{"id":19192,"date":"2026-07-14T15:36:11","date_gmt":"2026-07-14T18:36:11","guid":{"rendered":"https:\/\/base.com\/pt-BR\/blog\/?p=19192"},"modified":"2026-07-14T16:22:32","modified_gmt":"2026-07-14T19:22:32","slug":"como-configurar-naturezas-de-operacao-na-base","status":"publish","type":"post","link":"https:\/\/base.com\/pt-BR\/blog\/como-configurar-naturezas-de-operacao-na-base\/","title":{"rendered":"Naturezas de Opera\u00e7\u00e3o na Base"},"content":{"rendered":"\n<p>A emiss\u00e3o de notas fiscais envolve diversas regras fiscais que precisam estar corretamente configuradas para garantir uma opera\u00e7\u00e3o segura e organizada. Nesse processo, a Natureza de Opera\u00e7\u00e3o tem um papel essencial, pois determina quais par\u00e2metros fiscais a Base deve aplicar em cada emiss\u00e3o de NF-e.<\/p>\n\n\n\n<p>Por isso, disponibilizamos um novo instrutivo com o passo a passo completo para ajudar voc\u00ea a criar e configurar as Naturezas de Opera\u00e7\u00e3o na Base.<\/p>\n\n\n\n<p>No guia, voc\u00ea encontrar\u00e1 orienta\u00e7\u00f5es para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Criar novas Naturezas de Opera\u00e7\u00e3o;<\/li>\n\n\n\n<li>Definir as regras fiscais de cada opera\u00e7\u00e3o;<\/li>\n\n\n\n<li>Preencher corretamente as informa\u00e7\u00f5es necess\u00e1rias para a configura\u00e7\u00e3o;<\/li>\n\n\n\n<li>Entender como a Base identifica a Natureza de Opera\u00e7\u00e3o no momento da emiss\u00e3o da NF-e;<\/li>\n\n\n\n<li>Ajustar os par\u00e2metros conforme as necessidades da sua opera\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p>Al\u00e9m disso, o material explica como essas configura\u00e7\u00f5es influenciam diferentes cen\u00e1rios fiscais, como vendas, devolu\u00e7\u00f5es, transfer\u00eancias e outras movimenta\u00e7\u00f5es realizadas pelo sistema.<\/p>\n\n\n\n<p>Com as Naturezas de Opera\u00e7\u00e3o configuradas corretamente, voc\u00ea consegue padronizar a emiss\u00e3o das notas fiscais, reduzir erros de preenchimento e garantir que cada documento siga as regras definidas para sua empresa.<\/p>\n\n\n\n<p>Portanto, antes de iniciar a emiss\u00e3o de NF-e, \u00e9 importante revisar essas configura\u00e7\u00f5es e garantir que todos os par\u00e2metros estejam alinhados com a sua opera\u00e7\u00e3o fiscal.<\/p>\n\n\n\n<p>Acesse o novo instrutivo e confira todos os detalhes para configurar suas Naturezas de Opera\u00e7\u00e3o na Base.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>Clique <a href=\"https:\/\/base.com\/pt-BR\/ajuda\/knowledgebase\/naturezas-de-operacao\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqui <\/a>e acesse o guia completo.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A emiss\u00e3o de notas fiscais envolve diversas regras fiscais que precisam estar corretamente configuradas para garantir uma opera\u00e7\u00e3o segura e organizada. Nesse processo, a Natureza de Opera\u00e7\u00e3o tem um papel essencial, pois determina quais par\u00e2metros fiscais a Base deve aplicar em cada emiss\u00e3o de NF-e. Por isso, disponibilizamos um novo instrutivo com o passo a [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":19195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[888],"tags":[660,584],"authors":[],"class_list":["post-19192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-funcionalidades","tag-base","tag-hub-de-integracao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Naturezas de Opera\u00e7\u00e3o na Base - Base Blog<\/title>\n<meta name=\"description\" content=\"Aprenda como configurar as Naturezas de Opera\u00e7\u00e3o na Base e veja como parametrizar regras fiscais para garantir uma emiss\u00e3o de NF-e mais precisa e organizada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.com\/pt-BR\/blog\/como-configurar-naturezas-de-operacao-na-base\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Naturezas de Opera\u00e7\u00e3o na Base - Base Blog\" \/>\n<meta property=\"og:description\" content=\"Aprenda como configurar as Naturezas de Opera\u00e7\u00e3o na Base e veja como parametrizar regras fiscais para garantir uma emiss\u00e3o de NF-e mais precisa e organizada.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/base.com\/pt-BR\/blog\/como-configurar-naturezas-de-operacao-na-base\/\" \/>\n<meta property=\"og:site_name\" content=\"Base Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-14T18:36:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T19:22:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/07\/BLOG-01-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"J\u00e9ssica Benet\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00e9ssica Benet\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/como-configurar-naturezas-de-operacao-na-base\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/como-configurar-naturezas-de-operacao-na-base\\\/\"},\"author\":{\"name\":\"J\u00e9ssica Benet\u00e3o\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#\\\/schema\\\/person\\\/35068e60ceb3d4d5f076f25eade68334\"},\"headline\":\"Naturezas de Opera\u00e7\u00e3o na Base\",\"datePublished\":\"2026-07-14T18:36:11+00:00\",\"dateModified\":\"2026-07-14T19:22:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/como-configurar-naturezas-de-operacao-na-base\\\/\"},\"wordCount\":257,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/como-configurar-naturezas-de-operacao-na-base\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/BLOG-01.png\",\"keywords\":[\"Base\",\"Hub de Integra\u00e7\u00e3o\"],\"articleSection\":[\"Funcionalidades\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/como-configurar-naturezas-de-operacao-na-base\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/como-configurar-naturezas-de-operacao-na-base\\\/\",\"url\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/como-configurar-naturezas-de-operacao-na-base\\\/\",\"name\":\"Naturezas de Opera\u00e7\u00e3o na Base - Base Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/como-configurar-naturezas-de-operacao-na-base\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/como-configurar-naturezas-de-operacao-na-base\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/BLOG-01.png\",\"datePublished\":\"2026-07-14T18:36:11+00:00\",\"dateModified\":\"2026-07-14T19:22:32+00:00\",\"description\":\"Aprenda como configurar as Naturezas de Opera\u00e7\u00e3o na Base e veja como parametrizar regras fiscais para garantir uma emiss\u00e3o de NF-e mais precisa e organizada.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/como-configurar-naturezas-de-operacao-na-base\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/como-configurar-naturezas-de-operacao-na-base\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/como-configurar-naturezas-de-operacao-na-base\\\/#primaryimage\",\"url\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/BLOG-01.png\",\"contentUrl\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/BLOG-01.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/como-configurar-naturezas-de-operacao-na-base\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"base.blog\",\"item\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Funcionalidades\",\"item\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/funcionalidades\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Naturezas de Opera\u00e7\u00e3o na Base\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/\",\"name\":\"Base Blog\",\"description\":\"Novidades e Atualiza\u00e7\u00f5es da Base e suas integra\u00e7\u00f5es\",\"publisher\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#organization\",\"name\":\"Base.com Blog BR\",\"alternateName\":\"Base.com\",\"url\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/android-icon-512x512-1-300x300-1.png\",\"contentUrl\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/android-icon-512x512-1-300x300-1.png\",\"width\":300,\"height\":300,\"caption\":\"Base.com Blog BR\"},\"image\":{\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/#\\\/schema\\\/person\\\/35068e60ceb3d4d5f076f25eade68334\",\"name\":\"J\u00e9ssica Benet\u00e3o\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b11320421926629b991a6d9be95043691b24d731a55a5180a2839d09c37b99e7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b11320421926629b991a6d9be95043691b24d731a55a5180a2839d09c37b99e7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b11320421926629b991a6d9be95043691b24d731a55a5180a2839d09c37b99e7?s=96&d=mm&r=g\",\"caption\":\"J\u00e9ssica Benet\u00e3o\"},\"description\":\"Atuo como Analista de Produto na Base Brasil, onde contribuo diretamente para o desenvolvimento de solu\u00e7\u00f5es que descomplicam o dia a dia de sellers que vendem em m\u00faltiplos canais. Minha atua\u00e7\u00e3o envolve apoiar a cria\u00e7\u00e3o de novas funcionalidades e integra\u00e7\u00f5es, al\u00e9m de mapear e documentar com clareza todos os recursos dispon\u00edveis no painel da Base. Transformo insights em estrat\u00e9gias pr\u00e1ticas que ajudam a aprimorar continuamente o produto. Entre minhas responsabilidades est\u00e3o a coleta e interpreta\u00e7\u00e3o de dados relevantes para identificar oportunidades de melhoria, a condu\u00e7\u00e3o de pesquisas que revelam as reais necessidades dos usu\u00e1rios e o acompanhamento de iniciativas que mant\u00eam o desenvolvimento do produto alinhado aos objetivos do neg\u00f3cio. Na Base, meu foco \u00e9 garantir que cada funcionalidade seja pensada com prop\u00f3sito, otimizada para o mercado e capaz de gerar impacto real na opera\u00e7\u00e3o dos nossos clientes.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jssica-ribeiro-beneto-186ab91b5\\\/?skipRedirect=true\"],\"url\":\"https:\\\/\\\/base.com\\\/pt-BR\\\/blog\\\/author\\\/jessica-benetao\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Naturezas de Opera\u00e7\u00e3o na Base - Base Blog","description":"Aprenda como configurar as Naturezas de Opera\u00e7\u00e3o na Base e veja como parametrizar regras fiscais para garantir uma emiss\u00e3o de NF-e mais precisa e organizada.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/base.com\/pt-BR\/blog\/como-configurar-naturezas-de-operacao-na-base\/","og_locale":"pt_BR","og_type":"article","og_title":"Naturezas de Opera\u00e7\u00e3o na Base - Base Blog","og_description":"Aprenda como configurar as Naturezas de Opera\u00e7\u00e3o na Base e veja como parametrizar regras fiscais para garantir uma emiss\u00e3o de NF-e mais precisa e organizada.","og_url":"https:\/\/base.com\/pt-BR\/blog\/como-configurar-naturezas-de-operacao-na-base\/","og_site_name":"Base Blog","article_published_time":"2026-07-14T18:36:11+00:00","article_modified_time":"2026-07-14T19:22:32+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/07\/BLOG-01-1024x576.png","type":"image\/png"}],"author":"J\u00e9ssica Benet\u00e3o","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"J\u00e9ssica Benet\u00e3o","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/base.com\/pt-BR\/blog\/como-configurar-naturezas-de-operacao-na-base\/#article","isPartOf":{"@id":"https:\/\/base.com\/pt-BR\/blog\/como-configurar-naturezas-de-operacao-na-base\/"},"author":{"name":"J\u00e9ssica Benet\u00e3o","@id":"https:\/\/base.com\/pt-BR\/blog\/#\/schema\/person\/35068e60ceb3d4d5f076f25eade68334"},"headline":"Naturezas de Opera\u00e7\u00e3o na Base","datePublished":"2026-07-14T18:36:11+00:00","dateModified":"2026-07-14T19:22:32+00:00","mainEntityOfPage":{"@id":"https:\/\/base.com\/pt-BR\/blog\/como-configurar-naturezas-de-operacao-na-base\/"},"wordCount":257,"commentCount":0,"publisher":{"@id":"https:\/\/base.com\/pt-BR\/blog\/#organization"},"image":{"@id":"https:\/\/base.com\/pt-BR\/blog\/como-configurar-naturezas-de-operacao-na-base\/#primaryimage"},"thumbnailUrl":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/07\/BLOG-01.png","keywords":["Base","Hub de Integra\u00e7\u00e3o"],"articleSection":["Funcionalidades"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/base.com\/pt-BR\/blog\/como-configurar-naturezas-de-operacao-na-base\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/base.com\/pt-BR\/blog\/como-configurar-naturezas-de-operacao-na-base\/","url":"https:\/\/base.com\/pt-BR\/blog\/como-configurar-naturezas-de-operacao-na-base\/","name":"Naturezas de Opera\u00e7\u00e3o na Base - Base Blog","isPartOf":{"@id":"https:\/\/base.com\/pt-BR\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/base.com\/pt-BR\/blog\/como-configurar-naturezas-de-operacao-na-base\/#primaryimage"},"image":{"@id":"https:\/\/base.com\/pt-BR\/blog\/como-configurar-naturezas-de-operacao-na-base\/#primaryimage"},"thumbnailUrl":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/07\/BLOG-01.png","datePublished":"2026-07-14T18:36:11+00:00","dateModified":"2026-07-14T19:22:32+00:00","description":"Aprenda como configurar as Naturezas de Opera\u00e7\u00e3o na Base e veja como parametrizar regras fiscais para garantir uma emiss\u00e3o de NF-e mais precisa e organizada.","breadcrumb":{"@id":"https:\/\/base.com\/pt-BR\/blog\/como-configurar-naturezas-de-operacao-na-base\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/base.com\/pt-BR\/blog\/como-configurar-naturezas-de-operacao-na-base\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/base.com\/pt-BR\/blog\/como-configurar-naturezas-de-operacao-na-base\/#primaryimage","url":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/07\/BLOG-01.png","contentUrl":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/07\/BLOG-01.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/base.com\/pt-BR\/blog\/como-configurar-naturezas-de-operacao-na-base\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"base.blog","item":"https:\/\/base.com\/pt-BR\/blog\/"},{"@type":"ListItem","position":2,"name":"Funcionalidades","item":"https:\/\/base.com\/pt-BR\/blog\/funcionalidades\/"},{"@type":"ListItem","position":3,"name":"Naturezas de Opera\u00e7\u00e3o na Base"}]},{"@type":"WebSite","@id":"https:\/\/base.com\/pt-BR\/blog\/#website","url":"https:\/\/base.com\/pt-BR\/blog\/","name":"Base Blog","description":"Novidades e Atualiza\u00e7\u00f5es da Base e suas integra\u00e7\u00f5es","publisher":{"@id":"https:\/\/base.com\/pt-BR\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/base.com\/pt-BR\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/base.com\/pt-BR\/blog\/#organization","name":"Base.com Blog BR","alternateName":"Base.com","url":"https:\/\/base.com\/pt-BR\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/base.com\/pt-BR\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/10\/android-icon-512x512-1-300x300-1.png","contentUrl":"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2025\/10\/android-icon-512x512-1-300x300-1.png","width":300,"height":300,"caption":"Base.com Blog BR"},"image":{"@id":"https:\/\/base.com\/pt-BR\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/base.com\/pt-BR\/blog\/#\/schema\/person\/35068e60ceb3d4d5f076f25eade68334","name":"J\u00e9ssica Benet\u00e3o","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/b11320421926629b991a6d9be95043691b24d731a55a5180a2839d09c37b99e7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b11320421926629b991a6d9be95043691b24d731a55a5180a2839d09c37b99e7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b11320421926629b991a6d9be95043691b24d731a55a5180a2839d09c37b99e7?s=96&d=mm&r=g","caption":"J\u00e9ssica Benet\u00e3o"},"description":"Atuo como Analista de Produto na Base Brasil, onde contribuo diretamente para o desenvolvimento de solu\u00e7\u00f5es que descomplicam o dia a dia de sellers que vendem em m\u00faltiplos canais. Minha atua\u00e7\u00e3o envolve apoiar a cria\u00e7\u00e3o de novas funcionalidades e integra\u00e7\u00f5es, al\u00e9m de mapear e documentar com clareza todos os recursos dispon\u00edveis no painel da Base. Transformo insights em estrat\u00e9gias pr\u00e1ticas que ajudam a aprimorar continuamente o produto. Entre minhas responsabilidades est\u00e3o a coleta e interpreta\u00e7\u00e3o de dados relevantes para identificar oportunidades de melhoria, a condu\u00e7\u00e3o de pesquisas que revelam as reais necessidades dos usu\u00e1rios e o acompanhamento de iniciativas que mant\u00eam o desenvolvimento do produto alinhado aos objetivos do neg\u00f3cio. Na Base, meu foco \u00e9 garantir que cada funcionalidade seja pensada com prop\u00f3sito, otimizada para o mercado e capaz de gerar impacto real na opera\u00e7\u00e3o dos nossos clientes.","sameAs":["https:\/\/www.linkedin.com\/in\/jssica-ribeiro-beneto-186ab91b5\/?skipRedirect=true"],"url":"https:\/\/base.com\/pt-BR\/blog\/author\/jessica-benetao\/"}]}},"views":44,"_links":{"self":[{"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/posts\/19192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/comments?post=19192"}],"version-history":[{"count":2,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/posts\/19192\/revisions"}],"predecessor-version":[{"id":19194,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/posts\/19192\/revisions\/19194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/media\/19195"}],"wp:attachment":[{"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/media?parent=19192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/categories?post=19192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/tags?post=19192"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/base.com\/pt-BR\/blog\/wp-json\/wp\/v2\/authors?post=19192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}