
Key Summary
- Linnworks: Reliable UK system with strong inventory & shipping tools, but costs rise with add-ons and support can be slow.
- Base.com: All-in-one operations platform with 1,700+ integrations, advanced OMS/WMS, automation-first design.
- Transparent pricing: Pay monthly, cancel anytime — no hidden add-ons or long-term contracts (unlike Linnworks).
- Automation advantage: Saves 5–10 hours per week by eliminating manual tasks across orders, shipping, and pricing.
- Proven scale: Case studies show 120%+ sales growth and 150%+ more shipped orders after switching to Base.com.
- Best fit: Sellers scaling 1,000–5,000+ orders/month who want cost-effective growth without operational chaos.
Why Compare Base.com and Linnworks?
Scaling e-commerce beyond 500+ orders a month means complexity. Sellers need one platform to unify stock, orders, pricing, and shipping. Two big names stand out: Linnworks and Base.com.
Both are trusted, but they differ sharply in automation depth, cost model, and flexibility.
What is Linnworks?
Linnworks is a UK-based multi-channel management system with 3,000+ customers. It helps sellers consolidate orders, sync inventory, and ship with major couriers like Royal Mail and DPD.
Strengths:
- Reliable order & stock sync across channels
- Multi-warehouse support with WMS add-ons
- Strong courier integrations (Royal Mail, UPS, FedEx, DPD)
- Trusted by thousands of UK mid-market sellers
Weaknesses:
- Costs increase as you scale – key features like Listings, Forecasting, and WMS are paid add-ons
- Mixed support feedback – some users cite delays
- Automation is limited – deeper workflows often need higher-tier plans
- Occasional system stability issues – Some users report occasional slowdowns or downtime.
- No transparent pricing – Linnworks doesn’t list pricing publicly, so sellers must request a quote
What is Base.com?
Base.com is a global one-stop e-commerce operations platform trusted by 30,000+ customers worldwide, helping scaling brands processing 1,000–5,000+ orders/month. With 1,700+ integrations, it unifies marketplaces, couriers, warehouses, and pricing in one system.
Key Features:
- Order Manager (OMS) – automate invoices, customer messages, and shipping
- Product Manager (WMS/PIM) – manage SKUs, serial numbers, and product data
- Marketplace Manager – bulk listings, real-time stock & price sync
- Workflow Automation – automate repetitive processes
- Shipping Management – multi-carrier panel, tracking, label printing
- Price Automation – dynamic repricing across multiple marketplaces
- AI for E-commerce – smart automation and optimisation tools
Why sellers switch to Base.com:
- Transparent pricing – no hidden fees, pay monthly, cancel anytime
- Automation-first design – saves sellers 5–10 hours per week
- Scales cost-effectively – WMS, OMS, repricing included in the base plan
- Fast, expert support – feels like an in-house team, even on weekends
👉 Perfect for sellers scaling rapidly and frustrated with Linnworks’ rising costs.
Feature Comparison
Feature | Linnworks | Base.com |
Order Management | Central dashboard | Full OMS + automated invoices, comms, shipping |
Inventory / WMS | Multi-warehouse, optional add-ons | Advanced WMS with bulk imports & serial tracking |
Integrations | 100+ | 1,700+ (marketplaces, couriers, accounting, suppliers) |
Shipping | 30+ carriers | Multi-carrier hub with automation & tracking |
Automation | Rule engine, add-on required | Workflow automation across orders, returns, suppliers |
Repricing | Amazon repricer add-on | Built-in, multi-marketplace dynamic repricing |
Pricing Model | Custom quote only — pricing not shown publicly | Transparent monthly fee, cancel anytime |
Support | Mixed reviews | Fast, expert-led, responsive |
Who Should Choose Which?
Both Linnworks and BaseLinker are strong choices for growing multi-channel sellers in the UK and Europe. They cater to similar business sizes — typically merchants processing between 500 and 5,000 orders per month — but differ in approach, flexibility, and pricing transparency.
Choose Linnworks if:
- You handle up to 5,000 orders/month and want a proven multi-channel hub for order and stock management
- You prefer a UK-based provider with long-standing courier and marketplace integrations
- You’re comfortable with modular pricing (paying extra for add-ons like WMS, forecasting, or repricing)
- You’re focused on stability and traditional workflows over advanced automation
Choose Base.com if:
- You’re scaling 1,000–5,000+ orders/month and want to unify OMS, WMS, shipping, and pricing in one platform
- You value automation-first design to save time on repetitive tasks (invoicing, shipping, repricing)
- You want transparent monthly pricing — no hidden fees or long-term contracts
- You’re focused on ROI, scalability, and fast support from a single all-in-one system
FAQ
Q1. Is Linnworks still good for UK sellers?
Yes, but costs and complexity increase beyond 1,000+ orders.
Q2. How does Base.com differ from Linnworks?
Base.com includes automation, repricing, OMS/WMS, and 1,700+ integrations at no extra cost – on a transparent monthly plan.
Q3. Which is best for scaling from 500 to 5,000 orders/month?
Base.com, because it’s designed for automation-first growth.
Q4. Does Base.com replace Linnworks entirely?
Yes. Base.com covers OMS, WMS, repricing, automation, and integrations – everything Linnworks does, and more.