Author

Liz

Liz Rojas is the Director of US Marketing at Base, where she oversees the company's brand and marketing strategy in ...

LinkedIn 3 articles by this author

About Liz

Recognized for her ability to architect and scale modern marketing organizations, Liz has led initiatives across paid media, partner programs, lifecycle campaigns, and field marketing. Her approach balances data-driven execution with bold creative thinking, enabling teams to build meaningful connections with customers while fueling pipeline and revenue performance.
At Base, she plays a central role in defining how the company shows up to market, working in close partnership with sales, product, and partnerships to support growth across the ecommerce ecosystem. She is also exploring the strateg

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Why Marketplace Growth Breaks Operations and How to Fix It

For ecommerce brands, growth has shifted. It’s no longer about choosing the right channel. It’s…
L Liz
4 min · 23/04

The Operations Playbook for Growing Walmart Marketplace Brands

The Operations Playbook for Growing Walmart Marketplace Brands Walmart Marketplace is quickly becoming one of…
L Liz
2 min · 30/03

How Ecommerce Brands Can Scale on Walmart Without Adding Operational Complexity

Walmart has become a critical channel for ecommerce brands looking to diversify revenue, reach new…
L Liz
3 min · 25/02

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