{"id":19955,"date":"2026-09-23T14:00:00","date_gmt":"2026-09-23T17:00:00","guid":{"rendered":"https:\/\/base.com\/pt-BR\/blog\/?p=19955"},"modified":"2026-09-21T19:18:00","modified_gmt":"2026-09-21T22:18:00","slug":"frete-shopify","status":"publish","type":"post","link":"https:\/\/base.com\/pt-BR\/blog\/frete-shopify\/","title":{"rendered":"Frete na Shopify: como configurar envios no Brasil"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/base.com\/pt-BR\/blog\/frete-shopify\/#Como_o_frete_funciona_na_Shopify\" >Como o frete funciona na Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/base.com\/pt-BR\/blog\/frete-shopify\/#Correios_e_transportadoras_em_tempo_real\" >Correios e transportadoras em tempo real<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/base.com\/pt-BR\/blog\/frete-shopify\/#Estrategias_de_frete_que_funcionam\" >Estrat\u00e9gias de frete que funcionam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/base.com\/pt-BR\/blog\/frete-shopify\/#Vendendo_alem_da_loja_regra_de_envio_por_canal\" >Vendendo al\u00e9m da loja: regra de envio por canal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/base.com\/pt-BR\/blog\/frete-shopify\/#Depois_do_clique_etiquetas_expedicao_e_rastreio\" >Depois do clique: etiquetas, expedi\u00e7\u00e3o e rastreio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/base.com\/pt-BR\/blog\/frete-shopify\/#Resumo\" >Resumo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/base.com\/pt-BR\/blog\/frete-shopify\/#Perguntas_frequentes\" >Perguntas frequentes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/base.com\/pt-BR\/blog\/frete-shopify\/#A_Shopify_calcula_frete_dos_Correios\" >A Shopify calcula frete dos Correios?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/base.com\/pt-BR\/blog\/frete-shopify\/#Como_cobrar_frete_diferente_por_regiao\" >Como cobrar frete diferente por regi\u00e3o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/base.com\/pt-BR\/blog\/frete-shopify\/#Frete_gratis_vale_a_pena\" >Frete gr\u00e1tis vale a pena?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/base.com\/pt-BR\/blog\/frete-shopify\/#Como_imprimir_etiquetas_dos_pedidos_da_Shopify\" >Como imprimir etiquetas dos pedidos da Shopify?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/base.com\/pt-BR\/blog\/frete-shopify\/#Como_o_cliente_recebe_o_codigo_de_rastreio\" >Como o cliente recebe o c\u00f3digo de rastreio?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/base.com\/pt-BR\/blog\/frete-shopify\/#Proximo_passo\" >Pr\u00f3ximo passo<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Frete \u00e9 onde a loja ganha ou perde o pedido: pre\u00e7o alto derruba a convers\u00e3o no checkout e pre\u00e7o errado corr\u00f3i a margem em sil\u00eancio. Na Shopify, o sistema de envios nativo cuida de zonas e tabelas, e o c\u00e1lculo em tempo real de Correios e transportadoras entra por integra\u00e7\u00e3o. Este guia monta o quebra-cabe\u00e7a na ordem certa: configura\u00e7\u00e3o, c\u00e1lculo, estrat\u00e9gia de frete e a expedi\u00e7\u00e3o depois do clique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se a loja ainda est\u00e1 nascendo, comece pelo <a href=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/\" data-type=\"link\" data-id=\"https:\/\/base.com\/pt-BR\/blog\/como-criar-loja-shopify\/\" target=\"_blank\" rel=\"noreferrer noopener\">passo a passo de cria\u00e7\u00e3o<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_o_frete_funciona_na_Shopify\"><\/span><strong>Como o frete funciona na Shopify<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A base nativa s\u00e3o as zonas de envio (regi\u00f5es que voc\u00ea atende) e, dentro delas, as tarifas: por faixa de peso, por faixa de valor do pedido ou fixas. Tudo depende de um pr\u00e9-requisito que costuma ser negligenciado: peso e dimens\u00f5es corretos em cada produto e variante do cat\u00e1logo. Frete calculado sobre peso errado \u00e9 preju\u00edzo distribu\u00eddo em sil\u00eancio ao longo do m\u00eas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Correios_e_transportadoras_em_tempo_real\"><\/span><strong>Correios e transportadoras em tempo real<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O c\u00e1lculo ao vivo no checkout (o cliente digita o CEP e v\u00ea pre\u00e7o e prazo reais) entra por plataformas de frete integradas \u00e0 loja, como Melhor Envio, Frenet e Kangu, que cotam Correios e transportadoras ao mesmo tempo e ainda emitem as etiquetas. Crit\u00e9rios para escolher a sua: transportadoras dispon\u00edveis na sua regi\u00e3o, custo por etiqueta, qualidade do rastreio e integra\u00e7\u00e3o com o seu fluxo de expedi\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estrategias_de_frete_que_funcionam\"><\/span><strong>Estrat\u00e9gias de frete que funcionam<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Frete gr\u00e1tis com pedido m\u00ednimo: <\/strong>o cl\u00e1ssico que aumenta o t\u00edquete m\u00e9dio. Defina o m\u00ednimo acima do seu t\u00edquete atual e confira a margem da faixa de produtos mais vendida antes de ligar.<\/li>\n\n\n\n<li><strong>Tabela fixa por regi\u00e3o: <\/strong>simplifica a decis\u00e3o do cliente e protege a convers\u00e3o; exige revis\u00e3o peri\u00f3dica contra o custo real cotado.<\/li>\n\n\n\n<li><strong>Op\u00e7\u00e3o expressa paga: <\/strong>quem tem pressa paga pela velocidade; quem n\u00e3o tem escolhe o econ\u00f4mico. Duas op\u00e7\u00f5es no checkout costumam bastar.<\/li>\n\n\n\n<li><strong>Frete embutido parcial: <\/strong>parte do custo no pre\u00e7o do produto, parte no frete. Funciona em categorias de t\u00edquete alto; perigoso em produto de compara\u00e7\u00e3o direta de pre\u00e7o.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vendendo_alem_da_loja_regra_de_envio_por_canal\"><\/span><strong>Vendendo al\u00e9m da loja: regra de envio por canal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quem vende tamb\u00e9m em marketplace convive com log\u00edsticas diferentes por canal: o pedido da loja sai por uma transportadora, o do marketplace pela log\u00edstica da pr\u00f3pria plataforma. Opera\u00e7\u00f5es reais rodam exatamente assim, com regras do tipo \u201cpedido da loja com etiqueta dos Correios, pedido de marketplace com a transportadora do canal\u201d, definidas por automa\u00e7\u00e3o em um fluxo \u00fanico de expedi\u00e7\u00e3o. <em>\u00a0<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Depois_do_clique_etiquetas_expedicao_e_rastreio\"><\/span><strong>Depois do clique: etiquetas, expedi\u00e7\u00e3o e rastreio<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O frete n\u00e3o termina no checkout. O ciclo completo \u00e9 etiqueta emitida em lote, pedido separado e embalado, coleta ou postagem e c\u00f3digo de rastreio de volta para o cliente da loja, atualizando o status do pedido. Esse retorno do rastreio \u00e9 uma dor cl\u00e1ssica de integra\u00e7\u00e3o: quando o faturamento acontece fora da loja, o c\u00f3digo precisa voltar para a <a href=\"https:\/\/base.com\/pt-BR\/blog\/shopify-guia-completo\/\" data-type=\"link\" data-id=\"https:\/\/base.com\/pt-BR\/blog\/shopify-guia-completo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a> para o cliente ser avisado. Com a expedi\u00e7\u00e3o centralizada em um hub como a Base, etiquetas saem em lote para qualquer canal e o rastreio retorna automaticamente para a loja. <em>\u00a0<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/09\/6592-1024x683.jpg\" alt=\"\" class=\"wp-image-19958\" srcset=\"https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/09\/6592-1024x683.jpg 1024w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/09\/6592-300x200.jpg 300w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/09\/6592-768x512.jpg 768w, https:\/\/base.com\/pt-BR\/blog\/wp-content\/uploads\/2026\/09\/6592.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Resumo\"><\/span><strong>Resumo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Etapa<\/strong><\/td><td><strong>O essencial<\/strong><\/td><\/tr><tr><td>Configura\u00e7\u00e3o<\/td><td>Zonas + tarifas nativas; peso e dimens\u00f5es corretos no cat\u00e1logo inteiro<\/td><\/tr><tr><td>C\u00e1lculo em tempo real<\/td><td>Plataforma de frete integrada (Melhor Envio, Frenet, Kangu) cotando Correios e transportadoras<\/td><\/tr><tr><td>Estrat\u00e9gia<\/td><td>Frete gr\u00e1tis com m\u00ednimo calculado, tabela por regi\u00e3o ou expressa paga<\/td><\/tr><tr><td>Multicanal<\/td><td>Regra de envio por canal, num fluxo \u00fanico de expedi\u00e7\u00e3o<\/td><\/tr><tr><td>P\u00f3s-clique<\/td><td>Etiqueta em lote, expedi\u00e7\u00e3o organizada e rastreio de volta ao cliente<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Para aprofundar: <\/strong>a <a href=\"https:\/\/base.com\/pt-BR\/funcionalidades\/gestao-de-envios\/\" data-type=\"link\" data-id=\"https:\/\/base.com\/pt-BR\/funcionalidades\/gestao-de-envios\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gest\u00e3o de Envios da Base<\/a> e o <a href=\"https:\/\/www.correios.com.br\/\" data-type=\"link\" data-id=\"https:\/\/www.correios.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">site oficial dos Correios<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Perguntas_frequentes\"><\/span><strong>Perguntas frequentes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Shopify_calcula_frete_dos_Correios\"><\/span><strong>A Shopify calcula frete dos Correios?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o nativamente. O c\u00e1lculo em tempo real entra por integra\u00e7\u00e3o com plataformas de frete como Melhor Envio, Frenet e Kangu, que cotam Correios e transportadoras no checkout.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_cobrar_frete_diferente_por_regiao\"><\/span><strong>Como cobrar frete diferente por regi\u00e3o?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com zonas de envio: cada zona agrupa regi\u00f5es e recebe as pr\u00f3prias tarifas, por peso, por valor do pedido ou fixas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frete_gratis_vale_a_pena\"><\/span><strong>Frete gr\u00e1tis vale a pena?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com crit\u00e9rio, sim: acima de um pedido m\u00ednimo definido pela sua margem, funciona como alavanca de t\u00edquete m\u00e9dio. Frete gr\u00e1tis indiscriminado costuma ser margem indo embora.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_imprimir_etiquetas_dos_pedidos_da_Shopify\"><\/span><strong>Como imprimir etiquetas dos pedidos da Shopify?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pela plataforma de frete integrada ou, em opera\u00e7\u00e3o multicanal, em lote por um hub que centralize os pedidos de todos os canais no mesmo fluxo de expedi\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_o_cliente_recebe_o_codigo_de_rastreio\"><\/span><strong>Como o cliente recebe o c\u00f3digo de rastreio?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O c\u00f3digo precisa voltar ao pedido na Shopify para disparar a notifica\u00e7\u00e3o ao cliente. Quando a expedi\u00e7\u00e3o acontece fora da loja, essa devolu\u00e7\u00e3o autom\u00e1tica do rastreio \u00e9 responsabilidade da integra\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proximo_passo\"><\/span><strong>Pr\u00f3ximo passo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Frete cotado \u00e9 metade do problema; a outra metade \u00e9 despachar. Com a Base, a etiqueta sai em lote por transportadora, o rastreio volta sozinho para o cliente e para o canal, e ningu\u00e9m precisa entrar no painel de cada transportadora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agende uma <a href=\"https:\/\/mkt.base.com\/pt-br\/agende-sua-demo\" data-type=\"link\" data-id=\"https:\/\/mkt.base.com\/pt-br\/agende-sua-demo\" target=\"_blank\" rel=\"noreferrer noopener\">demonstra\u00e7\u00e3o gratuita<\/a>! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frete \u00e9 onde a loja ganha ou perde o pedido: pre\u00e7o alto derruba a convers\u00e3o no checkout e pre\u00e7o errado corr\u00f3i a margem em sil\u00eancio. Na Shopify, o sistema de envios nativo cuida de zonas e tabelas, e o c\u00e1lculo em tempo real de Correios e transportadoras entra por integra\u00e7\u00e3o. Este guia monta o quebra-cabe\u00e7a [&hellip;]<\/p>\n","protected":false},"author":101,"featured_media":19960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[657,950],"tags":[475,590],"authors":[],"class_list":["post-19955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frete-base","category-shopify","tag-frete","tag-shopify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frete na Shopify: como configurar envios no Brasil<\/title>\n<meta name=\"description\" content=\"Guia de frete para lojas Shopify no Brasil: c\u00e1lculo dos Correios e transportadoras, zonas e tabelas, frete gr\u00e1tis com crit\u00e9rio e a expedi\u00e7\u00e3o depois do clique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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