Key Summary In 2024, UK shoppers spent £3.63B online over Black Friday weekend—peak season is the biggest revenue driver for e-commerce brands. Adyogi’s playbook: build pre-buzz campaigns, optimise for seasonal search, use dynamic ads, refresh creatives, and segment offers by discount tiers. Base’s role: ensure operations keep up with demand through multi-channel order sync, real-time inventory...
Key Summary Manual inventory updates lead to overselling and poor customer experience — automation fixes this with real-time stock sync. Seasonal peaks (Christmas, Black Friday, summer) require smarter forecasting with AI-driven insights and product tagging. Inefficient warehouses waste time and money — barcode scanning, optimal picking routes, and OMS integration speed up fulfilment. Dead stock...
Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in August. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions New condition for automatic actions – Return value Base Connect We added Base Connect tags in product printoutsWe added all...
Topiary Garden, an online Home and Garden retailer, specialises in high-quality irrigation products from trusted brands including Claber, Gardena, and Hozelock. Selling through Amazon, B&Q, eBay, and their own website, they have built a loyal customer base through reliable products and excellent service. But behind the scenes, inefficiencies were slowing them down. Their previous system for...
Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in July. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions Additional connectors in automatic actionsThe ability to use Contains/Does not contain connectors in automatic actions in the fields...
Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in June. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions New condition in Automatic Actions – Company name (delivery) New event in Automatic Actions – Payment link created Base Connect...
Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in May. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions New automatic action: “Additional Field Edited” in Orders, Returns, and Products The new “Additional Field Edited” action enables...
Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in March. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions We’ve added the “Returns Data Edited” event to Automatic Actions This works similarly to the “Order Data...
Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in March. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions New Automatic Action: Modify order → Login Pick&Pack Assistant Added the option to hide notification blocks, and in mobile...
Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in February. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions A Condition field has been added to filtering the list of automatic actions New Automatic Action in the Modify product section...