreferrer noopener\">canal<\/a>&nbsp;no YouTube! Publicamos v\u00eddeos novos toda semana.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udd1c Em breve, voc\u00ea encontrar\u00e1 novas integra\u00e7\u00f5es dispon\u00edveis na Base.<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Novas melhorias no Base Analytics, an\u00fancios, exporta\u00e7\u00f5es e pedidos nos marketplaces Seguimos evoluindo a plataforma para tornar a opera\u00e7\u00e3o dos sellers cada vez mais pr\u00e1tica, clara e eficiente. Recentemente, implementamos melhorias importantes que impactam diretamente a cria\u00e7\u00e3o de an\u00fancios, a an\u00e1lise de custos e o entendimento de processos operacionais nos marketplaces. A seguir, confira as [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":18748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[704],"tags":[],"authors":[],"class_list":["post-18737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novidades-de-produto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Base News | Destaques da Semana 20 - Base Blog<\/title>\n<meta name=\"description\" content=\"Destaques da semana 20: novidades no Base Analytics, an\u00fancios, exporta\u00e7\u00f5es e pedidos nos marketplaces\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.com\/pt-BR\/blog\/base-news-destaques-da-semana-20\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Base News | Destaques da Semana 20 - 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