Key Summary
- Base Connect is a global B2B automation layer that links sellers, dropshippers, suppliers, wholesalers and fulfilment partners in real time — anywhere in the world.
- It synchronises products, stock, pricing, orders, returns and workflows across both sides of the supply chain.
- Fully integrated into Base OMS, WMS, PIM and Automation tools — no extra software needed.
- Designed for dropshipping, wholesale, 3PL fulfilment and multi-supplier retail operations.
- Built for SMB to enterprise sellers who need clarity, automation and scale without long-term contracts.
Introduction
E-commerce growth isn’t just about selling on more channels — it’s about managing your suppliers, warehouses and fulfilment partners with speed and clarity.
Yet most retailers still rely on:
- Manual spreadsheets
- Email-based purchase orders
- Unreliable stock feeds
- Slow supplier communication
- Disconnected systems for B2B and B2C operations
This creates delays, stockouts, overselling, late shipments and frustrated customers.
Base Connect solves this by becoming your real-time bridge between sellers, suppliers, wholesalers and fulfilment centres — all inside the Base.com ecosystem.
What Is Base Connect?
Base Connect is a dedicated module within Base.com that enables sellers, suppliers and fulfilment partners to share data and automate workflows across the entire supply chain.
It powers the exchange of:
- Product data
- Stock levels
- Prices
- Orders
- Shipping statuses
- Returns
- Supplier fulfilment workflows
All in real time, with automation built into every step.
How Base Connect Works
Using Base Connect, sellers and suppliers are linked through a shared integration layer. Once connected, both sides gain:
1. Automated Product Exchange
Suppliers share product catalogues including attributes, descriptions, images and variations.
Sellers can:
- Import SKUs instantly
- Auto-map categories
- Use AI tools to optimise titles and descriptions
- Push listings to Amazon, TikTok Shop, eBay, Temu, Shopify and 1,700+ channels
2. Real-Time Stock Sync
Whenever the supplier updates quantities, Base Connect syncs them automatically to the seller.
This prevents:
- Overselling
- Out-of-stock cancellations
- Manual stock updates
3. Automated Order Forwarding
When a buyer places an order (e.g., on Amazon or Shopify):
- The seller receives it in Base OMS
- The supplier automatically receives the fulfilment order
- Tracking flows back to the seller
- Confirmation flows back to marketplaces
4. Automatic Price Updates
- Suppliers can update prices centrally in real time.
- Sellers receive updated prices instantly across all channels.
- Suppliers can create and manage pricing groups for different retailers.
- Pricing rules can differ by margin agreements, volumes or seller tiers.
- No manual work, no CSV uploads, no repeated re-syncing required..
5. Full Returns Workflow
Returns can be automated and synced in both directions.
6. Unified Reporting & Analytics
Base Analytics provides:
- Supplier performance
- Delivery times
- Profitability per supplier
- Refund ratios
Base Connect becomes the centre of B2B operational truth.
Check how to do it in our manual – Base Connect
Discover a Solution for Every Type of Business
Base Connect is designed to adapt to four core operational models.
1. Base Connect for Dropshipping
Perfect for sellers who don’t store inventory.
Key Capabilities
- Import supplier products instantly
- Real-time stock & price synchronisation
- Price groups
- Overselling protection
- Automatic order forwarding
- Tracking auto-synced to all channels
- Multi-marketplace support (Amazon, TikTok Shop, Temu, eBay, etc.)
- AI-generated content for listings
- Global reach
Benefits
- Zero inventory risk
- Faster catalogue expansion
- No manual PO processing
- Fewer customer complaints due to stock accuracy
- Analytics dashboard
2. Base Connect for Wholesale
For brands and suppliers distributing in bulk.
Key Capabilities
- Manage multiple buyer accounts
- Set custom pricing per retailer
- Share catalogues with unlimited SKUs
- Sync availability across warehouses
- Automatically generate purchase orders
- Integrate with ERP/WMS
- Unlimited flexible rules engine
Benefits
- Stronger B2B relationships
- Reliable fulfilment accuracy
- Less admin managing wholesale buyers
- Easy onboarding for new retailers
3. Base Connect for Fulfilment Centres & 3PLs
For logistics partners who handle storage, picking and shipping.
Key Capabilities
- Automatic order routing
- Shipping label generation
- Live tracking sync
- Return status updates
- Direct integration with courier accounts
- Accurate stock sync with the seller’s Base account
Benefits
- Zero manual re-entry of orders
- Higher fulfilment speed
- Fewer picking/packing errors
- Smooth connection to Base OMS & WMS
4. Base Connect for Retailers & Sellers
For sellers managing product data, suppliers, inventory and fulfilment across channels.
Key Capabilities
- Connect unlimited suppliers
- One central dashboard for all SKUs
- Unified stock across all sales channels
- Multi-supplier routing
- Workflow automation for every step
- AI tools for listing enrichment
Benefits
- Save 5+ hours per week per employee
- Reduce overselling and fulfilment delays
- Scale catalogue volume without extra staff
- Seamless marketplace expansion
Real-Life Results From Sellers Using Base Connect
Base Connect powers growth across thousands of businesses. Here are distilled examples based on common outcomes:
Case Study 1: Dropshipper Scaling 5× Faster
A UK home décor seller used Base Connect to sync 3 suppliers.
Result:
- +5× more orders
- No overselling
- Zero manual PO creation
Case Study 2: Wholesaler Simplifying B2B
A European electronics wholesaler integrated 40+ retail buyers via Base Connect.
Result:
- Orders routed automatically
- Customer support workload dropped 60%
- Faster invoice & PO processing
Case Study 3: Retailer Eliminating Stock Errors
A fashion retailer connected two warehouses + multiple suppliers.
Result:
- 99.9% stock accuracy
- Higher marketplace ratings
- Faster delivery SLAs
Responso: Customer Communication Made Easy (Integrated with Base)
Responso is a powerful customer-communication platform that integrates directly with Base.com, making it ideal for dropshippers, multi-channel sellers and support teams.
Why Responso Helps Scaling Sellers
- Centralised inbox for all marketplace messages (Amazon, eBay, Allegro and more)
- Fast replies using templates and automated responses
- Order lookup built into conversations for instant context
- Performance monitoring to safeguard marketplace SLAs
- Perfect for dropshipping, where quick communication reduces disputes and delivery concerns
How Responso Works with Base
- Fully integrated through the Base App Store: Responso Integration
- Syncs order data from Base OMS so agents always see accurate fulfilment info
- Complements Base Connect by pairing supplier automation with customer service automation
Why Base Connect Is Different
Base Connect is not just another data sync tool.
It stands out because:
- Built inside Base — no external system required
- Connects suppliers + sellers + fulfilment in a single layer
- Automates the whole B2B cycle
- Supports 1,700+ marketplace, courier and ERP connections
- Suitable for SMB to enterprise
- No long contracts, no hidden fees
Most platforms only handle product imports.
Base Connect handles the entire supply chain.
FAQ
Q1: Do I need coding to use Base Connect?
No — everything is no-code and fully integrated.
Q2: Can Base Connect work with multiple suppliers?
Yes — you can connect unlimited suppliers.
Q3: Can suppliers control pricing and stock?
Yes — suppliers can update data in real time.
Q4: Does Base Connect support dropshipping and wholesale?
Yes — both models are supported.
Q5: Can fulfilment centres use Base Connect?
Yes — 3PLs can connect to automate order and stock flows.
