We know the technological value of our system compared to the competition, but it is always gratifying when independent experts appreciate it as well. We are pleased to share that Base.com has been identified by Gartner® as an example of a Channel Integration App (CIA).
Gartner® – A Global Benchmark for Technology Solutions
Gartner® is a world-renowned American research and advisory company, specializing in providing objective analyses and recommendations in the areas of business and technology.
Its reports, market guides, and recommendations serve as an important point of reference for companies worldwide when making strategic technology decisions—from choosing e-commerce platforms, through ERP and CRM systems, to data & analytics solutions.
We view Base.com’s inclusion in a publication dedicated to Channel Integration Apps as a significant confirmation that the direction of our product development responds to the real challenges of modern e-commerce.
The Challenges of Multichannel E-commerce according to Gartner®
Our system was featured in the report Streamline Product Data With Channel Integration Apps (2025). Gartner® says:
Most PIM solutions fall short in providing for crucial functions such as
inventory and order management. As channel complexity grows, the need to
have inventory segmentation across them, consolidated real-time demand
visibility to support planning systems, and unique marketplace fulfillment
rules also becomes a necessity. Most PIM solutions and digital commerce
applications assume you have an existing order management system (OMS)
they will integrate to. But the reality is that this ‘OMS’ is likely an ERP that
can’t easily support the complexity of managing these multiple channels.
For merchants, this translates to increasing risk: from overstocking and stockouts to fulfillment delays and a disjointed customer experience. This is precisely where Gartner® sees space for Channel Integration Apps—solutions that organize this chaos and serve as a true operating system for e-commerce.
Base.com = OMS + PIM + ERP + WMS + Integrations
We believe Base.com fills the gaps identified by Gartner®. That is why we have been highlighted as an example of a Channel Integration App (CIA)—a solution that offers end-to-end support for e-commerce businesses.
We provide merchants with a comprehensive tool that combines the functions of multiple systems, which are often purchased and integrated separately:
- OMS (Order Management System): central management of orders from various channels, automation, statuses, and post-sales processes.
- PIM (Product Information Management): management of product information, attributes, descriptions, variants, and product card distribution.
- ERP (Enterprise Resource Planning): key processes related to sales documents and the data flow necessary for invoices.
- WMS (Warehouse Management System): warehouse operations, stock levels, stocktaking, packing, shipping, and return processes.
- Integrations: ready-made connections with marketplaces, online store platforms, courier companies, and other backend systems.
All these modules are available as part of your subscription, allowing you to freely expand into new sales channels on a single, unified system.
For the 30,000+ merchants using Base.com globally, this mention is primarily an additional confirmation that they are investing in a solution developed in line with global tech trends, allowing them to scale their businesses on a secure and stable foundation.
