{"id":14684,"date":"2020-03-23T13:54:11","date_gmt":"2020-03-23T12:54:11","guid":{"rendered":"http:\/\/pomoc.baselinker.com\/?post_type=manual_kb&#038;p=14684"},"modified":"2026-04-17T02:38:59","modified_gmt":"2026-04-16T18:38:59","slug":"google-shopping-integration","status":"publish","type":"manual_kb","link":"https:\/\/base.com\/zh-CN\/help\/knowledgebase\/google-shopping-integration\/","title":{"rendered":"Google Shopping &#8211; \u8d26\u6237\u8bbe\u7f6e"},"content":{"rendered":"<p>Base.com\u7cfb\u7edf\u53ef\u4ee5\u4e0eGoogle Shopping\u8d26\u6237\u96c6\u6210\uff0c\u8fd9\u6837\u53ea\u9700\u70b9\u51fb\u51e0\u4e0b\u5373\u53ef\u6279\u91cf\u53d1\u5e03\u7f51\u5e97\u7684\u4ea7\u54c1\u62a5\u4ef7 \ud83d\ude42<\/p>\n<p>&nbsp;<\/p>\n<p>Google Shopping\uff08\u8c37\u6b4c\u8d2d\u7269\uff09\u662fGoogle\u7684\u5e7f\u544a\u7cfb\u7edf\uff0c\u5141\u8bb8\u6839\u636e\u7528\u6237\u8f93\u5165\u7684\u77ed\u8bed\u663e\u793a\u76f8\u5173\u4ea7\u54c1\u7684\u5e7f\u544a\u3002\u8be5\u7a0b\u5e8f\u7684\u5de5\u4f5c\u65b9\u5f0f\u7c7b\u4f3c\u4e8eGoogle Ads\u7684\u6587\u5b57\u5e7f\u544a\u6216Google\u7684\u6a2a\u5e45\u5e7f\u544a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5f53\u7528\u6237\u8f93\u5165\u641c\u7d22\u77ed\u8bed\u65f6\uff0cGoogle\u641c\u7d22\u5f15\u64ce\u4f1a\u663e\u793a\u4e00\u4e2a\u5305\u542b\u4e0e\u8be5\u77ed\u8bed\u76f8\u5173\u4ea7\u54c1\u4fe1\u606f\u7684\u6846\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u6bcf\u4e2a\u62a5\u4ef7\u5305\u542b\uff1a<\/p>\n<ul>\n<li>\u4ea7\u54c1\u56fe\u7247\uff0c<\/li>\n<li>\u4ea7\u54c1\u540d\u79f0\u53ca\u6307\u5411\u7f51\u5e97\u5546\u54c1\u9875\u9762\u7684\u76f4\u63a5\u94fe\u63a5\uff0c<\/li>\n<li>\u4ef7\u683c\uff0c<\/li>\n<li>\u914d\u9001\u4fe1\u606f\uff0c<\/li>\n<li>\u7f51\u5e97\u540d\u79f0\uff0c<\/li>\n<li>\u6307\u5411\u5305\u542b\u8be5\u8d26\u6237\u4e0a\u6240\u6709\u53d1\u5e03\u4ea7\u54c1\u7684Google\u8d26\u6237\u94fe\u63a5\u3002<\/li>\n<\/ul>\n<p>\u70b9\u51fb\u5e7f\u544a\u540e\uff0c\u7528\u6237\u4f1a\u76f4\u63a5\u8df3\u8f6c\u5230\u7f51\u5e97\u7684\u5546\u54c1\u9875\u9762\uff0c\u5728\u6b64\u9875\u9762\u4e0a\u53ef\u4ee5\u4e0b\u8ba2\u5355\u3002\u5f53\u7136\uff0c\u5356\u5bb6\u53ef\u4ee5\u901a\u8fc7<a href=\"https:\/\/base.com\/zh-CN\/help\/knowledgebase\/downloading-orders-from-shop\/\" target=\"_blank\" rel=\"noopener\">\u5c06\u7f51\u5e97\u8ba2\u5355\u4e0b\u8f7d\u81f3Base.com\u7cfb\u7edf<\/a>\uff0c\u5e76\u4f7f\u7528<a href=\"https:\/\/base.com\/zh-CN\/help\/knowledgebase\/order-manager-handling\/\" target=\"_blank\" rel=\"noopener\">\u8ba2\u5355\u7ba1\u7406\u5668<\/a>\u8fdb\u884c\u5904\u7406\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u8be5\u6a21\u5757\u652f\u6301\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/base.com\/zh-CN\/help\/knowledgebase\/auction-and-offer-listing\/\" target=\"_blank\" rel=\"noopener\">\u6839\u636e\u8fde\u63a5\u81f3Base.com\u7cfb\u7edf\u7684\u7f51\u5e97\u5e93\u5b58\u53d1\u5e03\u62a5\u4ef7<\/a>\u3002\u65e0\u6cd5\u53d1\u5e03\u5176\u4ed6\u5e93\u5b58\u4e2d\u7684\u4ea7\u54c1\uff0c\u56e0\u4e3a\u6bcf\u4e2a\u4ea7\u54c1\u5fc5\u987b\u6709\u6307\u5411\u7f51\u5e97\u5546\u54c1\u9875\u9762\u7684\u94fe\u63a5\u3002<\/li>\n<li><a href=\"https:\/\/base.com\/zh-CN\/help\/knowledgebase\/synchronization\/\" target=\"_blank\" rel=\"noopener\">\u540c\u6b65\u62a5\u4ef7\u5e93\u5b58\u72b6\u6001<\/a>\uff0c\u66f4\u5177\u4f53\u5730\u8bf4\uff0c\u5c31\u662f\u4f20\u9012\u8be5\u4ea7\u54c1\u7684\u53ef\u7528\u6027\u4fe1\u606f\uff08\u6709\u5e93\u5b58 \/ \u65e0\u5e93\u5b58\uff09\uff0c<\/li>\n<li><a href=\"https:\/\/base.com\/zh-CN\/help\/knowledgebase\/synchronization\/\" target=\"_blank\" rel=\"noopener\">\u6839\u636e\u7f51\u5e97\u5e93\u5b58\u4e2d\u4ea7\u54c1\u7684\u4ef7\u683c<\/a>\uff0c\u540c\u6b65\u62a5\u4ef7\u4ef7\u683c\uff0c\u5305\u62ec\u8003\u8651\u4ef7\u683c\u4e58\u6570\uff0c<\/li>\n<li><a href=\"https:\/\/base.com\/zh-CN\/help\/knowledgebase\/automatic-offer-renewal\/\" target=\"_blank\" rel=\"noopener\">\u81ea\u52a8\u7eed\u8ba2\u5e93\u5b58\u8865\u5145\u540e\u7684\u4ea7\u54c1\u62a5\u4ef7<\/a>\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5>\u5982\u4f55\u8fde\u63a5Google Shopping\u8d26\u6237<\/h5>\n<p>\u8981\u8fde\u63a5\u8d26\u6237\uff0c\u8bf7\u6267\u884c\u4ee5\u4e0b\u6b65\u9aa4\uff1a<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\u786e\u4fdd\u4f60\u5df2\u6ce8\u518c<a href=\"https:\/\/www.google.com\/retail\/solutions\/merchant-center\/\" target=\"_blank\" rel=\"noopener\">Google Merchant Center<\/a>\u8d26\u6237\u3002<\/li>\n<li style=\"text-align: justify;\">\u8fdb\u5165\u96c6\u6210\u90e8\u5206\u3002<\/li>\n<li style=\"text-align: justify;\">\u70b9\u51fb\u7eff\u8272\u6309\u94ae\u201c+\u6dfb\u52a0\u96c6\u6210\u201d\uff0c\u5728\u201c\u5728\u7ebf\u5e02\u573a\u201d\u90e8\u5206\u9009\u62e9\u201cGoogle Shopping\u201d\uff0c\u7136\u540e\u70b9\u51fb\u7eff\u8272\u6309\u94ae\u201c\u8fde\u63a5Google\u8d26\u6237\u201d\u3002<\/li>\n<li>\u9009\u62e9\u4e0eGoogle Merchant Center\u76f8\u5173\u8054\u7684Gmail\u8d26\u6237\uff0c\u5e76\u6388\u4e88Base.com\u5e94\u7528\u7684\u6743\u9650\u3002<\/li>\n<li>\u5b8c\u6210\uff01\u7cfb\u7edf\u5c06\u81ea\u52a8\u6dfb\u52a0\u65b0\u7684\u8d26\u6237\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">[vc_row row_type=\"row\" stretch_row_type=\"no\"][vc_column][vc_message style=\"square\" icon_fontawesome=\"fa fa-info\"]\u4f60\u53ef\u4ee5\u5c06\u4efb\u610f\u6570\u91cf\u7684\u8d26\u6237\u8fde\u63a5\u5230Base.com\u7cfb\u7edf\u4e2d\u3002\u8d26\u6237\u6570\u91cf\u4e0d\u4f1a\u5f71\u54cd\u8ba2\u9605\u8d39\u7528 \ud83d\ude42 [\/vc_message][\/vc_column][\/vc_row]<\/p>\n<p>&nbsp;<\/p>\n<h5>\u96c6\u6210\u8bbe\u7f6e<\/h5>\n<p>\u6dfb\u52a0\u65b0\u8d26\u6237\u540e\uff0c\u4f60\u5c06\u770b\u52304\u4e2a\u9009\u9879\u5361\uff1a<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23561 aligncenter\" src=\"https:\/\/base.com\/zh-CN\/help\/wp-content\/uploads\/2020\/03\/65-300x46.png\" alt=\"\" width=\"678\" height=\"104\" srcset=\"https:\/\/base.com\/zh-CN\/help\/wp-content\/uploads\/2020\/03\/65-300x46.png 300w, https:\/\/base.com\/zh-CN\/help\/wp-content\/uploads\/2020\/03\/65-1024x156.png 1024w, https:\/\/base.com\/zh-CN\/help\/wp-content\/uploads\/2020\/03\/65-768x117.png 768w, https:\/\/base.com\/zh-CN\/help\/wp-content\/uploads\/2020\/03\/65-1536x234.png 1536w, https:\/\/base.com\/zh-CN\/help\/wp-content\/uploads\/2020\/03\/65.png 1860w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u8fde\u63a5 &#8211; \u5728\u6b64\u5904\u53ef\u4ee5\u6d4b\u8bd5\u8fde\u63a5\u662f\u5426\u6b63\u786e\u3002<\/li>\n<li><a href=\"https:\/\/base.com\/zh-CN\/help\/knowledgebase\/listing-settings\/\" target=\"_blank\" rel=\"noopener\">\u53d1\u5e03\u8bbe\u7f6e<\/a> &#8211; \u5728\u6b64\u5904\u53ef\u4ee5\u4e3a\u6574\u4e2a\u5728\u7ebf\u5e02\u573a\u8d26\u6237\u9009\u62e9\u7c7b\u522b\u3001\u8bbe\u7f6e\u4ef7\u683c\u4e58\u6570\u5e76\u8865\u5145\u62a5\u4ef7\u7684\u4e00\u822c\u8bbe\u7f6e\u3002\u4f60\u8fd8\u53ef\u4ee5\u542f\u7528\u201c\u81ea\u52a8\u7eed\u8ba2\u62a5\u4ef7\u81f3\u4e0b\u4e00\u4e2a\u5468\u671f\u201d\u9009\u9879 &#8211; \u6b64\u65f6\uff0cBase.com\u5c06\u572830\u5929\u540e\u518d\u6b21\u53d1\u5e03\u8fd9\u4e9b\u62a5\u4ef7\u3002<\/li>\n<li><a href=\"https:\/\/base.com\/zh-CN\/help\/knowledgebase\/synchronization\/#toc-modu-synchronizacji-ceny-na-aukcjach-\" target=\"_blank\" rel=\"noopener\">\u4ef7\u683c<\/a> &#8211; \u4ef7\u683c\u540c\u6b65\u6a21\u5757\u53ef\u4ee5\u5e2e\u52a9\u4f60\u81ea\u52a8\u540c\u6b65\u5e93\u5b58\u4e2d\u7684\u4ea7\u54c1\u4ef7\u683c\u3002<\/li>\n<li><a href=\"https:\/\/base.com\/zh-CN\/help\/knowledgebase\/synchronization\/#toc-modu-synchronizacji-ilo-ci-na-aukcjach-\" target=\"_blank\" rel=\"noopener\">\u5e93\u5b58<\/a> &#8211; \u5e93\u5b58\u540c\u6b65\u6a21\u5757\u53ef\u4ee5\u81ea\u52a8\u4f20\u8f93\u4ea7\u54c1\u7684\u53ef\u7528\u6027\u4fe1\u606f\uff08\u6709\u5e93\u5b58 \/ \u65e0\u5e93\u5b58\uff09\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5>Google\u6a21\u5757<\/h5>\n<p>\u5728Base.com\u9762\u677f\u7684\u5de6\u4fa7\uff0c\u53ef\u4ee5\u770b\u5230Google\u6a21\u5757\u3002\u4f60\u4f1a\u627e\u52304\u4e2a\u9009\u9879\u5361\uff1a<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23562 aligncenter\" src=\"https:\/\/base.com\/zh-CN\/help\/wp-content\/uploads\/2020\/03\/66.png\" alt=\"\" width=\"293\" height=\"228\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/base.com\/zh-CN\/help\/knowledgebase\/auction-and-offer-listing\/\" target=\"_blank\" rel=\"noopener\">\u53d1\u5e03<\/a> &#8211; \u5728\u8fd9\u91cc\u4f60\u53ef\u4ee5\u53d1\u5e03\u62a5\u4ef7\u3002\u9009\u62e9\u5e93\u5b58\u3001\u5728\u7ebf\u5e02\u573a\u8d26\u6237\u548c\u4ea7\u54c1\uff0c\u7136\u540e\u70b9\u51fb\u201c\u53d1\u5e03\u9009\u4e2d\u7684\uff08\u8868\u5355\uff09\u201d\u4ee5\u8fdb\u5165\u53d1\u5e03\u8868\u5355\u3002<\/li>\n<li><a href=\"https:\/\/base.com\/zh-CN\/help\/knowledgebase\/offer-update\/\" target=\"_blank\" rel=\"noopener\">\u7ba1\u7406\u62a5\u4ef7<\/a> &#8211; \u5728\u6b64\u5904\u53ef\u4ee5\u7ba1\u7406\u73b0\u6709\u7684\u62cd\u5356\u3002\u4f60\u8fd8\u53ef\u4ee5\u5bfc\u5165\u5728Base.com\u7cfb\u7edf\u5916\u53d1\u5e03\u7684\u62a5\u4ef7\uff08\u5e76\u5728\u9762\u677f\u4e2d\u76f4\u63a5\u5904\u7406\uff09\uff0c\u4ee5\u53ca\u5bfc\u51fa\u62a5\u4ef7\u8fdb\u884c\u8fdb\u4e00\u6b65\u5206\u6790\u3002<\/li>\n<li>\u7c7b\u522b\u548c\u53c2\u6570 &#8211; \u5728\u6b64\u9009\u9879\u5361\u4e2d<a href=\"https:\/\/base.com\/zh-CN\/help\/knowledgebase\/categories\/\" target=\"_blank\" rel=\"noopener\">\u9009\u62e9\u7c7b\u522b<\/a>\u5e76<a href=\"https:\/\/base.com\/zh-CN\/help\/knowledgebase\/product-parameters\/\" target=\"_blank\" rel=\"noopener\">\u6620\u5c04\u53c2\u6570\u3002<\/a><\/li>\n<li><a href=\"https:\/\/base.com\/zh-CN\/help\/knowledgebase\/linking-categories-and-products\/\" target=\"_blank\" rel=\"noopener\">\u5173\u8054<\/a> &#8211; \u5728\u8fd9\u91cc\u4f60\u53ef\u4ee5\u5c06\u5e93\u5b58\u4e2d\u7684\u7c7b\u522b\uff08\u6216\u4ea7\u54c1\uff09\u4e0e\u5728\u7ebf\u5e02\u573a\u7c7b\u522b\u8fdb\u884c\u5173\u8054\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5>\u914d\u7f6e<\/h5>\n<p>\u8981\u901a\u8fc7\u70b9\u51fb\u51e0\u4e0b\u9f20\u6807\u53d1\u5e03\u62a5\u4ef7\uff0c\u8bf7\u6309\u4ee5\u4e0b\u6b65\u9aa4\u914d\u7f6eGoogle\u6a21\u5757\uff1a<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\u5728\u96c6\u6210\u90e8\u5206\u2192\u6dfb\u52a0\u65b0\u96c6\u6210\uff0c\u8fde\u63a5Google\u8d26\u6237\u3002<\/li>\n<li><a href=\"https:\/\/base.com\/zh-CN\/help\/knowledgebase\/categories\/\" target=\"_blank\" rel=\"noopener\">\u5728Google\u90e8\u5206\u2192\u7c7b\u522b\u548c\u53c2\u6570\u2192Google\u7c7b\u522b\u4e2d\u9009\u62e9\u4f60\u7684\u9996\u9009\u7c7b\u522b<\/a>\u3002\u8fd9\u6837\uff0c\u5728\u53d1\u5e03\u62a5\u4ef7\u65f6\uff0c\u4f60\u7684\u9996\u9009\u7c7b\u522b\u5c06\u663e\u793a\u4e3a\u4e0b\u62c9\u9009\u62e9\u5217\u8868\u3002<\/li>\n<li>\u5728\u96c6\u6210\u90e8\u5206\u2192Google\u2192\u53d1\u5e03\u8bbe\u7f6e\u4e2d\u8865\u5145\u53d1\u5e03\u8bbe\u7f6e\u3002\u5728\u6b64\u5904\u8865\u5145\u8868\u5355\u7684\u9ed8\u8ba4\u8bbe\u7f6e\u3002<\/li>\n<li><a href=\"https:\/\/base.com\/zh-CN\/help\/knowledgebase\/product-parameters\/\" target=\"_blank\" rel=\"noopener\">\u5728Google\u90e8\u5206\u2192\u7c7b\u522b\u548c\u53c2\u6570\u2192Google\u53c2\u6570\u4e2d\u6620\u5c04\u53c2\u6570<\/a>\u3002\u6839\u636e\u521b\u5efa\u7684\u89c4\u5219\uff0c\u62a5\u4ef7\u53c2\u6570\u5c06\u5728\u53d1\u5e03\u8868\u5355\u4e0a\u81ea\u52a8\u586b\u5145\u3002<\/li>\n<li>\u5728Google\u90e8\u5206\u2192\u5173\u8054\u4e2d\u521b\u5efa\u5173\u8054\u3002\u5c06\u5e93\u5b58\u4e2d\u7684\u7c7b\u522b\uff08\u6216\u4ea7\u54c1\uff09\u4e0e\u5728\u7ebf\u5e02\u573a\u7c7b\u522b\u8fdb\u884c\u5173\u8054\u3002<\/li>\n<li>\u5b8c\u6210\uff01 \ud83d\ude42<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">[vc_row row_type=\"row\" stretch_row_type=\"no\"][vc_column][vc_message style=\"square\" icon_fontawesome=\"fa fa-info\"]\u6b63\u786e\u914d\u7f6e\u6a21\u5757\u540e\uff0c\u53ef\u4ee5\u53ea\u9700\u70b9\u51fb\u51e0\u4e0b\u5373\u53ef\u6279\u91cf\u53d1\u5e03\u6210\u5343\u4e0a\u4e07\u7684\u62a5\u4ef7 \ud83d\ude42 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