Author

Matt Weiser

Marketing leader with a decade of experience in the e-commerce and marketplace space, building go-to-market strategy, messaging frameworks, and the cross-functional processes that drive real execution. Known for translating complex platforms into clear, compelling narratives that resonate with the right audiences.

LinkedIn 9 articles by this author

About Matt Weiser

Matt Weiser is Senior Marketing Manager at Base.com, where he leads go-to-market strategy and content for the U.S. market. He brings a decade of experience across ecommerce operations, marketplace strategy, and product marketing, spanning enterprise-level marketplace management, self-service product launches, and the messaging frameworks that help complex platforms go to market clearly. Before moving into marketing, Matt ran high-volume ecommerce operations firsthand, giving him a ground-level understanding of the operational challenges multichannel sellers face every day.

What are you looking for today?

9 factors to evaluate ecommerce operations automation in 2026.

Operations automation · Evaluation framework 9 factors to evaluate ecommerce operations automation in 2026. Scaling…
MW Matt Weiser
10 min · 14/08

Connected operations don't chase opportunities. They're ready for them.

TikTok Shop fulfillment · Amazon MCF Connected operations don't chase opportunities. They're ready for them.…
MW Matt Weiser
8 min · 29/07

Base Analytics and the AI agent that supports it.

Base Analytics Detailed analytics across every channel, and an AI agent to support you. Base…
MW Matt Weiser
4 min · 20/07

Decathlon Case Study

MW Matt Weiser
1 min · 08/07

Target Plus Isn't Like Other Marketplaces. Here's How to Actually Succeed.

  Target Plus is not like other marketplaces. You cannot sign up and start selling.…
MW Matt Weiser
10 min · 22/06

Do you actually need an Enterprise OMS in 2026?

If you run an ecommerce business doing meaningful volume across multiple channels, someone has probably…
MW Matt Weiser
8 min · 28/05

How to Sell on Walmart Marketplace: Getting Started and Growing as a Seller

Walmart Marketplace · Seller guide How to sell on Walmart Marketplace in 2026. A complete…
MW Matt Weiser
16 min · 13/05

Amazon Isn't Enough Anymore. Here's What to Do About It. [Podcast]

Our US CEO Maciej Stanski recently sat down with Scott Needham on the Smartest Amazon…
MW Matt Weiser
5 min · 28/04

The Real Reason Your Multichannel Listings Keep Breaking

If you're selling across four or more channels, you already know the problem. Listings fall…
MW Matt Weiser
8 min · 24/04

Test all system integrations and functions free of charge for 14 days

Try it for free