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Base Changelog – March 2026

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Chengelog June 2025

Product Manager & Order Manager (OMS) Automatic Actions New condition: Return form (Orders) A new condition for Orders lets you check which return form a return was created from. You can then trigger different actions based on the form — especially useful for merchants running multiple brands or sales entities who need to separate return workflows. Additional Fields (list-type): multi-select...

D2C Unit Economics That Matter After ₹10Cr ARR

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d2c unit economics that matter after 10 crore arr growth illustration

Reaching ₹10Cr ARR feels like validation. It tells you the product works, customers are buying, and demand exists. But this is also the stage where many Indian D2C brands unknowingly enter risky territory. The numbers look good on the surface, yet cash pressure slowly starts building in the background. Till this point, growth hides inefficiencies. Discounts feel manageable, ad spends feel...

The Operations Playbook for Growing Walmart Marketplace Brands

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The Operations Playbook for Growing Walmart Marketplace Brands Walmart Marketplace is quickly becoming one of the most competitive and profitable channels for eCommerce brands. To succeed, sellers need strong operational fundamentals, not just great products. We partnered with SellCord to break down the key strategies every Walmart seller should implement to scale efficiently. 1. Optimize Product...

What’s Your E-Commerce Efficiency Score?

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How to Spot Bottlenecks Before They Slow Your Growth Growing an e-commerce business should create momentum. But for many brands, growth creates something else entirely: more complexity, more manual work, and more operational friction. Orders increase. Channels multiply. Inventory gets harder to manage. Teams spend more time fixing issues than improving performance. And that raises an important...

Top 10 Workflow Breakpoints Between Sales, Ops, and Finance Teams

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Top 10 Workflow Breakpoints Between Sales, Ops, and Finance Teams

Did you know that the average Indian e-commerce brand loses nearly 25% of its potential annual revenue not to competition or marketing inefficiency, but to internal friction? While most sellers obsess over customer acquisition costs and ROAS, the real profit killers are often hidden much closer to home, inside the invisible walls separating their own teams. In a market as fast-moving as India’s...

Base Changelog – February 2026

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Chengelog June 2025

Product Manager & Order Manager Automatic Actions (Automations) New action (Orders): Close Packing Assistant (close the Packing Assistant interface automatically). New condition (Orders): Total volume of products in an order (useful for routing/automation based on order size). New action (Products): Add photo in Automatic Product Actions. Base Connect Separated “overwrite contact data”...

What Role Does an OMS Play in Inventory Allocation and Fulfilment Accuracy Across India?

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What Role Does an OMS Play in Inventory Allocation and Fulfilment Accuracy Across India

When you scale a brand in India, the logistical complexity grows faster than the revenue. Most sellers start by keeping all their stock in one room or a single warehouse in a major city. But as soon as you start selling on your own website, Amazon, and Myntra simultaneously, you realize that knowing exactly what you have and where it is located becomes your biggest hurdle. In the Indian market...

Best Shipping Aggregators in India for D2C Brands

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Best Shipping Aggregators in India for D2C Brands

India’s D2C ecosystem has grown up fast. What started as founder-led Shopify stores shipping 20 orders a day has scaled into a market projected to cross $60 billion in the next few years, growing at 15–20% annually. Today’s D2C brands operate across their own websites, marketplaces, multiple warehouses, and international destinations, while also managing COD-heavy order mixes that still account...

What Are the Most Critical Post-Order Journeys Every Indian Ecommerce Brand Must Optimise?

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What Are the Most Critical Post-Order Journeys Every Indian Ecommerce Brand Must Optimise

The real work for an Indian e-commerce brand begins after the customer hits the buy button. With the Indian e-commerce market projected to surpass $115 billion by late 2026, the real battle for profitability is fought during the transit phase. Statistics show that while acquiring a new customer costs 5x more than retaining one, nearly 84% of Indian shoppers say they will not return to a brand...

What Are the Key OMS Workflows for Managing Split Orders and Partial Shipping in India?

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What Are the Key OMS Workflows for Managing Split Orders and Partial Shipping in India?

In India, the complexity of moving products from a warehouse to a customer’s doorstep has evolved rapidly. For modern brands, the challenge is no longer just about receiving an order but ensuring that the logic behind fulfilling it is airtight. As businesses scale, they often encounter scenarios where a single order cannot be shipped in one go, perhaps because items are located in different...

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