Orders are growing, your warehouse is running at full speed, and your campaigns are live. But do you actually know which products are driving profit — and which ones are quietly eating into it?
Most store owners realise this too late.
That’s why we’ve just introduced two new features to Base Analytics: Inventory Insights and an AI Analytics Agent. Both are available at no extra cost within your Base plan.
What’s new in Base Analytics?
We’ve added new views to give you clearer, faster access to the data that matters most.
Inventory Insights
Get a complete picture of your stock. Instantly see which products haven’t sold for weeks and are simply generating storage costs — perfect for planning restocks, promotions, or clearance.
Base Analytics AI Agent
Short on time to analyse your data? Let AI do it for you.
Meet your intelligent e-commerce analyst — ready to answer your questions in seconds.
Inventory Insights – Unlock cash tied up on your shelves
Many sellers treat inventory as storage. In reality, it’s an investment.
Dead stock is cash you can’t reinvest into marketing or new products. It also takes up valuable (and costly) warehouse space. On the flip side, stockouts mean lost sales and frustrated customers.
With the new Inventory Insights view in Base Analytics, you can instantly identify:
- products that sell quickly
- products that are sitting idle
- how long your current stock will last
- where your capital is being tied up
You’ll get:
- a full overview of stock levels — across your entire warehouse or individual SKUs
- insight into fast-moving and slow-moving products
- stock rotation metrics (how many days your inventory will last)
- stronger data for planning purchases and replenishment
Better inventory management is one of the most important drivers of profitable e-commerce.
During testing, a Home & Garden retailer spotted a clear seasonal trend. Between January and March, demand surged for home organisation and spring-cleaning products. Some items sold far faster than expected, while others barely moved.
With this insight, they adjusted their stock strategy — increasing availability of best-sellers and reducing overstock on slow-moving items.
The result? Smarter purchasing decisions and improved cash flow.
Meet Alex – Your intelligent AI analyst for e-commerce
In the day-to-day rush of running an online store, data analysis often gets pushed aside.
Orders are coming in, campaigns are running, operations are moving — and there’s simply no time to dig into reports. But trends can shift in days. By the time you notice, you may have already wasted ad spend or mismanaged your stock.
That’s where Alex, your AI intelligent analyst, comes in.
Alex uses your Base Analytics data to give you clear, actionable answers in seconds. It analyses:
- sales performance
- margins
- returns
- products
- sales channels
…and presents everything in a simple, easy-to-understand way.
Instead of digging through reports, just ask:
- Which products performed best in March?
- What are the top 5 most returned products in the last 10 days?
- How has my margin changed compared to last month?
You get instant answers — and can move straight to making decisions.
Alex helps you spot trends, risks, and opportunities faster, making analytics accessible not just for specialists, but for anyone running an e-commerce business.
Why Base Analytics instead of standard reports?
Most analytics tools show revenue.
Base Analytics shows real profit.
We factor in:
- product purchase cost
- marketplace fees
- returns
All your data — across every sales channel — in one place.
With Base Analytics, you get:
- real-time sales data
- an automatically generated profit & loss overview (no more manual spreadsheets)
- filtering by country, category, channel, and carrier
- full visibility into inventory
- an AI analyst available whenever you need it
This isn’t just another report.
It’s a tool that replaces hours of manual analysis every week.
How to get started with Base Analytics
No setup. No additional cost.
Base Analytics is already available in your Base account.
- Log in to your Base panel
- Go to Analytics → Base Analytics
- Check your inventory and ask Aleks your first question
Don’t let your data sit unused.
Turn it into profit — before the next peak season hits.
