5 Tips for Sellers Facing Black Friday

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Prepare yourself. Black Friday is coming.

But Black Friday doesn’t have to be scary. In fact, if you prepare properly, you can sidestep the chaos and make your customers very happy indeed. Follow top 5 Black Friday shipping tips form our partner Parcel2Go to prepare for those high-demand days and ensure a smooth, successful holiday season.

Book with Parcel2Go and you’ll find Black Friday shipping a breeze. Not only is booking with Parcel2Go easy, but you could access exclusive discounts when you book with us this Black Friday – hurry, offer runs for a limited time only!

Don’t Make False Promises

Firstly, the most important thing is to be honest with your customers. Extend your estimated time of arrival by a few days in the week leading up to Black Friday so that your customers avoid unexpected delays in delivery if you’re struggling with the demand of increased orders.

Customers might even be pleasantly surprised if their parcel arrives a couple days before your estimated arrival!

Parcel2go offers reliable and tracked delivery with all of your parcel services, but we will change delivery estimates on our site if we see deliveries delayed by our couriers. As of right now, all delivery services are operating at full capacity, and we don’t expect delays anytime soon.

Use Extra Packaging

Your parcel might have a few extra bumps in the rush to get so many packages to their destination on time. Use larger boxes to add extra packaging inside your parcel to keep it secure. Better safe than sorry!

See our video on how to properly packaging your items so you can be sure your items will be delivered safely each time.

Consider Bulk Shipping

Combining your parcel delivery into one shipment of multiple parcels can save you time and money during Black Friday. And with Parcel2Go, you can send multiple parcels to one or multiple addresses – making your Black Friday shipping a breeze!

To get started, simply get a quote and add as many parcels as you want to send. Remember to enter the correct contents and sizes.

Then when entering the address details of your recipient(s), either select ‘Click to send to the same destination’ or ‘Click to send to multiple destinations’. Your parcels will then be delivered in bulk! See our guide on how to send multiple parcels.

Get Extra Protection Cover

Things will get hectic around this time of year, and customers are often more demanding. Taking extra protection cover out on your parcel means that you’ll be compensated in the unlikely event that there’s an issue with a delivery, and you can give your customers extra reassurance by using the compensation to keep them happy with a refund.

Adding additional protection only costs a little extra, and with some services, it’s included! Get a quote and select the best service for reliable, protected Black Friday shipping.

Send Earlier Than Usual

This might sound obvious, but things get forgotten about when you’re extra busy. Note it down in your diary – or better yet, book your delivery now!

Sending earlier than usual will give you the chance to be more organised on the busiest day of the year. Ensure you keep your customers happy by getting their goods there safely and on time.

If you’re running behind schedule, try using next day delivery services to ensure speedy shipping. We offer a range of next day delivery options, so you’ll never be left struggling to get your products to customers during Black Friday.

Leverage the power of automation with Base.com

To maximize your efficiency and prepare effectively for Black Friday, using Base can make a world of difference. Base is an advanced order management system that integrates with numerous sales channels and carriers, allowing sellers to streamline their dispatch process and handle a surge in orders effortlessly. For sellers, this means that during Q4, when demand is at its peak, Base helps ensure quick, reliable fulfillment while keeping customers satisfied with timely updates and seamless shipping processes.

One of the standout benefits of Base is its integration with Parcel2Go, which offers a variety of shipping solutions through a single platform. When you connect your Parcel2Go account to Base, you gain access to a robust, all-in-one solution for managing orders and dispatching packages. This integration is especially useful during high-volume periods like Black Friday, as it enables you to:

  • Print shipping labels either individually or in bulk, so you can quickly prepare shipments.
  • Generate shipping manifests for smoother batch processing.
  • Automatically update tracking information on your sales channels, giving customers peace of mind with up-to-date tracking links.
  • Automate customer notifications based on the shipment’s status — keeping customers informed without needing to manage each update manually.

Base’s P2G integration also supports multiple Parcel2Go accounts, allowing you to customize sender addresses or set unique shipping rules for different types of orders. Plus, as the integration operates through Parcel2Go’s API, tracking numbers are instantly available and easily forwarded to customers, ensuring a smoother fulfillment experience.

For Black Friday preparation, Base’s integration with Parcel2Go offers additional advantages that can simplify your shipping workflow. By utilizing automated actions, you can ensure that your orders are handled consistently and efficiently, reducing the risk of errors or delays. Plus, combining Base’s powerful Order Manager with Parcel2Go’s bulk shipping options means you’ll be able to manage a high volume of orders with ease.

🇬🇧 Are you based in the UKSign up today for a two-week trial (credit card not needed)! Schedule your product demo here!

Preparing For Black Friday With Smart Send

As you know, Black Friday is one of the busiest days of the year for businesses, so you’ll need to be prepared. Luckily, with Smart Send, you can do just that.

Smart Send is free and you get access to a range of tools and features that can help your business tackle Black Friday with ease! Such as:

  • Cheapest Shipping Rates in the UK – Have your parcels delivered from as little as £2.15 exc VAT!
  • Fast Order Management – Manage all of your orders from across multiple online marketplaces from one easy to use platform.
  • Rule Implementation – Automate your shipping for quicker Black Friday shipping with our simple Rule Manager.
  • Range of Delivery Services – Get quick and reliable shipping across the UK and the world with a variety of trusted couriers. Book a range of standard, next day and weekend delivery services so you can get your products quickly to your customers during Black Friday and the Christmas period.
  • 24/7 Customer Service – Should you need any extra support, our dedicated support team is available 24/7 via email, live chat and phone.

Are You Ready For Black Friday?

Shipping on Black Friday doesn’t have to be scary! Follow our top tips and be on top of your game this Black Friday, and see our advice on what your business could offer.

Make sure you send your parcels early, extend your estimated delivery times and secure your parcels safely. Do this and Black Friday will start to look a lot less terrifying. In fact, you might even have time to bag some Black Friday bargains yourself!

Get a quote today with Parcel2Go to see how much you could save this Black Friday.

About the author

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Base.com

Base.com is a software designed to integrate popular marketplaces, store platforms, carriers and useful e-commerce tools in one friendly panel. Try bulk listing, order management and process automation functions to save time and money. Base.com will automatically change order statuses, send customer messages, issue invoices, create shipments and print documents. Test all system integrations and functions during a 14-day free trial.

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