How Base and WorldFirst help you grow globally with confidence
Expanding your e-commerce business internationally is exciting, but it’s not without its challenges. From juggling multiple marketplaces to handling supplier payments and currency exchange, sellers often face two big hurdles:
- Operational complexity: managing listings, stock, and workflows across channels.
- Financial friction: receiving money in multiple currencies, managing FX costs, and paying suppliers abroad.
That’s why Base and WorldFirst have partnered to give e-commerce sellers a complete solution. Base simplifies your operations, while WorldFirst makes global payments straightforward, cost-effective, and reliable.
This guide shares five essential global payments tips for e-commerce sellers, illustrated with real stories from brands that scaled globally using WorldFirst.
Open Multi-Currency Accounts Early
When you sell internationally, marketplaces like Amazon or eBay often pay out only in local currency. Without the right account, you risk losing money on unnecessary conversions.
Tip: Set up a World Account with WorldFirst. It lets you receive payments in 20+ currencies, so you can collect USD, EUR, GBP, AUD, and more, all in one place.
Case in point:
- Wild & Stone is a UK-based eco-brand selling sustainable alternatives to everyday items, from bamboo toothbrushes to plastic-free hair ties. Competing against household names like Colgate, they needed a smarter way to manage international sales and keep margins strong. By using WorldFirst, Wild & Stone collected their Amazon payouts in local currencies, giving them more control over when to exchange funds and avoiding double conversions. This allowed them to reinvest savings into growth, scaling their range to 125+ sustainable products worldwide.
Time Your Currency Conversions Strategically
Currency markets fluctuate, and poor timing can eat into your margins. By holding funds in multiple currencies, you decide the best moment to convert, not the marketplace or your bank.
Tip: Use WorldFirst’s platform to hold and manage funds, converting when rates work in your favour.
Case in point:
- Wild & Stone saved on unnecessary conversion fees, reinvesting those savings back into growth.
Pay Overseas Suppliers Smoothly
Paying suppliers across borders can be slow and expensive, especially with hidden bank fees. Fast, transparent payments help you build stronger supplier relationships.
Tip: With WorldFirst, you could make same-day USD payments to your suppliers via local rails (CHATS/FPS). Even better, if they also use WorldFirst, payments can be instant and free.
Case in point:
- Wild & Stone paid suppliers in China quickly and at low cost, sometimes instantly, keeping their supply chain moving.
Simplify Your Market Expansion
Launching into a new market is tough when banking slows you down. Local currency accounts, transparent FX, and quick setup can mean the difference between seizing an opportunity and missing out.
Tip: Use WorldFirst’s local accounts to reduce market launch times and remove banking barriers.
Case in point:
- Bull Doza Fight Wear is a UK-based martial arts brand creating high-quality punching bags at accessible prices. As demand grew internationally, founder Nathaniel Doza struggled with the lack of local banking support, slowing down global expansion and creating missed opportunities.
By partnering with WorldFirst, Bull Doza gained local currency accounts, transparent FX, and access to global marketplaces. This gave them quicker entry into new regions and a clearer view of financial flows. With these tools in place, the brand is now targeting a tenfold increase in revenue over the coming years
Combine Operations with Banking for Full Control
Scaling isn’t just about moving money efficiently; it’s about managing the whole picture. Pairing operational automation with financial tools gives you the best chance of success.
Tip: Use Base to centralise listings, inventory, shipping, and automation, and pair it with WorldFirst for global financial management. Together, you save time, cut costs, and grow with confidence.
Ready to Scale Globally?
From sustainable brands like Wild & Stone to fast-growing challengers like Bull Doza Fight Wear, sellers of all sizes are proving that the right tools make global growth achievable.
With Base as your operations hub and WorldFirst as your global payments partner, you’ll be ready to:
- Sell across 130+ marketplaces.
- Get paid in local currencies.
- Pay suppliers globally without friction.
- Focus on scaling your business, not fighting banking complexity.
Discover how Base and WorldFirst can help your business expand confidently across borders.
Open a free World Account today and start scaling with Base + WorldFirst.
