Product Manager and Order Manager Automatic Actions Extended options for the “Postcode” conditionIn Automatic Actions, we’ve added the operators “Starts with” and “Ends with” to the Postcode condition. Base Connect Trade credit – recurring settlements We’ve added a feature for automatic generation of technical orders and collective invoices for Connect partners.This option reduces the need to...
Key Summary 4EcoShop is a fast-growing UK online retailer offering 6,000+ healthy food, supplements and eco-friendly products. Before Base, the team struggled with unstable integrations across PrestaShop, Royal Mail and eBay. Base stabilised all systems, centralised operations, and reduced manual work dramatically. Order errors dropped, packing time improved by 20–30%, and customer inquiries...
Product Manager and Order Manager Automatic Actions Added new options for the Modify custom field action in Returns: set, append, and mathematical operations. Added a new automatic action: Commission charged to order, along with a new condition: Includes commission type. Base Connect Functional updates to trade credit, including the introduction of Prepaid settlements. Base WMS Added a new tool...
For years, many established Indian retail brands, and even those who jumped into e-commerce early, relied on outdated, often clumsy systems to manage their orders. Think customised spreadsheets, clunky on-premise software, or basic modules bolted onto an old ERP. We call these legacy OMS tools. They were fine when retail was a linear supplier to warehouse to store shelf. But the Indian consumer...
Indian e-commerce is projected to become one of the largest markets globally, its growth is fueled by increasing internet penetration, rapid digital adoption in Tier-2 and Tier-3 cities, and supportive government policies. However, this explosive growth brings unprecedented operational complexity. As a result, for Indian sellers, the race to market dominance isn’t just about customer...
Key Summary Brightpearl is an ERP-style retail platform built for established retailers needing deep accounting and reporting tools. Base.com is a next-generation e-commerce operations platform with 1,500+ integrations, automation-first workflows, and built-in AI optimisation. While Brightpearl focuses on finance and ERP features, Base.com automates the entire sales and fulfilment process — from...
Key Summary Black Friday 2025 is both the biggest sales opportunity and the toughest operational challenge for e-commerce sellers. Common pitfalls: order surges, stockouts, pricing errors, delivery delays, and rising return volumes — all driven by poor flow management. Automation is the game-changer: OMS and WMS systems synchronise orders, inventory, and logistics to keep operations under control...
What an incredible day! On 23rd October 2025, we hosted our first-ever Base Meet Up, Scale Up at RSA House in London, bringing together sellers, marketplaces, and partners from across the UK eCommerce ecosystem for a full day of learning, strategy, and inspiration. To everyone who joined us — thank you for making it such a special day. And for those who couldn’t make it — here’s your recap of the...
Key Summary Linnworks: Reliable UK system with strong inventory & shipping tools, but costs rise with add-ons and support can be slow. Base.com: All-in-one operations platform with 1,700+ integrations, advanced OMS/WMS, automation-first design. Transparent pricing: Pay monthly, cancel anytime — no add-ons or long-term contracts (unlike Linnworks). Automation advantage: Saves 5–10 hours per...
Key Summary Opportunity: Temu’s UK marketplace launch offers sellers massive visibility, fast-growing traffic, and dedicated local support. Integration: Base’s new Temu integration lets sellers manage orders, listings, and stock across channels — all from one dashboard. Advantage: Early adopters gain boosted exposure, faster delivery, and priority placement as Temu scales in the UK. Base...