Detailed analytics across every channel, and an AI agent to support you.
Base Analytics turns every sales channel into one clear view of your business, and a built-in AI agent turns that view into answers in seconds. No exports, no waiting on ops, no spreadsheets to stitch together.
Most ecommerce teams have a data problem, just not the one people expect. The hard part isn’t making the decision. It’s centralizing everything first: pulling orders, costs, fees, inventory, and returns out of every marketplace, storefront, and spreadsheet, then reconciling it all into numbers you can actually trust. That work is so slow and manual that decisions end up made on gut feel, or made too late.
Base Analytics takes that work off your plate. It centralizes all of your channel and store data into one dashboard, with one definition of gross sales and one definition of margin applied everywhere, so the heavy lifting is done for you and making a data-backed decision becomes the easy part again. No extra systems to run, no data team required.
Below, a tour of what it measures, the dashboards you’ll actually use, and the AI agent that answers the follow-up questions for you.
Every channel, measured the same way
You can only improve what you can measure. The KPI dashboard is the top-level read on the business: gross sales, the value lost to cancels and returns, net sales, costs, and the margin you actually kept. Each carries its change against the previous period, so a number never sits without context.
True profit, month over month
Revenue flatters; margin tells the truth. Base Analytics calculates a real-time profit and loss with COGS, marketplace commissions, and shipping already factored in, so you see what you actually kept, not just what you sold. Every line rolls up from the same source data as the KPIs above, which means the P&L and the dashboard never disagree.
Watch your performance, region by region
For US sellers, where an order goes matters as much as how many you sell. Shipping zones, delivery times, and regional demand all move your real margin. Base Analytics maps every order to the state it shipped to, so you can see which regions drive volume, spot where growth is slowing, and plan inventory and carriers around the places that matter most.
Ask a question. Get a decision.
Dashboards answer the questions you already know to ask. The follow-ups, like why did margin dip in May, and which products drove it, are where teams lose hours. The Analytics AI agent closes that gap. Ask in plain language, and it builds the dashboard, reads the results, and explains what happened.
AI-generated alerts, before you go looking
A new top seller, rising returns, or a sudden drop in a channel: the AI watches for the moments that matter and tells you directly, in-app and by email. Each alert explains what happened and why it matters, and suggests the action worth considering next. It’s the difference between finding a problem on Monday’s report and hearing about it the moment it starts.
Because Analytics reads the same orders, costs, and inventory that Base already runs your operation on, there’s no data pipeline to build and no BI vendor to add to the stack. The reporting of a data team, and the analytical depth of a dedicated tool, without hiring or buying either.
Start free in minutes, or have us walk you through it on a live demo.
