{"id":19882,"date":"2026-09-16T14:00:00","date_gmt":"2026-09-16T17:00:00","guid":{"rendered":"https:\/\/base.com\/pt-BR\/blog\/?p=19882"},"modified":"2026-09-15T16:38:16","modified_gmt":"2026-09-15T19:38:16","slug":"quanto-custa-shopify","status":"publish","type":"post","link":"https:\/\/base.com\/pt-BR\/blog\/quanto-custa-shopify\/","title":{"rendered":"Quanto custa a Shopify? Planos, taxas e custos reais no Brasil"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/base.com\/pt-BR\/blog\/quanto-custa-shopify\/#Os_planos_da_Shopify_em_2026\" >Os planos da Shopify em 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/base.com\/pt-BR\/blog\/quanto-custa-shopify\/#A_taxa_que_ninguem_ve_transacao_com_gateway_externo\" >A taxa que ningu\u00e9m v\u00ea: transa\u00e7\u00e3o com gateway externo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/base.com\/pt-BR\/blog\/quanto-custa-shopify\/#O_custo_do_gateway_de_pagamento\" >O custo do gateway de pagamento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/base.com\/pt-BR\/blog\/quanto-custa-shopify\/#Temas_e_aplicativos\" >Temas e aplicativos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/base.com\/pt-BR\/blog\/quanto-custa-shopify\/#Simulacao_o_custo_real_por_faixa_de_faturamento\" >Simula\u00e7\u00e3o: o custo real por faixa de faturamento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/base.com\/pt-BR\/blog\/quanto-custa-shopify\/#Quando_vale_a_pena_subir_de_plano\" >Quando vale a pena subir de plano<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/base.com\/pt-BR\/blog\/quanto-custa-shopify\/#Perguntas_frequentes_sobre_o_preco_da_Shopify\" >Perguntas frequentes sobre o pre\u00e7o da Shopify<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/base.com\/pt-BR\/blog\/quanto-custa-shopify\/#A_Shopify_cobra_em_dolar\" >A Shopify cobra em d\u00f3lar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/base.com\/pt-BR\/blog\/quanto-custa-shopify\/#A_Shopify_tem_plano_gratuito\" >A Shopify tem plano gratuito?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/base.com\/pt-BR\/blog\/quanto-custa-shopify\/#O_que_sai_mais_caro_na_Shopify\" >O que sai mais caro na Shopify?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/base.com\/pt-BR\/blog\/quanto-custa-shopify\/#Qual_plano_da_Shopify_escolher\" >Qual plano da Shopify escolher?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/base.com\/pt-BR\/blog\/quanto-custa-shopify\/#Pago_taxa_da_Shopify_mesmo_vendendo_pouco\" >Pago taxa da Shopify mesmo vendendo pouco?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/base.com\/pt-BR\/blog\/quanto-custa-shopify\/#Proximo_passo\" >Pr\u00f3ximo passo<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">O pre\u00e7o de tabela da Shopify \u00e9 s\u00f3 o come\u00e7o da conta. Para uma loja brasileira, o custo real soma quatro camadas: a mensalidade em d\u00f3lar, a taxa de transa\u00e7\u00e3o da Shopify, as taxas do gateway de pagamento e os extras de tema e aplicativos. Este artigo abre cada camada e fecha com uma simula\u00e7\u00e3o por faixa de faturamento, para voc\u00ea saber exatamente quanto vai pagar e quando vale a pena trocar de plano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este \u00e9 um aprofundamento do nosso <a href=\"https:\/\/base.com\/pt-BR\/blog\/shopify-guia-completo\/\" data-type=\"link\" data-id=\"https:\/\/base.com\/pt-BR\/blog\/shopify-guia-completo\/\" target=\"_blank\" rel=\"noreferrer noopener\">guia completo de Shopify<\/a>, que cobre a plataforma de ponta a ponta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Os_planos_da_Shopify_em_2026\"><\/span><strong>Os planos da Shopify em 2026<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os valores vigentes na p\u00e1gina oficial de pre\u00e7os, sempre cobrados em d\u00f3lar:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Plano<\/strong><\/td><td><strong>Mensal<\/strong><\/td><td><strong>Anual (equivale a)<\/strong><\/td><td><strong>Taxa por transa\u00e7\u00e3o<\/strong><\/td><\/tr><tr><td>Basic<\/td><td>US$ 19\/m\u00eas<\/td><td>US$ 14\/m\u00eas<\/td><td>2%<\/td><\/tr><tr><td>Grow<\/td><td>US$ 52\/m\u00eas<\/td><td>US$ 39\/m\u00eas<\/td><td>1%<\/td><\/tr><tr><td>Advanced<\/td><td>US$ 399\/m\u00eas<\/td><td>US$ 299\/m\u00eas<\/td><td>0,6%<\/td><\/tr><tr><td>Plus<\/td><td>a partir de US$ 2.300\/m\u00eas<\/td><td>sob contrato<\/td><td>0,2%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Valores de setembro de 2026. Como a cobran\u00e7a \u00e9 em d\u00f3lar, o custo em reais muda com o c\u00e2mbio, e a fatura no cart\u00e3o ainda recebe IOF de transa\u00e7\u00e3o internacional.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para testar, a Shopify oferece 3 dias gr\u00e1tis e depois US$ 1 por m\u00eas durante 3 meses. N\u00e3o existe plano gratuito permanente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_taxa_que_ninguem_ve_transacao_com_gateway_externo\"><\/span><strong>A taxa que ningu\u00e9m v\u00ea: transa\u00e7\u00e3o com gateway externo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como o Shopify Payments n\u00e3o est\u00e1 dispon\u00edvel no Brasil, toda loja brasileira usa um provedor de pagamento externo. E \u00e9 a\u00ed que entra a taxa de transa\u00e7\u00e3o da tabela acima: 2% no Basic, 1% no Grow, 0,6% no Advanced e 0,2% no Plus, cobrada pela Shopify sobre cada venda, al\u00e9m do que o gateway cobra. \u00c9 o custo mais subestimado da plataforma no Brasil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O funcionamento do checkout e a escolha do gateway rendem um guia pr\u00f3prio. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_custo_do_gateway_de_pagamento\"><\/span><strong>O custo do gateway de pagamento<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As taxas variam por provedor e por negocia\u00e7\u00e3o, mas as faixas praticadas no mercado brasileiro em 2026 ficam em torno de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cart\u00e3o de cr\u00e9dito: 2,99% a 4,99% + tarifa fixa por transa\u00e7\u00e3o, conforme prazo de recebimento e antecipa\u00e7\u00e3o.<\/li>\n\n\n\n<li>Pix: 0,49% a 1,49%.<\/li>\n\n\n\n<li>Boleto: R$ 1,99 a R$ 3,99 por boleto pago.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Somando gateway e taxa da Shopify, uma venda no cart\u00e3o em um plano Basic pode custar entre 5% e 7% s\u00f3 de meios de pagamento. Negociar o MDR do gateway costuma render mais economia do que qualquer outra otimiza\u00e7\u00e3o de custo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Temas_e_aplicativos\"><\/span><strong>Temas e aplicativos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A loja funciona com tema gratuito (a loja de temas oficial tem cerca de uma dezena deles), mas a maioria das opera\u00e7\u00f5es adota um tema pago, que custa entre US$ 100 e US$ 350 em pagamento \u00fanico, com atualiza\u00e7\u00f5es inclu\u00eddas. J\u00e1 os aplicativos s\u00e3o o custo recorrente silencioso: avalia\u00e7\u00f5es, frete, marketing e afins somam facilmente US$ 50 a US$ 200 por m\u00eas em uma loja madura. Vale auditar a lista de apps a cada trimestre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Simulacao_o_custo_real_por_faixa_de_faturamento\"><\/span><strong>Simula\u00e7\u00e3o: o custo real por faixa de faturamento<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Exemplo com d\u00f3lar de refer\u00eancia a R$ 5,50 (ajuste pelo c\u00e2mbio do dia) e gateway m\u00e9dio de 3,5% no cart\u00e3o:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Cen\u00e1rio mensal<\/strong><\/td><td><strong>R$ 15 mil (Basic)<\/strong><\/td><td><strong>R$ 50 mil (Grow)<\/strong><\/td><td><strong>R$ 300 mil (Advanced)<\/strong><\/td><\/tr><tr><td>Mensalidade<\/td><td>~R$ 105<\/td><td>~R$ 286<\/td><td>~R$ 2.195<\/td><\/tr><tr><td>Taxa Shopify<\/td><td>R$ 300 (2%)<\/td><td>R$ 500 (1%)<\/td><td>R$ 1.800 (0,6%)<\/td><\/tr><tr><td>Gateway (3,5%)<\/td><td>R$ 525<\/td><td>R$ 1.750<\/td><td>R$ 10.500<\/td><\/tr><tr><td>Total aproximado<\/td><td>~R$ 930\/m\u00eas<\/td><td>~R$ 2.536\/m\u00eas<\/td><td>~R$ 14.495\/m\u00eas<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A leitura importante: a mensalidade \u00e9 a menor parte da conta a partir de qualquer volume relevante. O que define o custo \u00e9 a soma taxa da Shopify + gateway.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quando_vale_a_pena_subir_de_plano\"><\/span><strong>Quando vale a pena subir de plano<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A regra \u00e9 simples: o upgrade compensa quando a economia na taxa de transa\u00e7\u00e3o supera a diferen\u00e7a de mensalidade. Vendendo R$ 50 mil por m\u00eas, sair do Basic (2%) para o Grow (1%) economiza R$ 500 de taxa ao custo de cerca de R$ 180 a mais de mensalidade: upgrade imediato. O mesmo racioc\u00ednio vale do Grow para o Advanced a partir de mais ou menos R$ 250 mil mensais de faturamento na loja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Perguntas_frequentes_sobre_o_preco_da_Shopify\"><\/span><strong>Perguntas frequentes sobre o pre\u00e7o da Shopify<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Shopify_cobra_em_dolar\"><\/span><strong>A Shopify cobra em d\u00f3lar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sim. Mensalidade e taxas s\u00e3o em d\u00f3lar, com o custo em reais variando conforme o c\u00e2mbio, mais IOF de transa\u00e7\u00e3o internacional no cart\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Shopify_tem_plano_gratuito\"><\/span><strong>A Shopify tem plano gratuito?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o. Existe apenas o teste de 3 dias gr\u00e1tis seguido de US$ 1 por m\u00eas durante 3 meses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_sai_mais_caro_na_Shopify\"><\/span><strong>O que sai mais caro na Shopify?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os meios de pagamento. Como n\u00e3o h\u00e1 Shopify Payments no Brasil, soma-se a taxa do gateway com a taxa de transa\u00e7\u00e3o da Shopify, o que pode passar de 5% por venda no plano Basic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Qual_plano_da_Shopify_escolher\"><\/span><strong>Qual plano da Shopify escolher?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Comece no Basic e suba quando a economia de taxa superar a diferen\u00e7a de mensalidade. Na pr\u00e1tica, o Grow passa a compensar por volta de R$ 20 mil a R$ 50 mil de faturamento mensal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pago_taxa_da_Shopify_mesmo_vendendo_pouco\"><\/span><strong>Pago taxa da Shopify mesmo vendendo pouco?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sim. A taxa de transa\u00e7\u00e3o incide sobre cada venda com provedor externo, em qualquer volume. O que muda com o plano \u00e9 o percentual.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proximo_passo\"><\/span><strong>Pr\u00f3ximo passo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Base conecta a sua loja Shopify aos marketplaces, ao ERP, \u00e0 emiss\u00e3o fiscal e \u00e0 expedi\u00e7\u00e3o em um \u00fanico painel: integra\u00e7\u00e3o, automa\u00e7\u00e3o e gest\u00e3o em um \u00fanico lugar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agende uma <a href=\"https:\/\/mkt.base.com\/pt-br\/agende-sua-demo\" data-type=\"link\" data-id=\"https:\/\/mkt.base.com\/pt-br\/agende-sua-demo\" target=\"_blank\" rel=\"noreferrer noopener\">demonstra\u00e7\u00e3o gratuita e personalizada<\/a>! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O pre\u00e7o de tabela da Shopify \u00e9 s\u00f3 o come\u00e7o da conta. Para uma loja brasileira, o custo real soma quatro camadas: a mensalidade em d\u00f3lar, a taxa de transa\u00e7\u00e3o da Shopify, as taxas do gateway de pagamento e os extras de tema e aplicativos. Este artigo abre cada camada e fecha com uma simula\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":101,"featured_media":19885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[950],"tags":[590],"authors":[],"class_list":["post-19882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopify","tag-shopify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quanto custa a Shopify? Planos, taxas e custos reais no Brasil<\/title>\n<meta name=\"description\" content=\"Planos da Shopify em 2026, taxa de transa\u00e7\u00e3o, custo do gateway, temas e apps. Simula\u00e7\u00e3o do custo real por faixa de faturamento para lojas brasileiras.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.com\/pt-BR\/blog\/quanto-custa-shopify\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quanto custa a Shopify? Planos, taxas e custos reais no Brasil\" \/>\n<meta property=\"og:description\" content=\"Planos da Shopify em 2026, taxa de transa\u00e7\u00e3o, custo do gateway, temas e apps. 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