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Base Changelog – February 2025

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Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in February. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions A Condition field has been added to filtering the list of automatic actions New Automatic Action in the Modify product section...

Why Excel Inventory Management is Dead: Alternatives for Multichannel Businesses

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If you just started your ecommerce business, you may be using Excel spreadsheets for your inventory management. While this might be fine for a while, Excel is not built to manage inventory at the scale you need if you’re hoping to see exponential growth. Multichannel inventory management requires specialized software that goes beyond a single inventory spreadsheet.  While free Excel inventory...

BaseLinker x Fruugo: Expanding Horizons for E-commerce Retailers

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The world of e-commerce is rapidly evolving, and retailers are constantly on the lookout for new avenues to reach a broader audience. That’s why we at Base are thrilled to announce our partnership with Fruugo, a global marketplace connecting retailers with millions of customers worldwide. This powerful integration is set to unlock fresh opportunities for businesses, enhancing their reach...

How to Sell on TikTok: A Step-by-Step Guide for Beginners

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Despite all the recent controversy surrounding the social media platform, TikTok, remains the fastest growing social commerce platform in 2025. In fact, research by eMarketer has found that among social commerce platforms, TikTok Shop is one of the most lucrative– with consumers making purchases far more frequently than on any other channel. So what makes TikTok Shop so successful for ecommerce...

How to Sell on eBay: The Ultimate Guide for First-Time Sellers

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Guide to selling on eBay

Whether you’re looking to make extra cash by cleaning out forgotten items around the house or you’re looking to expand your multichannel ecommerce business, eBay is the perfect platform to start selling. By taking advantage of eBay’s vast and well-established marketplace you can enhance your existing online store’s sales and further expand your ecommerce empire.  Selling on eBay provides your...

What is Amazon A+ Content and who can use it?

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Amazon A+ Content Base

Are you selling on Amazon, but your products are getting lost in a sea of competition? Amazon A+ Content is the missing element that transforms a standard listing into a professional product presentation, on par with the biggest brands. Learn how to use this tool to turn casual shoppers into loyal customers. What is Amazon A+ Content? Amazon A+ Content is a tool available for sellers who have...

The Role of AI in Shopify Plus Personalisation

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Today’s shoppers expect convenience at every step – from tailored product recommendations to dynamic pricing that shows their value as a customer. For Shopify Plus merchants, staying competitive isn’t just about offering products; it’s about customising the entire shopping journey to keep users engaged and coming back. AI has become a game-changer in this arena, enabling Shopify Plus stores to...

Base Changelog – January 2025

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Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in January. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions Added Empty value/non-empty value option in the conditions for automatic product actions to additional fields of the number type...

How AI for eCommerce Can Improve Your Sales and Customer Experience

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AI in eCommerce: Boost Sales & Customer Experience

As humans, it’s natural that we’d be a little wary of artificial intelligence (AI). Popular culture hasn’t always painted a rosy picture of how AI tools can improve our lives, and we tend to mistrust things we don’t understand. (Let’s be honest: do any of us really have a deep understanding of machine learning?) But for eCommerce businesses, AI tools can offer sales...

Ecommerce Multichannel: Your Guide to Best Practices

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Ecommerce Multichannel base

Over the last decade, multichannel ecommerce selling has become imperative to success for the growth of online businesses. As consumers expect greater levels of interaction across channels and uniquely personalized shopping experiences, a multichannel ecommerce strategy is key to success. From adapting to scrollable retail on social media platforms to expanding your brand’s presence into other...

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