The Hungarian e-commerce market is experiencing rapid growth, and one of its main driving forces is the local horizontal marketplace Pepita.hu. Originally launched as a children’s online store, the platform has grown over the years to become the third-largest e-commerce company in Hungary. But its ambitions don’t stop there.
Today, Pepita already operates in 8 countries (Hungary, Slovakia, Poland, Germany, Austria, Romania, Bulgaria, and Croatia), with plans to expand even further. Establishing itself as a key player in the Central and Eastern European region.
What is Pepita.hu and why should you start selling on this Marketplace?
Founded in 2019, Pepita.hu originally focused on children’s products. Today, the marketplace offers over 20 product categories, with strong segments including fashion and apparel, electronics, home and garden, and toys and games.
The year 2024 marked a major milestone for the company – it was awarded the Hungaroecomm Stars prize in the “Nagycsillag” category and was ranked the third-largest online store in Hungary by GKID.
Pepita.hu currently serves over 1 million active customers. The marketplace features more than 5 million listed products and is home to over 2,700 active sellers.
Pepita.hu receives over 4 million visits per month and reached a turnover of €75 million in 2024. Its rapid growth is also driven by the fact that 64% of new merchants receive their first order within 48 hours of registration. The platform’s momentum is clear from another impressive stat: in 2023, a successful order was placed on Pepita.hu every 72 seconds on average.
Pepita.hu continues to position itself as a major player in the Central European online market – with ambitions that go well beyond Hungary’s borders.
Key Benefits for Sellers:
- Strong position on the domestic market
- A steadily and rapidly growing customer base
- Opportunity to sell a wide range of products
- Local support and simple registration process
- Access to all 8 markets through a single platform
Expansion and Regional Ambitions
Pepita.hu doesn’t plan to remain just a Hungarian leader. Its goal is to become a regional marketplace leader, with a focus on localized services, fast logistics, and a relevant product offering. Its strong understanding of local needs and emphasis on customer experience give it a clear competitive advantage.
Base.com & Pepita.hu: A Partnership That Simplifies Expansion
By connecting with the Base.com platform, users can easily start selling on Pepita.hu without dealing with technical complexities – all while managing their sales from a single interface, with the option to expand to 300+ other marketplaces.
Thanks to the Pepita integration, sellers can:
- Easily list their products
- Automatically sync prices and stock levels
- Process orders directly within Base.com
- Use features like automatic actions, invoicing, or the Pick&Pack Assistant
- Take advantage of 200+ available shipping carrier integrations
- Connect their ERP or WMS directly within the Base.com eco-system
The integration makes sales management simple and scalable – from small online shops to large enterprises.
How to Start Selling
To start selling on Pepita, you’ll need to complete a quick registration. It takes less than 2 minutes and is completely free.
You’ll just need to provide a few basic details: your email, phone number, company name, VAT ID, and the name of your company representative.
Summary
Pepita.hu proves that a regional marketplace can deliver strong results and customer trust. For international sellers, it offers an opportunity to enter the fast-growing Central European markets with minimal barriers.
Base.com plays the role of an ideal tech partner in this journey – ensuring smooth integration, automation, and clear sales management. Together, they form a powerful combination for anyone looking to grow their e-commerce business without borders.
