Heze, a furniture brand established in 2013, began as a brick-and-mortar shop. However, as customer purchasing preferences evolved, they realised the need to expand their presence to include omnichannel sales.
Faced with manual and inefficient processes for e-commerce sales management, they found themselves struggling with order tracking. Base provided the solution to their omnichannel growing pains, enabling Heze to focus on their true growth potential.
The Challenge: Navigating the Complexities of Omnichannel Sales Management
As Heze sought to expand its sales footprint through an omnichannel strategy, they quickly encountered the realities of managing multiple sales channels. Although initially seen as a natural step forward, omnichannel sales management proved to be more complex than anticipated.
Tracking orders was a time sink
Heze sells worldwide on a number of omnichannel sites, so they deliver to worldwide customers. But their distribution model still relies on UK-based delivery companies to handle purchases they process themselves. Keeping track of both their omnichannel and their home-grown sales was a headache.
Expanding the business took a back seat
Despite the initial incremental business growth, Heze found themselves bogged down by operational tasks such as order fulfilment and tracking, which left little time for strategic growth and market expansion.
The Solution: Base Simplified Order Processing and Streamlined Growth for Heze
Base’s integration with Heze’s sales platforms has been transformative. By eliminating manual order tracking and streamlining the entire process, Base allowed Heze to focus on growth rather than operational headaches.
Fast onboarding
From the beginning, Heze was impressed with Base’s speed and responsiveness. With the help of a dedicated specialist, they were able to get started within 48 hours and immediately begin optimising their operations.
Plus, Base’s incredible customer service means that anytime Heze has a question, a thorough, helpful solution is only a quick email away. They’ve been thrilled with query turn-around time, noting that Base always sends an answer within hours.
Check out how iHelios, innovator in modern heating solutions, streamlined operations and grew 85% by automating stock management with Base.
Life-changing order management
For Heze, order management’s never been so easy. Base’s integration with Heze’s API means that both systems can communicate without any issues. The Heze team can now track all orders, regardless of which channel they originate, from a single dashboard.
Heze’s staff found the Base platform intuitive and easy to navigate, drastically reducing the time spent on training and allowing them to quickly become proficient in managing orders.
More time to focus on the business
By freeing up significant time spent on manual order management, Heze was able to direct more focus toward expanding their business. They successfully launched a new website, expanded into additional sales channels, and streamlined their overall operations.
Thanks to Base, Heze saw a doubling of sales, a result directly tied to the business development hours and headspace gained by automating order management.
How Base Supported Heze’s Business Growth
- Fast onboarding got Heze up-and-running on Base in 48 hours.
- Effortless order tracking means they always know where their orders are — without the hassle of manual tracking.
- Stellar customer service gives Heze the answers they need in hours, not days.
- Simple optimisation features allow them to toggle stock numbers, delivery dates, and other metrics in a few clicks.
- Eliminating manual management hours has left them free to expand their business to more omnichannel sales outlets, and sales have doubled as a result.
Accelerating Growth Through Efficient Omnichannel Management
Thanks to the partnership with Base, Heze has experienced significant business growth and streamlined its omnichannel sales operations. With Base handling the complexities of order management, the Heze team is now free to focus on scaling their business, researching new products, and continuing their expansion into new markets.
Thanks to Base, Heze can confidently focus on their future expansion plans with the knowledge that they have a partner who can provide the support needed for growth and success.
