Shoppers are already asking AI what to buy. With OpenAI’s Agentic Checkout, they can now discover, evaluate, and purchase products directly inside a conversation—no tab hopping, no forms, just natural language to checkout.
Base.com is among the first ecommerce management platforms to integrate fully with Agentic Checkout, connecting your catalog to this new, AI-powered buying journey.
What is Agentic Checkout?
Agentic Checkout connects merchant product feeds to ChatGPT so shoppers can browse, compare, and buy via conversational prompts. Instead of searching multiple sites, a customer can ask: “Find me a lightweight laptop under $1,000 with next-day delivery,” then checkout instantly in chat.
It’s faster, smarter, and more intuitive—and it changes how brands get discovered.
How Base’s Integration Helps Merchants
Plug your Base.com product catalog into Agentic Checkout in a few clicks and let AI do the heavy lifting:
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Real-time accuracy: Inventory, stock, and pricing stay synced across channels.
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Higher discoverability: Your products surface directly in AI-driven conversations.
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Frictionless checkout: Buyers move from intent to purchase without leaving the chat.
This isn’t just another channel—it’s positioning your products at the very start of the customer journey, exactly when buying intent spikes.
Why This Matters Now
Ecommerce is already multichannel, spanning storefronts, marketplaces, and social platforms. But with AI now becoming the first stop in many consumer journeys, visibility depends on being integrated where the shopper starts.
Base has always been built to unify complexity, from centralized product, order, and fulfillment management to over 1,500 marketplace and logistics integrations. Agentic Checkout is the next layer of that mission: helping brands not only keep up with shifting consumer behavior, but stay one step ahead.
Looking Ahead
This integration is just the beginning. As AI-driven commerce expands, Base will continue building the infrastructure that lets merchants plug into new technologies without adding complexity.
Our goal is simple: to give ecommerce brands clarity, control, and the tools to sell more, wherever the customer journey begins.
👉 See Agentic Checkout in action: https://chatgpt.com/merchants
Key Benefits at a Glance
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Conversational product discovery and instant checkout
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Catalog sync from Base.com with up-to-date stock and prices
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More visibility at the moment of highest purchase intent
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Reduced drop-off from fewer pages, fewer clicks, fewer forms
Frequently Asked Questions
How does Agentic Checkout get my product data?
Through Base’s integration, your product feed (titles, images, price, availability, variants, shipping) is securely connected and kept in sync.
Will this replace my storefront?
No. Think of Agentic Checkout as an additional, high-intent sales surface that complements your store, marketplaces, and social channels.
What about compliance and payments?
Agentic Checkout handles secure checkout and policy compliance within the ChatGPT experience. Your Base settings and policies still apply where relevant.
How hard is implementation?
If you’re already on Base, setup is straightforward—connect, map fields, and publish. Most teams finish in a single working session.
