{"id":19874,"date":"2026-09-15T14:00:00","date_gmt":"2026-09-15T17:00:00","guid":{"rendered":"https:\/\/base.com\/pt-BR\/blog\/?p=19874"},"modified":"2026-09-15T15:20:36","modified_gmt":"2026-09-15T18:20:36","slug":"como-criar-loja-shopify","status":"publish","type":"post","link":"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/","title":{"rendered":"Como criar uma loja na Shopify do zero: passo a passo completo"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/#Antes_de_comecar_o_que_ter_em_maos\" >Antes de come\u00e7ar: o que ter em m\u00e3os<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/#Passo_1_criar_a_conta\" >Passo 1: criar a conta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/#Passo_2_configuracoes_essenciais\" >Passo 2: configura\u00e7\u00f5es essenciais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/#Passo_3_escolher_o_tema\" >Passo 3: escolher o tema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/#Passo_4_cadastrar_os_produtos\" >Passo 4: cadastrar os produtos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/#Passo_5_configurar_pagamentos\" >Passo 5: configurar pagamentos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/#Passo_6_configurar_o_frete\" >Passo 6: configurar o frete<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/#Passo_7_paginas_e_politicas\" >Passo 7: p\u00e1ginas e pol\u00edticas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/#Passo_8_o_checklist_antes_de_lancar\" >Passo 8: o checklist antes de lan\u00e7ar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/#Loja_no_ar_nao_e_operacao_pronta\" >Loja no ar n\u00e3o \u00e9 opera\u00e7\u00e3o pronta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/#Perguntas_frequentes\" >Perguntas frequentes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/#Preciso_saber_programar_para_criar_uma_loja_na_Shopify\" >Preciso saber programar para criar uma loja na Shopify?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/#Quanto_tempo_leva_para_criar_uma_loja_na_Shopify\" >Quanto tempo leva para criar uma loja na Shopify?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/#Quanto_custa_para_comecar_na_Shopify\" >Quanto custa para come\u00e7ar na Shopify?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/#Posso_usar_um_dominio_que_ja_tenho\" >Posso usar um dom\u00ednio que j\u00e1 tenho?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/#Da_para_migrar_de_outra_plataforma_para_a_Shopify\" >D\u00e1 para migrar de outra plataforma para a Shopify?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/#Proximo_passo\" >Pr\u00f3ximo passo<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Criar uma loja na Shopify \u00e9 r\u00e1pido: em uma tarde a vitrine est\u00e1 no ar. O que separa uma loja publicada de uma opera\u00e7\u00e3o pronta para vender de verdade no Brasil s\u00e3o os detalhes que este passo a passo cobre: cat\u00e1logo bem cadastrado, pagamento configurado, frete calculando certo e o fiscal resolvido antes do primeiro pedido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea ainda est\u00e1 avaliando a plataforma, comece pelo nosso <a href=\"https:\/\/base.com\/pt-BR\/blog\/shopify-guia-completo\/\" data-type=\"link\" data-id=\"https:\/\/base.com\/pt-BR\/blog\/shopify-guia-completo\/\" target=\"_blank\" rel=\"noreferrer noopener\">guia completo de Shopify<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Antes_de_comecar_o_que_ter_em_maos\"><\/span><strong>Antes de come\u00e7ar: o que ter em m\u00e3os<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CNPJ e dados da empresa (d\u00e1 para testar como pessoa f\u00edsica, mas a opera\u00e7\u00e3o s\u00e9ria exige empresa pelo fiscal).<\/li>\n\n\n\n<li>Dom\u00ednio pr\u00f3prio, ou a decis\u00e3o de compr\u00e1-lo pela pr\u00f3pria Shopify.<\/li>\n\n\n\n<li>Cat\u00e1logo organizado em planilha: nome, descri\u00e7\u00e3o, fotos, pre\u00e7o, peso, dimens\u00f5es e, principalmente, SKU e EAN consistentes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O capricho no SKU parece burocracia agora, mas \u00e9 ele que vai permitir integrar a loja ao ERP e aos marketplaces sem retrabalho depois. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Passo_1_criar_a_conta\"><\/span><strong>Passo 1: criar a conta<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Acesse shopify.com\/br e inicie o teste: 3 dias gr\u00e1tis e depois US$ 1 por m\u00eas durante 3 meses. Responda o question\u00e1rio inicial (d\u00e1 para pular) e voc\u00ea cai direto no painel administrativo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Passo_2_configuracoes_essenciais\"><\/span><strong>Passo 2: configura\u00e7\u00f5es essenciais<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em Settings, ajuste antes de qualquer outra coisa: moeda da loja em real (BRL), idioma portugu\u00eas, fuso hor\u00e1rio, endere\u00e7o da empresa e o e-mail de contato que o cliente ver\u00e1. Conecte o dom\u00ednio pr\u00f3prio em Domains, apontando o DNS conforme as instru\u00e7\u00f5es da pr\u00f3pria plataforma.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Passo_3_escolher_o_tema\"><\/span><strong>Passo 3: escolher o tema<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A loja de temas oficial tem op\u00e7\u00f5es gratuitas honestas para come\u00e7ar e temas pagos entre US$ 100 e US$ 350 em compra \u00fanica. Crit\u00e9rios que importam mais que o visual: velocidade de carregamento, boa navega\u00e7\u00e3o mobile e suporte do desenvolvedor. Personalize pelo editor visual, sem c\u00f3digo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Passo_4_cadastrar_os_produtos\"><\/span><strong>Passo 4: cadastrar os produtos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em Products, cadastre t\u00edtulo, descri\u00e7\u00e3o, fotos, pre\u00e7o, estoque, peso e dimens\u00f5es (o frete depende disso) e as varia\u00e7\u00f5es de cor e tamanho quando houver. Preencha SKU em todos os produtos e variantes, sem exce\u00e7\u00e3o, e o EAN no campo de c\u00f3digo de barras. Para cat\u00e1logos grandes, use a importa\u00e7\u00e3o por CSV.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Passo_5_configurar_pagamentos\"><\/span><strong>Passo 5: configurar pagamentos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como o Shopify Payments n\u00e3o est\u00e1 dispon\u00edvel no Brasil, conecte um gateway externo (Mercado Pago, Pagar.me, PagBank, Appmax e afins) em Settings > Payments. \u00c9 por ele que entram cart\u00e3o, Pix e boleto, e \u00e9 dele que dependem parcelamento e antifraude. Os crit\u00e9rios de escolha est\u00e3o no nosso guia de pagamentos. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Passo_6_configurar_o_frete\"><\/span><strong>Passo 6: configurar o frete<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em Settings > Shipping, defina as regi\u00f5es atendidas e conecte uma solu\u00e7\u00e3o de c\u00e1lculo (Correios e transportadoras via apps ou plataformas de frete). Confira se peso e dimens\u00f5es dos produtos est\u00e3o corretos, porque \u00e9 deles que sai o pre\u00e7o do frete no checkout. Estrat\u00e9gias de envio t\u00eam artigo pr\u00f3prio. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Passo_7_paginas_e_politicas\"><\/span><strong>Passo 7: p\u00e1ginas e pol\u00edticas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Crie as p\u00e1ginas institucionais (quem somos, contato) e as pol\u00edticas obrigat\u00f3rias: trocas e devolu\u00e7\u00f5es, privacidade e termos. Al\u00e9m de exig\u00eancia legal, s\u00e3o as p\u00e1ginas que o consumidor brasileiro confere antes de confiar o cart\u00e3o a uma loja nova.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Passo_8_o_checklist_antes_de_lancar\"><\/span><strong>Passo 8: o checklist antes de lan\u00e7ar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fa\u00e7a um pedido de teste de ponta a ponta: pagamento, e-mail de confirma\u00e7\u00e3o, frete calculado.<\/li>\n\n\n\n<li>Resolva a emiss\u00e3o de nota fiscal antes do primeiro pedido real: a Shopify n\u00e3o emite NF-e, ent\u00e3o o faturamento precisa acontecer no ERP ou em uma plataforma integrada \u00e0 SEFAZ. <\/li>\n\n\n\n<li>Confira SEO b\u00e1sico: t\u00edtulo e meta description da home, texto alternativo nas imagens principais.<\/li>\n\n\n\n<li>Remova a senha da loja (Online Store > Preferences) para publicar.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loja_no_ar_nao_e_operacao_pronta\"><\/span><strong>Loja no ar n\u00e3o \u00e9 opera\u00e7\u00e3o pronta<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Publicar a loja \u00e9 o primeiro ter\u00e7o do caminho. A partir do momento em que os pedidos chegam, a diferen\u00e7a entre uma loja e uma opera\u00e7\u00e3o \u00e9 a integra\u00e7\u00e3o: estoque sincronizado com o ERP, nota fiscal autom\u00e1tica, expedi\u00e7\u00e3o organizada e, quando fizer sentido, os marketplaces vendendo o mesmo cat\u00e1logo. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Perguntas_frequentes\"><\/span><strong>Perguntas frequentes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Preciso_saber_programar_para_criar_uma_loja_na_Shopify\"><\/span><strong>Preciso saber programar para criar uma loja na Shopify?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o. Tema, produtos, pagamentos e frete se configuram pelo painel visual. C\u00f3digo (Liquid) s\u00f3 entra em personaliza\u00e7\u00f5es avan\u00e7adas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quanto_tempo_leva_para_criar_uma_loja_na_Shopify\"><\/span><strong>Quanto tempo leva para criar uma loja na Shopify?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A estrutura fica pronta em um dia. Com cat\u00e1logo organizado, pagamentos, frete e fiscal resolvidos, uma loja profissional leva de uma a duas semanas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quanto_custa_para_comecar_na_Shopify\"><\/span><strong>Quanto custa para come\u00e7ar na Shopify?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O teste custa 3 dias gr\u00e1tis e depois US$ 1 por m\u00eas durante 3 meses. Depois disso, o plano Basic custa US$ 19 mensais, mais gateway e eventuais tema pago e apps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Posso_usar_um_dominio_que_ja_tenho\"><\/span><strong>Posso usar um dom\u00ednio que j\u00e1 tenho?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sim. Basta conectar o dom\u00ednio existente nas configura\u00e7\u00f5es e apontar o DNS conforme as instru\u00e7\u00f5es da plataforma.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Da_para_migrar_de_outra_plataforma_para_a_Shopify\"><\/span><strong>D\u00e1 para migrar de outra plataforma para a Shopify?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e1, e \u00e9 um movimento comum. Cat\u00e1logo, clientes e URLs pedem planejamento pr\u00f3prio. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proximo_passo\"><\/span><strong>Pr\u00f3ximo passo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Base conecta a sua loja Shopify aos marketplaces, ao ERP, \u00e0 emiss\u00e3o fiscal e \u00e0 expedi\u00e7\u00e3o em um \u00fanico painel: integra\u00e7\u00e3o, automa\u00e7\u00e3o e gest\u00e3o em um \u00fanico lugar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agende uma <a href=\"https:\/\/mkt.base.com\/pt-br\/agende-sua-demo\">demonstra\u00e7\u00e3o gratuita e personalizada<\/a>!\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Criar uma loja na Shopify \u00e9 r\u00e1pido: em uma tarde a vitrine est\u00e1 no ar. O que separa uma loja publicada de uma opera\u00e7\u00e3o pronta para vender de verdade no Brasil s\u00e3o os detalhes que este passo a passo cobre: cat\u00e1logo bem cadastrado, pagamento configurado, frete calculando certo e o fiscal resolvido antes do primeiro [&hellip;]<\/p>\n","protected":false},"author":101,"featured_media":19880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[589,950],"tags":[523,590],"authors":[],"class_list":["post-19874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loja-virtual","category-shopify","tag-loja-virtual","tag-shopify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como criar uma loja na Shopify do zero: passo a passo completo<\/title>\n<meta name=\"description\" content=\"Passo a passo para 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