Target Plus is not like other marketplaces. You cannot sign up and start selling. There is no self-serve integration or onboarding. Target hand-selects the brands it works with, and the product data requirements are stricter than anything you will encounter on Amazon or Walmart. That exclusivity is exactly what makes it valuable. For the right brand in the right category, Target Plus is...
Automotive e-commerce is a unique beast. From managing hundreds of thousands of SKUs to battling high return rates caused by complex compatibility issues, auto parts sellers face challenges that standard e-commerce tools simply cannot solve. To help our sellers navigate these roadblocks, we recently hosted a BASE Spotlight Session with Ivo Roussev, Director of Operations at EMOTIV, a leading...
If you run an ecommerce business doing meaningful volume across multiple channels, someone has probably told you that you need an Order Management System. They are right. What they might not have told you is that the OMS you actually need looks very different from what enterprise retailers and legacy software vendors have been selling for the last two decades. The honest answer in 2026: most...
Product Manager & Order Manager (OMS) Automatic Actions Product Automatic Actions: select multiple warehouses for stock-related actions You can now select multiple warehouses in Product Automatic Actions that reference stock levels. This makes it easier to build automation rules that span more than one warehouse at the same time. New field “Payer” in Automatic Action: Add to delivery A new...
Walmart Marketplace has crossed 200,000 active sellers and attracts over 500 million monthly visitors. For US ecommerce brands, it’s no longer a secondary channel worth considering. It’s one of the most significant growth opportunities available right now. The timing is particularly good. Walmart’s 2026 New-Seller Savings program offers up to $75,000 in total value for new...
Home and garden e-commerce is one of the hardest categories to scale efficiently. A retailer selling phone cases, cosmetics, or books may deal with fairly standard picking, packing, and shipping processes. But home and garden businesses rarely have that luxury. One order might contain a small decorative vase. The next might be a garden furniture set, bags of soil, a fragile mirror, live plants...
TikTok is no longer just a Gen-Z dancing app; it has rapidly evolved into a serious commerce powerhouse. But as the worlds of social media and e-commerce collide, many brands struggle to find their footing and bridge the gap between content and commercial operations. To help our sellers navigate this new frontier, we recently hosted a BASE Spotlight Session with Ben Muir, CEO of Unsociable, one...
InkFrog users have just been given a deadline. The eBay listing and inventory management platform has confirmed it will shut down on 1 June 2026. Sellers can continue using InkFrog until that date, but listing data will only be available to export in CSV format until 31 May 2026. For eBay sellers who rely on InkFrog to manage listings, stock, templates and daily workflows, this is more than a...
Our US CEO Maciej Stanski recently sat down with Scott Needham on the Smartest Amazon Seller podcast for a wide-ranging conversation about multichannel ecommerce operations, where ecommerce is heading, and what operators need to do about it. Watch the full conversation below, or read on for the key takeaways. Amazon is still king, but it’s getting harder to win on Amazon remains the anchor...
Orders are growing, your warehouse is running at full speed, and your campaigns are live. But do you actually know which products are driving profit — and which ones are quietly eating into it? Most store owners realise this too late. That’s why we’ve just introduced two new features to Base Analytics: Inventory Insights and an AI Analytics Agent. Both are available at no extra cost within your...