TikTok is no longer just a Gen-Z dancing app; it has rapidly evolved into a serious commerce powerhouse. But as the worlds of social media and e-commerce collide, many brands struggle to find their footing and bridge the gap between content and commercial operations. To help our sellers navigate this new frontier, we recently hosted a BASE Spotlight Session with Ben Muir, CEO of Unsociable, one...
InkFrog users have just been given a deadline. The eBay listing and inventory management platform has confirmed it will shut down on 1 June 2026. Sellers can continue using InkFrog until that date, but listing data will only be available to export in CSV format until 31 May 2026. For eBay sellers who rely on InkFrog to manage listings, stock, templates and daily workflows, this is more than a...
When a brand moves beyond early traction, the real pressure is not sales volume. It is margin stability. At a small scale, performance ads look efficient because you are targeting high-intent users. CAC may sit at ₹400 to ₹500, conversion rates hover around 3%, and frequency stays under 2. But once monthly spends cross ₹30 to ₹40 lakhs, audience saturation begins. CPMs rise 25% to 40%, conversion...
Our US CEO Maciej Stanski recently sat down with Scott Needham on the Smartest Amazon Seller podcast for a wide-ranging conversation about multichannel ecommerce operations, where ecommerce is heading, and what operators need to do about it. Watch the full conversation below, or read on for the key takeaways. Amazon is still king, but it’s getting harder to win on Amazon remains the anchor...
Orders are growing, your warehouse is running at full speed, and your campaigns are live. But do you actually know which products are driving profit — and which ones are quietly eating into it? Most store owners realise this too late. That’s why we’ve just introduced two new features to Base Analytics: Inventory Insights and an AI Analytics Agent. Both are available at no extra cost within your...
If you’re selling across four or more channels, you already know the problem. Listings fall out of sync. Inventory gets stale. Suppressions go unnoticed. And the more channels you add, the worse it gets. Most sellers assume it’s a tool problem. It’s not — it’s a structural one. Each marketplace has its own title limits, category taxonomy, image specs, and suppression logic...
For ecommerce brands, growth has shifted. It’s no longer about choosing the right channel. It’s about managing all of them. Marketplaces like SHEIN are opening up massive new demand. Fulfillment solutions like Amazon Multi Channel Fulfillment (MCF) are making delivery faster and more scalable than ever. So why do so many brands still struggle to expand? Because adding channels often adds...
India’s D2C e-commerce market was valued at $87.5 billion in 2025 and is projected to hit $108.76 billion in 2026, growing at a 24.3% CAGR toward $322 billion by 2031. Smartphone penetration is closing in on a billion users, quick commerce is expanding at a 70-80% CAGR, and a February 2026 McKinsey report confirms D2C is growing nearly three times faster than traditional online marketplaces...
Product Manager & Order Manager (OMS) Automatic Actions New condition: Return form (Orders) A new condition for Orders lets you check which return form a return was created from. You can then trigger different actions based on the form — especially useful for merchants running multiple brands or sales entities who need to separate return workflows. Additional Fields (list-type): multi-select...
The early phase of building a D2C brand in India is anything but easy. Founders juggle product-market fit, supply chain chaos, ad experimentation, and cash flow pressure all at once. But once the first few campaigns begin converting and orders start coming in consistently, momentum builds. Customer acquisition appears manageable, dashboards show upward movement, and daily order notifications...