Author

Matt Weiser

Marketing leader with a decade of experience in the e-commerce and marketplace space, building go-to-market strategy, messaging frameworks, and the cross-functional processes that drive real execution. Known for translating complex platforms into clear, compelling narratives that resonate with the right audiences.

LinkedIn 14 articles by this author

About Matt Weiser

Matt Weiser is Senior Marketing Manager at Base.com, where he leads go-to-market strategy and content for the U.S. market. He brings a decade of experience across ecommerce operations, marketplace strategy, and product marketing, spanning enterprise-level marketplace management, self-service product launches, and the messaging frameworks that help complex platforms go to market clearly. Before moving into marketing, Matt ran high-volume ecommerce operations firsthand, giving him a ground-level understanding of the operational challenges multichannel sellers face every day.

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Multichannel Ecommerce: 7 Workflows to Centralize Before You Expand

Presented at Amazon Accelerate 2026 in Seattle.Maciej Stanski, Head of US at Base, on how…
MW Matt Weiser
7 min · 28/10

Base.com Recognized in the 2026 Gartner® Magic Quadrant™ for Product Information Management Solutions

Base.com Recognized in the 2026 Gartner® Magic Quadrant™ for Product Information Management Solutions We're pleased…
MW Matt Weiser
3 min · 13/10

How to Sell on TikTok Shop: Requirements, Fees, and Setup

To sell on TikTok Shop in the US, you register as a seller, verify your…
MW Matt Weiser
8 min · 23/09

Three days at Walmart Let's Grow 2026

Event recap · Walmart Marketplace Three days at Walmart Let's Grow 2026 Booth 1602, day…
MW Matt Weiser
8 min · 17/09

How to centralize multichannel order management across marketplaces and online stores

Order management · Multichannel ops How to centralize multichannel order management across marketplaces and online…
MW Matt Weiser
6 min · 14/09

9 factors to evaluate ecommerce operations automation in 2026.

Operations automation · Evaluation framework 9 factors to evaluate ecommerce operations automation in 2026. Scaling…
MW Matt Weiser
10 min · 14/08

Amazon MCF in 2026: how it works, what it costs, and the 35% TikTok Shop discount

Amazon MCF guide Amazon MCF in 2026: how it works, what it costs, and the…
MW Matt Weiser
12 min · 29/07

Base Analytics and the AI agent that supports it.

Base Analytics Detailed analytics across every channel, and an AI agent to support you. Base…
MW Matt Weiser
4 min · 20/07

Decathlon Case Study

MW Matt Weiser
1 min · 08/07

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