Look no further! Schedule a call to learn how BaseLinker can help you navigate AMTU Deprecation.
What is AMTU?
As per Amazon’s own description, The Amazon Merchant Transport Utility (AMTU) is a tool designed to make sending files to Amazon and receiving reports from Amazon as simple as dragging and dropping files into a directory. AMTU runs automatically behind the scenes, uploading files from the relevant directory to Amazon and retrieving the results of the uploads. AMTU can also retrieve order reports from Amazon.
A common use case for AMTU was for a seller to manage the integration of orders, stock and price information between their Amazon account and their Enterprise resource planning (ERP) system. This way, data from the marketplace would directly update the “main source of truth” the company relied on, saving significant resources on reconciling these two databases, and avoiding costly errors, e.g., overselling products.
Why is AMTU going away?
In our other blog post, we explain in detail the circumstances of Amazon deprecating its Merchant Web Services (MWS) AP. As AMTU was part of that API, it was deprecated along with other functionalities on August 31, 2023. As a result, Sellers and their developers can no longer upload inventory/shipping feeds, or download order reports programmatically using AMTU.
What can you do about it?
To be able to access AMTU-equivalent functionalities going forward, private developers must migrate to the Selling Partner API (SP-API) by March 31, 2024. This migration is imperative to ensure their operations are uninterrupted and compliant with Amazon’s new API structure. The process for obtaining authorization to use the new API is long and demanding, while developing and maintaining proprietary applications drains resources from sellers, whose main passion typically lies in product development and meeting their customers’ needs, rather than building software applications.
How BaseLinker Can Help:
Navigating such disruptive changes may seem daunting, but this is where BaseLinker comes to the rescue. BaseLinker is an innovative platform designed to simplify and streamline your e-commerce operations, especially in the face of challenges like the AMTU deprecation.
➡️ Reach out to us to learn more!
Here is what we can help with:
- SP-API Integration: BaseLinker is fully equipped to support SP-API integration, ensuring a smooth transition from AMTU. Our experienced team can assist you in making this crucial shift without disrupting your operations.
- Unified Dashboard: BaseLinker provides a unified dashboard that allows you to manage multiple marketplaces, including Amazon, in one place. This simplifies inventory management, order processing, and reporting.
- Inventory Sync: BaseLinker enables you to synchronize your inventory across different marketplaces, preventing overselling or stockouts.
- Order Management: Easily manage your Amazon orders, process them efficiently, and ensure timely fulfillment, even in the post-MWS era.
In conclusion:
The changes to Amazon’s API are significant, but with BaseLinker by your side, you can adapt to the new SP-API seamlessly. Don’t wait until the last minute; start planning your migration today to ensure your Amazon business continues to thrive in the evolving e-commerce landscape. With BaseLinker’s expertise and comprehensive tools, you can confidently navigate these changes and keep your business running smoothly on Amazon. For more information about the migration process, be sure to check out Amazon’s SP-API Migration Hub.
